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PODCAST

Paul Green"s MSP Marketing Podcast

Paul Green"s MSP Marketing Edge

Welcome to Paul Green"s MSP Marketing Podcast. If you"re a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It"s out every Tuesday on your favorite podcast platform. Since launching in 2019, this has become the world"s most listened to podcast about MSP marketing. Host Paul Green is the world"s go to MSP marketing expert, and the founder of the MSP Marketing Edge. Every week you"ll get really smart ideas to improve your marketing

technology marketing

All Episodes

00:28:30

SPECIAL: How to own an MSP doing $7m a year

Paul Green"s MSP Marketing Podcast ·

2025/01/07

The podcast powered by the MSP Marketing Edge Welcome to this SPECIAL edition of the show, Episode 269, of the MSP Marketing Podcast with me, Paul Green. This week I’ve got the last of my special episodes for you, where you’ll discover how my guest grew his MSP to 450 clients, 35 staff and $7m revenue. How to own an MSP doing $7m a year Featured guest: Steve McNamara is the visionary founder and CEO of DTC, Inc., an MSP that has been a cornerstone of IT support for over 25

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00:28:30

SPECIAL: How to own an MSP doing $7m a year

Paul Green"s MSP Marketing Podcast ·

2025/01/07

The podcast powered by the MSP Marketing Edge Welcome to this SPECIAL edition of the show, Episode 269, of the MSP Marketing Podcast with me, Paul Green. This week I’ve got the last of my special episodes for you, where you’ll discover how my guest grew his MSP to 450 clients, 35 staff and $7m revenue. How to own an MSP doing $7m a year Featured guest: Steve McNamara is the visionary founder and CEO of DTC, Inc., an MSP that has been a cornerstone of IT support for over 25

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00:25:29

SPECIAL: Should MSPs hire a chief growth officer?

Paul Green"s MSP Marketing Podcast ·

2024/12/31

The podcast powered by the MSP Marketing Edge Welcome to this SPECIAL edition of the show, Episode 268, of the MSP Marketing Podcast with me, Paul Green. This week I’ve got another special episode for you. If your MSP isn’t growing, and you’re too busy running it to focus on growing it, this could be the answer for 2025. Should MSPs hire a chief growth officer? Featured guest: Jake Gregorich oversees revenue generation for Lyra Technology Group. He joined the team in January

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00:15:22

SPECIAL: How MSPs achieve a happy balance

Paul Green"s MSP Marketing Podcast ·

2024/12/24

The podcast powered by the MSP Marketing Edge Welcome to this SPECIAL edition of the show, Episode 267, of the MSP Marketing Podcast with me, Paul Green. This week I’m taking you for a walk near my home. And we’re going to talk about a subject that’s very important to us as business owners… How MSPs achieve a happy balance Running an MSP is like constantly spinning plates and there’s a good chance that you’ve dropped the odd one from time to time. It’s a dizzying challenge

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00:31:30

3 big MSP marketing priorities for 2025

Paul Green"s MSP Marketing Podcast ·

2024/12/17

The podcast powered by the MSP Marketing Edge Welcome to Episode 266 of the MSP Marketing Podcast with me, Paul Green. This week… 3 big MSP marketing priorities for 2025: The silver bullet to getting new clients and growing your MSP lies in consistent and persistent marketing. Make it easy by prioritising these three things. And 3 big questions to ask yourself: Before the new year begins, take some time to answer these questions and focus yourself on your future goals, in life

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00:35:05

Successful MSP owners exercise

Paul Green"s MSP Marketing Podcast ·

2024/12/10

The podcast powered by the MSP Marketing Edge Welcome to Episode 265 of the MSP Marketing Podcast with me, Paul Green. This week… Successful MSP owners exercise: Our bodies are amazing, but they’re even better when we use them on a regular basis. Even just a 20 minute walk every single day keeps your body sharp – and also your mind. How one client question can turn into 7 pieces of content for your MSP: To do great marketing for your MSP, you need great content. There’s tons of

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00:35:05

Successful MSP owners exercise

Paul Green"s MSP Marketing Podcast ·

2024/12/10

The podcast powered by the MSP Marketing Edge Welcome to Episode 265 of the MSP Marketing Podcast with me, Paul Green. This week… Successful MSP owners exercise: Our bodies are amazing, but they’re even better when we use them on a regular basis. Even just a 20 minute walk every single day keeps your body sharp – and also your mind. How one client question can turn into 7 pieces of content for your MSP: To do great marketing for your MSP, you need great content. There’s tons of

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00:31:41

Why MSPs procrastinate (and how to cure it)

Paul Green"s MSP Marketing Podcast ·

2024/12/03

The podcast powered by the MSP Marketing Edge Welcome to Episode 264 of the MSP Marketing Podcast with me, Paul Green. This week… Why MSPs procrastinate (and how to cure it): Don’t confuse busyness with business. Keeping yourself busy doing things that you really shouldn’t be doing, at the expense of the things that matter is a form of procrastination. What technicians write in tickets can damage your brand: Your brand is YOU, and your team, and the way you communicate. And

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00:31:41

Why MSPs procrastinate (and how to cure it)

Paul Green"s MSP Marketing Podcast ·

2024/12/03

The podcast powered by the MSP Marketing Edge Welcome to Episode 264 of the MSP Marketing Podcast with me, Paul Green. This week… Why MSPs procrastinate (and how to cure it): Don’t confuse busyness with business. Keeping yourself busy doing things that you really shouldn’t be doing, at the expense of the things that matter is a form of procrastination. What technicians write in tickets can damage your brand: Your brand is YOU, and your team, and the way you communicate. And

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00:27:53

How to create the perfect MSP about us page

Paul Green"s MSP Marketing Podcast ·

2024/11/26

The podcast powered by the MSP Marketing Edge Welcome to Episode 263 of the MSP Marketing Podcast with me, Paul Green. This week… How to create the perfect MSP about us page: An about us page must be about the people and the core values of your business. But it’s not really about us, it’s about the prospect. It’s a selling page. It takes 50+ touchpoints to get a new client for your MSP: Don’t run marketing campaigns – set up a marketing system. Long-term a system will

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00:27:53

How to create the perfect MSP about us page

Paul Green"s MSP Marketing Podcast ·

2024/11/26

The podcast powered by the MSP Marketing Edge Welcome to Episode 263 of the MSP Marketing Podcast with me, Paul Green. This week… How to create the perfect MSP about us page: An about us page must be about the people and the core values of your business. But it’s not really about us, it’s about the prospect. It’s a selling page. It takes 50+ touchpoints to get a new client for your MSP: Don’t run marketing campaigns – set up a marketing system. Long-term a system will

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00:26:22

A mini masterclass on LinkedIn for MSPs

Paul Green"s MSP Marketing Podcast ·

2024/11/19

The podcast powered by the MSP Marketing Edge Welcome to Episode 262 of the MSP Marketing Podcast with me, Paul Green. This week… A mini masterclass on LinkedIn: Improve these three things on your LinkedIn profile to get people’s attention and encourage them to engage with you. The 3 tests to apply to new initiatives: The fear test, the regret test, and the comfort zone test – will these push you into taking the next big leap for your MSP? Should you start a podcast for your

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00:27:19

Stop clients calling you personally for first line...

Paul Green"s MSP Marketing Podcast ·

2024/11/12

The podcast powered by the MSP Marketing Edge Welcome to Episode 261 of the MSP Marketing Podcast with me, Paul Green. This week… Stop clients calling you personally for first line support: You can’t grow your business while you’re delivering first line support. Find out how you can free yourself from these burdens whilst retaining great relationships with your clients. Why victory loves preparation: Planning small actions regularly will make the biggest difference to your

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00:20:25

SPECIAL: How MSPs can make more money

Paul Green"s MSP Marketing Podcast ·

2024/11/05

The podcast powered by the MSP Marketing Edge Welcome to a very SPECIAL edition of the show, Episode 260, celebrating 5 years of the MSP Marketing Podcast with me, Paul Green. This episode’s been released five years to the day since we launched the podcast on the 5th of November, 2019. It’s a birthday! Amazing. Well back then, producer James and I figured it would run for a few months when we launched the first episode. “Hello, this is Paul Green and welcome to the first

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00:25:28

Golden rules of MSP sales & marketing

Paul Green"s MSP Marketing Podcast ·

2024/10/29

The podcast powered by the MSP Marketing Edge Welcome to Episode 259 of the MSP Marketing Podcast with me, Paul Green. This week… Golden rules of MSP sales & marketing: I asked my MSP marketing Facebook group what their golden rules of sales and marketing would be, and I’ve got the highlights for you. 3 ways to kill your MSP’s sales: There are many mistakes MSPs make that stop them from winning new clients. Here are three that I see holding back MSPs everywhere. How MSPs

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00:25:28

Golden rules of MSP sales & marketing

Paul Green"s MSP Marketing Podcast ·

2024/10/29

The podcast powered by the MSP Marketing Edge Welcome to Episode 259 of the MSP Marketing Podcast with me, Paul Green. This week… Golden rules of MSP sales & marketing: I asked my MSP marketing Facebook group what their golden rules of sales and marketing would be, and I’ve got the highlights for you. 3 ways to kill your MSP’s sales: There are many mistakes MSPs make that stop them from winning new clients. Here are three that I see holding back MSPs everywhere. How MSPs

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00:27:56

MSPs: How notifications stop you from buying a better...

Paul Green"s MSP Marketing Podcast ·

2024/10/21

The podcast powered by the MSP Marketing Edge Welcome to Episode 258 of the MSP Marketing Podcast with me, Paul Green. This week… How notifications stop you from buying a better car: Your job as the business owner is to find quality time to work ON the business and make sure you’re operating in “the zone” where nothing distracts you. Your biggest threat to this is notifications… turn them off, all of them. Are you up against a Super MSP? This is why you have nothing to fear:

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00:21:09

What the yellow car game teaches MSPs about marketing

Paul Green"s MSP Marketing Podcast ·

2024/10/14

The podcast powered by the MSP Marketing Edge Welcome to Episode 257 of the MSP Marketing Podcast with me, Paul Green. This week… What the yellow car game teaches MSPs about marketing: There’s a part of our brain called the Reticular Activating System which acts as a sensory filter. You might see and hear everything, but you only perceive it if it’s relevant to you. Here’s a simple marketing cadence that your MSP can swipe and adapt: How to build a marketing system around

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00:27:28

Warning! This friction kills MSPs' sales

Paul Green"s MSP Marketing Podcast ·

2024/10/07

The podcast powered by the MSP Marketing Edge Welcome to Episode 256 of the MSP Marketing Podcast with me, Paul Green. This week… Warning! This friction kills MSPs’ sales: When you have someone making contact with you, your job is to make sure you’ve removed every single piece of friction from the sales process. Can your MSP’s technicians close this many tickets?: I interviewed the awesome Jason Kemsley from Uptime Solutions, an outsourced help desk, who gave us the stats to

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00:25:59

MSPs: How to minimise interruptions from staff

Paul Green"s MSP Marketing Podcast ·

2024/09/30

The podcast powered by the MSP Marketing Edge Welcome to Episode 255 of the MSP Marketing Podcast with me, Paul Green. This week… How to minimise interruptions and stupid questions from staff: It’s important to invest time every day on growing your MSP without interruptions and I’ve got a 3 step fix to help you do just that. 5 big ugly MSP marketing myths: BUSTED: Improving your marketing becomes much easier when you wipe these common myths from your head. Just like IT,

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