PODCAST

The Manufacturing Marketer

The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business. This show is hosted by a variety of senior marketers at Gorilla 76 including Brendon Forrest, Nihal Shetty, Aren Buresh and Peyton Warren. Each week listen to a mix of Industrial Marketing Collective Live events, topic deep dives and guest discussions. You will come away with actionable advice you can apply immediately to drive demand and

business marketing

All Episodes

The new wave in product visuals w/ Mark Worger

The Manufacturing Marketer ·

2026/04/16

Today, we’ve brought on Mark Worger from MarTech3D to talk more about product visuals. When we’re thinking about product illustrations, we’re often talking about photos and videos. But Mark does work bringing these kinds of products for industrial companies to life, and we want to find out more.Learn more about MarTech3D: https://www.martech3d.com/

en-us

45:32

Getting customer research right | IMC Live

The Manufacturing Marketer ·

2026/04/09

With AI and other options available for getting insights from customers, what’s the point of the humble customer interview? And, how do you strategize these calls to get the most out of them? In this IMC Live session, Allen talks to Nihal and Stephanie, writers at Gorilla, to dig into how to get the most bang for your buck out of a customer research interview.

en-us

The organic social laboratory

The Manufacturing Marketer ·

2026/04/02

Today, we wanted to run a bit of a thought experiment on organic social. As an agency, we’ve often recommended that clients turn email or well performing paid social content into organic social posts for added engagement. But what if we’ve got it backwards? What if organic social is the lab for testing new marketing approaches? Peyton joins Brendon and Nihal to discuss.

en-us

49:46

They built a “$0 sales zone”… and it changed...

The Manufacturing Marketer ·

2026/03/26

What happens when you give customers a place to explore — not be sold to?In this episode, Peyton Warren and Allen Fennewald talk with Julie Runez of Lehnen Industrial Services about the Lehnen Lab — a space designed to de-risk automation decisions that’s become a powerful driver of trust, content, and pipeline. They break down the idea of the “$0 zone,” why community works in industrial, and what marketers can learn from creating something customers can actually

en-us

SEE DESCRIPTION: What's going on with video in 2026?...

The Manufacturing Marketer ·

2026/03/19

This is our first video edition of TMM! Check out the link to watch the show on Youtube: https://www.youtube.com/watch?v=kp6flj5Se-QTaylor Corrado from Wistia joins Nihal and Brendon on The Manufacturing Marketer for our first ever video-podcast. The topic? Video, obviously. We're covering video trends for industrial marketers in 2026 — on social, through webinars, and in a marketing landscape hooked on AI. Connect with Taylor on LI: https://www.linkedin.com/in/taylorcorrado/

en-us

37:45

Real-time takeaways from Industrial Marketing Summit...

The Manufacturing Marketer ·

2026/03/12

FOMO no more! Tune in for a glimpse of the Industrial Marketing Summit as it happens. Peyton sits down with four attendees to get their take on what they’re learning and how they plan to put it into action as soon as they get back to their desks. We’ll hear from: Lauren Burkle, Creative Strategist at Shive-Hattery Andrew Cameron, Digital Marketing Coordinator at Harpak-ULMA Tom Dykstra, Marketing & Brand Manager at Cimco-GC Systems McKenzie Raduns, Creative Strategist at

en-us

39:31

How do LLMs fit into your website? w/ John Greely

The Manufacturing Marketer ·

2026/03/05

Today, we’re talking to John Greely from Navu, where their team is working on integrating LLMs into business websites. What we want to find out is what the advances in LLM technology offer your website work, and how the websites of 2026 might look different from those in the years past.Connect with John on LI: https://www.linkedin.com/in/greely/

en-us

44:00

Marketing's role in workforce recruitment and...

The Manufacturing Marketer ·

2026/02/26

Manufacturing companies are struggling with maintaining their workforce. Where does marketing come in to help solve it? Wes Temple and Ray Reader, G76 strategists, talk with the IMC Live crew about hiring and retention.

en-us

Ecommerce deployment headaches w/ Emily Ting

The Manufacturing Marketer ·

2026/02/19

We’re talking today with Emily Ting from CCS America about her experience building a B2B e-commerce portal for CCS America – a project that taught her, and will hopefully teach us, a lot about what’s most important in this process.Connect with Emily on LI: https://www.linkedin.com/in/emily-ting/

en-us

44:30

How she built it: an industrial product launch...

The Manufacturing Marketer ·

2026/02/12

Katie Parlin from Flow Waterjet joins the show to talk about how she rebuilt her company's product launch framework from the ground up.Connect with Katie on LI: https://www.linkedin.com/in/katieparlin/ Connect with Peyton on LI: https://www.linkedin.com/in/peytwarren/ Connect with Allen on LI: https://www.linkedin.com/in/allen-fennewald-b0256984/

en-us

37:33

LinkedIn is OUT, and Reddit is IN? w/ Lysa Goodman

The Manufacturing Marketer ·

2026/02/05

Brendon and Nihal talk with Lysa Goodman, Marketing Manager at Sugino Corp, about her experience running ads on Reddit. We talk all about where this platform might be most useful to industrial marketers.Connect with Brendon on LinkedIn: https://www.linkedin.com/in/brendonforrest/ Connect with Nihal on LinkedIn: https://www.linkedin.com/in/nihal-shetty-267658214/ Connect with Lysa on LinkedIn: https://www.linkedin.com/in/dsfpg/

en-us

Prepping for website overhauls | IMC Live

The Manufacturing Marketer ·

2026/01/29

Peyton talks with Randall Zaitz, Digital Creative Director at Gorilla 76, and Kevin McClary, Head of Performance Marketing, about what goes into launching a successful website overhaul.

en-us

33:23

Is marketing commodities the worst job in industrial...

The Manufacturing Marketer ·

2026/01/22

Today we’re talking all about commodities. And if your job involves marketing them, you might sometimes feel a bit out of the loop when it comes to typical industrial marketing strategy – even things like positioning become a lot more challenging when we’re talking about these products. So what do you do instead? Let’s talk about it.Connect with Brendon on LinkedIn: https://www.linkedin.com/in/brendonforrest/ Connect with Nihal on LinkedIn:

en-us

43:43

Looking Back on IMC Live 2025 | IMC Live

The Manufacturing Marketer ·

2026/01/15

We covered a lot in our 22 IMC Live episodes this year, so we’re gonna run through our thoughts on what was flashy and what we think is foundational and worth carrying forward into 2026. No context. Just the list. Then, Allen and Peyton will dive in to a few specifics.

en-us

2026 Dreams

The Manufacturing Marketer ·

2026/01/08

What are industrial marketers looking forward to in 2026? Brendon and Nihal link up with IMC: Live hosts Peyton and Allen to get into it.

en-us

22:59

Why You Need an Experimental Line in Your Marketing...

The Manufacturing Marketer ·

2025/12/18

Today, we’re getting a little zany. Since we’re approaching the end of Q4, we wanted to make an episode checking in with you about your budgets for the upcoming year. And what we specifically want to talk about is the role of an experimental line in your marketing budget - why it matters, and how you can use it. Let’s dig in.

en-us

49:14

How Gorilla 76 is Using AI Right Now | IMC Live

The Manufacturing Marketer ·

2025/12/11

Almost everyone's using generative AI, but not in the same ways. And why are the best use cases being gatekept by marketers in the know? Peyton and Allen lead a discussion with other Gorillas to go through the use cases and AI strategy most exciting for industrial marketers today.

en-us

Project Managing Your Marketing w/ Alex Monroe

The Manufacturing Marketer ·

2025/12/04

Today, we’re talking with Director of Projects here at Gorilla 76, Alex Monroe. Alex has been reshaping the way we do work here at Gorilla from a project management viewpoint, and he has some ideas for industrial marketers broadly on what they can do to manage their workload and deliver results on time. Let’s dig in.

en-us

Stop letting your positioning die in OneDrive | IMC Live

The Manufacturing Marketer ·

2025/11/27

Most manufacturers don’t have a positioning problem. They have an implementation problem.In this episode of IMC Live, Gorilla 76’s Peyton Warren and Allen Fennewald sit down with Brendon Forrest to explore why messaging often falls flat inside manufacturing organizations — and how marketers can finally put their positioning to work. You’ll learn how to spot alignment gaps, build a feedback loop with sales, and turn a dusty one-pager into messaging that actually drives better

en-us

33:59

Product launches and working with channel partners w/...

The Manufacturing Marketer ·

2025/11/20

We’ve brought Kelly Battaglini, back from her recent episode on product marketing to dig more into product launches.Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kbattaglini/

en-us

179 results

The Manufacturing Marketer

All Episodes

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...