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PODCAST

Leader Generation

Mod Op’s Leader Generation podcast, hosted by Tessa Burg, inspires growth-minded marketers with ideas and insights from industry experts who use progressive strategies to win at marketing.

business marketing

All Episodes

34:17

EP58: Building Brand Communities & Measuring Brand...

Leader Generation ·

2023/03/21

On this episode of Leader Generation, host Tessa Burg and co-host Mat Segal are joined by Lauren Rothwell, the Co-Founder, and CEO of Blaze—a web3 customer engagement platform. The three of them discuss how Discord, a popular communication platform originally designed for gamers, can be leveraged by B2C and B2B marketers to build brand communities and engagement. Whether you're new to Discord or already using it for your brand, this episode offers valuable insights and actionable advice for

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12:14

EP57: Unscripted Bonus Episode On AI & Machine Learning

Leader Generation ·

2023/03/07

Welcome to this bonus episode of the Leader Generation podcast. We’re bringing you an unfiltered conversation about one of the most high-trending topics in marketing today—AI and machine learning. Sometimes, the most interesting conversations happen before or after a planned podcast interview. This is one of them. We had the pleasure of talking with Lauren Rothwell, Co-Founder and CEO of Blaze, to discuss the impact of AI and machine learning on the marketing landscape. From data collection and

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33:08

EP56: Maximizing The Value Of Your Website For Your...

Leader Generation ·

2023/02/21

In this episode, we explore how a strong online presence for CPG brands is more important than ever. Lucie Repshire and Jenn Day join us from Colgate-Palmolive, Europe for an in-depth discussion on topics, including: Shifts in the CPG buying process and the impact on digital and e-commerce The evolution of online search How to distinguish between short- and long-term consumer behavior trends Changes in go-to-market strategies The evolution of marketing data use How content creation can improve

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30:05

EP55: Web3 for Marketers - Navigating the Future of...

Leader Generation ·

2023/02/07

In this episode, Justin Vogel and Tessa Burg provide a comprehensive overview of Web3 technology and its impact on the marketing industry. They start by defining Web3 and explaining the difference between Web2 and Web3. They then delve into how marketers can use Web3 to connect with more customers and create new experiences for them. You’ll also hear tips for getting started with Web3. This includes how to use low-visibility experiences to test the technology. Justin and Tessa also cover topics

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34:22

EP54: Unleashing the Power of AI in Creative Marketing

Leader Generation ·

2023/01/24

In this episode, we explore the ways in which artificial intelligence is revolutionizing the creative side of marketing. From AI-generated content to automated creative optimization, we delve into the latest technologies and strategies for harnessing AI's power to enhance your creative campaigns' effectiveness. Join us as we speak with industry expert Michael Francello, and discover how you can leverage AI to take your marketing to the next level. This episode of the Leader Generation Podcast is

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30:20

EP53: How Brands Can Engage With Customers On Discord

Leader Generation ·

2023/01/10

Discord offers an excellent opportunity for companies to build a strong community of followers. How can brands engage with their customers on this social platform? Digital Producer Mat Segal and Product Strategist Tom Madrilejos from Mod Op share some tips on how brands can maximize the potential of Discord. Listen to this episode to hear about the following topics and more: What is Discord How do people use it What drives Discord’s popularity Community management on Discord How brands can add

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05:59

EP52: Refreshing Your Customer Retention Program In 2023

Leader Generation ·

2022/12/20

Customer retention is a critical component of any business. If you lose too many customers, you won’t be able to survive. This can be caused by various factors, including poor service, flawed product design, and unyielding customer demands. If you want to ensure customer retention in the future, it’s important to have a customer retention strategy in place. This plan should include clear goals, targets, and measurable metrics to track progress. Hear three tips in less than six minutes to help you

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42:51

EP51: Riding The Marketing Roller Coaster Into 2023

Leader Generation ·

2022/12/06

All the ups and downs have made the last few years a wild ride for marketers. What impact do these challenges have on brands? And what’s next for 2023? Lisa Colantuono joins Tessa Burg on the Leader Generation podcast. During their conversation, they hit on a wide spectrum of topics, including: What’s keeping CMOs up at night Agency/client relationships Brand vs. Demand Personalization Where to spend marketing budget in 2023 And more This episode of the Leader Generation Podcast is hosted by Tessa

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25:17

EP50: Employer Branding & Its Role In Recruitment

Leader Generation ·

2022/11/22

Employer branding is essential in today’s competitive job market. It not only creates a positive impression of your organization but also helps attract top talent. On this episode of Leader Generation, experienced brand marketing professional Whitney Cornuke answers questions such as: How important is employer branding in recruiting? What are the benefits of employer branding? How does it differ from other forms of marketing? Employers who invest time and resources into their employer brand will

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22:32

EP49: Part 2: Shift To The Future With Machine Learning

Leader Generation ·

2022/11/08

Matz Lukmani, Product Lead at Google, joins us once again on the Leader Generation podcast. In Part 2, Matz focuses on Performance Max a new goal-based campaign type that allows marketers to access all of their Google Ads inventory from a single campaign. Powered by machine learning, Performance Max helps marketers drive performance based on specified conversion goals. In Part 1, he answered common questions from marketers about Google Analytics 4. Tune in to hear how these tools can help marketers

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17:23

EP48: Shift To The Future With Machine Learning

Leader Generation ·

2022/10/25

Measure Better With Google Analytics 4 & Perform Better With Google Performance Max On July 1, 2023, Google Universal Analytics (UA) will stop processing new website data. That’s due to the introduction of Google Analytics 4 (GA4), a next-generation analytics tool powered by machine learning. What do marketers need to know about GA4? How does it track data differently? What role does it play in the martech stack? What is Google Performance Max? What’s common between Google Analytics 4 and

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06:01

EP47: 5 Misconceptions About Google Analytics 4 (GA4)

Leader Generation ·

2022/10/11

In July of 2023, GA4 will replace Universal Analytics. The shift to has left marketers with more questions than answers. Plus, plenty of misconceptions. In under six minutes, Tessa Burg quickly hits on five common myths about GA4. She then delivers the truths as well as some tips on how to make the most of the new GA4 platform. About Tessa Burg: Tessa Burg is Host of the Leader Generation podcast and Chief Technology Officer at Mod Op, a full-service marketing communications agency focused on

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30:24

EP46: The Death Of MQLs: How To Measure Marketing...

Leader Generation ·

2022/09/20

Most of today’s marketing performance is measured by MQLs. A marketing-qualified lead is a prospect that the marketing team determines is worthy of being passed along to the sales team. The challenge? Salespeople in the B2B space typically look for best-fit accounts versus individual prospects. Therefore, marketing and sales aren’t on the same page. Jon Miller, Chief Marketing Officer at Demandbase, discusses marketing and sales alignment. Using data to access purchase intent. Switching to MQAs

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32:32

EP45: The Future Of Data For B2B Marketers

Leader Generation ·

2022/09/08

Data drives B2B marketing. But many marketers question how upcoming changes will shape the future of digital marketing. What’s happening with cookies? How will the migration to Google Analytics 4 (GA4) impact marketing? Is there new legislation around customer data? Tim Hayden, CEO of Brain+Trust, talks about data unification. He also discusses trends in data strategy and what B2B marketers should focus on now and in 2023. This episode of the Leader Generation Podcast is hosted by Tessa Burg,

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27:55

EP44: Marketing Support Businesses Need To...

Leader Generation ·

2022/08/23

As B2B marketers, it’s important to understand what businesses in service and trade industries need from us. What marketing support could help operators, contractors, dealers, brokers and owners better sell our products? Mark Wilson—Marketing Manager at Fire & Ice Heating and Air Conditioning—shares his insights. He talks about the importance of products with brand equity, support that fuels his company’s marketing efforts, local activations from manufacturers, and more. About our guest, Mark

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16:33

EP43: Returning To In-Person Sales & Marketing Events

Leader Generation ·

2022/08/08

In-person sales and marketing events are a great way to connect with potential customers and build relationships. They also provide a unique opportunity to meet new contacts, network with other professionals and create community. But what does it take to build a tight-knit community? And how do you drive traffic to in-person events post-pandemic? Tessa Burg catches up with Cathy McPhillips during MAICON (Marketing AI Conference). Cathy discusses what it’s like to host an in-person event in 2022 as

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27:26

EP42: Why Brand Loyalty Is More Important Than Ever

Leader Generation ·

2022/07/27

US inflation skyrocketed to a 40-year high. Today’s consumers face price hikes on everything from clothing to groceries—and all the categories in between. Can well-known brands maintain customer loyalty? Can they prevent buyers from trading down and purchasing products based on price? Kevin Krekeler and Tessa Burg discuss the importance of brand loyalty and how marketers can cultivate it to build customer retention. Hear all about it on this episode of Lead(er) Generation. About Kevin

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23:25

EP41: Tips To Execute Account-Based Marketing Strategy

Leader Generation ·

2022/07/11

Account-based marketing is one of the most effective ways for B2B companies to reach decision-makers of right-fit accounts. In our live ABM Panel Discussion, marketing and sales leaders explained why account-based marketing is so beneficial for B2B. On this episode, we continue the conversation and dive into ABM execution. Katie St. Peter answers questions about resources, technology, tools, marketing channels, measurement, and more. Follow along for tips on how to kickstart your ABM

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29:05

EP40: How To Bridge The Gap Between Sales and Marketing

Leader Generation ·

2022/06/22

Marketing and sales are both important parts of any business. However, if they don't work together, then there is no way to succeed. How do you show the value of marketing to sales, especially in B2B industries like manufacturing? Long-time manufacturing marketer, Monica Gasbarre, talks about how to align marketing to organizational sales goals. Plus, how to build strong relationships on a foundation of communication and collaboration so marketing and sales act as one team. Listen to this episode

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36:35

EP39: Can ABM Strategies Improve Lead Generation?

Leader Generation ·

2022/06/07

When it comes to B2B sales and marketing, account-based marketing (ABM) is a hot topic. That’s because a buying group is typically made up of 6-10 people who must collaborate to make final enterprise decisions. How can you use ABM to target the decision-makers on specific accounts? Can you leverage digital marketing tools for ABM? Does AMB increase the quality or quantity of leads? In this episode, we interview ABM leader, Ryan Elmiger. He answers common questions, shares his knowledge, and talks

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