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PODCAST

More than a Few Words

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the

business marketing

All Episodes

10:22

#1073 Put the Words in Your Word of Mouth Marketing ...

More than a Few Words ·

2024/10/22

From my archive, a great conversation with Denise Praul If a prospective customer is introduced to you by someone they trust, you're far more likely to close that sale than if they stumbled upon you on Google. That’s the beauty of referral marketing, and it goes beyond traditional word of mouth. But how do you create a system that consistently brings in high-quality referrals? That’s what this conversation is all about. 1. Referrals = Borrowed Trust When someone is referred to you, you’re borrowing

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01:35

#1072 Yes, You Can Be Too Subtle

More than a Few Words ·

2024/10/20

We often get advice about how we should interact and engage on social media. You need to be subtle. Don't be too pushy. Don't jump to offering your product and services right away. That is all good advice. I would never want to walk into a networking event and start talking to the very first person I meet about how I can help them without finding out a little bit about them. But, sometimes that advice to be subtle takes us in the wrong direction. We're so careful not to promote our product or

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11:57

#1071 Take an Agile Approach to Success

More than a Few Words ·

2024/10/17

Loved chatting with Helene Gidley, founder of A2 Agile Incorporated, about how an an agile approach can help small business owners stay organized, adapt to change, and avoid burnout. Here are a few key takeaways: Agile is about visibility and adaptability: Helene emphasizes the importance of making your work visible and breaking it into small, manageable chunks. This allows you to respond to changes quickly and see progress incrementally. Keep tasks visible: She suggests using physical tools like

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14:45

#1070 Communication Styles with Dr. Yam

More than a Few Words ·

2024/10/15

One of the things I love about having a podcast for 15 years, is my archive. Buried in there are hundreds and hundreds of amazing conversations that I want to share with my current audience This conversation from early 2020 with Dr. Yamilette Willams ( Dr. Yam) is a great example. Here are the key takeaways from my interview on communication styles: Dr. Yam identifies four main communication styles, which are divided into two categories: outgoing vs. reserved and people-oriented vs.

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02:04

#1069 A Little Cappuccino Goes a Long Way

More than a Few Words ·

2024/10/13

I am a serious coffee drinker. A typical morning starts with two full mugs of coffee, after which I’m ready to face the world. So when I was in Italy a few weeks ago I was worried that the little cup of cappuccino they put in front of me wouldn’t be enough. Funny thing, it was. The rich full flavor satisfied my coffee taste requirement and that expresso packed a powerful punch. So as I sipped my little cup of cappuccino it occurred to me there was an important lesson in that cup. It was a lesson

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10:36

#1068 Use a SWEET SEO Framework | Barb Davids

More than a Few Words ·

2024/10/10

If you're a player in the digital space today, you need to know what it takes to get the attention of Google and encourage them to drive people to your website. To dive into this topic, I invited Barb Davids, founder of Compass Digital Strategies, to join me. She started our conversation by emphasizing that small business owners shouldn't panic when they hear about changes in Google's algorithm. The digital landscape is constantly evolving, but immediate drastic actions are unnecessary. Patience is

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12:12

#1067 Host a Conference |Jennifer Crawford | From the...

More than a Few Words ·

2024/10/08

Listening to episodes from my archive, is a great reminder of how somethings in marketing don't really change . In 2018, I had a conversation with Jennifer Crawford about hosting your own conference. Her advice is as relevant today. Hosting a conference isn’t as difficult as you think and Jennifer Crawford believes the pay off can be huge. Planning an event for 200 or fewer attendees gives you a chance to meet face to face with people you may only know through online events. The interactions allow

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03:05

#1066 - Help Your Competitors to Help Yourself

More than a Few Words ·

2024/10/06

I am sure you think this headline is a mistake, that I meant to say something else, but I really mean this. If you want to build a successful business in a vibrant marketplace, you will grow faster if you help your competitors. Before you decide I am completely crazy, consider the following: You don’t know everything. Hanging around with other business owners in the same industry gives you a chance to learn a few things in exchange for sharing a few tips of your own. Improve the quality and

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11:00

#1065 Monitize Your Podcast

More than a Few Words ·

2024/10/03

I've been podcasting for a long time, but if I had to classify my podcast, it's an enjoyable hobby. However, there are ways to make money with your podcast, and that's what I talked with Darren Saul about.Here are some key takeaways from the conversation Sponsorship Opportunities: Podcasts don't need to have thousands of episodes to attract sponsors. Even from the beginning, podcasters can approach companies aligned with their content to collaborate. This approach can lead to

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20:51

#1064 Your Best Customer | Nick Cavarra | From the...

More than a Few Words ·

2024/10/01

As small business owners, we work so hard to find each client. We nurture them through a sales process and then they sign on the dotted line and we start doing business with them. Often, once we have closed the sale, we turn our marketing attention to the next prospect, and the next and the next. Back in 2017 I had a conversation with Nick Cavarra, who argued that was a huge mistake. Why? Because the people who already know you are significantly easier to market to than a group of

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01:24

#1063 The Marketing Closet

More than a Few Words ·

2024/09/29

Recently, I had to clean out all of my closets because we were replacing the flooring. The process was interesting because buried deep in those closets were things I hadn't used or thought about in years. And quite frankly, I hadn't missed. Every now and then I ran across something that made me stop and say, "Wow, that's really cool, I should use that again. And it made me thin about my marketing. When you look at all of the different things you've done over the years, you've got a marketing

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11:10

#1062 Selling to Women | Robyn Newton

More than a Few Words ·

2024/09/26

$38 Billion! Yes that is billion with a "b". That is the impact women have on the global economy. If you want a piece of that market, you need to learn how to connect with female consumers. Robyn Newton joined me for a conversation about selling to women. Here are the key points from the conversation: Women as Powerful Consumers: Women control over 85% of purchases in the U.S., making them a key demographic for businesses to understand and cater to. They are not just the shoppers but also major

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11:26

#1061 - Are Your Open To ... | Merit Kahn

More than a Few Words ·

2024/09/24

In this episode from my archive, Merit Kahn explains how you can transform any sales conversation with four simple words : Shift from Selling to Selection: To be selected as the right solution focus on guiding potential customers through their decision-making process rather than pushing a sale. The Power of "Are You Open To?": These four words help you figure out if the prospect is open to hearing new ideas and reduces resistance, making the conversation more collaborative. Self-Reflection and

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02:05

#1060 Three Simple Questions

More than a Few Words ·

2024/09/22

There are three questions you need to answer before you launch your next marketing campaign. The questions are simple, but the answers may not be. Who is your customer? Too often, business owners try to go really broad as they define their target. If you want to create an effective marketing campaign, narrow in on a specific niche. You can always target a different audience with your next campaign. Who is your competitor? This is not a time to puff up your chest and say, I don't have any competitors

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10:47

1059 Build Your Mailing List | Donna Peterson

More than a Few Words ·

2024/09/19

Donna Peterson, CEO of World Innovators and I chatted , about the importance of growing and maintaining a high-quality email list. Here are a few key takeaways: Quality Over Quantity: Donna emphasizes that when it comes to email lists, having a smaller, highly-targeted list is much more effective than a large, unfocused one. A clean and updated list ensures that your messages are reaching the right audience, which can significantly improve engagement rates. Know Your Audience: Understanding your

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11:29

#1058 The Perfect Podcast Pitch | Kelly Mosser

More than a Few Words ·

2024/09/17

Would you like to be a guest on a podcast? If so, you want to pay attention to what Kelly Mosser has to say about pitches. The biggest mistake most potential guest make is the emphasis of the pitch. The message boils down to “I want airtime on your show. Here’s why I deserve it. Here’s why you should give it to me.” This one-sided approach misses the key detail that podcasts are a business collaboration. When you focus on what you can get, and what the audience might take away, the host and the

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01:18

#1057 Email is Your Little Black Dress | Marketing...

More than a Few Words ·

2024/09/15

Every woman has that little black dress in her wardrobe. Classic in design it is not too trendy and not too stodgy. It is incredibly versatile. With the right accessories, jackets, scarves or cool shoes it is perfect for every occasion, year in and year out. And every smart marketer knows that email is their little black dress. It goes well with all of the other elements in your marketing wardrobe. From the hottest marketing trend to the most basic marketing campaign, email makes all your other

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11:26

#1056 - Have a Vision for Your Business | Jackson Calame

More than a Few Words ·

2024/09/12

I enjoyed chatting with Jackson Calame about the importance of having a clear vision for your business. Here are some key takeaways: Vision Beyond Profits: Jackson emphasizes that a business vision should go beyond just making profits. He talks about creating a balance between personal well-being and professional success and highlights his mission to bridge the economic gap between North and South America. Thriving vs. Surviving: Jackson distinguishes between a survival mentality and a thriving

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12:45

#1055 How Introverts Network | Amanda Watts

More than a Few Words ·

2024/09/10

I’m an extrovert. I love people. I love being around people and talking to people. But there are a whole bunch of people, introverts, who really don’t enjoy interacting they way I do. Here’s the trick, you’ve got to be able to reach both of those audiences. And if you’re an introvert you have to learn how to participate in the world. This week’s guest Amanda Watts share some great tips on how introverts can be effective, and maybe even enjoy of networking. It stars with understanding where your

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01:29

#1054 Healthy Conflict | Lorraine Ball

More than a Few Words ·

2024/09/08

Wouldn’t it be nice if we all just got along. That might seem like a good idea but it really isn’t. You can’t eliminate conflict completely. and you shouldn’t. Well-managed conflict actually cultivates discussions and create opportunities to uncover new and innovative solutions. Accept conflict as a natural part of your relationship with employees and with all of the people in your life. It isn’t necessarily good or bad. It can be very healthy if the conflict occurs when people have different ideas

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1,169 results

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