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PODCAST

The LinkedIn™ Branding Show

Michelle B Griffin and Michelle J Raymond (#MichelleSquared)

The LinkedIn™ Branding Show empowers entrepreneurs, experts, and businesses on how to use personal and business branding on LinkedIn™ to win dream clients and land industry opportunities outside of the often talked about LinkedIn clichés. Join your hosts, Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for real conversations plus actionable takeaways with a community of powerful and impactful professionals looking to grow with a "good together" approach to personal and business

business marketing

All Episodes

00:15:04

It's NOT Just Posting Content: The Branding...

The LinkedIn™ Branding Show ·

2023/11/23

IN THIS EPISODE: Today's episode drops on US Thanksgiving and we're all thankful for the opportunities we and you can land by showing up on LinkedIn (and it's not just by posting content) We're sharing the ways to use LinkedIn to build your brand and be in position for opportunities for your personal and business brands. PLUS: We're beyond excited to share this BIG ANNOUNCEMENT. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on

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00:23:38

How to Launch and Grow a Podcast to Build Your Brand:...

The LinkedIn™ Branding Show ·

2023/11/19

IN THIS EPISODE: Ever wanted to start a podcast but now sure if it's for you? We share the good, bad, and mistakes to avoid when launching and guesting on podcasts to build your personal and business brands. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover

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00:21:53

The LinkedIn Branding Book Turns One: Our Best Tips &...

The LinkedIn™ Branding Show ·

2023/11/09

IN THIS EPISODE: This week, The LinkedIn Branding Book Turns One and we're here to share all the stories, strategies, and fast-track tips to build your brand with a book. If you've ever dreamed of writing a book to share your message and wisdom, this episode is for you. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover

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00:12:17

LinkedIn Creator Mode: Why We Don't Always Agree on...

The LinkedIn™ Branding Show ·

2023/11/02

IN THIS EPISODE: Creator Mode, launched in Spring 2021, is LinkedIn's answer to transform LinkedIn from a stale resume and recruiter site to a platform for a new breed of professional content creators. We share the what, how, and why (and maybe why you shouldn't) use it for your personal brand. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and

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00:15:23

LinkedIn's Dirty Secret: How Some Are Gaming The...

The LinkedIn™ Branding Show ·

2023/10/24

IN THIS EPISODE: Why do some accounts suddenly seem to blow up overnight and you're wondering why and how? There's an undercurrent on LinkedIn known as engagement pods of profiles that are "gaming the system" to get more followers and comments. We peel pack the layers and share some insights on what's trending now in this underworld of LinkedIn. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for

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00:16:47

LinkedIn's New Community Voice Badges: The Upside and...

The LinkedIn™ Branding Show ·

2023/10/21

IN THIS EPISODE: LinkedIn's AI-generated Collaborative Article feature has seen recent updates and a push to post and earn a community voice badge. However, there can be a downside to consider. This episode shares some candid observations to consider around community badges and how to best position your time and brand on the platform. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on

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00:19:20

The Brand Trifecta Framework: The 3 Parts of a...

The LinkedIn™ Branding Show ·

2023/10/12

IN THIS EPISODE: In this week's episode, we detail the Brand Trifecta found in phase two of our BrandSquared framework from our book. It's the foundation you need to ensure you're clear, well-positioned, and primed to grow on Linkedin. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions:

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00:19:53

Boost Your Content, Community and Credibility: Why...

The LinkedIn™ Branding Show ·

2023/10/05

IN THIS EPISODE: LinkedIn Live events have so many benefits and they don't have to be scary and hard. We break down our funny first-time livestreaming stories, best tips, and how you can get started with yours too. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions:

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00:16:17

Perfectionism is your DOWNFALL: Stop Striving for...

The LinkedIn™ Branding Show ·

2023/09/28

IN THIS EPISODE: Perfectionism is a MYTH and takes down the best of us, especially on LinkedIn. In this episode, we share our personal brand-building journeys, detail how to recognize if you're one, and actionable stories, tips, and takeaways on how to get out of your perfect zone and and get out there. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback,

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00:13:26

Want to Be Visible on LinkedIn? It's Not Just with...

The LinkedIn™ Branding Show ·

2023/09/21

IN THIS EPISODE: If you want to share your voice on LinkedIn, you don't always have to create content. We share our go-to strategist and tips to bust through your mindset, get ou there, and get going with our the easiest way to get traction on LinkedIn. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions:

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00:17:23

How and Why You Should be Distinct vs Different With...

The LinkedIn™ Branding Show ·

2023/09/14

IN THIS EPISODE: You may be different, but are you distinct on LinkedIn? There's a difference and being and having a distinct personal brand will help you stop the scroll and become top of mind. For example, we shout out some of our favorite distinct personal brand examples on LinkedIn right now. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and

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00:14:39

LinkedIn Audio Events: How and Why to Use Them to...

The LinkedIn™ Branding Show ·

2023/09/07

IN THIS EPISODE: Social audio is one of the best ways to build connection and LinkedIn Audio Events are an even faster way to build global relationships We detail our best tools and tips to attend and host a LinkedIn Audio room. Plus, MBG's best tip to create endless content with this one tool to add instant replay. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle,

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00:18:41

Stop Underselling Yourself on LinkedIn: How to "Self...

The LinkedIn™ Branding Show ·

2023/08/31

IN THIS EPISODE: There are WAY too many of us undervaluing ourselves in our LinkedIn profiles. We detail our best recommendations to quit hiding your greatest asset, YOU. Learn how to bring out your personality and expertise for a standout LinkedIn profile in our actionable tips. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions:

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00:13:22

How LinkedIn's New AI Platform Tools Can Help (or...

The LinkedIn™ Branding Show ·

2023/08/24

IN THIS EPISODE: The dust has settled and the novelty of Chat GPT and generative AI has settled down. Like it or not, It's here to stay with the intent to make our lives and work easier. LinkedIn has introduced its own AI tools embedded in the platform to better our profiles, connections, and content. We detail the latest ways to use (and not use) these platform tools for your brand. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on

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00:13:05

LinkedIn Groups Don't Have to Be Spammy: How to Start...

The LinkedIn™ Branding Show ·

2023/08/17

N THIS EPISODE: LinkedIn Groups get a bad rap as promotional and spammy. But the good news is you can have a group that's more community focused vs promotional. We share all the details on ours, best practices, and what to consider before starting one for your brand and business. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions:

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00:16:20

Diversify Your Visibility Streams: How to Supplement...

The LinkedIn™ Branding Show ·

2023/08/10

IN THIS EPISODE: Do you put all your "eggs in one basket" just by being on LinkedIn? Sadly, our content evaporates like yesterday's news. This episode explores how and where to be more visible and recognized off of the platform with media, other social channels, PR, speaking, and more. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and

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00:16:14

How and Why to Take a Break From Posting on LinkedIn...

The LinkedIn™ Branding Show ·

2023/08/03

IN THIS EPISODE: If you're active on LinkedIn, have you felt the need or have to take a break but aren't sure how to navigate the platform in your absence? This episode is for you as we share our recent month-long and mini breaks to take much-needed time off the platform. We share our stories and best tips to stay top of mind even when you're away. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential

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00:20:52

Operation Rebrand Announcement: What It Takes to...

The LinkedIn™ Branding Show ·

2023/07/27

IN THIS EPISODE: There are so many moving parts to consider when branding and even MORE when rebranding. In this week's episode, Michelle J Raymond shares exciting updates and her new company name as part of Operation Rebrand. Plus, we detail all the steps to take and how to go about the process for your brand or rebrand. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle,

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00:21:05

Why LinkedIn’s Recent Content Algorithm Update Is...

The LinkedIn™ Branding Show ·

2023/07/20

IN THIS EPISODE: In the past two years, LinkedIn has started to feel more like Facebook, and it's turned off and turned away many members. Well, good news, LinkedIn recently publicly announced a new algorithm update that makes building your brand, sharing your expertise, and being noticed and known for your valuable content so much better. We detail all these changes and what it means for your personal brand and content creation. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of

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00:16:31

How to Turn "Tiny Steps" Into "Big Wins" With Your...

The LinkedIn™ Branding Show ·

2023/07/13

IN THIS EPISODE: NOTHING happens on the sidelines. The power and payoff of #PYOT, "Put Yourself Out There" (as Michelle B Griffin always says) is like compound interest for your brand. We share two recent incidents and actionable tips to help you celebrate your wins and continue to win on LinkedIn and beyond. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle,

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185 results

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