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PODCAST

Dishing Up Digital with Ellen Mackenzie

Ellen Mackenzie

Welcome to the Dishing Up Digital podcast—the go-to show for women building online businesses that pay well AND feel good. Hosted by Ellen Mackenzie, a former 9-5 escapee turned multi-six-figure digital entrepreneur, this podcast is where freedom-first founders come to grow with strategy that sells and mindset that moves. Whether you"re a freelancer, coach, creative, or content creator, each episode is your permission slip to do business your way—with fewer hours, stronger boundaries, and magnetic

business entrepreneurship

All Episodes

31:30

How Going to Therapy Changed my Business

Dishing Up Digital with Ellen Mackenzie ·

2023/11/06

BLACK FRIDAY!Now that I have your attention, keep an eye on my Instagram Pageand turn on notifications for more info coming soon! ~~~ I honestly thought I'd never talk about therapy on this podcast, but I had a bit of a realisation recently that made me realise I find it really easy to talk to my online podcast community. So, it completely makes sense to come to this place that I am my most comfortable and excited to create in.Being an entrepreneur requires a balance and inner workings of

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31:03

The nipple bra? 4 marketing lessons from Skims & Kim...

Dishing Up Digital with Ellen Mackenzie ·

2023/10/31

I have a new FREE training for you all! Learn how I schedule and organise content for myself and my clients in this jam packed 30 minute lesson: https://www.ellenmackenzie.com/free-content-training In today's episode, I'm chatting about Skims and the 4 core marketing strategies that they have used to build their $4 billion dollar brand in 4 years. We cover... - The importance of solving problems for your customer - Scarcity in marketing and how to do it right - Utilising other audiences

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27:30

Are Influencers or Online Creators "Real" Entrepreneurs?

Dishing Up Digital with Ellen Mackenzie ·

2023/10/29

Back in the day, before there was MacKenzie Studios, or Dishing Up Digital, or this podcast, there was blogger and Youtuber Ellen. That's right, I come from the humble beginnings of an influencer background, before it was even known as "being an influencer". It's whatled me into seeking out Social Media Management as a job. But the question that's been really bugging me, that I've been seeing online - particularly TikTok, is "are influencers or content creators "real" entrepreneurs? This

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37:45

$5k to $30k months: My Journey as a Social Media...

Dishing Up Digital with Ellen Mackenzie ·

2023/10/22

Episode 100!That's right. today marks 100 episode's of the Dishing Up Digital podcast. It's my favourite form of content creation, and I absolutely love receiving feedback from you about what you've learnt. Some of you have even started your careers as Social Media Managers, just from listening to the free content in my podcast! I'm so proud of that!We've had an amazing couple of months with downloads lately and that has been super positive to see. You can help us out by subscribing, giving

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20:20

Ditch the 9-5 and Work from Anywhere in the World

Dishing Up Digital with Ellen Mackenzie ·

2023/10/15

If you've been following along, you know that I've been travelling a bit recently - in fact, this episode was recorded while I was in South Africa! This makes it the perfect time to release this episode about being able to work from anywhere in the world. I know there's a lot of Reels & TikTok's out there really glamourising the digital nomad lifestyle, but the reality is, a lot behind the scenes work goes into my business in order to get to this point. This has helped me to put

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17:45

Apps I Use as a Social Media Manager

Dishing Up Digital with Ellen Mackenzie ·

2023/10/13

Last month (September), I hada huge response to this poston my Instagram Page, giving me the idea to expand and recorda podcast episode out of it. This is also one of the topics I frequently get asked questions on, so I thought I'd let you know what apps and programmes I use in the day to day running of my business. My apps are: Adobe Creative Cloud, Canva, CapCut, Paypal, Xero, PandaDoc, ClickUp(affiliate link), Trello, and Meta Business Suite. It's important to note, that yes, there are

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24:10

How I Book and Work with International Clients

Dishing Up Digital with Ellen Mackenzie ·

2023/10/01

Hi! I'm Ellen, and I'm from a country called Aotearoa (or New Zealand) located at the almost bottom of the globe, and I work with, and have worked with, many international clients. That's right, multiple! Today's episode goes through how I got started with my first International Client, how I booked my next one and how International Clients tend to find me. Guess What? I have never even cold pitched an International Client! Have a listen to see what tips & processes I recommend for

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25:30

THE MONEY SERIES | Step into the Mindset of a Premium...

Dishing Up Digital with Ellen Mackenzie ·

2023/09/24

This is the 4th and last installment of the money series! Scroll down below for the links to the previous 3 episodes. Social Media Management is a premium service and we are in demand. It is so essential as an online business to have a social media presence. We offer so much value in our services as Social Media Managers and we need to start believing in ourselves. In this episode I got through how to get yourself into the right mindset around valuing your services and making that leap to

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24:00

THE MONEY SERIES | Example Packages & Prices for...

Dishing Up Digital with Ellen Mackenzie ·

2023/09/17

This is your last week to take advantage of saving $700 on joining the Dishing Up Digital School!CLICK HEREfor more details and join before September 24th. ~~~ We're on episode 3 of The Money Series!I'm going to be taking you through some example packages and showing you how to create a 3-tiered system of prices and packages, that sets you up really well in terms of your income and finances, but is also really attractive to clients. This is a system that I teach in-depth in my Dishing Up

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28:30

THE MONEY SERIES | How to Know You're Undercharging...

Dishing Up Digital with Ellen Mackenzie ·

2023/09/10

Psst! Did you know there is currently a deal on if you Join Dishing Up Digital School?Save $700 by joining before September 24th. CLICK HERE for more details ~~~ Ooo guys, I am loving recording this series for you! Seriously, I am giving away some GOOD information! In this week's episode, I want to help you realise your worth and how you can go about increasing your prices. Income is the number one reason businesses fail and not knowing what to charge is a big part of this! This episode

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24:15

THE MONEY SERIES | Should I Charge an Hourly Rate or...

Dishing Up Digital with Ellen Mackenzie ·

2023/09/03

THE MONEY SERIESFor the month of September I am bringing you my 4-part money series! This week we start with a common question I receive - should I charge hourly or offer packaged services? Spoiler Alert! I am pro packaged services, BUT, I believe there is a time and place for the hourly charge. Listen as I go through the ins and outs of hourly charging, and hopefully convince you to value your time and expertise more, by putting together some fantastic packages for your clients. I can't

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22:30

Can a Social Media Manager Actually Only Work 2-4...

Dishing Up Digital with Ellen Mackenzie ·

2023/08/27

Get your tickets now for the Social Media Management Summit:https://www.ellenmackenzie.com/Social-Media-Manager-Summit Theultimate4-day LIVE online conference to become a booked out social media manager! ~~~ You've seen the viral videos all over TikTok where you're told that you can work 2-4 hours a day as a Social Media Manager. While, yes, this is true, it should also come with a caveat or an asterix * - because in reality, there is a lot of work that goes on behind the scenes, or the

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27:15

Booking Clients on Instagram with only 100 Followers!...

Dishing Up Digital with Ellen Mackenzie ·

2023/08/20

Grab your ticket to theultimate4-day LIVE online conference to become a booked out social media manager right here:https://www.ellenmackenzie.com/Social-Media-Manager-Summit Unlock your new dream business, level up your social media game andconnect with a community of boss women doing the same! 10+ expert guest speakers, 8 live trainings, pop up Facebookgroup & more ~~~ I am so excited to be interviewing Maeve from Maeve ErinCreativein this week's podcast episode. We chat about getting

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24:01

The 5 Step System to Quit Your Job Before the End of...

Dishing Up Digital with Ellen Mackenzie ·

2023/08/13

Gain access to my Social Media Summit Here:https://www.ellenmackenzie.com/Social-Media-Manager-Summit ~~~ Guys, have you ever had a standard, normal week at work, got to the end of it and thought, "Wow! I just had the best week!" That was me last week and it just made me realise that I'm in the right job. How good to have a stock standard, mundane week and still think that it was an amazing week. Like some of you, I have been in the boat of having job that I just dreaded going to and would

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15:57

Why I Don't Schedule Client Posts

Dishing Up Digital with Ellen Mackenzie ·

2023/08/08

Gain early-bird access to my Social Media Summit Here:https://www.ellenmackenzie.com/Social-Media-Manager-Summit Today's episode is a practical and insightful one for my fellow Social Media Managers. We are talking about client postorganisation, scheduling content, why I don't lean towards using scheduling apps and how I manage the realm of manually posting for my clients. I hope this episode is helpful for you. I would love to hear how you manage your posts for clients and if you are

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37:06

$0 to $5k Months: My Journey as a Social Media Manager

Dishing Up Digital with Ellen Mackenzie ·

2023/07/30

Today's podcast is for those who are new here and haven't quite managed to get through the back catalogue, but also I think long time listeners may find this reminder good. I'm re-hashing my journey and how I got from the bottom to where I am today. For those who think I've always had $5, $10, $20K months, this one is for you! Thanks so much for listening. As always I would love it if you could subscribe to my podcast on the platform you're listening. If you're on Apple Podcasts, I would

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19:15

Sharing Your Income Online? Ew!

Dishing Up Digital with Ellen Mackenzie ·

2023/07/23

Come to my free Live Webinar! Last year I only held ONE free live webinar. You don't want to miss out on this rare opportunity! So join me on July 26th for Clients & Cash. ~~~ Every person on this planet should be able to talk about their money and income with pride if they so wish. I'm so sick of this toxic narrative circling in the world of marketing that talking about how much money you've made is gross and cocky and manipulative and this whole argument that oh you shouldn't use

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19:45

How to Start an Instagram Account From 0 (part one)

Dishing Up Digital with Ellen Mackenzie ·

2023/07/16

If you listened last week, you would have heard all about my new business venture - Mackenzie Studios. Part of that business is starting new socials, so I thought it would be a good idea todocument the process of starting an Instagram account from scratch. Here are my 7 tips for starting an Instagram account from 0: Make a business plan to understand your goals and audience Give yourself a good pre launch period Focus on good content and lean into storytelling to captivate a new

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24:12

My new business! Setting up a content studio

Dishing Up Digital with Ellen Mackenzie ·

2023/07/10

In this week's episode I'm sharing the story of how I started my new business! I can't wait to share more about Mackenzie Studios and what it takes to build a content lifestyle studio. Come follow me on Instagram: https://www.instagram.com/ellenmackenziee/ Sign up for my courses: https://www.ellenmackenzie.com/courses Buy my book: https://www.ellenmackenzie.com/book

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16:15

ROI on Social Media and Why You're Getting it Wrong

Dishing Up Digital with Ellen Mackenzie ·

2023/06/25

I've had clients drop me before, and they've blamed it on ROI. It is such a misunderstood concept, especially in Social Media, that I decided we needed a podcast episode to do some myth-busting, to dive in to what the ROI is and how to showcase your ROI to your client to get them renewing their contract. Mentioned in this episode: My episode on my Strategy for 2023 ~~~ Thank you so much for listening. If you are enjoying theDishing Up Digital Podcast, please leave a review on Apple and

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