PODCAST

The CPG View

The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG!

business marketing

All Episodes

00:28:49

Channeling Success: Navigating the Evolving eCommerce...

The CPG View ·

2023/07/31

With the retail market rapidly shifting towards e-commerce and marketplaces, what strategies do you believe are crucial for Consumer Packaged Goods (CPG) brands to effectively compete and get ahead in this evolving landscape? The dominance of marketplaces in the e-commerce customer journey is undeniable. How can CPG brands adapt their marketing and sales approaches to leverage the opportunities presented by marketplaces and ensure maximum visibility and conversion? The transformation of large

00:22:44

Data-Driven Engagement: Unleashing the Power of CPG...

The CPG View ·

2023/07/17

In the context of digital strategy, how do you think your company's unique approach to consumer rewards has impacted the way consumer packaged goods (CPG) companies develop their marketing and advertising plans? What challenges and opportunities do you see arising for these companies as they navigate the evolving digital landscape? The CPG industry is increasingly focusing on data-driven marketing to enhance consumer engagement. How does your company's free app utilize data analytics to help

00:28:20

Ibotta Uncovered: Empowering Consumers, Transforming...

The CPG View ·

2023/07/10

Your company has paid consumers over $1.4 billion while working with leading consumer packaged goods and retail clients. How do you balance the interests of both consumers and businesses, and what role does this app play in fostering a more equitable and transparent advertising ecosystem? You’ve received recognition as a leading CEO including by Glassdoor.com, Denver Business Journal and ColoradoBiz. What is your approach to leadership, and how have your diverse educational experiences at Harvard,

00:24:11

Blurred Lines: Navigating the Convergence of Roles...

The CPG View ·

2023/07/03

In this podcast episode, we'll discuss the challenges facing CPG leaders in a rapidly evolving industry. We'll explore how they can balance increasing demands while maintaining focus on their core responsibilities and driving growth. We'll also discuss how leaders from different functional areas can collaborate effectively to leverage insights from customer data, drive innovation, and improve overall business performance. We'll examine the key skills and competencies companies should

00:29:42

From Trailblazers to Trendsetters: Insights from the...

The CPG View ·

2023/06/20

With over 20 years of experience at BIC, you have held various roles, from General Manager to your current position as Chief Executive Officer, and you also serve as the Chairman of the BIC Corporate Foundation for Education. Can you share some key insights or lessons you have learned throughout your career journey at BIC, and how they have informed your approach to leadership within the CPG industry? As a prominent player in the CPG industry, BIC has managed to maintain its market leadership for

00:37:11

Cracking the CPG Code: Mastering Problem-Solving with...

The CPG View ·

2023/06/09

In your experience working with the CPG industry, how have you seen the 7-step McKinsey framework specifically help companies tackle their unique challenges, such as managing supply chains, optimizing pricing strategies, or understanding consumer preferences? When building an Issue Tree for CPG companies, how do you prioritize the various challenges they face, such as market competition, changing consumer behaviors, or sustainability concerns, and how do you address them in the most effective

00:23:12

Elevating eCommerce with Content : The Kraft Heinz...

The CPG View ·

2023/05/28

Can you tell us more about the specific challenges that Kraft Heinz faced when it comes to reaching consumers through the digital shelf? What was the process like of selecting your tech partner to help address those challenges? How did your team work to create content that would effectively maximize the algorithm across retailers? Looking ahead, what are some of the trends or innovations in the digital marketing and content space that you and your team are keeping an eye on? With the increased

00:29:25

Amazon Data Strategy 101: Straight from Intentwise's...

The CPG View ·

2023/05/15

Can you share some of the latest Amazon data sources that have emerged recently, and how does Intentwise help businesses effectively leverage them to gain a competitive edge? What are some common data challenges that businesses face when working with Amazon, and how does Intentwise offer creative solutions to help clients overcome these obstacles and succeed in the marketplace? When it comes to planning and executing a data strategy on Amazon, what key components should be included in the

00:32:51

Cracking the Oreo Code: Navigating the Digital...

The CPG View ·

2023/05/10

In the CPG industry, how have you seen the approaches and strategies for engaging consumers online differ from those used in traditional retail channels, and what lessons can CPG brands learn from these differences to optimize their online presence? As the digital landscape continues to evolve, what emerging trends or technologies do you believe will have the most significant impact on the CPG industry, and how are you preparing your teams at Mondelez International to adapt and thrive in this

00:24:58

Decoding Digital Disruption: A 15-Year Veteran's...

The CPG View ·

2023/05/01

Over your 15-year career at General Mills, you've held various roles from field sales to zone operations and now as Customer Vice President of eCommerce. How have you seen the industry evolve over this time, and what has been the most significant shift in your opinion? As the Senior Customer Manager for Target, your team was responsible for a P&L and budget. Can you share some insights on the strategies you employed to accelerate relationship and Joint Business Plan (JBP) performance,

00:27:23

Revolutionizing the CPG Industry: Insights from an...

The CPG View ·

2023/04/14

She has an impressive track record of serving on the board of directors for multiple successful startups in the software and consumer technology space. She shares the most important qualities that a company needs to succeed in this space. She has worked with companies that are involved in various aspects of the software industry, from buying platforms to workforce management software. We discuss her perspective regarding what the most exciting industry trends, and where she sees the most potential

00:27:34

Mastering eCommerce Growth: Global Insights and...

The CPG View ·

2023/04/07

With his extensive experience in eCommerce and retail, we review what he thinks are the most significant factors contributing to the growth of eComm the last few years. We review how his experience working with major retailers like Walmart, Sam's Club, and The Co-operative shaped his approach to eCommerce sales strategies. From his time with Procter & Gamble and Kantar Worldpanel, he shares insights on consumer trends that have influenced your strategies growing eComm market online. Given

00:31:56

Retail Revolution: Unlocking the Power of Data-Driven...

The CPG View ·

2023/03/31

Based on the survey results, how he see's retail media networks evolving to continue delivering better advertising results, and what impact will this have on the CPG industry. How national retailers can assist other media players in improving advertising performance, and what collaboration opportunities exist between them. As we move away from vanity metrics like CPM and CTR; we discuss, what key performance indicators should brands and retailers focus on to better measure and drive advertising

00:21:09

Sweet Success: Mastering Omni-Channel Growth with...

The CPG View ·

2023/03/23

Over your two decades of experience with The Hershey Company, you have held various positions across sales, marketing, and operations. How have you leveraged your diverse experiences to excel in your current role as Head of Omni-channel Operations & Planning? In your time as Amazon Team Lead, you doubled Hershey's sales in less than two years and improved operating income by optimizing the portfolio and supply chain. Can you discuss the key strategies you implemented to achieve this

00:24:31

The Winding Road, Building, Betting on Others &...

The CPG View ·

2023/03/21

Her career path -- From IT, Corp Development, Commercial leader and is currently at PPG How important it is to bet on others — Advocates vs Mentors Her passion for Building, Trailblazer -- Spoiler Alert: She is not passionate about "maintaining" When she realized she was a "Builder" Imposter Syndrome and Oscar winning performances Strategy and making choices — ESG…sustainability (imperative, not a luxury)

00:18:53

The eCommerce Convergence of CRM and CPG...

The CPG View ·

2023/03/15

How the two of us met. What problems I (Don) was solving, what problems you (Mike) were solving? What led you to form PIMLY? Why do you feel this time is now for PIMLY? Can you tell us more about Pimly and what led you to create this app on the Salesforce AppExchange? How did your experience in the Business Builders program help shape the growth and development of PIMLY? As you prepare to attend various events such as Shoptalk and Dreamforce, what are you hoping to achieve and what message do you

00:21:54

The eCommerce CPG Evolution and the Importance of...

The CPG View ·

2023/03/10

1. With your extensive background in digital marketing and e-commerce, how have you seen the industry change over the years, and what do you see as the biggest challenges facing businesses in this space today? 2. Nestle is a massive company with many different product lines. Can you speak to how you approach e-commerce and digital marketing strategies for such a diverse portfolio? 3. What do you think sets successful e-commerce businesses apart from those that struggle to gain traction? Are there

00:16:37

In-store Retail Media (Andrew Lipsman, Principal...

The CPG View ·

2023/03/03

What we explore in this episode: How do you see the digitization of physical stores transforming the advertising industry, and what do you think are the biggest opportunities for retailers and brands in this space? With the decline of linear TV advertising and other mass reach vehicles, what are some of the challenges that brands face in reaching and influencing consumers at scale, and how can in-store digital media help address these challenges? Can you provide some examples of successful

00:16:37

Winning in eCommerce (Dave Wright, CEO & Co-Founder,...

The CPG View ·

2023/02/20

We sit with Dave Wright to discuss several hot digital topics (growth, expansion, profitability....and MATH). Who is Pattern, what do you do and how is it different? What are some of the biggest challenges you face in the industry, and how are you thinking about overcoming them? How doesPattern differentiate from competitors in the marketplace? How do you balance customer experience with profitability? What are your future plans for growth and expansion, and how do you plan to achieve

00:22:21

Recruiting eCommerce Talent: Discussion to review all...

The CPG View ·

2023/02/14

Things you will learn: - What is "eCommerce Placement" and who is Adam Rose - What trends are you seeing with companies….and with talent? - How can an eComm leader increase their odds of landing a role? - How can talent best assess brands during the interview process? - What has changed that has surprised you? - What is your vision of the future, as it relates to talent (leaders) and brands? any advice to share for talent…as well as brands?

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