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PODCAST

Create Tomorrow, The WGSN Podcast

WGSN is the world"s leading consumer trend forecaster. In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us. Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time.

arts design

All Episodes

00:44:35

48. The Opportunities for Digital Fashion

Create Tomorrow, The WGSN Podcast ·

2022/04/10

WGSN has been tracking digital assets for many years now but we’re seeing a significant rise in the engagement across markets, regions, categories and consumer cohorts. Approximately 70% of Gen Z and Gen X global consumers rate their digital identity as important, meanwhile 65% rate digital ownership as important and more than 50% are interested in purchasing a digital asset in the next 12 months. In this conversation, WGSN Prints & Graphics Strategist Kraggy is joined by Nell Lloyd-Malcolm CEO

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00:20:58

47. Exploring Cryptocurrencies, NFTs and Web3

Create Tomorrow, The WGSN Podcast ·

2022/03/31

Curious about crypto? Join Andrea Bell, director of WGSN Insight, as she hosts this episode unpacking all things crypto, from Web3 and the Metaverse to NFTs. Tune in as she discusses these topics with WGSN experts Cassandra Napoli, Senior Strategist on Insight, and Sarah Housley Head of Consumer Tech, and what they mean for brands and consumers, plus some of our favourite examples of brands taking advantage of cryptocurrencies in the real world. If you’re a WGSN subscriber you can find many reports

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00:27:07

46. Talking Alt-Choc with Dr Johnny Drain, The Walter...

Create Tomorrow, The WGSN Podcast ·

2022/03/18

We’ve seen alternatives to meat and dairy products on the market for some time now, and the embracing of plant-based meat alternatives have sky-rocketed in the past few years, it is inevitable that this combination of culinary skills and scientific knowledge will play out across the food and drink space. WNWN Food Labs is just one of many new and exciting brands trying to forge ahead in this growing market with their first product, a zero-cacao chocolate bar, created from alternative plant-based

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00:29:46

45. Care-Taking for the Future: Bathfluencers, Mood...

Create Tomorrow, The WGSN Podcast ·

2022/02/18

Wellness themes play a major part in our flagship report Big Ideas 2024 which has just landed on all our product design platforms. One of our most popular reports with clients, this report looks ahead to see how trends will shape what consumers need and want in two years’ time and we apply it to all of the industries we serve. Listen to find out what a bathfluencer is, why we’re becoming interested in mood foods and why snacking can actually be good for you. Plus, which Friends star has launched a

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00:36:07

44. Designing Wow with Ramdane Touhami, Founder of...

Create Tomorrow, The WGSN Podcast ·

2022/02/04

Ramdane Touhami is a creative visionary, serial entrepreneur and the man behind global beauty brand Buly 1803, which he founded in 2014 with his wife and business partner Victoire de Taillac and sold in October last year to LVMH. Not a bad trajectory for the son of an apple picker who was himself homeless 25 years ago. He recently published, The Beauty of Time Travel (Gestalten), which explores how you construct a global brand ”from the bottom up”. Bethan Ryder, WGSN's Executive Editorial Director

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00:37:48

43. The Rise of Gorpcore & the Social Sports Boom

Create Tomorrow, The WGSN Podcast ·

2022/01/25

This week we throw the spotlight on outdoor lifestyles. A topic we've been closely tracking at WGSN as the pandemic has shifted consumer behaviour, with many people embracing nature and activities in the fresh air. Alongside hiking and wellness trends such as forest bathing we're witnessing an increase in what you might call 'social sports', from surfing to skateboarding and currently in the northern hemisphere a winter sports boom and with it the rise of an associated aesthetic: Gorpcore. So grab

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00:23:41

42. Quick Commerce, Data and the Meta-Economy -...

Create Tomorrow, The WGSN Podcast ·

2022/01/18

This week, WGSN CEO Carla Buzasi is joined by three members of the WGSN's consultancy team, Mindset, to discuss the top priorities design brands should have for 2022. Spanning North America, Asia and Europe the three Mindset experts are used to challenging briefs from diverse brands wrestling with creating better products and experiences for their consumers. All understand design brand challenges and consumer behaviour, and are here to give a quick lesson in brand resilience and planning for the

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00:27:53

41. Top Trends for 2022 - From Flying Taxis to...

Create Tomorrow, The WGSN Podcast ·

2021/12/31

2022 is just around the corner. In what has been another year of ups and downs, we're now looking forward to the clean slate of a brand new year. At WGSN that means nailing down the key trends for the coming year and ensuring you're set for a super-successful 2022. So what can you expect to see trending next year? This week we talk through the team's most significant trend predictions for the coming year.

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00:29:42

40. Intimate Hedonism for the Holiday Season

Create Tomorrow, The WGSN Podcast ·

2021/12/16

We're in the midst of party season in many regions of the world whether celebrating Christmas or looking ahead to Lunar New Year. While many of us had hoped we'd be in a far better place than last year, with the arrival of the Omicron variant, festivities are again in question. This week we discuss how things are shaping up for home entertaining, over the next few months.

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00:38:18

39. Regenerative Design: Repairing the World with...

Create Tomorrow, The WGSN Podcast ·

2021/12/07

With a global sense of disappointment it's even more crucial to discuss and determine how brands and creatives can design systems and products that respond to the climate emergency. This episode we are joined by Carole Collet, Professor in Design for Sustainable Futures at Central St. Martins University in London where she is director of Maison/0, the Central St. Martins LVMH platform for regenerative luxury and also co-director of the Living Systems Lab, a research lab which explores the inherent

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00:40:32

38. What's in Store for IRL Retail?

Create Tomorrow, The WGSN Podcast ·

2021/11/22

As we enter what is traditionally the busiest time for retail in many regions, we felt it was time to shine a light on bricks and mortar stores and discuss what brands and retailers can do to lure consumers back. What's the future of the store and what hybrids or strategies can businesses employ to play a part in creating thriving cities again. Or is there something else entirely new around the corner which we will see in the near future?

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00:25:52

37. Create Better: A Blueprint for a Sustainable Future

Create Tomorrow, The WGSN Podcast ·

2021/11/04

The topic of sustainability is never far from the top of our agenda at WGSN and with the publication of our new white paper "Create Better", this episode we will be talking about new practices and lessons that everyone who works in design can learn from. Against the backdrop of COP26 it also feels like the right time to challenge ourselves to do much more in this space. We are seeing huge consequences of global warming right now, you just need to look out of your window or read today's headlines,

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00:42:21

36. Diversity, Desire and Teledildonics – Inside the...

Create Tomorrow, The WGSN Podcast ·

2021/10/14

At WGSN we have published a number of reports recently about the shifts and strategies in selling sex on Insight, sexual wellness on Beauty and inclusive sex tech on our recently launched Consumer Tech platform. It's always been a hot topic but what's exciting is that the sexual conversation is expanding and there's a shift towards more open, honest and diverse conversations, depictions and explorations of sex and sexuality from a multiplicity of viewpoints.

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00:26:52

35. Creating a Sustainable Fashion Week with Cecilie...

Create Tomorrow, The WGSN Podcast ·

2021/09/24

This week WGSN CEO Carla Buzasi speaks to Copenhagen Fashion Week CEO Cecilie Thorsmark who, as leader of this sustainably focussed fashion week, is on a mission to change the way the entire fashion industry thinks about its impact on the environment and the wider world around them. Cecilie has be consulting with the wider industry around her mission to drive genuine change in both the fashion week she runs but also with the hope that systems that are put in place in Copenhagen can be translated for

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00:32:50

34. Into the Metaverse

Create Tomorrow, The WGSN Podcast ·

2021/09/11

In July 2021 Mark Zuckerberg declared that the future of Facebook is the metaverse, but as a concept it’s not new, having first been coined in the 1992 sci-fi novel, Snow Crash by Neal Stephenson. It now yields nearly 6m results in Google Search, though it's far from universally defined. At WGSN we introduced the concept of the metaverse in Future Innovations 2022, calling it a shared virtual space that can be roamed widely. We then published a Research Radar, exploring its potential as a successor

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00:33:25

33. The Future of Social Robots with Carla Diana

Create Tomorrow, The WGSN Podcast ·

2021/08/26

This week, WGSN Executive Editorial Director Bethan Ryder speaks to author, designer and educator Carla Diana & WGSN's head of Consumer Tech Sarah Housley about the future of social robots. According to consultancy firm Frost and Sullivan the global robotics market will reach $38.3bn by 2024. What's more the global adoption rate of robotics and automation in digital supply chains is set to increase from 39% in 2020 to 73% in 2025. During the pandemic, robots moved from manufacturing lines to

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00:27:22

32. Introducing Consumer Tech at WGSN

Create Tomorrow, The WGSN Podcast ·

2021/08/16

This week we are welcoming a new member of the WGSN team as we embark on the next chapter of the company. Having made our name forecasting trends for fashion, beauty, interiors, food & drink and consumer lifestyles, we now turn our attention to the exciting world of consumer tech. Joining Carla Buzasi, CEO of WGSN, is our Director of Consumer Tech Lisa Yong who speaks about why this rapidly changing industry is so important no matter what design world you work in, plus new trends on the horizon

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00:33:52

31. Challenging Masculinities – Redefining Identities

Create Tomorrow, The WGSN Podcast ·

2021/08/04

The wider concept of gender identity has altered in the public conscious over the past decade, with a more positive understanding emerging that gender is fluid and not a binary thing. This has been powered by the internet and social media, which has given voice to LGBTQ+ communities and activists. Education is more accessible and as a consequence notions of masculinity are also being viewed as a spectrum rather than a hackneyed set of strongman stereotypes.

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00:29:04

30. The Growing Appetite for Plant-Based Products...

Create Tomorrow, The WGSN Podcast ·

2021/07/15

Over the past year as the pandemic took hold globally, consumer awareness of their own health and wellbeing, and also the food that we are putting into our bodies played a massive role in dealing with the global health crisis and propelled the plant based food industry even higher in market share. The growth rate in the US more than doubled in 2020 as sales surged 27% to $7 billion dollars according to the Plant Based Foods Association and the Good Food Institute. Joining WGSN President and CEO

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00:37:02

29. The Pandemic Pet Boom – Giving Brands Paws For...

Create Tomorrow, The WGSN Podcast ·

2021/07/01

This episode explores how the COVID-19 pandemic has created a pet boom, with humankind across the globe seeking solace affection and touch from furry friends. In the US, 69% of consumers own an animal and 37% have adopted one in the last six months according the Bank of America. The Washington Post reported that by mid-July shelters, non-profit rescues, private breeders and pet stores all reported more consumer demand than there were dogs and puppies to fill it.

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149 results

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