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PODCAST

Growth Masterminds: mobile growth podcast

Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality,

business marketing

All Episodes

00:30:20

Killer growth loops for mobile apps

Growth Masterminds: mobile growth podcast ·

2025/10/21

Funnels are linear. Growth loops are exponential. You need funnels to grow, but the power of growth loops is what will make your app engagement, give you high retention, and maybe even give you viral growth.In this episode of Growth Masterminds, host John Koetsier sits down with Hannah Parvaz, CEO of Aperture, to break down growth loops, the systems that power predictable, scalable, compounding growth.We cover referral loops, content loops, habit loops, community loops, incentive loops, and more

en

00:16:27

More data? More growth!

Growth Masterminds: mobile growth podcast ·

2025/10/02

MMPs give you a strong foundation for measuring mobile campaigns. But what if that’s not enough? What if the data you’re missing could unlock faster growth, smarter user acquisition, and better ROI?That’s where Extract comes in. In this episode of Growth Masterminds, John Koetsier talks with Maayan Schor about why mobile marketers need a next-gen ELT and reverse ETL platform to move raw data in and out of their systems. From app stores to social to ad networks, Extract helps you pull it all together

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00:31:19

Data: more ad networks = higher ROAS

Growth Masterminds: mobile growth podcast ·

2025/09/24

Add more ad network partners, and you get higher ROAS.That's what the data says.In this episode of Growth Masterminds, John Koetsier discusses the findings of a Moloco, Singular, and SensorTower report analyzing ad network mixes for consumer apps and games. Get the report here:http://bit.ly/46AnDqbJoined by Tom Shadbolt from Moloco and Gastón Laterza from Singular, they explore significant trends in mobile revenue, the importance of diversification in ad spending, and the impact of partner mix

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00:34:43

LTV vs CPI: a winning strategy for mobile

Growth Masterminds: mobile growth podcast ·

2025/09/16

Achieving LTV greater than CPI is the foundation of success in mobile growth ... obviously.But how do you consistently achieve that?With a full app lifecycle strategy.In this episode of Growth Masterminds, host John Koetsier speaks with Roberto Sbrolla, Head of Growth at AppAgent, about the critical importance of maintaining a higher Lifetime Value (LTV) than Cost Per Install (CPI) in mobile gaming. Roberto, a 15-year veteran in digital marketing, outlines key strategies and tactics to achieve this

en

00:12:04

Retargeting broken? Here's how to fix it

Growth Masterminds: mobile growth podcast ·

2025/09/09

Retargeting is one of the most powerful but misunderstood tactics in digital marketing. Too often, it's broken and marketers don't even know it.In this episode, I sit down with Paul Kovalski, head of marketing at Self Financial and host of the Efficient Spend podcast. Paul has driven more than $200M in revenue through paid media, and he brings a unique perspective on what really works in retargeting.We talk about: • The difference between paid and unpaid retargeting • Why incrementality is

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00:28:15

AI-generated ad creative: the good, the bad, the ugly

Growth Masterminds: mobile growth podcast ·

2025/09/04

Can AI really transform your ad creative workflow? In this episode of Growth Mastermind, host John Koetsier sits down with Andre Kempe, CEO of Admiral Media, to dive deep into the real-world impact of AI on creative ad production and performance marketing.Discover how Andre and his team have moved beyond one-off AI experiments to build systematic, automated workflows that generate hundreds of ad variations in minutes. Learn about the tools they use, the challenges of integrating AI into creative

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00:25:49

Fixing mobile analytics: "truthy' measurement

Growth Masterminds: mobile growth podcast ·

2025/08/27

What do mobile analytics and marketing measurement look like in 2025? In this episode of Growth Masterminds we chat with Barbara Galiza, a seasoned marketer, entrepreneur, and founder of FixMyTracking.Barbara shares insights from her rich career journey in growth marketing, touching on the complexities of modern marketing measurement, the impact of Apple's ATT guidelines, and the challenges of cross-device tracking. We discuss click-based attribution's limitations and the importance of

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00:24:51

Horizontal scaling: tips from $100M in UA spend

Growth Masterminds: mobile growth podcast ·

2025/08/20

Imaging spending $100M for user acquisition. Or managing $3M a week.Daunting?In this episode of Growth Masterminds, we chat with Vytis Bareika , founder and CEO of Defined Chase. Vytis shares his journey of managing over a hundred million dollars in ad spend, scaling projects across web, mobile, and web3, and helping mobile games achieve over a billion downloads. We chat about various aspects of horizontal scaling, including adding new channels and partners, effective ad spend management, and the

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00:21:42

Retargeting for mobile games: what works now?

Growth Masterminds: mobile growth podcast ·

2025/08/12

What works in retargeting for mobile games? Host John Koetsier spends some time with Gamelight CEO Gunay Azer about segmentation, offers, LTV, timing, and much more around effective strategies for retargeting in mobile gaming. Tune in to discover the best practices, challenges, and future trends in retargeting and remarketing for 2025, especially in the context of iOS privacy restrictions and Android user segmentation. Learn how to optimize your retargeting campaigns to maximize user engagement and

en

00:31:28

Revenge of the humans: mastering rewarded ads

Growth Masterminds: mobile growth podcast ·

2025/08/05

Are rewarded ad channels the revenge of the humans on the AI-driven programmatic RTB scene? And where do rewarded or incentivized ad channels fit for mobile user acquisition pros?In this episode of Growth Masterminds, host John Koetsier dives deep into the world of rewarded channels and their explosive growth with guest Roee Raz, former CEO of CashCow and current head of Payback. They discuss the evolution of rewarded advertising, its current trends, and the challenges associated with it, such as

en

00:30:31

$150 million to scale your game?

Growth Masterminds: mobile growth podcast ·

2025/07/29

Tilting Point just raised $150 million for user acquisition. In other words, it could be used to scale your game (or app!). In this episode of Growth Masterminds, host John Koetsier chats with Asi Burak, Chief Business Officer at Tilting Point about what they look for in a game or app.They talk about improving monetization and retention in games, the importance of data and iteration, and how Tilting Point successfully scaled marketing for major titles like SpongeBob, Star Trek, Warhammer, and more

en

00:23:10

Do you need an MMP for just 1 ad partner?

Growth Masterminds: mobile growth podcast ·

2025/07/24

Do you need an MMP if you just use Google? Or Meta? Or TikTok, or Apple Ads? Interestingly, you really, really do, even if you're using the free tier, because it unlocks so much more data and insight.In this episode of Growth Masterminds, host John Koetsier sits down with Owen Farmer from Dynamic Apps to explore the world of app development and marketing. Owen shares his journey of creating apps since the age of 13, and the success story of his popular vocabulary app, Word Power. We talk about

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00:27:39

What I learned from optimizing 3,000 web-to-app funnels

Growth Masterminds: mobile growth podcast ·

2025/07/15

Web-to-app funnels are huge in subscription apps. Andrey Shaktin has optimized more than 3,000 web-to-app funnels, and he's sharing 10 top tips for optimizing funnels ... including 1 that boosts your revenue 20%.In this episode of Growth Masterminds, we dive deep into optimizing web-to app funnels with Andrey Shaktin, CEO of FunnelFox. We explore best practices for building and scaling subscription app funnels, discuss the commonalities and differences across various verticals, and offer tips

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00:29:49

RIP waterfalls: who wins when bidding is the only...

Growth Masterminds: mobile growth podcast ·

2025/07/01

The waterfall is dead, long live the waterfall. On July 16, MAX will eliminate waterfall placements. Everything will be bidding.What does that mean? Is that a good thing? Bad thing? What are the impacts?In this episode of Growth Masterminds, host John Koetsier chats with Josh Chandley, co-founder and COO of Wild Card Games. They discuss the major shift in mobile ad monetization from the traditional waterfall method to real-time bidding, effective July 16th. They dive into the complexities of ad

en

00:41:35

Megapanel: can you trust your growth data?

Growth Masterminds: mobile growth podcast ·

2025/06/24

Can you trust your growth data?Bottom line … can you trust the data you use to grow?This is a special LIVE episode of the Growth Masterminds podcast. We’re live on LinkedIn, YouTube, and Facebook.We're here to answer a critically important question- When Meta says you got 20,000 installs ... can you trust it?- When Google says that … can you?- How about TikTok?- Or any other partner?We’re not talking about deliberate deception of courseWe’re talking about modeling- AEM- ADC- The new ICM on

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00:30:56

AI is changing everything in marketing

Growth Masterminds: mobile growth podcast ·

2025/06/17

AI is changing everything in marketing. Targeting, measurement, creative, content, budgets, optimization ... everything.In this Growth Masterminds host John Koetsier welcomes Lior Elden, COO of Moburst. They chat about how AI is revolutionizing the landscape of mobile marketing. Learn about the latest integrations of AI with cloud systems that allow marketers to directly interact with their data, addressing questions like campaign effectiveness, ad performance, and creative longevity. Dive into

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00:12:30

WWDC 2025: what's new in privacy?

Growth Masterminds: mobile growth podcast ·

2025/06/10

What happened in privacy at WWDC 2025? Lots ... and in this episode we chat about:- Safari’s advanced fingerprinting protections and expanded link tracking prevention- Apple’s on-device AI and privacy-preserving features- The updated Ad Attribution Kit (AAK), Apple’s next-gen framework for mobile attributionThere are now stronger default browser protections, stricter URL tracking changes, advanced on-device AI that keeps data private, and major updates to ad attribution, including overlapping

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00:18:44

Creative IQ: AI-powered creative optimization for...

Growth Masterminds: mobile growth podcast ·

2025/06/03

How do you unlock insights from all your creative to make your ads work better? Singular's releasing Creative IQ for AI-powered insights to make your creative optimization even better, helping you drive huge performance gains.In this Growth Masterminds host John Koetsier chats with the product manager leading development of Creative IQ, Lisi Gardiner. They discuss the key challenges markers face with ad creative, the incredible responsiveness of the new Creative IQ gallery view, how Creative IQ

en

00:39:43

Web funnels outperforming app stores?

Growth Masterminds: mobile growth podcast ·

2025/05/27

Should you be making web funnels for your mobile apps? In this episode of Growth Masterminds, host John Koetsier chats with Igor Lyubimov, CEO of web2wave about the benefits of web funnels for mobile apps. Igor explains how web funnels can significantly improve app revenue through better conversions, higher lifetime value (LTV), and more efficient marketing strategies. They dive into the intricacies of setting up effective web funnels, optimizing them for different app categories, and the role of

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00:25:48

Driving results with CTV advertising: new research

Growth Masterminds: mobile growth podcast ·

2025/05/20

Does smart contextual data in CTV produce insane results? Host John Koetsier chats with Upwave's Chris Kelly about new research on CTV targeting and measurement that is showing some massive boost when you target ads to actual video content.Chris explains the effectiveness of contextual targeting in increasing awareness, ad recall, and favorability, citing impressive case studies such as Carl's Jr.'s success. We also talk about the challenges and strategies of connecting performance

en

181 results

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