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PODCAST

Your pet business, Your way

Welcome to Your Pet Business, Your Way - the podcast for pet professionals who want to grow their business without following someone else’s rulebook. If you’ve ever felt bent out of shape trying to do content “the right way” or pressured to keep up with trends that just don’t feel like you, this podcast is here to help you do things differently. I’m Rachel Spencer - journalist, accredited coach and mentor, author, and creator of the Pet Business Content Planner and Companion and the Pets Get

business marketing

All Episodes

23:05

Why connection is my word for 2026 - and how to...

Your pet business, Your way ·

2025/12/31

Do you choose a word for the year? Or are you thinking about yours for 2026?Each year, I choose a word to guide how I want to feel and how I want to work and this year it’s Connection.In the past, it's been Calm and Space - two things I definitely needed during some pretty full-on seasons.But this year, for 2026, it’s all about connection.In this post, I’m sharing why that word matters to me, how it came about, and some reflections and prompts to help you choose what you want from the year ahead

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28:32

Why I'm raising my prices in 2026 – and why you might...

Your pet business, Your way ·

2025/12/26

Are you thinking of putting up your pricess in 2026?If you're a pet business owner who struggles with charging fairly, overdelivers, and feels awkward about pricing - this episode is for you.I share what my current offers include, why my prices are increasing in 2026, and how the investment I’ve made in my own training and development is shaping the support I provide.You’ll also hear from two of my lovely clients, Louise and Sarah, who’ve both grown in confidence and visibility through coaching and

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24:14

You need to versus what do you need?

Your pet business, Your way ·

2025/12/16

When you run a business, it can feel like you’re constantly bombarded with new things you need to be doing.You wear plenty of hats anyway, from doing the actual work, to social media, your accounts, keeping on top of your orders and appointments.And on top of that, in the ever-changing online world, with so many ways you can get your business seen at your fingertips, there’s an endless barrage of information on stuff you need to do.There will be times when what you need is directive support, for

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22:47

12 planning lessons for 2026

Your pet business, Your way ·

2025/12/08

Are you already feeling like you’ve got a plan for 2026 or looking for some inspiration?If it’s the latter then carry on reading because in this post and podcast episode, I’m sharing 12 lessons from the online planning day I ran recently.As well as the key areas covered in training, You’ll hear from the pet professionals who were there on the day and what works for them.Whether you're all set for 2026 or thinking of the year ahead, I hope these give you a feeling of clarity, some reassurance, and

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58:13

Jade Statt from StreetVet - If you were made homeless...

Your pet business, Your way ·

2025/11/25

Jade Statt is the co-founder of StreetVet, a charity supporting people affected by homelessness and their pets.Jade, her co-founder Sam Joseph, and their volunteers, support animals in 23 locations in the UK and there are 350 vets and nurses who are part of StreetVet.It all started when Jade, a vet, was on a night out in London in 2016, and saw a homeless man whose dog had a painful skin condition.She was desperate to help but couldn’t, and the image of that dog stayed with her, so she decided she

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20:57

How to use your Pet Business Content Planner

Your pet business, Your way ·

2025/11/18

Have you bought a planner because you want to feel more organised, calm and in control of your pet business in 2026?It’s normal to start the year with good intentions of how you’d like things to be.And with a plan that you can keep checking back in on and that prompts you to look at your progress, the goals you set for yourself for the year ahead can become a reality.Whether you’ve bought a copy of my Pet Business Content Planner or you’re looking for inspiration for using any planner, this post

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01:01:31

Branding that feels good with Kate Hendry from Finbo...

Your pet business, Your way ·

2025/11/11

Kate Hendry is the founder of Finbo Studio - a branding and design agency that helps pet businesses create a visual identity that feels just like them.In this episode, we talk all about how your brand is so much more than just a logo – and how to put yourself out there in a way that feels good.Kate is the brilliant brain behind the design of my planner, and she’s worked with loads of amazing pet brands to help them stand out, tell their stories, and grow businesses they’re proud of.We talk about how

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17:08

Should you join my 2026 pet business content planning...

Your pet business, Your way ·

2025/11/04

If you’re feeling overwhelmed by all the things you’re told you should be doing, and you're craving some space to figure out what actually works for you, this episode is for you.I’m talking about my 2026 online content planning day - what it includes, how it works, who it’s for (and who it’s not for), and why it’s part of my new offer, the Planner Club.But more than that, I share why this isn’t about giving you another strategy or a list of things to add to your already full plate. It’s about giving

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01:00:52

Bleu Stessia - How My Cat Grass is helping cats live...

Your pet business, Your way ·

2025/10/28

Bleu Stessia is the founder of My Cat Grass - the UK’s only fully compliant producer of fresh cat grass.Back in 2018, Bleu had the idea to create his own grass after Monty, his British Shorthair, suffered from intestinal problems caused by his thick coat.Determined to find something to help him, Bleu decided to try cat grass, and started growing it on his windowsill to support Monty’s digestion, and found it made a huge difference.Then friends and family asked him to supply cat grass for their pets,

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01:19:17

Gemma Stocks - The Herbal Dog Co - From kitchen table...

Your pet business, Your way ·

2025/10/21

Gemma Stocks is the founder of The Herbal Dog Co - the biggest pet brand on TikTok which she built after making natural products for her own dogs at home.It all started back in 2017, when she was struggling to find natural solutions to treat skin problems for her own pets and began making concoctions for her poorly rescue dogs Benson and Lola from her kitchen table.Gemma was working in hospitality, and had an interest in health brands for humans and wondered what it might be like to do the same for

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55:17

Kirsty Skeates - From hydrotherapy to helping pet...

Your pet business, Your way ·

2025/10/14

Key topics and timings in this episode: 0.20 - What to expect from this episode and the chat with Kirsty.1.41 - Kirsty on her background in the pet industry.2.47 - How Kirsty went from running her hydrotherapy business to creating her own tool.3.54 - Deciding to sell her business and change direction.5.18 - How her experience shaped what she’s made with Pet Biz AI.8.00 - Getting her head round technology as a business owner who has dyslexia.11.01 - Kirsty’s advice for people who might be wary of

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16:07

What is The Planner Club and should you join?

Your pet business, Your way ·

2025/10/07

Running a pet business is full-on, and when it comes to planning, it can feel like yet another thing on your never-ending to-do list.That’s exactly why I created thePet Business Content Planner - and this year I’ve created more support to help you use it, The Planner Club.If you’ve clicked on this episode, chances are you’ve either grabbed a copy of the 2026 planner already or you’re thinking about it.Maybe you love the idea of being organised and consistent with your marketing - but also know you

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56:43

Claire Harris from Pets2Places 'Why I want to make...

Your pet business, Your way ·

2025/09/30

Claire Harris is the founder of Pets 2 Places - the UK’s first pet taxi franchise and talks about why she's on a mission to educate owners about pet travel safety.Her business started back in 2014 when Claire had the idea to make a taxi service for pets, and with a £10 phone and a handful of leaflets.She was supporting elderly people in her old role in another business, and was asked about helping get pets to the vets.Claire gave the concept of ‘Pets to Vets’ a try, walked round vets with her

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01:04:20

Gemma Glover from The Pet Carpenter on creating...

Your pet business, Your way ·

2025/09/16

Gemma Glover is the co-founder of The Pet Carpenter, a family business creating beautiful, bespoke pet furniture that looks good in your home and supports your pet’s wellbeing.The brand began during the pandemic when her brother Harry, a carpenter, was asked to make a pet bedroom - and from that first piece, the idea quickly grew.In this episode, Gemma shares how they turned a chance request into a thriving business, the impact of going viral on Instagram, and how they’ve dealt with trolls,

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01:03:48

Victor Carpio - Taking the stress out of teeth...

Your pet business, Your way ·

2025/09/02

When Victor Carpio rescued a tiny kitten from a sewer in Peru, he had no idea it would lead to him inventing a product that would help thousands of cats all over the world live healthier lives.Victor is the founder of Inventorcat and the creator of the Dental Wand - which is a toothbrush and fun play toy for cats.The inspiration came from his own cat, Lilo, who he’d adopted after rescuing him that night in Peru.Victor wanted to be the best cat dad, and it was when he learned that he should have been

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54:48

Kate Hart - The Sniffer Shop and creating nose joy...

Your pet business, Your way ·

2025/08/26

Just two years ago Kate Hart was making scentwork kits as a treat for her dog training clients and now she's sending them out to dogs all over the world.Kate's gadgets and goodies went down so well that she decided to make them as a 'side hustle,' with her engineer husband Marcus and created a workshop at their home in Bristol. In this episode, Kate talks about how she became a dog trainer after a terrifying accident where she broke both her legs, and then specialising in scentwork.She talked about

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01:04:26

Jo Scott - The dog portrait that changed my life and...

Your pet business, Your way ·

2025/08/19

Jo Scott is a dog artist, illustrator and creative business owner whose work now reaches people all over the world.Yet just over a decade ago, Jo was working in corporate and dreaming of creating her own greetings cards, something that had been at the back of her mind since Uni.Her business began with a single portrait, drawn as a birthday gift for her mother-in-law where just wanted to see if she could capture the likeness of a dog she loved.That one drawing led to another… and eventually to a full

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01:10:56

Clayton Payne - What I've learned from 30 years in...

Your pet business, Your way ·

2025/08/12

Clayton Payne is a pet industry expert who’s been in the trade for over three decades – and who’s built one of the UK’s most well-known and well-respected wholesale businesses from scratch.He shares what it was like starting out as a young lad knocking on doors trying to get products into shops, how he built a business that turned over millions, and why staying real and relatable has been such a big part of his success.Clayton also talks about what it’s like to be hated and not taken seriously, and

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01:10:26

Takeaways from the Pet Industry Federation Business...

Your pet business, Your way ·

2025/06/09

In June 2025, the Pet Industry Federation hosted its third Business of Pets conference – a two-day event that brought together founders, retailers, marketers, investors, and innovators from across the pet industry.Held at Cranfield University, the programme was full of insight and inspiration. Across expert-led panels, hands-on workshops, and the ever-popular Innovation Award pitches, we explored what’s next for the pet sector – and how small businesses can not just keep up, but lead the way.In this

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18:32

Why I'm stopping the Your Pet Business, Your Way podcast

Your pet business, Your way ·

2025/01/31

After nearly five years and 250 episodes, I’m taking a break from my weekly podcast, Your Pet Business Your Way. In this final episode, I reflect on how the podcast started, how it’s evolved, and why now feels like the right time to pause. I also share my plans for the future and how you can stay connected while I take this break.Key topics and timings in this episode:0.20 – What to expect from this episode – look back at nearly five years of the podcast.2.30 – How the podcast began and evolved from

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