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PODCAST

Dishing Up Digital with Ellen Mackenzie

Ellen Mackenzie

Welcome to the Dishing Up Digital podcast—the go-to show for women building online businesses that pay well AND feel good. Hosted by Ellen Mackenzie, a former 9-5 escapee turned multi-six-figure digital entrepreneur, this podcast is where freedom-first founders come to grow with strategy that sells and mindset that moves. Whether you"re a freelancer, coach, creative, or content creator, each episode is your permission slip to do business your way—with fewer hours, stronger boundaries, and magnetic

business entrepreneurship

All Episodes

01:06:14

How AI is going to help you reach $100k as a social...

Dishing Up Digital with Ellen Mackenzie ·

2025/10/31

AI isn’t replacing you—unless you let it.In this episode, I’m sharing the full replay of my most popular free webinar to date—a training designed to help you build a thriving, booked-out business as a social media manager or service provider in 2026 without getting left behind by AI.We’ll cover:Why ChatGPT won’t replace high-touch service providersHow to become the irreplaceable option in your nicheThe exact ways I’m using AI to save time, serve better, and sell smarterWhether you're just

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00:35:25

What I Wish I Knew Before Becoming a Social Media...

Dishing Up Digital with Ellen Mackenzie ·

2025/10/25

In this spicy episode of the Dishing up Digital podcast, I’m sharing some of the wildest, most chaotic moments from my 6 years as a social media manager. From nightmare clients to contractor drama, invoice ghosting to holiday content meltdowns—these stories had me questioning everything.But with each messy moment came a powerful lesson that’s shaped how I run my business today.Here’s what we’re diving into:💔 A client ended our contract with zero notice during their divorce🌍 I redid a month of

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00:20:54

The "Boring" Strategy to Hit $10K Months With Under...

Dishing Up Digital with Ellen Mackenzie ·

2025/10/16

You don’t need 100k followers, a trending Reel, or a viral launch to make your first $10k month. I hit five-figure months before I had 2,000 followers—and it wasn’t magic, it was method.In this episode of Dishing Up Digital, I’m pulling back the curtain on the actual strategy that helped me go from low views to high income.You’ll learn:✨ Why follower count is NOT a business plan✨ The 4-part framework I use to create consistent $10k+ months✨ What to stop doing if you want to get booked out faster✨

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00:44:50

$500 for ONE video: How Janice became a UGC creator...

Dishing Up Digital with Ellen Mackenzie ·

2025/09/30

If you’ve ever thought “I missed the boat” when it comes to content creation… this episode will flip that belief on its head.Today, I’m joined by one of my incredible students—Janice, a 60+ UGC creator who’s redefining what’s possible at any age.We’re talking about what it really looks like to start creating content later in life, how Janice landed her first brand deals, and the mindset shifts that helped her finally show up online with confidence.Whether you’re a new creator or you’ve been putting

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00:20:03

2026 Is the Year of the Micro Creator - Here’s How to...

Dishing Up Digital with Ellen Mackenzie ·

2025/09/22

The creator economy is exploding—growing from $250B in 2024 to a projected $480B by 2027—but here’s the truth: you do not need a million followers or viral videos to claim your slice of the pie.In today’s episode, I’m walking you through the exact strategies micro creators can use to grow a magnetic brand, build a community, and generate consistent income—without burnout and without waiting to blow up.If you’ve been thinking:→ “No one’s watching”→ “I don’t know how to grow”→ “I’ll start when my

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00:24:53

$40,000 in 30 Days: My Real Revenue Breakdown

Dishing Up Digital with Ellen Mackenzie ·

2025/09/14

August 2025 was my highest revenue month ever—and in this episode, I’m pulling back the curtain on exactly how I hit $40K (in New Zealand dollars) in 30 days.No fluff. No fake urgency. Just the real strategy, shifts, and streams that made it possible.In this episode, I break down:✨ The 9 revenue streams that made up my $40K month✨ How I rate each revenue stream and how important they are✨ Which offer made me $25,000 alone✨ Why smaller revenue streams are important tooThis isn’t a “look at me”

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00:16:24

I Doubled My Prices and Thought I’d Lose Clients......

Dishing Up Digital with Ellen Mackenzie ·

2025/08/29

In today’s episode, I’m pulling back the curtain on one of the most terrifying (and transformational) decisions in business: raising your prices.I was booked out, overworked, and knew something had to shift. So I doubled my prices—fully prepared to be ghosted or told I was “too expensive.”But here’s the thing: the client still said yes.And that moment changed everything.I’m sharing the full story, plus the truth about what really happens when you raise your rates, how to handle the mindset wobble

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00:23:01

Stop Guessing. Your New Social Media Strategy Starts...

Dishing Up Digital with Ellen Mackenzie ·

2025/08/22

Struggling to grow on Instagram, TikTok or Youtube? DESPITE posting consistently and doing everything "right"? You’re not alone… and you’re not broken. The truth is, most social media “strategies” in 2025 are just content calendars with no real conversion plan behind them.In this episode, I’m walking you through the exact strategy I use to sell $400K+ in digital products - including how to build a content plan that will increase your reach and brings in actual sales (even with a small

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00:24:08

The 5-step strategy that took me from 0 to fully booked!

Dishing Up Digital with Ellen Mackenzie ·

2025/08/04

🚨 Sign up for my FREE 3 day online conference for social media managers: https://www.ellenmackenzie.com/summit2025If you’ve ever thought, “Why is no one booking me?”—this episode is your wake-up call. Inside, I’m breaking down the exact 5-step strategy I’ve used over and over again to get fully booked fast—whether I was starting from scratch, lost a big client, or just needed fast cash flow in my business.➡️ No giant following.➡️ No complicated funnels.➡️ No slashing your prices.Just simple,

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00:45:15

Don’t Make These Tax Mistakes: My Accountant Could...

Dishing Up Digital with Ellen Mackenzie ·

2025/07/27

Let’s talk money - because ignoring the “boring stuff” could be costing you thousands.In this episode, I’m sitting down with my accountant to break down the stuff no one talks about:➡️ What small biz owners always get wrong➡️ How to stay organized for tax season (without crying)➡️ When to hire help (and how to afford it)➡️ What actually matters when you’re starting outThis is the episode that would’ve saved past Ellen from so many money headaches. Whether you’re a new entrepreneur or scaling fast,

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00:19:05

Is your inner broke girl holding your business back?

Dishing Up Digital with Ellen Mackenzie ·

2025/07/25

Let’s talk about the unspoken villain in your business story: your inner broke girl.The one who hoards money, second-guesses every investment, and whispers, “you can’t afford that” every time you try to grow. In this episode, I’m unpacking the mindset that secretly runs the show for so many online entrepreneurs—and how to shift it.We’ll cover:✨ What “broke girl energy” actually looks like in business✨ The difference between smart strategy and scarcity-driven decisions✨ How I shifted my relationship

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00:21:47

How to Build a 6-Figure Online Business Before 2026...

Dishing Up Digital with Ellen Mackenzie ·

2025/07/24

Whether you're a freelancer, creator, or coach, this is your roadmap to working less and earning more before 2026 hits. In this video, I'm breaking down the 3-part Freedom Framework - aka the three key steps to scaling your online business without working 24/7.To celebrate the re-launch of the Dishing up Digital podcast, I'm hosting an epic giveaway! Enter here: https://www.ellenmackenzie.com/podcastxxEllen⬇️ SIGN UP FOR MY FREE WEBINAR: how to become a social media manager

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35:10

Red Flag Clients You Need to Avoid

Dishing Up Digital with Ellen Mackenzie ·

2025/04/20

In this episode we're chatting about those red flags that pop up in our clients and potential clients from time to time. Take it from me, someone with a lot of experience, I still can get caught out with red flags. Sometimes you need to look back and reflect and learn from these mistakes - luckily for you, I've compiled them all up to help you out!RED FLAGS: Asking for a discount Can't make time for a discovery call Starts to ghost you when it comes time to contract/invoice

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23:54

How to Make a Social Media Strategy for More SALES

Dishing Up Digital with Ellen Mackenzie ·

2025/04/13

What do you do when your social media strategy is no longer working for you? Firstly - you're not alone!This happens to so many business owners and this is exactly what I'm gonna be unpacking in today's episode of the Dishing Up Digital podcast. Some Takeaways: You are going to have to pivot your social media strategy. Your bio is hot real estate. You need to be so repetitive in your messaging. Sometimes you can't have it all with every single post. Don't let self-doubt take control during

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17:07

This is Your Permission NOT to Have it all Figured Out

Dishing Up Digital with Ellen Mackenzie ·

2025/04/06

"This episode is your permission slip to not have it all figured out"In this episode I'm chatting about jumping in to your new venture without having all your t's crossed and i's dotted. Sometimes it's something that you just need to do! I'll speak from personal experience, and we'll also do a mini case study on Meghan Markle's latest business ventures. A few takeaways from this episode: Building a business requires taking small steps. Mistakes are part of the learning process. You can

en

20:49

How to stay consistent when you're busy AF

Dishing Up Digital with Ellen Mackenzie ·

2025/03/30

Guys! I'm so sorry for the lack of podcast last week, but things have been hectic! If you're not aware of what's been going on, well, I've been a busy girl launching my second studio space forMacKenzie Studios.It's been crazy, but I am super proud of everything and would love you to go and have a look at it on Instagram. On top of launching the new studio space, I've still been trucking along with my Dishing up Digital students, Social Media clients and getting my own marketing out into the

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15:46

Is UGC Content Dead in 2025?

Dishing Up Digital with Ellen Mackenzie ·

2025/03/16

If you're thinking about becoming a UGC creator in 2025, this episode might ruin your day. But I could help you avoid a very big mistake.We're going to unpack the rise of the UGC industry as well as what I predict could be it's downfall in 2025. I'm also going to share what you can do to build a more sustainable business as a creator and prepare for the changes coming. What I love about UGC: content for social media MUST be different to your other advertising content it's been a game

en

66:25

The EXACT Steps to Starting and Scaling Sustainably...

Dishing Up Digital with Ellen Mackenzie ·

2025/03/09

This episode is one of my most valuable yet and is actually a replay from my last webinar at the end of February.In this free training, you'll learn the3 key steps to successfully set up your freelance business as a social media manager. How tofind high-ticket clients:freedom does NOT mean working for $200 a month Systems and workflows:Get a BTS look at how I manage multiple clients while working less hours Outsourcing and hiring your mini dream team:this is my secret weapon to providing

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32:06

Quitting your Job? Listen to this First

Dishing Up Digital with Ellen Mackenzie ·

2025/03/02

In this episode,I share mypersonal journey of quittingmy corporate job to pursue entrepreneurship, detailing the emotional challenges and practical steps involved.I provide you with five essential tipsfor thoseconsidering leaving their 9-to-5 jobs, emphasising the importance of preparation, financial stability, and strategic planning.My 5 Essential Tips: Don't just quite straight away - build your side hustle, validate your idea, starting building your client list Build a financial

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39:01

The Power of Taking Action: How this Social Media...

Dishing Up Digital with Ellen Mackenzie ·

2025/02/23

In this episode my two worlds collide as we chat Social Media Management and Podcast Production with the wonderful Abbey Graves. From radio DJ to Government Social Media Manager to taking her own side hustle full time we discuss her journey and how she was able to apply what she learnt from the Dishing up Digital School to her podcast production company. Some Key Takeaways: The turning point in going full time with Social Media Management and Podcast Production How the Dishing up Digital

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