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PODCAST

Make More Money without Selling Your Soul

Polly Lavarello

I am Polly Lavarello, an evergreen marketing expert, and welcome to Make More Money without Selling Your Soul. If you are a coach, consultant, or an online service provider, then this podcast is perfect for you. On this podcast, you can expect to learn how to make money in your business with sales AND look after your wellbeing at the same time. So sit back, get comfortable, and enjoy the show.

business entrepreneurship

All Episodes

34:02

Women Who Work Too Much with Tamu Thomas

Make More Money without Selling Your Soul ·

2024/02/23

In this week’s episode, we're joined by Tamu Thomas, a transformational life coach and and former social worker, specialising in helping women achieve work-life harmony by aligning with their nervous system for holistic well-being.Tamu discusses her upcoming book, "Women Who Work Too Much: Break Free from Toxic Productivity and Find Your Joy," offering insights into overcoming systemic pressures and finding work-life harmony. She emphasises the importance of understanding systemic issues and

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18:32

What Promise Can You Make Your Clients?

Make More Money without Selling Your Soul ·

2024/02/16

Join me in this week’s episode, as we dive into why and how to make promises to your clients.We're looking at what works in marketing, how we've changed our approach to masterclasses, and why we've started offering guarantees to build trust. Learn how to draw in the right clients and stand by your offers with confidence.If you’re wanting to market your business authentically and successfully, then this episode is for you.Here are the highlights:(2:17) Launch strategy and marketing tactics. (6:35)

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15:31

Why Specificity Doesn't Always Sell

Make More Money without Selling Your Soul ·

2024/02/09

Today, we're getting into why being super specific about what you offer (think every tiny detail of your methods or every single feature) might not be the golden ticket to more sales.Ever heard "specificity sells"? Well, it's true, but there's a twist. I've seen so many people get tangled up in the jargon of their craft or drown their sales pitch in endless lists of features, losing their audience's interest fast.So, let's chat about flipping the script to focus on the real, life-changing impact of

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20:36

How To Choose What Your Group Coaching Program Should Be

Make More Money without Selling Your Soul ·

2024/02/02

In today's episode, we delve into a topic close to my heart: creating effective group coaching programs.This is particularly important whether you’re already known for your expertise, or you’re exploring a new avenue in your business!Here are the highlights(01:56) Creating a successful group coaching program(05:57) Identifying ideal clients(11:28) Client attraction and communicationLinkshttp://www.pollylavarello.com/opt-in

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13:24

Why You Should Build Your Business Like A Body of Work

Make More Money without Selling Your Soul ·

2024/01/26

In today’s episode, we're diving deep into the concept of creating a body of work for your business. Have you ever felt overwhelmed by the constant need to churn out new offers? I've been there, and I'm here to share how simplifying and refining your offers can not only declutter your mental space but also solidify your brand authority. We'll explore the importance of having a consistent and focused suite of offers that not only aligns with your brand but also makes marketing and content creation a

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25:10

How to go From 1:1 to 1 to Many

Make More Money without Selling Your Soul ·

2024/01/19

In this week’s episode, we'll be exploring how to shift from being fully booked in one-to-one services to a scalable one-to-many model. I'll share insights from my own experience transitioning from a Facebook Ads Manager to group coaching. You'll learn practical steps to validate your new business offering, leverage your existing network, and embrace scalable models like online courses or group programs. If you’re looking to grow your business without overworking, this episode is for you. Join me as

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25:14

5 Mistakes to Avoid Building Your Group Program

Make More Money without Selling Your Soul ·

2024/01/12

Welcome to Episode 58, where we focus on the crucial steps for crafting a successful group program.I'm here today to share the top five mistakes you should avoid when building your group program, drawn from my experience and insights in the field.Whether you're just starting out or looking to refine your existing program, this episode is packed with essential guidance to help you navigate the challenges and maximise your program's impact and success.Here are the highlights:(2:22) Common mistakes in

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21:57

3 Reasons to Build an Evergreen Hybrid Group Program Now

Make More Money without Selling Your Soul ·

2024/01/05

Today, we’ll discover how to infuse fun into your brand and learn three key reasons to embrace evergreen strategies for sustainable business growth. This episode is a must-listen for anyone eager to streamline their business for more freedom, impact, and joy. Let's dive in and transform your approach to business success!Here are the highlights:(0:28) Simplifying business for online entrepreneurs. (1:34) Creating a hybrid group program for busy professionals. (6:11) Combining live and on-demand

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12:01

What I'm Taking Into 2024

Make More Money without Selling Your Soul ·

2023/12/29

As we step into 2024, it's a perfect time for reflection and intention-setting, essential for personal growth and evolution.Today, I want to remind you of the power of reflection and setting intentions, not just at the new year but at any pivotal moment.I believe in the philosophy of 'slowing down to speed up,' and I encourage you, as entrepreneurs, to give yourselves permission to pause.This episode is about breaking the cycle of panic and mindless action that leads nowhere! Here are the

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32:25

The Girl Next Door Is Dead With Guest Ali Mapletoft

Make More Money without Selling Your Soul ·

2023/12/22

This week I'm excited to have Ali Mapletoft to talk about visual identity and the impact it can have on your brand. Ali is a coach, director, and multidisciplinary artist who has helped several women stand out visually and step out of their "Good girl" conditioning.Today we explore the power of visual representation and look at a few ways you can use it to shape your business and pivot.Here are the highlights: (04:18) We don’t want to be judged.(07:50) They will not remember you if you blend

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12:06

3 Steps to Creating A High Converting Offer Suite

Make More Money without Selling Your Soul ·

2023/12/15

In today's episode, we’re talking all about offer suites and their crucial role in your business’s growth. I’ll share my personal insights and the evolution of my own offer suite, and discuss how listening intently to client needs led to my realisation that a one-size-fits-all approach isn't always effective. Together, we’ll learn how to identify the needs of different client types and tailor your offerings to meet them effectively. Join me as I uncover the simplicity behind a well-structured offer

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17:28

How to Set up Your Online Business so You Can Take...

Make More Money without Selling Your Soul ·

2023/12/08

As we approach the holiday season, it's natural to slow down and reflect. In today’s episode, I'm here to show you how this downtime can actually benefit your business. With my three simple tips, you'll learn to plan ahead effectively, set and respect boundaries, and embrace genuine rest. Whether you're just starting out or are well-established, join me to discover how stepping back can lead to more creativity, inspiration, and ultimately, a more successful business.Here are the highlights:(1:32)

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17:57

When to Hire a Creative Director

Make More Money without Selling Your Soul ·

2023/12/01

Diving into the crucial decision of when to hire a creative director, this episode is a treasure trove of insights for business owners and marketers.Today, I’m guiding you through the journey of enhancing your brand with a creative leader.Whether you're mulling over a brand makeover, or aiming to revitalize your marketing, this episode brings the know-how.From my experience hiring a creative director to the significant impact it had on my business, prepare to uncover strategies and advice that could

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23:37

Why Your Business is Stuck - With Guest Sara Dalrymple

Make More Money without Selling Your Soul ·

2023/11/24

Welcome to this week’s very special episode, where we delve into the reasons behind business stagnation.Today, I’m joined by sales expert and business mentor Sara Dalrymple.Together, we'll dissect the common pitfalls that keep businesses stuck and reveal how to balance sales and systems for sustainable growth.Whether you're puzzled by inconsistent sales or struggling with overcomplicated systems, this episode is packed with insights to propel your business forward.Get ready for actionable strategies

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23:29

How To Turn Your Group Programme Evergreen

Make More Money without Selling Your Soul ·

2023/11/17

Episode 50In today’s episode I will be talking about how to turn your group programme evergreen.In this episode I want to highlight a key point: things don't have to be hard to be good. Trusting in your approach can lead to a successful, manageable business. It's about believing in your method and wanting it enough.Here are the highlights:(04:10) Creating a successful group coaching program(10:00) Community for business owners to support each other(14:34) Running a successful online program with

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19:51

The Truth About Running Ads That 'Pay for Themselves'

Make More Money without Selling Your Soul ·

2023/11/10

In today's episode, we’ll be unravelling the secret to creating ads that practically pay for themselves. If you're dreaming of a business that brings in consistent high-ticket clients, this one’s for you! I'll share my tried-and-true strategies from years of experience and over a million pounds in ad spend. We'll explore the power of simple yet effective marketing, and how to make an irresistible offer that can transform your ad costs into an investment with returns. Here are the highlights:(2:27)

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21:44

The 3 Tools you Need to be a CEO

Make More Money without Selling Your Soul ·

2023/11/03

Do you ever get CEO envy? Today, we're breaking down what it really takes to be the boss of your own biz.Forget the techy tools; we're talking mindset, time value, and game-changing systems. Get ready to scale without burnout. Tune in!Here are the highlights:(3:12) Entrepreneurship and business management. (7:43) Hiring for a business, prioritizing tasks, and delegating effectively. (12:41) Hiring, systems, and culture for a successful business. (17:12) Business growth strategies, including

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19:19

3 Organic Ways to Grow Your Mailing List

Make More Money without Selling Your Soul ·

2023/10/27

Whether you’re already running ads, or you’re early on in your business journey…Then this episode is still for you!If there’s one area of your business that has a clear correlation with how many sales you're going to make, it's the size of your mailing list.Your mailing list has a vast impact on how much money you make.So, join me today as I bring you three organic and easy ways to grow your mailing list.Here are the highlights: (1:40) Growing a mailing list through organic means(5:03) Lead magnets

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15:24

Raising SEND Kids and Running a Multi-Six Figure...

Make More Money without Selling Your Soul ·

2023/10/20

Ever wondered what it's like to juggle a thriving business and family life? Spoiler: It's no walk in the park. Join me as I let you in on how my life outside of business shapes the business itself. Tune in to hear about my journey, discuss the chaos of daily routines, and share how setting boundaries saved me from burnout. Here are the highlights:(1:49) Parenting autistic and ADHD children with limited support. (4:15) Burnout, self-care, and work-life balance as an autistic entrepreneur. (8:40) The

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21:26

How To Raise Your Prices Without Feeling Icky

Make More Money without Selling Your Soul ·

2023/10/13

Whether you’re getting started in business or you have been doing it for many years, it's okay to aspire for more! There are many causes, people and projects that could benefit from you making more money and excelling in business. However, most of us find it really hard to raise our prices which holds us back from achieving great things in business. In this episode, I want to empower you to get to the next level of your business by giving you three simple tips to raise your prices. Here are the

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