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The CPG View

The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG!

business marketing

All Episodes

00:21:19

From eBay Hustle to SVP: Dang Nguyen’s Playbook for...

The CPG View ·

2026/04/02

You’ve built an impressive career leading digital growth across startups and large-scale global brands. Can you take us back to the early days. What first drew you to eCommerce and the intersection of technology and commerce?You’ve delivered results across both early-stage startups and billion-dollar businesses. What are you most excited about in Careismatic’s digital journey right now, and how are you defining sustainable growth in this next chapter?With your background at the intersection of

00:32:59

The Next Frontier of Retail Media: Data, Supply Chain...

The CPG View ·

2026/03/26

You’ve built and scaled one of the top five retail media networks globally—what’s one emerging opportunity in media or retail that you believe is currently undervalued or under-recognized? From analog to digital, you’ve led transformative change. What were the pivotal moments—or decisions—that unlocked the greatest growth in your journey at Best Buy and beyond?You’re known for synthesizing complexity into catalytic opportunities. Can you walk us through a moment where your framing of the future

00:22:24

From Impressions to Impact: The Future of Retail...

The CPG View ·

2026/03/19

Can you share a bit about your career journey and how those experiences have shaped the way you think about innovation, consumer behavior, and building high-performing teams today? Sam’s Club has been very intentional about using advertising to enhance the member experience rather than distract from it. How are you thinking about creating additive, engaging moments that genuinely improve the in-club shopping journey? The Race to the Club Omni Experience really stood out as a great example of that

00:23:43

Winning at the Speed of Culture: How Brands Are...

The CPG View ·

2026/03/12

You’ve worked across startups, agencies, and large enterprises. What connects all those chapters of your career and brought you to where you are today? What originally drew you to TikTok and made this role the right next step in your journey?As Head of US Enterprise Retail and Telecom how do you help legacy brands succeed on a platform that moves at internet speed? How do you help large enterprise retailers and CPG brands translate their existing strategies into something that feels native on TikTok

00:29:03

Retail Media’s Next Chapter: Measurement, AI, and...

The CPG View ·

2026/03/05

You’ve held leadership roles across advertising, data, and now retail media. What excites you most about the journey that brought you to NielsenIQ, and how does it shape the way you approach this role?Retail media has become a critical investment area for CPGs. From your vantage point, what’s next in retail media, and where do you see the biggest opportunities for innovation?As you focus on merchant analytics and collaboration, how do you see data helping to close the gap between retailers and CPGs

00:23:16

From Ripples to Tidal Waves: How to Spot the Next Big...

The CPG View ·

2026/02/26

You’ve had an incredibly diverse research career—from Latin American telecom to household products and beverages. Looking back, what were some of the key moments or shifts that shaped your professional journey?Equity research requires a deep understanding of trends before they become obvious to the market. What first drew you to this kind of work, and what keeps you passionate about it today?You’ve covered everything from semiconductors to consumer staples—very different sectors. What’s been the

00:24:24

The Velocity of Leadership: Recruiting for a Faster...

The CPG View ·

2026/02/19

Let’s start with your journey — what inspired you to launch LS International, and how did you build a company that’s redefining executive search across global markets? Your ability to match client needs with candidate aspirations is your superpower — how do you consistently find those game-changing fits, especially at the C-suite level?The world of FMCG is moving fast; what are the new qualities and competencies companies are seeking in their next-generation CEOs, CCOs, and CMOs?What excites you

00:20:54

Building Teams That Win: Leadership, Culture, and...

The CPG View ·

2026/02/12

You’ve built a remarkable career across the client, agency, and platform sides of the industry. Tell us about your journey, what experiences most shaped the way you think about marketing and media today?You’ve said you love bringing together talented teams, technology, and a culture of empathy and action. What does it take to build the next generation of media and marketing organizations in today’s landscape?You’ve described retail media as the only media transaction where the objectives of buyer

00:27:08

The New Path to Purchase: AI, Social Commerce and...

The CPG View ·

2026/02/05

Before we dive into predictions and trends, can you share a bit about your journey and what led you to the role you are in today?Retail Media is getting more fragmented each year. How should brands measure Share of Voice across channels, and how important will unified measurement be for planning and performance in the coming years?The future of online grocery is evolving fast as fulfillment, speed, and convenience expectations keep rising. What innovations or operational models do you expect to

00:22:38

Inside CMX: Scaling Retail Media Without Losing the...

The CPG View ·

2026/01/29

To kick things off, can you share a bit about your journey and what led you to your role at CMX, and what experiences have shaped the way you think about omnichannel media today?CMX is known for turning consumer intent into action. Can you walk us through how your team uses precision and scale to thoughtfully connect brands with customers across the entire funnel?You often describe CMX’s approach as fueling meaningful shopping experiences. Can you share a case study that illustrates how full-funnel

00:21:58

Scaling Innovation by Empowering People With AI at...

The CPG View ·

2026/01/22

What are the key lessons you've learned about building high-performance teams that actually move the needle? You’ve described the classic “SWAT team” lifecycle: small, focused, agile—and then scale brings complexity and drag.What’s one example from your career where you saw that SWAT energy sustained—or completely lost—when scaling? What was the key difference?At Walmart scale, structure is inevitable.How do you personally balance the need for speed and experimentation with the operational rigor

00:20:57

Progress Over Perfection: How Marketing Leaders Make...

The CPG View ·

2026/01/15

Your career spans some of the world’s biggest CPG brands, from Unilever to PepsiCo to Newell. Looking back, what pivotal moments or decisions shaped your approach to marketing leadership?Consumers today interact with brands across so many touchpoints—online, in-store, social, and more. How do you approach creating a consistent, meaningful brand experience that resonates across channels while staying true to the brand’s core purpose? You’ve led the launch of major products and platforms. What’s your

00:20:14

Marketing Where Life Happens: Turning Everyday...

The CPG View ·

2026/01/08

Can you walk us through how Recess works — from how brands discover experiential opportunities to how they execute and measure success through the platform?" You’ve worked with powerhouse brands— what’s something happening in the world of brand activations or consumer marketing that genuinely excites you right now? Recess helps brands scale sampling in trusted communities like Equinox, WeWork, and DoorDash. What recent feature, partnership, or trend on the Recess platform are you particularly

00:22:43

Leading with Purpose: Bryan Santee on Innovation,...

The CPG View ·

2025/12/18

Can you walk us through your career journey and share a pivotal moment that defined your leadership approach?You’re passionate about fostering high-performing teams. What principles or practices do you prioritize to build a culture of empowerment and innovation?As an omnichannel leader, what strategies have you found most effective for creating seamless consumer experiences across platforms? What are you most excited about within the digital space, and how do you see it reshaping the food and

00:18:32

Leading at Target: Curiosity, Innovation and Thriving...

The CPG View ·

2025/12/11

You’ve often been described as a continuous learner and someone who thrives on curiosity and experimentation. How have those qualities shaped your leadership philosophy, and how do you bring that mindset to the teams you lead? At Target, you’re leading massive teams across technology and product, both of which rely on speed, innovation, and collaboration. What are some of the ways you empower teams to take smart risks and experiment while still driving business outcomes at scale? Curiosity is a

00:24:35

Rethinking Retail Reach: IGA’s Blueprint for Smarter...

The CPG View ·

2025/12/04

You’ve worked on some of the most iconic consumer-loved brands—how do you translate that big-brand thinking into IGA’s decentralized, independent retail model?How has your direct marketing mindset influenced the way IGA approaches shopper insights, loyalty programs, and CRM in today’s fragmented retail environment?What role does storytelling play in building richer customer relationships across IGA’s network of stores, especially when trying to drive both local and national relevance?With so much

00:23:34

The Lottery Ticket Effect: What Drives True...

The CPG View ·

2025/11/20

You’re responsible for driving the global growth strategy across Perrigo’s Skin Healing division—what key consumer trends or unmet needs are shaping that strategy today? Balancing innovation with heritage can be tricky in categories like skin healing—how do you think about modernizing a trusted portfolio while staying true to what consumers love? In a world flooded with skincare claims and health-conscious consumers, how does Perrigo approach trust, transparency, and efficacy in brand building acros

00:25:41

Rethinking Fulfillment: Amazon’s Big Change and What...

The CPG View ·

2025/11/13

Amazon's decision to end FBA prep services is a significant shift for sellers. From your perspective, what are the immediate challenges brands should anticipate, and how can they proactively address them?You emphasized the importance of not waiting until the last minute to adapt to these changes. What are some early steps sellers can take now to ensure a smooth transition?Pattern offers solutions to help brands navigate these changes. Can you share how Pattern's services are uniquely

00:27:18

Choose Your Own Adventure: Empowering the Next...

The CPG View ·

2025/11/07

You’ve been instrumental in driving growth and implementing transformative models in digital commerce. Can you share what you think are the key elements for success in this space?As the digital commerce landscape continues to evolve, what trends or developments are you most excited about, and how do you see them shaping the industry?Leading a large, diverse team across the EMEA region is challenging. What strategies do you use to ensure alignment, innovation, and consistent results across such a

00:20:35

Sending the Elevator Down: Building Culture, Brand,...

The CPG View ·

2025/10/30

You’ve built an impressive career leading innovative consumer brands. Can you walk us through your journey—what led you to start Durham Brands and Gimme Beauty?Building a CPG brand that scales globally is no small feat. What were some of the biggest challenges you faced along the way, and how did you navigate them?Gimme Beauty has made waves in the health and beauty space. What innovations or trends in the industry excite you the most right now?With Gimme products in over 25,000 retail locations,

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