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PODCAST

eCommerce Badassery

Jessica Totillo Coster

Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business. Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure

business marketing

All Episodes

9:44

361. What's a Good AOV? How to Set Realistic Goals +...

eCommerce Badassery ·

2026/01/27

Inside the Lounge, we’ve been knee-deep in planning convos… and one theme keeps popping up over and over again: what’s a good average order value, how to increase it, and how to leverage your free shipping threshold without losing money. What we'll cover: The general rule I recommend for raising your AOV How to reverse-engineer your free shipping threshold based on your product prices The real deal on why profit matters more than revenue (yep, I said it) A cautionary tale about what happens when

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21:59

360. Klaviyo Platform Updates | January 2026

eCommerce Badassery ·

2026/01/20

If you feel like it’s been forever since Klaviyo made any major updates that actually affect how YOU run your eCommerce biz... you’re not wrong. But that just changed, friend. In this episode, I’m diving into some of Klaviyo’s newest updates—including one that I’ve personally been asking for since before I started the podcast. (Spoiler alert: they finally f*cking listened.) From growing your email list through Instagram DMs to simplifying international email campaigns and everything in between,

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17:48

359. The 4 Business Decisions that Will Make or Break...

eCommerce Badassery ·

2026/01/13

We all start the year with big dreams, lofty goals, and this idea that this will be the year everything changes. But then... you sit down to plan and suddenly you're drowning in data, dashboards, and "shoulds."Sound familiar? Yea, you're not alone. It's time to ditch the overthinking and getting back to basics with a stripped-down approach to business planning. Don't stress yourself out with endless to-do lists... just the 4 essential decisions that’ll guide everything you do this year. What

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29:00

358. Survey Says: What eCommerce Businesses Should...

eCommerce Badassery ·

2026/01/06

If 2025 felt like a never-ending rollercoaster, you’re not alone. But what if I told you the data actually says we did pretty damn well? Yup. I’m back with a breakdown of my 2025 Pulse Check Survey and some extra insight from the Q4 follow-up.In this episode, I’m sharing: The surprising stat about how many of you were actually up in sales Whether doing more marketing actually pays off The top 3 activities that drove the most sales How tariffs affected small biz owners in 2025 What I think 2026

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26:40

357. Shopify Editions: Winter 2026 Platform Updates

eCommerce Badassery ·

2025/12/16

Shopify has officially released its Winter 2026 Editions update, and in this episode of the eCommerce Badassery Podcast, we're breaking down everything you need to know. From major AI innovations to new Shopify apps and backend tools that can transform your store’s performance, this is your complete, no-fluff guide to the latest Shopify updates for eCommerce businesses.The Winter 2026 Shopify Editions is being called the "AI Renaissance," and for good reason. The platform has doubled down on

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19:48

356. Auditing Your Email Marketing Strategy + Results

eCommerce Badassery ·

2025/12/09

Are You Ignoring THIS Major Revenue Driver in Your Biz?It's time to get real about your email marketing strategy. Even if you think it’s doing fine… when was the last time you actually looked under the hood? If your answer is “uh, it’s been a minute”—don’t worry, you’re not alone. That’s exactly why I’m bringing back this popular episode for our year-end recap series. In this episode, I walk you through how to do a full-on review of your email marketing—what numbers to track, how to interpret them,

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14:36

355. How to Maximize Your eCommerce Sales in December

eCommerce Badassery ·

2025/12/02

Just because BFCM is over doesn’t mean the holiday shopping season is. In fact, over HALF of holiday shoppers still have gifts to buy. So if you’re already winding down your promos and marketing... pump the brakes, my friend. There is STILL time to make more money this season—and this episode is your game plan.I’m walking you through 5 powerful strategies to capture those last-minute buyers and keep the revenue rolling in well past Christmas. Whether you're running solo or have a full team, there

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5:35

Happy Thanksgiving + Badassery Blitz Sneak Peek

eCommerce Badassery ·

2025/11/25

Save the Date! The Badassery Blitz is back on December 8th ⚡️Tune in to hear more about the deals coming your way next month! Get on the Email List https://ecommercebadassery.com/freestuff Check Out the Course Pages AI Brand Brief: https://ecommercebadassery.com/brandbrief/ Content Badassery: https://ecommercebadassery.com/content-badassery Shopify Secrets: http://checkout.ecommercebadassery.com/shopify-secrets The Lounge Membership: https://ecommercebadassery.com/membership Email Badassery:

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8:43

354. Are You Wasting Your Time? Not Everything...

eCommerce Badassery ·

2025/11/18

Ever find yourself knee-deep in a to-do list you created for yourself... and then wonder why you're so damn overwhelmed?You’re not alone, friend. This week on the eCommerce Badassery Podcast, we’re digging into the trap so many entrepreneurs fall into: doing more just for the sake of doing. If your calendar is full, your projects are piling up, and you can’t remember why you even started half of them… it might be time to take a step back. If your current plan has you feeling more frazzled than

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10:16

353. Canva's New HTML Email Designer: Everything You...

eCommerce Badassery ·

2025/11/11

If you’ve logged into Canva lately, you might’ve seen the announcement: you can now design emails and export the HTML to use in your email marketing platform. Sounds cool, right?But before you dive in and start redesigning all your campaigns in Canva’s new tool, there are a few things you should know. In this episode, I’m breaking down what this new feature actually looks like in practice, how it works with email platforms like Klaviyo, and a few limitations and quirks that might not be obvious at

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10:45

352. 5 Mistakes to Avoid in Your eCommerce Holiday...

eCommerce Badassery ·

2025/11/04

Apparently, humans are more motivated to avoid pain than they are to chase pleasure. So instead of giving you a sparkly, motivational pep talk for Q4, I’m flipping the script and hitting you with a little tough love... because nothing kills your holiday sales quite like these common mistakes.Inside this episode: The one thing that makes or breaks your holiday offer Why a super popular holiday promo might actually be hurting your sales The biggest mistake I still see even seasoned sellers

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1:56

BONUS: Product-Based Biz Pulse Check

eCommerce Badassery ·

2025/10/28

We’re pressing pause on the holiday hustle this week for something a little different — and honestly, really important.I’m running a quick, anonymous survey called the Product Biz Pulse Check to get a read on what’s working (and what’s not) for product-based business owners right now. The goal? To spot patterns between those who are thriving and those who are struggling — so we can all focus on what truly matters in 2026. It’ll only take about 5 minutes, and I'll be sharing the results in early

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10:03

351. Should You Update Your eCommerce Email...

eCommerce Badassery ·

2025/10/21

One of the biggest questions I get this time of year is whether or not you should update your email automations for Black Friday and the holiday season.Spoiler alert: my answer hasn’t changed since 2022 Inside this episode: Whether you really need to update your email automations for Q4 A smarter way to keep your flows seasonally relevant The one thing you might want to turn off during BFCM A quick tweak that could boost conversions in your top-performing flows How to make your holiday products

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16:07

350. Must-Have eCommerce Email Segments for Q4

eCommerce Badassery ·

2025/10/14

In this episode, I’m walking you through the essential segments every eCommerce business should consider using during the busiest shopping season of the year. Whether you’re prepping for Black Friday or planning a last-minute holiday push, this is one strategy you can’t afford to overlook.Inside this episode: The must-have Q4 segments that set you up for success How to get your subscribers to actually pay attention A fresh perspective that might just flip your current strategy on its

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7:44

349. How to Keep the Holiday Shopping Momentum after...

eCommerce Badassery ·

2025/10/07

Don’t Tap Out After Cyber Monday — Your December Sales StrategyBlack Friday might get all the hype, but if you're ghosting your customers after Cyber Monday, you're leaving serious money on the table. December isn't the time to wind down... it's time to step up. In this episode, I'm sharing the easy post-BFCM strategies to maximize your sales through the rest of Q4. The one date in December that can make or break your sales A simple email strategy that’s impossible to ignore The secret

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16:50

348. Klaviyo's Customer Hub: Love it or Leave it?

eCommerce Badassery ·

2025/09/30

Klaviyo Just Launched Customer Hub: Is It Worth It for Your eCommerce Store?Klaviyo just quietly rolled out a brand-new tool called Customer Hub, and it might be the next big thing for your eCommerce biz… or just another shiny object. Either way, it deserves a closer look. In this episode, we’re breaking it all down—from the good, the bad, and the meh. I’m laying out what Customer Hub actually is, how it works, and whether it’s a smart addition to your tech stack… or just another distraction. What

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8:02

347. 3 Things You Can Skip These in Q4 in Your...

eCommerce Badassery ·

2025/09/23

You’ve got a million things on your Q4 to-do list… but how many of those things actually matter?This week, I’m breaking down a few of the most common holiday strategies floating around the eCommerce world — and whether they’re actually worth your time and energy. If you’re feeling the pressure to do all the things but secretly wondering, “Do I really need to do this too?” — this episode is for you. Because while Q4 is definitely the season to show up and sell… it doesn’t mean you have to run

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21:44

346. Q4 Website Prep: 6 Items for Your To-Do List...

eCommerce Badassery ·

2025/09/16

Ready to capitalize on the biggest shopping season of the year? You put so much time, energy, and effort into bringing traffic to your website, let's make sure it's optimized to create a great shopping experience optimized for conversion. In this episode, we're exploring 6 website updates you should make to optimize it for Q4 sales. What you’ll Cover: The #1 strategy most shop owners forget to set up before Q4 (and why it’s costing you) What McDonald’s can teach you about making more money

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22:04

345. Listener Q&A: Sales, Sanity and Strategy for Q4

eCommerce Badassery ·

2025/09/09

Ready to tackle Q4 with clarity, strategy, and badass energy? This week, I’m answering your most-asked Q4 marketing questions. I tapped into my email list to uncover your hot-button questions around marketing for Q4. In this episode, we dive into whether shoppers will actually be spending, how to handle Black Friday without selling out your values, structuring your promotion timeline, keeping momentum post-holidays, and sustaining sanity when burnout hits. We're Talking: The real scoop

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16:04

344. Your Q4 Content Strategy: How to Create Holiday...

eCommerce Badassery ·

2025/09/02

The holidays are comin’ in hot... and if you’re not planning your content to cut through the noise, you’re gonna get drowned out by every other biz on the block (including Aunt Sally’s soap shop). In last week’s episode, we talked all about why product curation is the real MVP of your holiday sales strategy. This week? We’re tackling part two of the equation: your content marketing plan. Because the truth is, even the best product curation won't sell if nobody knows it exists. In this

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371 results

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