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PODCAST

Paul Green"s MSP Marketing Podcast

Paul Green"s MSP Marketing Edge

Welcome to Paul Green"s MSP Marketing Podcast. If you"re a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It"s out every Tuesday on your favorite podcast platform. Since launching in 2019, this has become the world"s most listened to podcast about MSP marketing. Host Paul Green is the world"s go to MSP marketing expert, and the founder of the MSP Marketing Edge. Every week you"ll get really smart ideas to improve your marketing

technology marketing

All Episodes

00:33:36

Why prospects price shop MSPs (& how to end it forever)

Paul Green"s MSP Marketing Podcast ·

2026/03/10

Price shopping often doesn’t start with the prospect, it starts with the MSP… find out why. Also this week, why MSPs feel overwhelmed even when things are good, and clever marketing ideas from outside the channel. Welcome to Episode 330 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. Why prospects price shop MSPs (& how to end it forever) Have you ever had a prospect say no to you because they believed your

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00:27:00

Marketing tasks MSP owners should NEVER touch

Paul Green"s MSP Marketing Podcast ·

2026/03/03

Most MSP owners are drowning in marketing tasks, telling themselves they’re saving money or keeping control, when in reality they’re just burning through their time. Let’s discuss how to change that. Also this week, many MSPs use AI badly for marketing, and it costs MSPs 5 figures to win a new client. Welcome to Episode 329 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. Marketing tasks MSP owners should NEVER

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00:27:00

Marketing tasks MSP owners should NEVER touch

Paul Green"s MSP Marketing Podcast ·

2026/03/03

Most MSP owners are drowning in marketing tasks, telling themselves they’re saving money or keeping control, when in reality they’re just burning through their time. Let’s discuss how to change that. Also this week, many MSPs use AI badly for marketing, and it costs MSPs 5 figures to win a new client. Welcome to Episode 329 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. Marketing tasks MSP owners should NEVER

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00:36:03

The most common MSP marketing mistake

Paul Green"s MSP Marketing Podcast ·

2026/02/24

People do not buy features, they buy benefits… many MSP’s know this but very few actually live it in their marketing, here’s how to change that. Also this week, is your MSP’s expertise hiding in plain sight? And how much is your MSP really worth? Welcome to Episode 328 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. The most common MSP marketing mistake There’s a basic marketing mistake that the vast majority of

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00:36:03

The most common MSP marketing mistake

Paul Green"s MSP Marketing Podcast ·

2026/02/24

People do not buy features, they buy benefits… many MSP’s know this but very few actually live it in their marketing, here’s how to change that. Also this week, is your MSP’s expertise hiding in plain sight? And how much is your MSP really worth? Welcome to Episode 328 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. The most common MSP marketing mistake There’s a basic marketing mistake that the vast majority of

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00:31:31

No vertical for your MSP? That's a mistake

Paul Green"s MSP Marketing Podcast ·

2026/02/17

Breaking into a new vertical is one of the smartest marketing decisions you can make for your MSP, here’s how to get started. Also this week, why MSPs are terrified of guarantees, and the huge AI revenue opportunity for MSPs. Welcome to Episode 327 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. No vertical for your MSP? That’s a mistake One of the smartest marketing decisions you can make for your MSP, is

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00:31:18

MSPs: Never be ignored on LinkedIn, again

Paul Green"s MSP Marketing Podcast ·

2026/02/10

LinkedIn is the number one place for MSPs to build relationships with potential clients, and here’s how. Also this week, how your MSP can excite ANY prospect, and the Disney lesson your MSP mustn’t ignore. Welcome to Episode 326 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. MSPs: Never be ignored on LinkedIn, again For MSPs, LinkedIn is the number one place to go farming, never hunting, but farming. Slow,

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00:31:18

MSPs: Never be ignored on LinkedIn, again

Paul Green"s MSP Marketing Podcast ·

2026/02/10

LinkedIn is the number one place for MSPs to build relationships with potential clients, and here’s how. Also this week, how your MSP can excite ANY prospect, and the Disney lesson your MSP mustn’t ignore. Welcome to Episode 326 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. MSPs: Never be ignored on LinkedIn, again For MSPs, LinkedIn is the number one place to go farming, never hunting, but farming. Slow,

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00:35:47

MSPs who don’t do this, risk losing clients

Paul Green"s MSP Marketing Podcast ·

2026/02/03

Delighting your clients is really important to retention, so it should be systemised in every single MSP. Also this week, AI prompts for MSPs to win new clients, and this is how MSPs lose revenue. Welcome to Episode 325 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. MSPs who don’t do this, risk losing clients Insane retention for your MSP isn’t just about doing a great job for your clients, it’s also about making

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00:35:47

MSPs who don’t do this, risk losing clients

Paul Green"s MSP Marketing Podcast ·

2026/02/03

Delighting your clients is really important to retention, so it should be systemised in every single MSP. Also this week, AI prompts for MSPs to win new clients, and this is how MSPs lose revenue. Welcome to Episode 325 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. MSPs who don’t do this, risk losing clients Insane retention for your MSP isn’t just about doing a great job for your clients, it’s also about making

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00:32:33

Why is this so controversial for MSPs?

Paul Green"s MSP Marketing Podcast ·

2026/01/27

If you want more hot leads for your MSP, put a price estimator on your website. Marcus Sheridan is here to tell you why this works. Also this week, change your life (and MSP) with this daily habit, and why email is the #1 MSP marketing tool. Welcome to Episode 324 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. Why is this so controversial for MSPs? If you want more hot leads for your MSP, put a price estimator on

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00:32:33

Why is this so controversial for MSPs?

Paul Green"s MSP Marketing Podcast ·

2026/01/27

If you want more hot leads for your MSP, put a price estimator on your website. Marcus Sheridan is here to tell you why this works. Also this week, change your life (and MSP) with this daily habit, and why email is the #1 MSP marketing tool. Welcome to Episode 324 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. Why is this so controversial for MSPs? If you want more hot leads for your MSP, put a price estimator on

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00:22:57

How to market your MSP to lawyers

Paul Green"s MSP Marketing Podcast ·

2026/01/20

Law firms are a vertical that can be incredibly profitable for MSPs. If you want more lawyers as clients for your MSP, here’s everything you need to know. Also this week, why MSPs are working so hard, and how MSPs are losing revenue. Welcome to Episode 323 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. How to market your MSP to lawyers If you want more lawyers as clients for your MSP, here’s everything you need

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00:36:05

Is FREE a good marketing tactic for MSPs?

Paul Green"s MSP Marketing Podcast ·

2026/01/13

Let’s explore whether giving away something for free is a good marketing tactic for your MSP. Also this week, why you must put your personality in your MSP’s marketing, and the MSP that grew from $0 to $36m in 12 years. Welcome to Episode 322 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. Is FREE a good marketing tactic for MSPs? Free. It’s a big, shiny word that always draws the attention of MSPs. No matter how

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00:36:05

Is FREE a good marketing tactic for MSPs?

Paul Green"s MSP Marketing Podcast ·

2026/01/13

Let’s explore whether giving away something for free is a good marketing tactic for your MSP. Also this week, why you must put your personality in your MSP’s marketing, and the MSP that grew from $0 to $36m in 12 years. Welcome to Episode 322 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. Is FREE a good marketing tactic for MSPs? Free. It’s a big, shiny word that always draws the attention of MSPs. No matter how

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00:06:19

MSP marketing SPECIAL: Convert relationships

Paul Green"s MSP Marketing Podcast ·

2026/01/06

We are continuing a three part series based on the MSP Marketing Edge 3 step system, and in this special episode we focus on the third step: Convert relationships. Welcome to Episode 321 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. Convert relationships Hello and happy New Year, and welcome to our final special episode of this podcast. We’re finishing a three part series this week. Last year, I released my

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00:06:19

MSP marketing SPECIAL: Convert relationships

Paul Green"s MSP Marketing Podcast ·

2026/01/06

We are continuing a three part series based on the MSP Marketing Edge 3 step system, and in this special episode we focus on the third step: Convert relationships. Welcome to Episode 321 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. Convert relationships Hello and happy New Year, and welcome to our final special episode of this podcast. We’re finishing a three part series this week. Last year, I released my

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00:05:20

MSP marketing SPECIAL: Grow relationships

Paul Green"s MSP Marketing Podcast ·

2025/12/30

We are continuing a three part series based on the MSP Marketing Edge 3 step system, and in this special episode we focus on the second step: Grow relationships. Welcome to Episode 320 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. Grow relationships Hello and welcome to another special episode of the podcast. We are continuing a three-part series this week. Earlier this year I released my book, MSP marketing:

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00:05:20

MSP marketing SPECIAL: Grow relationships

Paul Green"s MSP Marketing Podcast ·

2025/12/30

We are continuing a three part series based on the MSP Marketing Edge 3 step system, and in this special episode we focus on the second step: Grow relationships. Welcome to Episode 320 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. Grow relationships Hello and welcome to another special episode of the podcast. We are continuing a three-part series this week. Earlier this year I released my book, MSP marketing:

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00:07:21

MSP marketing SPECIAL: Build audiences

Paul Green"s MSP Marketing Podcast ·

2025/12/23

We are kicking off a three part series based on the MSP Marketing Edge 3 step system, and in this special episode we focus on the first step: Build audiences. Welcome to Episode 319 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge Build audiences Hello and welcome to a special episode of the podcast. We are kicking off a three part series this week. Earlier this year, I released my latest book, it’s called MSP

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