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PODCAST

Leader Generation

Mod Op’s Leader Generation podcast, hosted by Tessa Burg, inspires growth-minded marketers with ideas and insights from industry experts who use progressive strategies to win at marketing.

business marketing

All Episodes

37:52

EP152: Build vs Buy In The Age Of AI: A Developer’s...

Leader Generation ·

2025/11/18

If you’ve been watching AI tools race into marketing and tech, but aren’t sure what’s hype and what’s actually useful, this episode is for you. Mod Op’s Head of Technology in Calgary, Derek McBurney, unpacks how generative AI, code assistants and “vibe coding” are really changing the way digital experiences get built. He explains in plain language what AI code assistants actually do, when they genuinely speed teams up and when they quietly introduce bugs, tech debt or just plain slop. You’ll hear

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42:23

EP151: Mid-Market Growth With Scalable Data & AI...

Leader Generation ·

2025/11/13

Mid-market leaders are facing a once-in-a-generation opportunity with AI, and this episode shows how to capitalize on it. John Powers, former CIO and Chief Transformation Officer at Deloitte and now Executive in Residence at Mod Op, shares practical ways to turn AI, data strategy and governance into real competitive advantage. He explains why smaller, more nimble companies can finally “punch above their weight,” how to spot the fastest wins and where custom, company-specific AI beats off-the-shelf

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36:47

EP150: Inside Creatio’s Global AI & No-Code Study...

Leader Generation ·

2025/11/04

What happens when AI and people work side by side instead of in competition? In this episode of Leader Generation, Tessa Burg talks with John Arnold, Head of Strategic CRM Advisory at Creatio. They discuss the company’s new global study on AI agents and no-code platforms, and what it reveals about the future of work.John shares insights from more than 500 business and technology leaders who are redefining what it means to innovate. You’ll learn why AI is now a boardroom-level priority, how leading

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34:00

EP149: Beyond the Hype: Technology For Today’s...

Leader Generation ·

2025/10/28

Feeling buried under too many marketing tools and platforms? You’re not alone. In this episode of Leader Generation, Tessa Burg talks with John Arnold of Creatio about how AI and no-code technology are cutting through the clutter to help marketers get things done.John shares what he’s seeing in the real world—from his days at Forrester researching B2B growth strategies to now helping teams at Creatio build custom solutions without waiting on developers. Together, he and Tessa unpack how marketing

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36:02

EP148: From Pipeline To Revenue: Rewriting The...

Leader Generation ·

2025/10/22

In this Leader Generation episode, CEO Gabe Lullo shares the playbook Alleyoop uses to turn “more pipeline” into real revenue. You’ll hear how to fix unqualified pipeline syndrome by aligning on a clear ICP, catching buyers at the right time and using the BDR function as the bridge between marketing and sales. Gabe breaks down simple rules of engagement for MQL-SQL handoffs and the feedback loops that keep everyone moving in the same direction. We also dig into what actually works right now:

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25:19

EP147: From Data Chaos To Clarity: How To...

Leader Generation ·

2025/10/14

Marketing technology is evolving faster than most teams can keep up—but it doesn’t have to feel overwhelming.In this Leader Generation episode, host Tessa Burg talks with Laura Stevenson, Mod Op’s new EVP of Data and Marketing Automation, about how to turn data chaos into clarity. Laura draws on over 20 years of experience leading at the intersection of data and technology to share how her team helps clients simplify systems, harness automation and stay ahead of the curve. You’ll discover how to

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29:59

EP146: Inside Mod Op’s $10M AI Investment: The Future...

Leader Generation ·

2025/10/08

What happens when a marketing agency invests $10 million in AI—not to replace people, but to empower them? In this episode of Leader Generation, Tessa Burg talks with Eric Bertrand, CEO of Mod Op, to reveal how the agency’s bold investment is reshaping the future of marketing. Together, they break down how AI is transforming the work behind the work—from automating repetitive tasks to unlocking new levels of creativity, personalization and speed to market. Listeners will get a behind-the-scenes

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25:35

EP145: Escaping The AI Slop Trap: Smarter Content...

Leader Generation ·

2025/10/01

Content marketing is changing fast, and so are the rules of visibility. Tessa Burg talks with Jon Gillham, Founder of Originality.ai, about how marketers can avoid the “AI slop” trap in today’s era of AI-generated content. Jon shares what he’s learned since launching the first commercially available AI detector—just three days before ChatGPT hit the market—and offers practical advice on balancing efficiency with authenticity.Listeners will hear about using AI tools responsibly while still producing

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35:13

EP144: The Future of Work: AI Challenges &...

Leader Generation ·

2025/09/23

AI isn’t just about writing emails faster; it’s about capturing and scaling the expert knowledge that actually wins deals. In this conversation, Vivun’s Chief AI Officer Joseph Miller explains why most “just add a chatbot” projects stall, and how building a real-world model of your business (your terms, processes, and judgments) unlocks meaningful results. He breaks down the difference between low-stakes productivity and high-stakes outcomes—and what it takes to get from New York to San Francisco,

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35:10

EP143: Time To Value - Innovation That Puts Customers...

Leader Generation ·

2025/09/16

Digital transformation isn’t just for tech companies—it’s reshaping even the most traditional industries. In this episode of Leader Generation, Chief Digital Officer Alan Wizemann returns to share how Southern Glazer’s Wine and Spirits is redefining what it means to be a beverage distributor. From AI-powered recommendations to warehouse drones and robotics, Alan explains how technology is enhancing customer experiences, streamlining operations and creating new opportunities for employees. Listeners

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36:38

EP142: What Works Now In B2B Marketing (And What’s...

Leader Generation ·

2025/09/09

Doing more with less in B2B? This episode shows you how—without burning out your team or your budget. Tessa Burg talks with B2B leaders, Hannah Woodham and Jenelle Maddox, to map out what’s actually working as teams plan for 2026. They break down the wins from 2024–2025, including first-party data, smarter AI, and high-quality content. Then, share where to invest next so you can reach complex buying networks and still prove ROI. You’ll hear practical ways to streamline work, personalize at scale,

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28:42

EP141: GEO vs. SEO - What Really Matters For...

Leader Generation ·

2025/09/02

In the fast-changing world of search, generative AI is rewriting the rules—and your old SEO playbook won’t cut it. In this episode of Leader Generation, guest host Patty Parobek teams up with Mod Op’s Gareth Cunningham and Maurice White to decode Generative Engine Optimization (GEO) and the strategies that will keep your brand visible when AI-driven search takes the lead. Using the iconic “Periodic Table of SEO Elements” as their guide, they reveal what’s still relevant, what’s rising in importance

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36:08

EP140: Leading Change That Sticks: People, Processes...

Leader Generation ·

2025/08/26

In a world where marketing agencies are racing to keep up with rapid change, how do you grow faster without losing your people, your culture, or your edge?In this episode of Leader Generation, Mod Op’s new COO, Stuart Goldstein, joins Tessa Burg to share his playbook for scaling agencies. With years of experience leading firms through mergers, digital transformations, and process overhauls, Stuart reveals why the real challenge isn’t the technology or the tools—it’s bringing people along for the

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20:55

EP139: Beyond SEO: How To Win Attention In The Age Of...

Leader Generation ·

2025/08/19

In this episode of Leader Generation, host Tessa Burg welcomes back Patty Parobek, Mod Op’s VP of AI and ML Transformation, for a candid conversation about how marketers can thrive in the age of “zero click.” With Google increasingly providing AI-powered answers directly in search results, fewer people are clicking through to websites. For companies that have long depended on organic traffic, this shift raises an urgent question: What does success look like when clicks aren’t the main measure

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35:04

EP138: Scaling Smarter: Balancing AI Efficiency &...

Leader Generation ·

2025/08/13

The flood of AI-generated content has made it harder than ever to know what’s real, and easier than ever to lose trust. In this episode of Leader Generation, Tessa Burg talks with Shouvik Paul, COO of Copyleaks, about how marketers can create and protect content while building trust. Shouvik shares experience scaling multiple SaaS companies to successful exits, and how those same principles—like recurring revenue and scalable systems—can help marketers build sustainable growth rather than chasing

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30:39

EP137: Redefining Performance Marketing With AI

Leader Generation ·

2025/08/05

What if you could boost marketing performance, cut costs, and launch campaigns in minutes, not days? In this episode of Leader Generation, Tessa Burg talks with Martin Kristiseter about the real-world impact of AI on performance marketing. From automating tedious workflows to using data-driven insights for creative optimization, Martin shares how his team is using AI to deliver measurable outcomes while keeping transparency front and center. Martin also opens up about his path to CEO and how his

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35:54

EP136: Innovation Is Everyone’s Job: Leading Tech...

Leader Generation ·

2025/07/31

Alex Seidita, Chief Information Officer at Aspida, and Tessa Burg talk about how organizations can successfully navigate technological transformation—especially in the age of AI. With more than 35 years of IT leadership experience at organizations like Motorola, Citibank, Home Depot, MetLife, and now Aspida, Alex shares how major shifts like data warehousing, virtualization and cloud adoption have shaped his perspective. He explains why AI is just the latest in a long line of tech evolutions—and

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31:06

EP135: The Rise Of GEO: How To Get Found In AI Answer...

Leader Generation ·

2025/07/22

Wondering why your brand isn’t showing up in answer engines like Google AI Overviews, Perplexity AI, and ChatGPT—even though you’ve been investing in content and SEO?Maurice White, who leads SEO at Mod Op, is back to explain the rise of Generative Engine Optimization (GEO) and why it’s changing the way we think about search. Maurice and Tessa Burg break down what GEO means, how it fits into your existing SEO strategy and the concrete steps you can take right now to make your brand more visible in

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28:50

EP134: Beyond Prompts: Better AI Outputs With Context...

Leader Generation ·

2025/07/14

Tessa Burg and Aaron Grando break down one of the most talked-about topics in AI right now: context engineering. If you've been using AI tools and wondering why your outputs sometimes sound generic or miss the mark, this episode is for you. Aaron explains how context engineering helps AI better understand what you want by feeding it the right information—from your brand voice to real-time data—before you even type your prompt. Aaron and Tessa also explore how context engineering plays a key role

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24:20

EP133: Designing With AI - A Real-World Creative...

Leader Generation ·

2025/07/08

In this episode of Leader Generation, Creative Director Leu Solomon shares a real-world example of how AI helped her and the Mod Op team deliver a complex creative project under tight budget constraints—without sacrificing quality. Leu walks us through the challenge: Creating a single hero image featuring up to nine custom building illustrations for a commercial real estate client. Traditional design would’ve required more time and money, but by incorporating Adobe Firefly into the process, the

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151 results

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