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PODCAST

TRENDSETTERS

TRENDSETTERS lives at the heart of the Internationalist mission as it spotlights a person and an idea in international marketing. Over the last decade, we have amassed hundreds of profiles of extraordinary individuals and their groundbreaking work on our website. We’ve learned that there’s interest in hearing the voices of these marketers directly, which has now given life to our TRENDSETTERS podcast series.

business marketing

All Episodes

54:39

ANA's Bob Liodice Discusses What Marketers Must...

TRENDSETTERS ·

2026/02/04

In a wide-ranging Trendsetters conversation, Bob Liodice, President & CEO of ANA (Association of National Advertisers), explains why the organization chose Agentic AI and Authenticity as its Words of the Year—and why they are inseparable.This conversation offers signals for every kind of marketer—brand builders, performance leaders, CMOs, talent developers, and agency partners alike. And it raises a central question for the year ahead: as technology becomes more autonomous, can marketing stay

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34:49

Jon Lee on What Nonprofit Marketing Signals About the...

TRENDSETTERS ·

2026/01/19

Today's edition of Trendsetters explores one of the most complex—and consequential—areas of modern marketing: how nonprofit organizations build brands, inspire belief, and raise critical funds in a world where every dollar must work harder than ever.My guest is Jon Lee, Principal and Head of Brand Leadership at Lerma, one of the most forward-thinking multicultural agencies in the U.S. Jon has led award-winning work for organizations including He Gets Us, The Salvation Army, Compassion International,

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33:22

Luke Stillman of Madison & Wall Unpacks the Hidden...

TRENDSETTERS ·

2026/01/10

Despite soft consumer confidence and uneven economic signals, ad spending continues to grow faster than consumer spending—breaking a historical relationship marketers have relied on for decades.So what’s driving the disconnect?Luke Stillman, Managing Director at Madison & Wall, unpacks what he calls the hidden engines of ad growth—five forces quietly pushing more money into the advertising system, even when underlying demand hasn’t kept pace.

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46:29

Why Deloitte’s Geoff Tuff and Steven Goldbach Say...

TRENDSETTERS ·

2025/12/17

In a world obsessed with disruption, Deloitte Principals Geoff Tuff and Steven Goldbach argue that the real danger facing organizations today isn’t moving too slowly—it’s drift. In their new book, HONE: How Purposeful Leaders Defy Drift, they make the case for a different kind of leadership: one rooted in steady, intentional refinement rather than constant transformation.Their work represents a new leadership lens for marketers navigating purpose, performance, and perpetual change.

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43:44

Susan Schramm on The Hidden Reason Marketing...

TRENDSETTERS ·

2025/12/14

If you’ve ever had a Big Idea that deserved to move faster — this episode is for you.I’m speaking with Susan Schramm, author of Fast Track Your Big Idea!, about why so many marketing strategies stall, and what leaders can do to turn vision into velocity. Susan reveals why the biggest threat to your idea isn’t the budget or the timeline — it’s the people side of risk. And she shares a practical framework that helps marketers build alignment, accelerate momentum, and avoid losing their way

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37:00

HATCH CEO Jen Harrington on the New Menu for Modern...

TRENDSETTERS ·

2025/12/04

In today’s episode, we’re stepping into the kitchen with Jen Harrington, CEO and founder of HATCH, the independent, women-owned agency that’s redefining what it means to build creative partnerships.Jen recently launched Eat In or Dine Out, a sharp new YouTube series for CMOs that uses food as a metaphor for one of marketing’s most pressing questions: Should you “eat in” with in-house talent, or “dine out” with external partners?Join us as Jen shares her recipe for modern marketing — one that blends

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1:22

London AI: Where Human Creativity Meets Machine Clarity

TRENDSETTERS ·

2025/12/02

When an ad agency launches an AI division with a campaign that begins by declaring how bad AI can be, you know it’s not business as usual.Michael Moszynski, Chairman and Co-Founder of London AI, isn’t interested in selling artificial intelligence as the next miracle cure for marketing. Instead, he’s redefining what AI should mean for agencies, clients, and creativity itself.

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14:17

Rewriting the Rules of Retail Marketing: Dr. Jan...

TRENDSETTERS ·

2025/11/08

Today we’re joined by Dr. Jan Flemming, one of The Internationalists of the Year and a true innovator in European retail marketing. As CMO at PENNY and Media Director of REWE Group, he has redefined how top German grocery retailers connect with millions of customers. His story is an inspiration to marketers everywhere who want to push boundaries, challenge assumptions, and turn industry problems into lasting progress.

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56:15

When Media Becomes the Mirror: Truth, Trust, and...

TRENDSETTERS ·

2025/10/24

What happens when media no longer just delivers messages—but reflects what we already believe?Former Omnicom Vice Chairman Tim Love and former Speaker of the House Richard Gephardt tackle that question in The Medium is the Mirror, exploring how algorithms, advertising, and politics collide to shape truth itself. From children’s online safety to national security, both leaders call for greater accountability—from platforms, policymakers, and each of us.

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34:18

Breaking Barriers: Bridget Sponsky on Ally’s Bold...

TRENDSETTERS ·

2025/10/15

Bridget Sponsky, Executive Director of Brand Marketing at Ally Financial has become one of today’s most innovative marketers by blending bold actions with measurable results.When speaking with Bridget, you immediately sense why Ally feels different from most financial institutions. Its purpose is simple yet powerful: put people first. Whether that means designing fairer financial products or championing equity in sports, Ally keeps its focus on customers—their goals, their realities, and their right

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18:27

EACA’s Charley Stoney on #Campaign4Good: Protecting...

TRENDSETTERS ·

2025/10/07

Children’s online safety is one of the defining tests of how advertising can live its purpose.In my latest Trendsetters podcast, I speak with Charley Stoney, CEO of EACA, about #Campaign4Good—a pan-European competition created with 5Rights Foundation that invites young creatives to design campaigns protecting children in digital spaces. With support from EU Commissioner Michael McGrath, this initiative shows how creativity, advocacy, and policy can combine to deliver real impact across Europe. Hear

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50:05

The Science of Brand Associations: Ulli Appelbaum on...

TRENDSETTERS ·

2025/09/07

Most CMOs obsess over purpose, storytelling, or benefits.But what if the real driver of growth is something simpler—and more powerful?In my new conversation with Ulli Appelbaum, author of The Science of Brand Associations, we dig into the evidence, the frameworks, and the discipline needed to build brands that stick in the brain—and in the market.In my new conversation with Ulli Appelbaum, author of The Science of Brand Associations, we dig into the evidence, the frameworks, and the discipline

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35:36

From Blimps to AI Artistry, SuperHeroes Keeps...

TRENDSETTERS ·

2025/09/01

Today, we’re joined by Rogier Vijverberg, founder of SuperHeroes—the independent agency with a mission to save the world from boring advertising. From flying blimps over football stadiums for Netflix to transforming Buicks into modern art, SuperHeroes has mastered breaking through the clutter. We’ll talk with Rogier about how Gen Z tastemakers and AI collectives are reshaping creativity, what it takes to keep an agency fresh, and why the future of advertising might look very different from what we

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32:46

From AI Horror Stories to Fossil-Free Ski Slopes:...

TRENDSETTERS ·

2025/09/01

Sweden’s CMO doesn’t just market a country—he makes it impossible to forget. From letting the world call a random Swede to co-writing a horror story with AI, Nils Persson has turned Visit Sweden into a masterclass in bold, creative, and sustainable destination marketing. In our conversation, he shares how humor, cultural insight, and environmental responsibility can work together to win travelers’ hearts—and change their behavior.

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30:24

Trendsetters: Joe Prota on Blending Legacy,...

TRENDSETTERS ·

2025/07/28

How do you keep a 110-year-old brand at the forefront of technology and trust? Joe Prota, Director of Brand Marketing at IBM and a recent Internationalist of the Year honoree, is answering that question daily— by reimagining how brand marketing can blend storytelling, purpose, and AI-powered innovation. As a result, he’s helping IBM stay not just relevant—but resonant.

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33:26

TRENDSETTERS: Colin Westcott-Pitt on Why Brilliant...

TRENDSETTERS ·

2025/07/28

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68:40

From Agency Leader & Marketing Pioneer to Substack...

TRENDSETTERS ·

2025/07/06

Rishad Tobaccowala’s marketing roots run deep, but his ideas go far beyond the boardroom. He recently marked 250+ published editions of his brilliant "The Future Does Not Fit in the Containers of the Past," a weekly Substack that blends strategy, philosophy, and personal reflection. I had the chance to ask him about the themes that matter most, the future of marketing, his evolving relationship with technology (including AI), and how writing continues to change him.

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43:57

Undifferentiated and Under Pressure: Robin Bonn on...

TRENDSETTERS ·

2025/07/06

According to Robin Bonn, CEO & Founder of Co:definery, the ad agency market is not oversupplied but rather under-differentiated. In an industry where agencies often work harder while margins decrease and talent experiences burnout, he presents a thought-provoking analysis in his new book entitled Market of One: How Your Agency Can Rewrite the Rules and Create a Lasting Competitive Advantage. Today, we examine how agencies can set themselves apart from one another instead of appearing virtually

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31:02

Khalid El Khatib, CMO of Consumer Reports, Discusses...

TRENDSETTERS ·

2025/06/06

Khalid El Khatib is the CMO of Consumer Reports, the nonprofit advocacy organization and one of the most popular publishing platforms in the country. He oversees CR’s revenue-generating teams, including member acquisition and fundraising, and works to elevate the organization’s profile among new, younger, and more diverse audiences. Today, we discuss how he has managed to embrace the 89-year legacy of Consumer Reports while also creating a contemporary appeal for a new generation of potential

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28:31

Marriott’s Terri da Silva Discusses Bonvoy’s New...

TRENDSETTERS ·

2025/06/06

Marriott Bonvoy, the hotel loyalty program of Marriott International, which rewards members at over 7000 locations globally across its brand portfolio, has introduced a new marketing campaign and brand platform. In this initiative, Bonvoy has moved away from traditional hotel advertising clichés, choosing instead to emphasize the emotional appeal of travel experiences. Terri da Silva, Vice President, Global Head of Portfolio, Brand and Content Marketing, discusses the inspiration for the “Travel

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146 results

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