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PODCAST

Growth Masterminds: mobile growth podcast

Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality,

All Episodes

00:37:40
Privacy Sandbox #2 ... impact, timing, data you get,...
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00:19:07
Using generative AI to turbocharge your ad creatives
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00:36:40
New ASO & Apple Search Ads tips & tricks
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00:28:00
Ad monetization hacks via Google, Amazon, Moloco with...
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01:02:38
Winning with kids apps: competition, mistakes, and...
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00:22:03
SKAdNetwork: everything new from Singular (model...
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00:27:47
Your first million users: the evolution of growth...
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00:43:05
Your first million users: Rocking the cold start with...
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00:31:43
App customers 3-4X more valuable vs non-app...
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00:27:40
MMM: here's the easy button you've been waiting for
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00:17:33
Billions every year: Mobile game & e-commerce fraud
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00:24:33
New sources of mobile users: Fishing in new ponds...
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00:25:03
Privacy power shifts: DSPs, SSPs & more with InMobi...
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00:44:36
WWDC 2023: Apple's privacy updates
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00:40:29
AI and DSPs: science, astrology, & doing your homework
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00:31:04
Generative AI in games with Unity CEO John Riccitiello
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00:26:19
Making games go boom: balancing pleasure & frustration
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00:26:46
Privacy Sandbox on Android: 'we will do everything...
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00:28:18
Making mobile ads suck less, with Moloco VP Francesco...
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00:17:05
DSPs in the privacy era: what will change?
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181 results

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