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PODCAST

eCommerce Badassery

Jessica Totillo Coster

Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business. Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure

business marketing

All Episodes

11:30

266. REPLAY Stop Marketing all your Products and Do...

eCommerce Badassery ·

2024/02/13

Does marketing your eCommerce business feel hard? What if you could simplify the entire process and accomplish more while doing less? Tune in to hear how! What You'll Learn: A focused strategy to simplify your marketing How you can get attract the perfect customer for your products Episodes Mentioned 197. What to Do When Business Feels Hard http://ecommercebadassery.com/197 160. How to Deal With Conflicting Advice from "Experts" http://ecommercebadassery.com/160 Links Mentioned The Lounge

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32:15

265. Shopify Platform Updates: Winter 2024

eCommerce Badassery ·

2024/02/06

Shopify just released over 100+ product updates designed to help you run your eCommerce business. From app features to new product structures and tiny updates to help you run the day-to-day of your business. I'm diving into the must-know updates, giving you insights into whether or not something makes sense for your business, and even sharing some workarounds for Shopify Plus exclusive feature releases. There are A LOT of links mentioned in this episode, please visit the full show notes for

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19:02

264. Behind the Curtain: Big Wins & Lessons from...

eCommerce Badassery ·

2024/01/30

On a scale of 1-10, how alone do you feel in your business? One of the things Lounge members tell me they love most about the program is being on live calls and in the community with other eCommerce entrepreneurs. Hearing their stories, experiences, wins, questions, etc. sparks ideas they hadn't thought of on their own and inspires them in their own businesses. And that's what I'm bringing to you! In the end-of-year survey for the Lounge, there were so many golden nuggets and inspiring

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16:08

263. How to Clean Your Email Marketing List

eCommerce Badassery ·

2024/01/23

Does size matter? Not when it comes to your email list! While yes, more subscribers typically means more revenue that's only true if those subscribers are engaging with your emails and buying your products. Regularly cleaning your email list means better metrics and better deliverability. Tune in to hear my process for identifying your unengaged list, how to try and reengage them, and knowing when it's time to let go. _______ The Lounge

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22:21

262. Auditing Your eCommerce Tech Stack

eCommerce Badassery ·

2024/01/16

I love a good software tool & I make it a point to research and share my favorite ones to help you streamline your business and make you more money... But... there is actually such things as too much software - especially when it's not the right fit for your business at the moment. Tune in to hear how I recommend you evaluate your current software tools, what you should work on optimizing, and what you should consider getting rid of. _______ The Lounge

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08:43

261. Are You Doing Too Many Things?: Year End Review...

eCommerce Badassery ·

2024/01/09

How many marketing/visibility/sales strategies are you trying to do in your business right now? How many of them are you super confident in that you're going a great job? More often than not... less is actually more. Tune is to hear how to break down what does or doesn't make sense for your business right now, and how at least one entrepreneur actually increased her revenue & profit by 25% when she cut out an entire marketing channel. _______ The Lounge

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24:41

260. Utilizing Customer Feedback: Year End Review for...

eCommerce Badassery ·

2024/01/02

Customer feedback. It's one of those things I think we all know we SHOULD do and often have plans to do… but typically struggle to take action on. But getting feedback from your customers is such a powerful tool for your business. It can give you insights into what you're doing well and not so well. It can highlight ways you can improve your messaging or your products. It can give you hints on how to expand or deepen your product line. It can show you where you should be spending your time and

en

19:30

259. Your Email Audit & Review: Year End Review for...

eCommerce Badassery ·

2023/12/19

This week on our year end recap series we’re diving into your email marketing review. Whether you’re monitoring your email on a regular basis or you set up your automations 2 years ago and haven’t looked at them since… this episode is for you. First we’re gonna walk through some high-level numbers so you can get a quick sense of how your program is performing and then we’re dive into some of the nitty gritty so you know where to focus on improving those results. I’ve got some additional

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15:39

258. What Metrics Matter: Year End Review for...

eCommerce Badassery ·

2023/12/14

It’s that time of the year friend. The time where we want to curl up on the couch and watch our favorite holiday movies. Home alone, Christmas Vacation, and Elf are my favorites.. In that order. But before you completely check out on your business please take some time to reflect on Q4, especially while it’s still fresh in your mind, and for the entire year. Tune in to hear what metrics you should be looking at to understand the health of your business + where you want to focus for the new

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00:26

Note From Jessica

eCommerce Badassery ·

2023/12/12

Get ready to dive into some deep year end review... but right now keep selling and serving your customers 🖤

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15:05

257. 6 Ways to Make More Sales Before the End of the...

eCommerce Badassery ·

2023/12/05

Black Friday might be over, but there’s still plenty of time to capitalize on the Q4 shopping season. Whether you’ve struggled to hit your goals so far or you just need a little boost to keep going, (the holiday season feels soooo long doesn’t it?) this episode is sure to hit the spot. Today I’m covering 6 strategies that you can pick and choose from to ensure you don’t lose momentum over the next few weeks. They’re simple and targeted to the exact customer who is out there shopping RIGHT NOW

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33:25

256. How to Market Your Product-Based Business in...

eCommerce Badassery ·

2023/11/28

2023 has been a weird year for product-based biz owners and Katie and I are diving into what we've been hearing behind the scenes from our clients and students. As expected, most small business owners are experiencing the SAME problems, issues, etc. they're just not talking about it in public forums. This episode is a great reminder that you're not alone... But more than that we're diving into our recommendations for marketed your business in 2024, and how to continue to grow and stand out in the

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56:11

255. Why Big Teams & Big Revenue Don’t Equal Big...

eCommerce Badassery ·

2023/11/21

We're getting deep on this week's podcast with Ellie Lum, founder of Klum House. Ellie is sharing her story of making a huge pivot in her business in 2022, what she learned along the way, and what she would do differently if she were starting a new product business today. _______ Full Episode Show Notes http://ecommercebadassery.com/255 _______ Want to Say Thanks? https://www.buymeacoffee.com/ecommercebadassery _______ Let's Connect Website: http://ecommercebadassery.com Instagram:

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06:02

BONUS: Badassery Blitz 5 Days of Deals | Dec 4-8

eCommerce Badassery ·

2023/11/20

5 Days of Deals Launches Monday, December 4th! Tune in to hear the details of the 4 brand-new offers that will be available and what you need to know to take advantage of the deals. Get a sneak peek of the daily deals and some kick-ass affiliate offers with the link below! Check out the Blitz Deal Page http://ecommercebadassery.com/blitz _______ Want to Say Thanks? https://www.buymeacoffee.com/ecommercebadassery _______ Let's Connect Website: http://ecommercebadassery.com Instagram:

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42:48

254. The Power of Community, Focus, and Releasing...

eCommerce Badassery ·

2023/11/16

Jessi McNeal... musician, artist, and now product-based business owner. While selling pet ornaments was never part of her plan, it's proven to be the start of something special. Jessi's journey to creating and growing The Cheery Pet has been a familiar one, with ups, downs and a whole lot of in-betweens. What I really love about her story is how laser-focused she is on building a business that supports the lifestyle she wants to live, and how even in times of struggle she keeps a positive attitude

en

50:01

253. Going Where the Money is & Using That to Fuel...

eCommerce Badassery ·

2023/11/14

Today's guest is Sanjana Sharma. She first started her business from the corner of her bedroom and like most first-time eCommerce entrepreneurs she thought… if I build it they will come. Luckily it didn’t take her too long to figure out how that wasn’t at all the case and she took the plunge into in-person shows. While that was exhausting and backbreaking work it really helped her build the foundation of her business and understand what her customer needs and why they love her jewelry. This growth

en

49:18

252. The Power of the Pivot & Trusting Your Gut...

eCommerce Badassery ·

2023/11/09

Vanessa has tried all the things. First, she focused on D2C through her website, which proved to be pretty difficult when the customer struggled to understand what her product was. She had a private label division, then she ventured into wholesale, and now she's circling back to building up the eCommerce side of her business. Along the way, she's learned a ton of lessons, some of them hard, some of them expensive, but it has all brought her to the place she is today, which is with a successful

en

51:04

251. How Unexpected Connections Drive Her Business...

eCommerce Badassery ·

2023/11/07

Have you ever resisted something initially only to think to yourself when you finally did it, "I should have done that sooner!" That's how I felt when I started the podcast and it's how Diana felt after pretty much everything she's done in her business since launching it at the start of 2020. On today's episode, Diana shares how her first pop-up led to the biggest deal in her business, how she's successfully using email to consistently generate revenue in your her business - even though she

en

49:19

250: 383% eCommerce Growth & Building a Badass Team...

eCommerce Badassery ·

2023/11/02

With a year of struggle across so many eCommerce businesses, hearing Larissa's story of insane growth in 2023 was a breath of fresh air and a reminder that anything is possible - even when it feels like it isn't. Hear the big change she made that skyrocketed her eCommerce business and how she's managed to build a solid team who are dedicated to growing the business as if it's their own. _______ Full Episode Show Notes http://ecommercebadassery.com/250 _______ Want to Say

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55:22

249. Why You Should Start Ads in Q4... Even if You...

eCommerce Badassery ·

2023/10/31

How many times have you heard the statement; 'Facebook Ads are more expensive in Q4'? If I had a dollar for every time I've heard or said that statement... I'd have a lot of dollars. But in all seriousness, this is a statement I hear floating around the web A LOT... so much so that I used to believe it. You may have even heard me say that on the podcast in the past. But after seeing the results from multiple students and clients, and learning more about ads from Nicole Diedrich (my Lounge co-host)

en

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