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PODCAST

The Manufacturing Marketer

The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business. This show is hosted by a variety of senior marketers at Gorilla 76 including Brendon Forrest, Nihal Shetty, Aren Buresh and Peyton Warren. Each week listen to a mix of Industrial Marketing Collective Live events, topic deep dives and guest discussions. You will come away with actionable advice you can apply immediately to drive demand and

business marketing

All Episodes

37:15

Leveraging Live Events for Networking and Content...

The Manufacturing Marketer ·

2024/01/18

We know tradeshows and other live events are a big part of marketing for industrial companies. You spend a lot of money and time on them, and it’s important to squeeze out every ounce of value can from those live events. Special guest, Moby Hayat, shares his insights on utilizing live events such as tradeshows and conferences to maximize networking opportunities and create compelling content. Moby has a wealth of experience in this area, having successfully implemented similar

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56:02

Google Ads 201: Campaign Management | Industrial...

The Manufacturing Marketer ·

2024/01/11

We're back to celebrate the new year with a fresh conversation about paid search on Google Ads! Our performance marketers Kevin McClary and Patrick Cronin discuss what's new and how to create and analyze your paid search campaigns successfully.

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54:41

BONUS: 2023 Ask Me Anything | Industrial Marketing Live

The Manufacturing Marketer ·

2024/01/06

It's an "Ask Me Anything" episode to close out 2023! The Gorilla 76 team and a community of industrial marketers tackle the group's top-of-mind marketing questions.

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46:19

Setting goals and expectations with leadership in...

The Manufacturing Marketer ·

2023/12/28

Having the right goals in place, communicating expectations to leadership, and agreeing on how those goals will be measured is super important for marketing's success long term. It can feel daunting, but it’s also your best bet at communicating marketing’s value and getting a seat at the table. We've talked about setting and measuring goals and KPIs on the show before, but today, we have strategy director Grace Wright joining us to take the conversation a step further.

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44:07

What goes into creating a strong product video? With...

The Manufacturing Marketer ·

2023/12/21

If you listened to last week’s episode, you’ll remember Nick. He came on Industrial Marketing Live and talked about how to achieve professional product videos. He talked a lot about the high level planning involved and how to work with a production company to shoot content. In this episode, we continue that conversation by talking about what makes a great product video in detail - down to the specific shots you should instruct your videographer to get.

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51:18

How to achieve professional product videos |...

The Manufacturing Marketer ·

2023/12/14

Lights, camera... Time to elevate your company's video production on this week's IML! As requested by IMLers, we brought senior videographer Nick Tacony back on the show. He walks us through finding talented producers, building a video strategy and winning each stage of the production process.

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39:50

How interns can help level up your marketing game...

The Manufacturing Marketer ·

2023/12/07

A lot of industrial marketers are working on very small teams with limited resources. Developing a paid, part time intern program is a great way to increase your capacity as a marketing department. With the right guidance, a bright, eager-to-learn college student can make a BIG impact. We know, because we have our intern program at Gorilla and have seen its success. G76 intern Andrew Hill joins us to talk about his experience, along with Brendon who manages our intern program

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50:23

Employee recruitment marketing with Elyse Guttmann...

The Manufacturing Marketer ·

2023/11/30

This is a marketing podcast, but we know labor challenges are one of the biggest problems facing manufacturers today. Managing turnover and attracting top talent is HARD when you don't have a large applicant pool. That’s where marketing can help! Today, we’re talking about marketing for recruitment purposes, and we've brought in G76 HR experts, Elyse Guttmann and Jon Franko. We talk about: - How to write better job descriptions - Improving the careers page on your website - When

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48:52

Writing technical content your customers want to read...

The Manufacturing Marketer ·

2023/11/27

We've all seen (and scrolled right through) a product's technical spec sheet. They're not engaging and fail to capture your company's unique point of view. So how do you create compelling technical content that your customers care about? Some of our writers — James Boeckmann, Grace Halverson and Nihal Shetty — tackle that very question in this episode

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44:29

Mastering the lead hand off by integrating your tech...

The Manufacturing Marketer ·

2023/11/16

Today's episode is all about the lead hand off between marketing and sales. It's extremely important and often involves a lot of tech and integrations. John Joyce of Brijr.io joins us to talk about all the nuances here. His company specializes in tech stack integrations for industrial companies. We talk about: - Common mistakes when it comes to lead hand offs - How data can leak out of your lead management process - Why integrations are so important - The complexity of lead

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58:30

Conducting desk research with Victoria Sakal |...

The Manufacturing Marketer ·

2023/11/09

Customer interviews, third-party reports and Google searches are great, but they’ll only take your marketing research so far. On this week’s IML episode, we welcome the head of growth at Wonder Victoria Sakal to share her experience in collecting and using data, including: How to effectively conduct surveys How to find credible sources How to keep up with the latest market shifts Listen and learn how to strengthen your customer and market research!

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51:00

Strategic organic content on social media part 2

The Manufacturing Marketer ·

2023/11/02

Shelby Huber and Kelly Obbie of Cadenas Parts Solutions join us on the podcast to continue our conversation about organic social strategy. We talk more about how one-person teams can execute this strategy well, and we answer all your lingering questions from last week's episode!

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49:44

Strategic organic content on social media with Kelly...

The Manufacturing Marketer ·

2023/10/26

Our friends at CADENAS PARTsolutions Kelly Obbie and Shelby Huber shared some thoughtful strategies on increasing your company’s organic social engagement, including: The 50/30/20 rule Finding & sticking to your brand voice Tracking engagement metrics Tune in to learn how to crush it on social media & engage with your customers! – Join us live on future IML sessions! Learn more and register at https://www.gorilla76.com/industrial-marketing-live.

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23:50

Everything you need to know about the 2024 Industrial...

The Manufacturing Marketer ·

2023/10/25

The hosts of the 2024 Industrial Marketing Summit get together to share the impressive lineup of speakers and topics for the 3-day summit. The Industrial Marketing Summit is shaping up to be a can't-miss event on any industrial marketer's calendar. Wendy Covey, Joe Sullivan, and Adam Beck got together to talk about what to expect from the summit. The event takes place January 31 - Feb 2 at the University of Texas at Austin campus in the AT&T Hotel and Conference Center. Gorilla

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49:38

Unleashing AI in B2B Manufacturing Marketing

The Manufacturing Marketer ·

2023/10/19

Today we delve further into artificial intelligence (AI) in B2B manufacturing marketing. Brendan is joined by Joe Sullivan and Rose Hansen to discuss the potential of AI to revolutionize marketing strategies, debunk common misconceptions, and provide practical insights into leveraging AI tools effectively. From understanding how AI can be used as a brainstorming partner, to exploring its role in content creation and research, this episode is a must-listen for B2B marketers and

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50:12

How 67 Industrial Marketers are using AI right now |...

The Manufacturing Marketer ·

2023/10/12

Enter the world of AI by listening to actual use cases and tools such as: - Video transcripts with Descript - Blog outlines using Chat GPT and Claude - Audio refinement with Abode Podcast - And more!! The IML community came together to share our favorite AI tools for this episode, but we’d love to keep the conversation going! Let us know how you’ve been using AI in the comments! – Join us live on future IML sessions! Learn more and register at

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52:17

Industrial product launches part 2 with Jeff and Dan...

The Manufacturing Marketer ·

2023/10/05

Dan and Jeff from Graco join us on the podcast to finish up our discussion on industrial product launches. In this show we discuss creating your marketing plan during pre-launch and how they executed the launch of the Quantm pump.

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48:48

Marketing’s role in industrial product development...

The Manufacturing Marketer ·

2023/09/28

We’re pleased to introduce two veteran product launchers to the IML community this week: Jeff Shaffer and Dan Purkat of Graco. Jeff and Dan take us through the key steps of a successful product development process. We’ll cover: Rooting yourself in the voice of the customer When and how to convince the engineering team to pivot Marketing with distributors vs. to end users And more! Stay tuned for part two of this conversation, where Jeff and Dan take us through the product launch

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57:44

Lessons Traditional Manufacturing Marketers Can Learn...

The Manufacturing Marketer ·

2023/09/21

On this episode of The Manufacturing Marketer we are sharing audio with you from a panel hosted by Jam Khan from 6sense. In this session, Grace Wright, Strategy Director at Gorilla 76, and MJ Smith, CMO at CoLab discuss how manufacturers can level up their marketing strategies by: - Learning industrial startup tactics from real-world examples - Getting actionable insight into campaign optimization - Listening to a thoughtful Q&A session with industry experts To learn more about

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48:16

Building your Industrial Learning Center | Industrial...

The Manufacturing Marketer ·

2023/09/15

If you work in marketing, you’ve worked with your company blog. In this episode, we’ll lean on Gorilla 76’s technical experts, Digital Creative Director Randall Zaitz and Lead Developer Rui Huang, to cover best practices for a clean user experience including… • How to level-up your blog from the WordPress default • Key elements worth including in your design • How to tell developers EXACTLY what you want ---------------- Join us live on future IML sessions! Learn more and

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