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PODCAST

Leader Generation

Mod Op’s Leader Generation podcast, hosted by Tessa Burg, inspires growth-minded marketers with ideas and insights from industry experts who use progressive strategies to win at marketing.

business marketing

All Episodes

36:04

EP165: Agents, Neurons & Bots: The New Forces On Your...

Leader Generation ·

2026/04/07

Tessa Burg talks for a second time with Mariano Bosaz, Global VP of Consumer Data and Strategy at Coca-Cola and the author of “Digital Mindset.” This time, they dive deeper into practical applications of digital thinking, moving beyond theory to give you actionable strategies you can implement right away.Mariano shares real-world examples of how the shift from analog to digital thinking transforms problem-solving, particularly around the "last mile challenge" that affects so many industries. You'll

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36:52

EP164: The Human Side Of Digital Transformation In...

Leader Generation ·

2026/04/01

AI is moving fast, and for a lot of leaders that creates both pressure and possibility. In this episode of Leader Generation, Tessa Burg talks with Rohit Prabhakar, Global Head of Digital Experiences and Capabilities at Visa, about what it really takes to lead transformation when the rules keep changing. They dig into why strong foundations still matter, why connected data is more important than ever and why leaders need to balance quick wins with bigger reimagining.If you’re trying to make sense

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30:53

Ep163: The Power Of The Welcome: Nicole Purcell On...

Leader Generation ·

2026/03/25

During National Women’s History Month, Leader Generation welcomes Nicole Purcell for a conversation about creative leadership. While so many conversations right now are focused on AI, this episode shifts the spotlight to something just as powerful: hospitality, intuition and the kind of human-centered thinking that makes teams thrive and people feel seen.Nicole shares how her career journey shaped her leadership style and how she built The Clios into a bigger, more connected brand by listening

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20:58

EP162: The Measurement Trap: Why More Data Doesn’t...

Leader Generation ·

2026/03/18

Ever feel overwhelmed by all the data and metrics coming your way? You're not alone. In this episode of Leader Generation, Tessa Burg talks with Scott Sutton about one of marketing's biggest challenges: figuring out what's actually worth measuring.Scott shares real-world insights from his experience managing media for major restaurant brands like Hardee's and Carl's Jr. You'll discover why measuring everything can actually hurt your marketing efforts, how to identify the metrics that truly matter

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48:06

EP161: Digital Mindset: The Bridge Leaders Need For...

Leader Generation ·

2026/03/04

AI isn’t just changing marketing tools—it’s changing how leaders think about strategy, value and growth. In this episode, Tessa Burg talks with Mariano Bosaz, author of Digital Mindset: Marketing Strategies for the AI Era, about what it really takes to lead through transformation without losing what already works. You’ll hear a practical way to think about “digital mindset” as a bridge, not a replacement, for how businesses operate today. Mariano explains why companies need both analog and digital

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27:02

Ep160: Rethinking Marketing Measurement In A...

Leader Generation ·

2026/02/25

Marketing used to feel more predictable. You picked your channels, launched a campaign and tracked performance in a fairly linear way. Today? Consumers are bouncing between social, search, streaming, AI tools, connected devices and more—all before making a decision. In this episode, Matt Fanelli joins Tessa Burg to unpack what’s actually broken in marketing measurement and how leaders can rethink performance in a fragmented world.Matt breaks down why platform-led measurement often misses the mark,

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28:21

EP159: Deepfakes & Liability: Protect Your Brand From...

Leader Generation ·

2026/02/17

AI is evolving fast—and so are the risks that come with it. In this episode of Leader Generation, Tessa Burg talks with Mod Op’s EVP of PR, Chris Harihar, to unpack a growing issue most brands aren’t fully prepared for: AI-driven brand misrepresentation. From deepfakes to manipulated logos and inappropriate brand placements, the conversation explores how generative AI tools are creating new reputational threats in ways that feel chaotic, fast-moving and hard to control.Chris introduces Mod Op’s new

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35:28

EP158: Beyond AI Tools: Building Capabilities That...

Leader Generation ·

2026/01/20

While most enterprises are still celebrating their AI pilots, a quiet revolution is happening: Organizations that stopped collecting tools and started building capabilities. In this episode, Tessa Burg and Michael Ditter, Director of AI Strategy and Emerging Technology at Diageo, dismantle the playbook many thought they needed. Discover why empathy matters more than efficiency in capability building, how your organization’s hardest problem is the most fertile training ground and why it’s ok to

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45:50

EP157: Beauty & The Data Beast: Consumer Obsession...

Leader Generation ·

2026/01/13

What does it really mean to be consumer-obsessed, and how is AI changing the face of the beauty industry? In this episode, Tessa Burg and Irina Kulikova—VP, Strategic Development & Integration at The Estée Lauder Companies Inc.—explore the intersection of consumer insights, brand experience and emerging technology. The two discuss how store beauty advisors must now compete with AI, the magic of “small data” and Gen Z’s AI shopping revolution. Leader Generation is hosted by Tessa Burg and

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25:58

EP156: Marketing As Product: How AI Is Changing...

Leader Generation ·

2026/01/06

The marketing landscape is changing faster than ever—and the marketers who treat their work like product and embrace AI will win. This week, Leader Generation host Tessa Burg talks with Alan Kipust, Mod Op’s Executive in Residence and a leader in product management, to discuss how AI is fundamentally reshaping what marketing teams can accomplish and how they should think about their work. You’ll learn which AI applications actually move the needle, the power of a good hackathon and the skills

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42:44

Best of 2025: What Actually Worked When Leading...

Leader Generation ·

2025/12/29

Five years ago, we started Leader Generation with a simple premise: clients learning from clients. This year proved why that matters.In 2025, CEOs and their leadership teams stopped debating whether to adopt AI and began wrestling with harder questions: How do we bring our people along? How do we measure what matters instead of what's easy to measure? How do we maintain the relationships that built our business while transforming how we operate? Excerpts from these ten conversations capture what

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15:09

Best of SEO & GEO from Leader Generation

Leader Generation ·

2025/12/22

The search landscape has fundamentally shifted. 60% of Google searches now result in zero clicks. People are getting answers from AI without ever visiting websites.If you've noticed declining organic traffic or wondered why your content isn't getting clicks despite good rankings, this episode reveals what's happening and what to do about it. This compilation brings together five search and PR experts on how AI is changing buyer behavior and what actually works now. Jon Gillham from Originality.ai

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30:07

EP155: The Paradox of AI-Powered Authenticity with...

Leader Generation ·

2025/12/16

Is it possible to build community within AI? Can we challenge search engines to put humanity and the truth at the forefront of their outputs? According to Troy Snyder, astrology student turned entrepreneur, the answer is ... maybe.In this episode, Tessa Burg and Troy examine the balance between technology and humanity. They discuss the challenges of having AI determine what is “true,” how brands can stay authentic and build trust in an increasingly automated world, and even how to view AI through

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37:39

EP154: What Omnicom’s Big Move Means For Marketing...

Leader Generation ·

2025/12/09

When an advertising behemoth announces major restructuring plans and impending layoffs, you tend to sit up and listen. In our latest episode of Lead(er) Generation, Host Tessa Burg talks with Patty Parobek, Mod Op’s Senior Vice President of AI Transformation, to discuss the latest Omnicom news and what this means for marketers and marketing technologists. No strangers to change, Tessa and Patty discuss the truths we must all face during difficult times, the opportunities that any change can bring

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42:46

EP153: From AI-Anxious To AI-Powered: How Marketers...

Leader Generation ·

2025/12/02

Every marketer has asked themselves the same question: Is AI coming for my job? In this episode of Leader Generation, Host Tessa Burg and David Berkowitz, Founder of High Caliber AI and the AI Marketers Guild, explore how marketers can start viewing AI as a collaborative tool instead of a threat to their careers. David talks about his latest work, The Non-Obvious Guide to Using AI for Marketing, and some of the unconventional ways companies are using AI to their advantage. He and Tessa delve into

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37:52

EP152: Build vs Buy In The Age Of AI: A Developer’s...

Leader Generation ·

2025/11/18

If you’ve been watching AI tools race into marketing and tech, but aren’t sure what’s hype and what’s actually useful, this episode is for you. Mod Op’s Head of Technology in Calgary, Derek McBurney, unpacks how generative AI, code assistants and “vibe coding” are really changing the way digital experiences get built. He explains in plain language what AI code assistants actually do, when they genuinely speed teams up and when they quietly introduce bugs, tech debt or just plain slop. You’ll hear

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42:23

EP151: Mid-Market Growth With Scalable Data & AI...

Leader Generation ·

2025/11/13

Mid-market leaders are facing a once-in-a-generation opportunity with AI, and this episode shows how to capitalize on it. John Powers, former CIO and Chief Transformation Officer at Deloitte and now Executive in Residence at Mod Op, shares practical ways to turn AI, data strategy and governance into real competitive advantage. He explains why smaller, more nimble companies can finally “punch above their weight,” how to spot the fastest wins and where custom, company-specific AI beats off-the-shelf

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36:47

EP150: Inside Creatio’s Global AI & No-Code Study...

Leader Generation ·

2025/11/04

What happens when AI and people work side by side instead of in competition? In this episode of Leader Generation, Tessa Burg talks with John Arnold, Head of Strategic CRM Advisory at Creatio. They discuss the company’s new global study on AI agents and no-code platforms, and what it reveals about the future of work.John shares insights from more than 500 business and technology leaders who are redefining what it means to innovate. You’ll learn why AI is now a boardroom-level priority, how leading

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34:00

EP149: Beyond the Hype: Technology For Today’s...

Leader Generation ·

2025/10/28

Feeling buried under too many marketing tools and platforms? You’re not alone. In this episode of Leader Generation, Tessa Burg talks with John Arnold of Creatio about how AI and no-code technology are cutting through the clutter to help marketers get things done.John shares what he’s seeing in the real world—from his days at Forrester researching B2B growth strategies to now helping teams at Creatio build custom solutions without waiting on developers. Together, he and Tessa unpack how marketing

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36:02

EP148: From Pipeline To Revenue: Rewriting The...

Leader Generation ·

2025/10/22

In this Leader Generation episode, CEO Gabe Lullo shares the playbook Alleyoop uses to turn “more pipeline” into real revenue. You’ll hear how to fix unqualified pipeline syndrome by aligning on a clear ICP, catching buyers at the right time and using the BDR function as the bridge between marketing and sales. Gabe breaks down simple rules of engagement for MQL-SQL handoffs and the feedback loops that keep everyone moving in the same direction. We also dig into what actually works right now:

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166 results

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