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PODCAST

Create Tomorrow, The WGSN Podcast

What’s next – and how do you act on it? Join Cassandra Napoli, Head of Consumer Insight at WGSN, the world’s leading trend forecaster, as she talks with inspiring industry voices about emerging trends and how they become real products and services, helping designers, product developers, buyers and marketers stay ahead.

arts design

All Episodes

00:21:42

61. Celebrity Skincare - Beyond the Hype

Create Tomorrow, The WGSN Podcast ·

2022/09/23

This week Bethan Ryder talks with Beauty experts Hannah Mauser, Sienna Piccioni and Brielle Saggese about the huge trend right now for celebrity owned beauty brands. From Pharrell to Gwyneth Paltrow, Kim Kardashian to Kate Moss, and even Stella McCartney, it seems like you're not an A-Lister right now without your very own skincare range. At the time of publishing we hear Brad Pitt has also launched a genderless skincare line. But how does this differ from the celebrity endorsements of the past

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00:30:35

60. Denim Trends: Y2K Festival Styles to the Skinny...

Create Tomorrow, The WGSN Podcast ·

2022/08/25

Denim is a fashion category which is so intrinsically linked to lifestyle both from a practicality point of view, but also in terms of cultural and social identity - people are passionate about their jeans so when we see new trends shaking things up the impact is significant. Denim had a tough time during the pandemic. As we all went into that first lockdown we quickly slid into slouch - the move to sweatpants was overnight and many feared the denim category wouldn’t recover, but recover it did -

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00:32:10

59. Drink Trends – Cocktail Nostalgia to Mindful...

Create Tomorrow, The WGSN Podcast ·

2022/08/11

In this episode Bethan Ryder WGSN's Executive Editorial Director is joined by Director of Food and Drink Jen Creevy, Head of Food and Drink Claire Lancaster and WGSN Insight Strategist Brielle Saggese to discuss drinks trends across the demographics from Boomers to Gen Z. The conversation began by reminiscing about their favourite cocktails of the 80s and 90s and how the general mood of nostalgia that was sparked by the pandemic has trickled into the drinks market.

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00:32:35

58. A New Heyday of the Country House Hotel with The...

Create Tomorrow, The WGSN Podcast ·

2022/07/28

This week WGSN CEO Carla Buzasi is joined by travel trailblazer Robin Hutson: OBE, Chairman of The Pig hotels, sustainability champion and officially the UK's second most powerful hotelier. If you've been lucky enough to visit any of his destinations that dot the south of England, you'll know that these boutique retreats are famous for their amazing food and gorgeous interiors, but there's a lot more to their success than just what they look like.

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00:46:52

57. In The Black Fantastic with Ekow Eshun

Create Tomorrow, The WGSN Podcast ·

2022/07/15

This week WGSN Business Development Manager Sam Boakye and Insight Strategist Mel Larsen talk to British writer, curator and broadcaster Ekow Eshun about his new exhibition "In The Black Fantastic" now showing at London’s Hayward Gallery. Ekow has been described as a ‘cultural polymath’ by The Guardian, he is chairman of the Fourth Plinth Commissioning Group, overseeing the most prestigious public art programme in the UK, and the former Director of the ICA, London. He is the author of critically

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00:15:50

56. Milan Design Week Special #4 - Craft Renaissance

Create Tomorrow, The WGSN Podcast ·

2022/07/02

This is the concluding episode of our Milan Design Week Special series in which we’ve explored some of the key trends and brought you insights and interviews from the 2022 edition, which incidentally was the 60th anniversary for the fair that began it all Salone del Mobile. In this episode the WGSN team discuss Craft Renaissance, a trend that seems to run and run, where we see traditional craftsmanship and artisanal skills are renewed for a contemporary audience.

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00:25:13

55. Milan Design Week Special #3 - Inclusivity &...

Create Tomorrow, The WGSN Podcast ·

2022/07/01

This is the third in our series of shorter episodes in which we bring you some of the key trends, insights and interviews from Milan Design Week 2022. In today's episode the WGSN team discuss the Inclusivity and Wellbeing trend. Installations and products that were about designing for inclusivity and that raised awareness around diversity and mental health were a key focus at this year's event.

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00:20:11

54. Milan Design Week Special #2 - Updated Icons

Create Tomorrow, The WGSN Podcast ·

2022/06/30

This is the second in our series of episodes in which we bring you some of the key trends, insights and interviews from Milan Design Week 2022. In this episode, Bethan Ryder WGSN Executive Editorial Director is joined by Director of Interiors Lisa White and Head of Interiors Gemma Riberti as we explore our Updated Icons trend. In this episode we focus on an interview with designer Tom Dixon.

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00:16:32

53. Milan Design Week Special #1 - Nature First

Create Tomorrow, The WGSN Podcast ·

2022/06/29

Over the next four days our Interiors experts will be bringing you key trends, insights and interviews from Milan Design Week. Our Trends report lists 13 trends you need to know from Milan Design Week, in this short series of podcasts we’ll cover four of those trends. Expect to hear from design world luminaries from Faye Toogood to Jonathan Anderson and Tom Dixon, plus exciting emerging designers such as Krill Design and the team behind the Huggable Chair, fantastic examples of circular and

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00:30:25

52. The Future of Hybrid Working

Create Tomorrow, The WGSN Podcast ·

2022/06/11

Following the pandemic many professionals around the world are still combining remote and office working. What’s more it’s looking good for productivity. PepsiCo research found that when given more flexibility, and when given a hybrid option, they see an in 15% increase in productivity and 31% less absenteeism. So what does this more fluid, flexible working future mean for people, brands and businesses? That’s what we explore in this episode; from the tech we are likely to demand and adopt, to the

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00:36:20

51. Why Possibilism is the Future with Architect...

Create Tomorrow, The WGSN Podcast ·

2022/05/26

Michael Pawlyn is a biomimicry expert, TED talk star and founding director of the London-based practice Exploration Architecture, he is also co-author with Singapore-based urbanist, curator and writer Sarah Ichioka of the book Flourish: Design Paradigms for our Planetary Emergency. Published just last year, it’s a persuasive read that tackles existing orthodoxies around sustainability and posits real world design and architecture solutions and strategies to move towards a future where the planet can

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00:28:01

50. Unwrapping the Future of Sustainable Packaging

Create Tomorrow, The WGSN Podcast ·

2022/05/17

As we read news reports of microplastics being present in human blood and the latest UN climate report issued by the IPCC reminded us that time has nearly run out to meet the 1.5°C warming target of the Paris Agreement, it’s clear we need to take drastic action in reducing plastic waste and our greenhouse gas emissions. So what alternatives are out there when it comes to wrapping up and protecting our products ready for consumers, and how much do consumers really care?

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00:39:36

49. Listen Better with Kitty Suidman of Sonos

Create Tomorrow, The WGSN Podcast ·

2022/04/22

Toward the end of 2021, audio tech giant Sonos released its "Listen Better” report alongside a climate action plan in which is laid out its commitment to a more sustainable future for the business. A key figure driving this plan from within is Kitty Suidman whose role as Design Director of Product Sustainability at Sonos places her at the forefront of the brand’s drive to reduce its environmental impact, with a goal to reach carbon neutrality by 2030 and achieve net zero emissions by 2040. Joining

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00:44:35

48. The Opportunities for Digital Fashion

Create Tomorrow, The WGSN Podcast ·

2022/04/10

WGSN has been tracking digital assets for many years now but we’re seeing a significant rise in the engagement across markets, regions, categories and consumer cohorts. Approximately 70% of Gen Z and Gen X global consumers rate their digital identity as important, meanwhile 65% rate digital ownership as important and more than 50% are interested in purchasing a digital asset in the next 12 months. In this conversation, WGSN Prints & Graphics Strategist Kraggy is joined by Nell Lloyd-Malcolm CEO

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00:20:58

47. Exploring Cryptocurrencies, NFTs and Web3

Create Tomorrow, The WGSN Podcast ·

2022/03/31

Curious about crypto? Join Andrea Bell, director of WGSN Insight, as she hosts this episode unpacking all things crypto, from Web3 and the Metaverse to NFTs. Tune in as she discusses these topics with WGSN experts Cassandra Napoli, Senior Strategist on Insight, and Sarah Housley Head of Consumer Tech, and what they mean for brands and consumers, plus some of our favourite examples of brands taking advantage of cryptocurrencies in the real world. If you’re a WGSN subscriber you can find many reports

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00:27:07

46. Talking Alt-Choc with Dr Johnny Drain, The Walter...

Create Tomorrow, The WGSN Podcast ·

2022/03/18

We’ve seen alternatives to meat and dairy products on the market for some time now, and the embracing of plant-based meat alternatives have sky-rocketed in the past few years, it is inevitable that this combination of culinary skills and scientific knowledge will play out across the food and drink space. WNWN Food Labs is just one of many new and exciting brands trying to forge ahead in this growing market with their first product, a zero-cacao chocolate bar, created from alternative plant-based

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00:29:46

45. Care-Taking for the Future: Bathfluencers, Mood...

Create Tomorrow, The WGSN Podcast ·

2022/02/18

Wellness themes play a major part in our flagship report Big Ideas 2024 which has just landed on all our product design platforms. One of our most popular reports with clients, this report looks ahead to see how trends will shape what consumers need and want in two years’ time and we apply it to all of the industries we serve. Listen to find out what a bathfluencer is, why we’re becoming interested in mood foods and why snacking can actually be good for you. Plus, which Friends star has launched a

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00:36:07

44. Designing Wow with Ramdane Touhami, Founder of...

Create Tomorrow, The WGSN Podcast ·

2022/02/04

Ramdane Touhami is a creative visionary, serial entrepreneur and the man behind global beauty brand Buly 1803, which he founded in 2014 with his wife and business partner Victoire de Taillac and sold in October last year to LVMH. Not a bad trajectory for the son of an apple picker who was himself homeless 25 years ago. He recently published, The Beauty of Time Travel (Gestalten), which explores how you construct a global brand ”from the bottom up”. Bethan Ryder, WGSN's Executive Editorial Director

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00:37:48

43. The Rise of Gorpcore & the Social Sports Boom

Create Tomorrow, The WGSN Podcast ·

2022/01/25

This week we throw the spotlight on outdoor lifestyles. A topic we've been closely tracking at WGSN as the pandemic has shifted consumer behaviour, with many people embracing nature and activities in the fresh air. Alongside hiking and wellness trends such as forest bathing we're witnessing an increase in what you might call 'social sports', from surfing to skateboarding and currently in the northern hemisphere a winter sports boom and with it the rise of an associated aesthetic: Gorpcore. So grab

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00:23:41

42. Quick Commerce, Data and the Meta-Economy -...

Create Tomorrow, The WGSN Podcast ·

2022/01/18

This week, WGSN CEO Carla Buzasi is joined by three members of the WGSN's consultancy team, Mindset, to discuss the top priorities design brands should have for 2022. Spanning North America, Asia and Europe the three Mindset experts are used to challenging briefs from diverse brands wrestling with creating better products and experiences for their consumers. All understand design brand challenges and consumer behaviour, and are here to give a quick lesson in brand resilience and planning for the

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162 results

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