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PODCAST

The LinkedIn™ Branding Show

Michelle B Griffin and Michelle J Raymond (#MichelleSquared)

The LinkedIn™ Branding Show empowers entrepreneurs, experts, and businesses on how to use personal and business branding on LinkedIn™ to win dream clients and land industry opportunities outside of the often talked about LinkedIn clichés. Join your hosts, Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for real conversations plus actionable takeaways with a community of powerful and impactful professionals looking to grow with a "good together" approach to personal and business

business marketing

All Episodes

00:14:34

How to Balance Using Less AI & More Authenticity on...

The LinkedIn™ Branding Show ·

2025/12/11

Three years since the introduction of ChatGPT and LLMs, how we're using AI on LinkedIn has taken its toll. In this episode, we share how to use less AI and more HI (human interaction) when writing your content, comments, and how you show up strong for the new year ahead.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn:⁠

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00:13:32

How Findable Are You? Our Best Tips To Show Up in...

The LinkedIn™ Branding Show ·

2025/12/04

Everyone is worried about posting or commenting to be found on LinkedIn, but the one we ignore: being searchable, and it's all based on important areas of your profile.This episode shares 5+ easy tips to ensure you're the ONE they find when they search for experts like you. And with the new LinkedIn search algorithm, it's even more critical to be searchable and easily findable. This episode will show you exactly how.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for

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00:14:52

Beyond the "Viral LinkedIn Gender Switch Up" - How...

The LinkedIn™ Branding Show ·

2025/11/27

Recently, a series of viral LinkedIn posts and news media have reported experiments by women who changed their names and switched their gender, stating the platform gave them more visibilty and reach as a "male."This episode goes beyond these claims with a special episode devoted to the women of LinkedIn who are ready to boldly put themselves out there on their own terms and timelines.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and

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00:16:12

Don't Quit LinkedIn! 4 Easy Ways to Stay Visible When...

The LinkedIn™ Branding Show ·

2025/11/20

Feeling sluggish on LinkedIn? Worried you can't make or take it anymore to stay present or active on the platform. We've been there, either by design or default, and it's so common to see others (or yourself) hop on and off. This episode goes beyond the basic "stay consistent" advice with strategy and actionable tips so you don't quit or lose massive momentum with your personal and business brand.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business

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00:14:13

Is Your LinkedIn Brand Built on Foundation or Fluff?:...

The LinkedIn™ Branding Show ·

2025/11/13

Ready to brand or rebrand yourself on LinkedIn? Learn about the power of foundational branding, where to start and where to implement in your personal and business branding, as we celebrate the third anniversary of The LinkedIn Branding Book.We also share updates on the revised book edition and workbook to help you get started or get going again on LinkedIn.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit &

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00:14:05

Top 5 Reasons Why LinkedIn Newsletters Can Build Your...

The LinkedIn™ Branding Show ·

2025/11/06

Don't listen to the naysayers; LinkedIn newsletters ARE a big boost to your personal brand + thought leadership growth. In this episode, we share the TOP reasons why and how LinkedIn newsletters can give you a boost on the platform. Plus, ways to source existing content and the various formats to start/grow your SEO-rich publication.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn

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00:12:40

The LinkedIn SSI Score Buzz: Why It's NOT that...

The LinkedIn™ Branding Show ·

2025/10/30

The LinkedIn SSI score, also known as the Social Selling Index, has generated some posts and buzz lately, with posts and comments ad nauseamThis episode explores the what, where, how and why it exists and the reason you shouldn't care or use it for branding measurement on LinkedIn.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn:

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00:14:01

Is It Time to "Pay to Play"? Testing Out LinkedIn's...

The LinkedIn™ Branding Show ·

2025/10/23

We all know LinkedIn's organic reach keeps tanking as more pay-to-play offerings come to the forefront. This week, we share the details on LinkedIn's new post boosting option for personal profiles.We detail the steps, how it works and the ramifications for your perosnal brand on LinkedIn. Have you tried it out yet? We'd love to hear from you for a shout-out on a future part two on this topic.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker,

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00:14:07

How to Go from Zero to Hero With Posting on LinkedIn:...

The LinkedIn™ Branding Show ·

2025/10/16

Let's be real: we all know consistency is a superpower, but we all know how HARD it is when the realities of work and life keep us from posting regularly, or worse, not showing up at all.In this episode, we detail how not to give up or give in to the distractions or disappointment. We share our "reset strategy" that worked for both of us (plus all our clients) on getting back in the game of LinkedIn.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author

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00:14:54

How to Balance Your Personal Brand Content With Your...

The LinkedIn™ Branding Show ·

2025/10/09

Shout out to our amazing listener Katherine Porter, JD, who asked: How do you balance posting about your personal brand while still being in sync with your employer?This is an important and often asked question we're both asked with our clients. We share the step-by-step "Power of Two" process to be clear, confident, and comfortable with your forward-facing personal brand that amplifies you to build your career-boosting personal brand amplification.CONTACT US:Michelle J Raymond is a

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00:10:57

Why LinkedIn Verification Is a MUST for This One Part...

The LinkedIn™ Branding Show ·

2025/10/02

A few years ago, LinkedIn rolled out its verification feature and after a bumpy process, it's becoming a necessity for your personal and now an option for your company page.We share the important details, why it matters, how it works and the long-term benefits of having it in the age of AI pictures, video and voice, and fake profilesCONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn

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00:18:00

The Top Branding Mistakes We Made on LinkedIn: What...

The LinkedIn™ Branding Show ·

2025/09/25

MichelleSquared is here to help our listeners and community win on LinkedIn. But there are so many times when we stumble and falter in LinkedIn for our personal and company brands. We detail our flops and roadblocks so you can fast-track with our lessons learned.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn:

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00:13:36

Is a LinkedIn Premium Subscription Worth Paying For?...

The LinkedIn™ Branding Show ·

2025/09/18

Wondering if paying for LinkedIn Premium is actually worth the investment? We do too and share our pros/cons and some of the reasons you should pay for play with the free version. We also share a tip to give it a try for free. We want to know: do you use/recommend free or paid LinkedIn?CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn:

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00:14:44

Anti-Social LinkedIn Company Pages: A Brand Case...

The LinkedIn™ Branding Show ·

2025/09/11

LinkedIn Company Pages are one of the best channels to reach the right audiences to grow your brand/business. Yet if you're working them like it's 2010, or worse, ignoring these crucial elements, let's just say your first impressions won't be the strongest. We detail a LinkedIn company page case study that's very personal to us and exactly how NOT to operate yours. CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services –

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00:14:57

How to Confidently Brand Yourself On LinkedIn: Our...

The LinkedIn™ Branding Show ·

2025/09/04

Branding yourself is hard, you're just so close to your genius, to know where to start or what to say or do. We've been there too, and that's why we developed the Brand Squared System, a step-by-step strategic LinkedIn branding framework and foundation. We walk you through each step, plus share how to grab our 50-page Brand Squared Workbook using "The Power of Two."CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services –

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00:13:29

Are People REALLY Over LinkedIn? How to Manage The...

The LinkedIn™ Branding Show ·

2025/08/28

Is there a "vibe shift" on LinkedIn? Lately, the feed has been filled with those who are feeling "off" in their LinkedIn experience, expectations and outcomes and are questioning staying on the platform. Does this mean you should abandon ship? In this episode, we detail what's causing the malaise, how to reset and how to get going, even when times may seem tough.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and

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00:13:22

Get Featured in the Media: How to Leverage LinkedIn...

The LinkedIn™ Branding Show ·

2025/08/21

"LinkedIn is Your Launchpad" is a common phrase Michelle B Griffin uses and this episode details exactly how to use LinkedIn to garner PR, publicity and partnership opportunities.Learn how to optimize your profile positioning, messaging and content to be seen as the "go-to" expert that the media, event planners, podcast hosts and more are seeking.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services –

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00:12:36

Don't Write Off LinkedIn Direct Messaging: How to...

The LinkedIn™ Branding Show ·

2025/08/14

One issue from the recent algorithm changes is an uptick in direct messaging (DM) and other automation hacks on LinkedIn. Yet, DMs, when done right, can be a positive and proactive way to boost connections and build relationships. We share our tips on exactly how to use them to become top of mind, in a positive, non-spammy approach.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn

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00:12:03

LinkedIn's Recent Algorithm Updates & Tweaks You Need...

The LinkedIn™ Branding Show ·

2025/08/07

LinkedIn has made a few algorithm tweaks, which have been publicly acknowledged by their staff in media articles. In this episode, we share these updates, what they are, why they matter, and how they impact you and your brand. See the links below for the two most recent articles for even more insider scoop.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile

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00:12:04

It's Time To Settle The Personal Branding vs Company...

The LinkedIn™ Branding Show ·

2025/07/31

Why do "they" keep telling people that all they should do is build a personal brand and not a company brand? Have they not heard of the "Power of Two" before? That's why we wrote The LinkedIn Branding Book, The Power of Two, to bring a proven solution to this age-old question. Learn how to leverage both to exponentially grow your visibilty and opportunities on LinkedIn.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and

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185 results

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