The CPG View

00:29:05

The Future of Commerce Intelligence: Turning Data...

The CPG View ·

2026/10/05

For years, commerce teams have been trained to look backward. What sold, what worked, what changed. What happens when intelligence starts telling us what to do next instead of simply explaining what already happened?There are hundreds of decisions being made every day around pricing, assortment, promotions, content, and inventory. Which of those decisions should we actually be comfortable handing over to AI, and where does human judgment still matter most?Here’s where it gets interesting: what

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00:27:43

The New CMO Playbook: Building the Modern Day Growth...

The CPG View ·

2026/10/02

1. How are you and your team at Dentsu helping brands adjust to the collapsed funnel, where discovery, consideration, and conversion can happen in the same session?2. Where does agentic AI fit into that shift, and how should brands be thinking about agentic commerce, media, workflows, and team structures?3. As you build the commerce organization at Dentsu, how do you structure teams so budgets can move fluidly toward what is working instead of staying locked into channels or trade calendars?4. How

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00:22:10

From Attribution to Action: Making Retail Media...

The CPG View ·

2026/10/01

You’ve built your career across platforms, agencies, publishers, and now retail media. Looking back, what were the pivotal moments that shaped the way you think about data, measurement, and commercialization today?Albertsons Media Collective’s iROAS research found that campaign outcomes could vary depending solely on methodology, with the campaigns shifting from positive to negative based on how performance was measured. What did those findings reveal about the current state of retail media

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00:19:07

The Product Experience Playbook: Winning Across the...

The CPG View ·

2026/09/29

When product experience becomes an enterprise priority, where does the transformation typically begin? What needs to change internally—from ownership to processes to ways of working—before the technology can really deliver value?For executives making the case for investment, how should they measure the business impact of product experience? Which metrics best connect these capabilities to revenue, margin, market share, or other outcomes the C-suite cares about?Many large organizations are dealing

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00:19:55

The New CMO Playbook: Building the Modern Day Growth...

The CPG View ·

2026/09/27

Before launching K2O, you spent seven years helping scale MaryRuth’s. What did that experience teach you that emerging CPG brands often learn too late?K2O sits at the intersection of celebrity, wellness, beauty and functional hydration. How do you turn that initial excitement into an enduring brand with staying power?Celebrity can generate awareness quickly, but repeat purchase ultimately determines whether the brand succeeds. How are you translating Kylie’s audience into loyal K2O customers, and

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00:20:01

Retail Media Goes In-Store: Reinventing the Physical...

The CPG View ·

2026/09/22

You’ve had a front row seat from Mars and L’Oréal to now leading Barrows Connected Store what were the key moments that really shaped your career and point of view?You’ve said stores are becoming high performance media channels but most in store experiences still feel cluttered and ineffective. Are retailers getting this fundamentally wrong today?Was there a specific moment when you saw the convergence of digital media and physical retail and realized this was the space to build in?As you scale

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00:22:22

Beyond ROAS: The New Retail Media Playbook for...

The CPG View ·

2026/09/21

1. Retail media has become a strategic priority for both retailers and brands, but not every organization is realizing the returns they expected. From your experience, what separates the companies that consistently outperform from those that struggle to generate meaningful business impact?2. As retail media budgets continue to grow, executives are looking beyond campaign performance and asking how these investments influence the broader business. How should leadership teams evaluate retail

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00:22:27

The AI Grocery Playbook: Reinventing Pricing,...

The CPG View ·

2026/09/15

Tell us about your journey. What led you to co-found BetterBasket, and what did you see in the grocery industry that made you believe there was an opportunity to build something different?Grocery has always been a business of tight margins and complex decisions. Where do you see AI having the biggest impact today across pricing, promotions, and assortment—and where are grocers still leaving opportunity on the table?BetterBasket brings together AI optimization and competitive data. How does better

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00:32:04

The Content Conversion Gap: Why Visual Intelligence...

The CPG View ·

2026/09/14

Once a brand can identify the specific visual, messaging, and creative attributes associated with conversion, what becomes possible that simply wasn’t possible with traditional content analytics?How much can content intelligence tell us about why a consumer chooses one product over another—not just whether a piece of content performed—and where are brands beginning to uncover insights they didn’t know to look for?One of the interesting opportunities is applying these insights before content ever

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00:25:44

From Insights to the Shelf: Building the Next...

The CPG View ·

2026/09/10

You’ve led marketing efforts across startups and large CPGs before taking the helm at Archer. What have been some of the most defining moments in your journey that shaped how you lead and build brands today?Archer is carving out a space as a “better-for-you” meat snack brand in a competitive category. How do you balance staying true to your brand’s roots while continuously innovating to attract new consumers?You’ve emphasized the importance of analytics and understanding consumer behavior. Can you

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00:28:57

The Next Marketplace Battleground: AI, Profitable...

The CPG View ·

2026/09/08

As online marketplaces mature, where do you see the next major battleground for brands—customer acquisition, profitability, loyalty, data, or something else entirely?With Walmart, TikTok Shop, Temu, and other platforms gaining attention, how should brands determine which marketplaces deserve investment and when does expanding to more platforms actually become a distraction?As AI increasingly influences how consumers discover and purchase products, how will that change marketplace strategy

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00:19:40

Back to the Fundamentals: The New Rules of...

The CPG View ·

2026/09/03

What are the fundamentals that brands need to get right first in order to create sustainable growth?Why does penetration matter so much, and what are companies getting wrong when they focus too heavily on pricing or short-term growth levers?How should brands rethink category definitions and their value propositions around consumer needs rather than the way the industry has historically defined them?How should leaders think about the balance between price and volume and getting back to true volume

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00:16:46

Beyond Fulfillment: The Future of Delivery Commerce...

The CPG View ·

2026/09/01

Consumer expectations around convenience have changed dramatically, especially since the pandemic. From your perspective, how has last-mile delivery evolved from a tactical fulfillment layer into something much more strategically important for brands and retailers?Many organizations still treat delivery commerce as incremental volume rather than a fundamentally different consumer behavior model. Where do you think leaders are underestimating the long-term implications?One of the biggest tensions in

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00:18:18

Beyond the Amazon Playbook: Building, Scaling &...

The CPG View ·

2026/08/27

Would you mind introducing yourself and the company you’re with?Before you became the “Amazonaholic” and recovering thought leader, who were you? What did the early days of Ryan look like?You built and sold Quiverr after driving over $1 billion in Amazon sales for brands like Drunk Elephant and Sun Bum. Looking back, what was the turning point that took Quiverr from a small idea to a successful business?After selling Quiverr and becoming part of a much larger organization, how did your mindset shift

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00:19:37

The New Rules of Commerce Media: Winning in an...

The CPG View ·

2026/08/25

What has changed most in commerce media, and what should brands and retailers be paying attention to right now?With the pace of change accelerating so quickly, how should brands and retailers think about staying ahead?As consumers increasingly use LLMs and conversational AI for product discovery, how should brands think about ranking and showing up organically—not just through paid media?What are one or two things you’re seeing brands and retailers get wrong right now?How should brands think about

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00:21:25

Beyond the Shiny Objects: Winning Digital Commerce...

The CPG View ·

2026/08/20

Can you walk us through your journey to becoming VP of Digital Commerce at Danone and share one or two pivotal experiences or decisions that shaped your path?In your role leading digital commerce at a large CPG company, how do you define success? Is there a guiding principle or philosophy you rely on when making strategic decisions?The digital commerce landscape is changing rapidly. What trend, innovation, or change in consumer behavior is having the biggest influence on how you approach online

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00:29:05

The Commerce Strategy Playbook: Navigating the Next...

The CPG View ·

2026/08/18

You have spent years analyzing the intersection of retail, commerce, and organizational strategy. From your perspective, what are the biggest assumptions about modern commerce that leadership teams still have wrong?A lot of organizations continue trying to optimize individual channels while the market increasingly behaves as one interconnected commerce ecosystem. What do you think executives are underestimating about that shift?Many leadership teams talk about omnichannel maturity, but internally

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00:27:49

Leading Through the Noise: The People, Decisions &...

The CPG View ·

2026/08/13

Let’s start with your journey. You’ve gone from strategy consulting to now leading Spencer Stuart’s CEO and Board Practice globally. Looking back, what moments or experiences really shaped how you think about leadership and the role it plays in organizations? Today, you’re working right at the intersection of leadership, governance, and long-term performance, often with boards and CEOs during some pretty high stakes moments. When you look at situations like CEO transitions or changes in board, what

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00:20:36

The eCommerce Inflection Point: Where Retail Growth...

The CPG View ·

2026/08/11

What Changed?What leaders must understand now 4 the shifts in market structure, regulation, or competitive dynamics that demand attention this week? What Leaders Are Getting Wrong?Default assumptions under pressure. The conventional wisdom that no longer holds and the blind spots that create exposure? Operator Moves?What to change in the next days. Concrete, tactical adjustments grounded in what operators are actually doing? Planning Implications?How plans should adjust. Connecting weekly signals

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00:23:50

Amazon Vendor Negotiations: Protecting Profitability...

The CPG View ·

2026/08/06

AVNs are often treated as annual tactical negotiations. Why do you believe they should be approached as a long-term strategic lever instead, and what are the most common profitability leaks you see during these negotiations?How far in advance should vendors realistically begin preparing for AVNs, and what does best-in-class preparation actually look like?Where do vendors unknowingly give up leverage in negotiations with Amazon, and how can they shift from defensive positioning to negotiating from

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