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PODCAST

TRENDSETTERS

TRENDSETTERS lives at the heart of the Internationalist mission as it spotlights a person and an idea in international marketing. Over the last decade, we have amassed hundreds of profiles of extraordinary individuals and their groundbreaking work on our website. We’ve learned that there’s interest in hearing the voices of these marketers directly, which has now given life to our TRENDSETTERS podcast series.

business marketing

All Episodes

30:38

CEO David McKillips Shares How Chuck E. Cheese is...

TRENDSETTERS ·

2021/11/11

Taking a legacy brand in a new direction is never easy. Doing so during a pandemic is certainly not for the faint of heart. David McKillips accepted the role of CEO for CEC Entertainment in January 2020; CEC is named for its flagship Chuck E. Cheese brand and incorporates the Peter Piper Pizza and Pasqually's Pizza & Wings brands.

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32:00

Shell’s Rahul Malhotra Frames Key Issues of...

TRENDSETTERS ·

2021/09/08

Rahul Malhotra, Head of Brand Strategy and Stewardship at Shell, sincerely believes that corporations can transform the world around us profitably, better, and faster than governments. For the last five and half years, he has been responsible for global brand strategy and architecture for Shell’s brand identity, as well as the company’s brand stewardship and employee ambassadorship. Plus, he has led an extraordinarily successful program to embed Shell’s Purpose into the DNA of employees and into

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29:37

Belvedere CEO Rodney Williams Discusses Brand...

TRENDSETTERS ·

2021/07/28

President & CEO of Belvedere Vodka, Rodney Williams, has set an ambitious company agenda with bold commitments to both new product innovations and operating practices.

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47:08

JP Kuehlwein Advocates Brand Elevation—the Success...

TRENDSETTERS ·

2021/06/23

JP Kuehlwein has worked throughout the world in a variety of brand, marketing and innovation roles that range from leading the P&L for Pampers in much of Asia to providing premium brand strategy for Procter & Gamble in 16 country and category combinations to becoming the CEO of Frédéric Fekkai and turning around the hair care brand. Five years ago, JP created the Ueber Brands Consultancy and is also now an author and marketing professor. His latest book, Brand Elevation: Lessons in Ueber-Branding,

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35:44

A Look at the Pros, Cons, Challenges & Opportunities...

TRENDSETTERS ·

2021/06/23

"Ambush marketing" is a controversial marketing practice that pits non-sponsors against rights holders. It is as prevalent as ever, as non-sponsors seek to associate their brands, rightly or wrongly, with significant sporting or entertainment events without needing to pay sponsorship fees.

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23:10

Simon Dermer Outlines How Issues of Digital Inclusion...

TRENDSETTERS ·

2021/06/23

Thirteen years ago, Simon Dermer started eSSENTIAL Accessibility, a platform that enables purpose-driven organizations to enhance their digital customer experience for people with disabilities. Since then, he has seen an evolution in accessibility, as well as key shifts in industry response. When he founded eSSENTIAL Accessibility, he spent a lot of time ensuring that marketers understood the size and spending power of the disability market. Now his mission is more about inclusivity, digital

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31:28

MediaCom’s Latha Sundaram Advocates Cultural Agility...

TRENDSETTERS ·

2021/06/03

Over the course of her 25-year career in media and advertising, Latha Sundaram has become passionate about the role global organizations can play to drive positive social change. While her position as Group Business Leader, Executive Director at MediaCom is to lead purpose-driven marketing and communication strategies for multinational companies, she believes her passion for the “power of people” and her viewpoint as a woman of color and global citizen can have a transformative effect in today’s

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21:11

WFA’s Stephan Loerke Provides a New Framework to Help...

TRENDSETTERS ·

2021/05/24

Stephan Loerke, CEO of the World Federation of Advertisers (WFA), believes that marketers should be leading the charge in sustainability by communicating consumer demands for action internally, while also demonstrating to customers how an organization can help them make more sustainable choices. As a result, the WFA has announced “The Planet Pledge” – an initiative designed to put marketers in a position where they can help lead brands’ responses to climate change, encourage efforts across the wider

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32:39

Rob Rakowitz Discusses Brand Safety’s First-Ever...

TRENDSETTERS ·

2021/05/01

Rob Rakowitz has more than two decades of experience spanning creative, media, research, and strategy functions from both the marketer and agency perspectives. Now he leads the Global Alliance for Responsible Media or GARM-- a never-been-done-before industry alliance that brings together global marketers, media agencies, media owner platforms and industry associations to work together to improve consumer and brand safety in ad-supported digital media.

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33:03

TRENDSETTERS: Molson Coors’ Brad Feinberg Shares How...

TRENDSETTERS ·

2021/04/05

As Molson Coors’ Vice President of Media and Consumer Engagement for North America. Brad Feinberg oversees the Centers of Excellence for Media, Precision Marketing, Creative Services, and Partnerships. His passion for analytics and creativity has led to breakthrough media efforts that have delivered successful results, as well as recognition within the industry and from the Molson Coors Executive Team.

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27:24

TRENDSETTERS: Current’s Erin Bruehl Discusses the...

TRENDSETTERS ·

2021/03/29

Erin Bruehl is Director of Communications at Current, a leading U.S. challenger bank created to serve Americans overlooked by traditional banking institutions. With a mission to improve financial outcomes, Current believes that banking should be accessible and affordable for everyone, especially people with a variety of modern lifestyles—from those young and starting out to people who are part of today’s growing Gig Economy.

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19:55

TRENDSETTERS: BNY Mellon’s CMO Brenda Tsai Discusses...

TRENDSETTERS ·

2021/03/22

Brenda Tsai leads marketing at Bank of New York Mellon with a focus on creating value across the top and bottom line, while developing initiatives that accelerate the firm’s growth strategies.

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27:43

TRENDSETTERS: Vodafone’s June Sugiyama Discusses...

TRENDSETTERS ·

2021/03/03

June Sugiyama has served as the Director of the Vodafone Americas Foundation for over 20 years. During that time, she has seen an extraordinary evolution of initiatives, as well as changes in consumer and corporate attitudes toward ventures that advance the use of technology for social good. As International Women’s Day approaches on Monday, she talks about why the Vodafone Americas Foundation now focuses entirely on empowering women and girls through technology.

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27:55

Allyson Stewart-Allen Considers World Views of Brand...

TRENDSETTERS ·

2021/02/25

Allyson Stewart-Allen has been considering how the US will be viewed by the rest of the world as an attractive trade and investment destination—even as the country’s domestic agenda takes center stage for a new administration. She also anticipates a US-EU Free Trade Agreement to take priority over a US-UK trade deal. The size of the European Union would be a commercial prize for US companies post-Brexit as a trading bloc with nearly 450 million consumers compared to the UK’s 66 million.

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34:19

Emerson’s Kathy Button Bell Talks about being...

TRENDSETTERS ·

2021/02/13

Emerson is a $16.8 billion global industrial software and engineering company with over 80,000 employees. Founded in 1890 in St. Louis, Missouri, as a manufacturer of electric motors and fans, over the past 100-plus years, Emerson has grown from a regional manufacturer into a global technology solutions powerhouse. While much growth came through acquisitions, management has worked diligently to create tighter company integration-- mostly through brand solutions and marketing strategy. Emerson’s work

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36:03

Doug Wood Looks at 2021 Advertising Legal Issues on...

TRENDSETTERS ·

2021/02/12

Ask Doug Wood what’s on the minds of marketers as they consider advertising legal concerns in 2021, and his answer outlines a broad range of critical topics. He says, “The evergreen subjects – media transparency, privacy, data security, ad taxes, and efforts to regulate the influence of the big digital platforms will continue to be in the top ten. As we move forward, commercial production post-COVID will garner a lot of attention as precautions adopted to address the pandemic may become norms and

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35:41

Sonsoles Gonzalez of Better Not Younger Moves from...

TRENDSETTERS ·

2021/02/08

Sonsoles Gonzalez has done what many marketers dream about. After almost 3 decades in senior roles at global beauty giants-- L’Oréal and Proctor and Gamble—she created her own company. She is the Founder and CEO of Better Not Younger, the only haircare brand specifically designed for women over the age of 40.

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32:36

Danone’s Manos Spanos Discusses a Groundbreaking...

TRENDSETTERS ·

2021/02/03

Manos Spanos, Senior Vice President of Brand Marketing for the Yogurt Business Unit at Danone North America, believes that marketing needs to stand for positive change. “If something is not doable,” he says, “innovate to make it doable.” And while that sounds like a tall order, especially for these times, he has been able to demonstrate what happens when purpose and passion intersect in branding.

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45:44

Sir Martin Sorrell Looks Ahead as Marketers &...

TRENDSETTERS ·

2021/02/01

Sir Martin Sorrell's success has always been built on anticipating what's next for an advertising industry that must continually reinvent itself. His company, S4 Capital, has had quite a year with seven acquisitions to date since the first Covid-19 lockdown began last March. This includes two recent US acquisitions in early January: integrated media agency Decoded and marketing agency Metric Theory. Today we’re talking with him about his views of the advertising and marketing business, new

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29:23

Wavemaker’s Whitney Fishman Shares How Trends at CES...

TRENDSETTERS ·

2021/01/26

Whitney Fishman Zember has been helping brands and businesses understand media and communication trends, as well as technology-driven consumer-based insights, for over fifteen years. As Managing Partner, Innovation & Consumer Technology at Wavemaker US, she uncovers opportunities to harness technology to connect marketers with audiences in new and meaningful ways. Her ability to spot trends is second to none, and she has been tracking developments at CES for years. Whitney’s perspectives are

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147 results

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