x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The LinkedIn™ Branding Show

Michelle B Griffin and Michelle J Raymond (#MichelleSquared)

The LinkedIn™ Branding Show empowers entrepreneurs, experts, and businesses on how to use personal and business branding on LinkedIn™ to win dream clients and land industry opportunities outside of the often talked about LinkedIn clichés. Join your hosts, Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for real conversations plus actionable takeaways with a community of powerful and impactful professionals looking to grow with a "good together" approach to personal and business

business marketing

All Episodes

00:12:48

The TOP Content Formats Helping You Stand Out on...

The LinkedIn™ Branding Show ·

2026/03/19

IN THIS EPISODE:Content is one way to stand out on LinkedIn but let's face it, not all formats are treated or seen equally by humans and the algorithm. In this episode, we share the strategies behind the top formats, tips and tools to use right now to give your personal brand a boost in the busy LinkedIn feed.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn

en

00:11:42

Our #1 Rule That Will Make Or Break Your Personal...

The LinkedIn™ Branding Show ·

2026/03/12

IN THIS EPISODEWhat's the #1 way to you stay consistent with personal branding on LinkedIn? While most would say a brand guide, content galore or an AI tool, these are not even close.In this episode, we share and even normalize this reality that can bring incredible opportunities if followed diligently no matter what.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and

en

00:13:49

LinkedIn Comments Are The New Content: The Latest...

The LinkedIn™ Branding Show ·

2026/03/05

Comments are the new content, are using them to your advantage? We share the latest updates from LinkedIn on their crackdown on AI comment usages + strategic ways to use organic comment analytics as a branding and visibility leverage your brand faster without posting content more.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn:⁠⁠⁠

en

00:13:59

How to Navigate LinkedIn If You're Jumping In From...

The LinkedIn™ Branding Show ·

2026/02/26

IN THIS EPISODE:New to LinkedIn or back from years ago? LinkedIn is a whole new world and the place to be. This episode shares what to know, where to start and how to navigate the platform to get comfortable, begin posting and the first place to start to get ahead.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn:⁠⁠⁠⁠⁠⁠

en

00:09:15

LinkedIn "Content Pirates" - How to Handle Them When...

The LinkedIn™ Branding Show ·

2026/02/19

IN THIS EPISODE:If you post content (or want to) on LInkedIn, there's a side of it that can cause you to question everything. It sure did for MJR and in this episode, we peel back the flip side of content creation, what "Post Pirates" and "AI Content ReShufflers" can do to dampen but not squash your best work. We share our top tips to help you handle them as well. We want to know, has this happened to you and how do/did you handle it? Please share with us.CONTACT US:Michelle

en

00:12:52

Demystifying LinkedIn Top Voices: What They Really...

The LinkedIn™ Branding Show ·

2026/02/12

LinkedIn has announced its new quarterly class of "Top Voices," and we're peeling back the mystique as to what they are, who qualifies, and how you can become one. Plus, our branding tips help you elevate your voice, value and visibility without the blue badge.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn:⁠⁠⁠⁠

en

00:09:25

LinkedIn Services Pages: Should You Have One To Boost...

The LinkedIn™ Branding Show ·

2026/02/05

LinkedIn Service Pages are free dedicated landing pages that showcase your services and businesses and are offered globally (except in China.)In this episode, we detail the pros and cons of activating a services page and share our personal experience +honest feedback so you can decide if one is right for you.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile

en

00:14:42

LinkedIn’s 360 Brew Algorithm: Why Your Profile...

The LinkedIn™ Branding Show ·

2026/01/29

Late last year, LinkedIn introduced its new 360 Brew algorithm, shifting how profiles, content, and expertise are evaluated on the platform. In this episode, we share observations we've seen in these past 90 days as well as practical steps you can take to strengthen your profile so you’re easier to understand, easier to find, and aligned with LinkedIn’s expertise-driven direction.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant

en

00:17:39

How to Realign Your Brand Positioning to Be Top of...

The LinkedIn™ Branding Show ·

2026/01/22

Season 5 kicks off with a new year, new. year, and new profile (update). This is the perfect time to reassess your personal brand, positioning and messaging to be top of mind on LinkedIn. We share branding tips and the best places to review and update your profile so you're found by the right people, opportunities and aligned for the new LinkedIn 360 Brew expertise-driven algorithm.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and

en

00:14:34

How to Balance Using Less AI & More Authenticity on...

The LinkedIn™ Branding Show ·

2025/12/11

Three years since the introduction of ChatGPT and LLMs, how we're using AI on LinkedIn has taken its toll. In this episode, we share how to use less AI and more HI (human interaction) when writing your content, comments, and how you show up strong for the new year ahead.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn:⁠

en

00:13:32

How Findable Are You? Our Best Tips To Show Up in...

The LinkedIn™ Branding Show ·

2025/12/04

Everyone is worried about posting or commenting to be found on LinkedIn, but the one we ignore: being searchable, and it's all based on important areas of your profile.This episode shares 5+ easy tips to ensure you're the ONE they find when they search for experts like you. And with the new LinkedIn search algorithm, it's even more critical to be searchable and easily findable. This episode will show you exactly how.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for

en

00:14:52

Beyond the "Viral LinkedIn Gender Switch Up" - How...

The LinkedIn™ Branding Show ·

2025/11/27

Recently, a series of viral LinkedIn posts and news media have reported experiments by women who changed their names and switched their gender, stating the platform gave them more visibilty and reach as a "male."This episode goes beyond these claims with a special episode devoted to the women of LinkedIn who are ready to boldly put themselves out there on their own terms and timelines.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and

en

00:16:12

Don't Quit LinkedIn! 4 Easy Ways to Stay Visible When...

The LinkedIn™ Branding Show ·

2025/11/20

Feeling sluggish on LinkedIn? Worried you can't make or take it anymore to stay present or active on the platform. We've been there, either by design or default, and it's so common to see others (or yourself) hop on and off. This episode goes beyond the basic "stay consistent" advice with strategy and actionable tips so you don't quit or lose massive momentum with your personal and business brand.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business

en

00:14:13

Is Your LinkedIn Brand Built on Foundation or Fluff?:...

The LinkedIn™ Branding Show ·

2025/11/13

Ready to brand or rebrand yourself on LinkedIn? Learn about the power of foundational branding, where to start and where to implement in your personal and business branding, as we celebrate the third anniversary of The LinkedIn Branding Book.We also share updates on the revised book edition and workbook to help you get started or get going again on LinkedIn.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit &

en

00:14:05

Top 5 Reasons Why LinkedIn Newsletters Can Build Your...

The LinkedIn™ Branding Show ·

2025/11/06

Don't listen to the naysayers; LinkedIn newsletters ARE a big boost to your personal brand + thought leadership growth. In this episode, we share the TOP reasons why and how LinkedIn newsletters can give you a boost on the platform. Plus, ways to source existing content and the various formats to start/grow your SEO-rich publication.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn

en

00:12:40

The LinkedIn SSI Score Buzz: Why It's NOT that...

The LinkedIn™ Branding Show ·

2025/10/30

The LinkedIn SSI score, also known as the Social Selling Index, has generated some posts and buzz lately, with posts and comments ad nauseamThis episode explores the what, where, how and why it exists and the reason you shouldn't care or use it for branding measurement on LinkedIn.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn:

en

00:14:01

Is It Time to "Pay to Play"? Testing Out LinkedIn's...

The LinkedIn™ Branding Show ·

2025/10/23

We all know LinkedIn's organic reach keeps tanking as more pay-to-play offerings come to the forefront. This week, we share the details on LinkedIn's new post boosting option for personal profiles.We detail the steps, how it works and the ramifications for your perosnal brand on LinkedIn. Have you tried it out yet? We'd love to hear from you for a shout-out on a future part two on this topic.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker,

en

00:14:07

How to Go from Zero to Hero With Posting on LinkedIn:...

The LinkedIn™ Branding Show ·

2025/10/16

Let's be real: we all know consistency is a superpower, but we all know how HARD it is when the realities of work and life keep us from posting regularly, or worse, not showing up at all.In this episode, we detail how not to give up or give in to the distractions or disappointment. We share our "reset strategy" that worked for both of us (plus all our clients) on getting back in the game of LinkedIn.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author

en

00:14:54

How to Balance Your Personal Brand Content With Your...

The LinkedIn™ Branding Show ·

2025/10/09

Shout out to our amazing listener Katherine Porter, JD, who asked: How do you balance posting about your personal brand while still being in sync with your employer?This is an important and often asked question we're both asked with our clients. We share the step-by-step "Power of Two" process to be clear, confident, and comfortable with your forward-facing personal brand that amplifies you to build your career-boosting personal brand amplification.CONTACT US:Michelle J Raymond is a

en

00:10:57

Why LinkedIn Verification Is a MUST for This One Part...

The LinkedIn™ Branding Show ·

2025/10/02

A few years ago, LinkedIn rolled out its verification feature and after a bumpy process, it's becoming a necessity for your personal and now an option for your company page.We share the important details, why it matters, how it works and the long-term benefits of having it in the age of AI pictures, video and voice, and fake profilesCONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn

en

194 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...