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PODCAST

Create Tomorrow, The WGSN Podcast

WGSN is the world"s leading consumer trend forecaster. In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us. Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time.

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All Episodes

00:27:15

148. Fandoms & Franchises – The Future of Cultural...

Create Tomorrow, The WGSN Podcast ·

2025/10/28

In this episode, host Cassandra Napoli, WGSN’s Head of Kidswear Erin Rechner and Senior Cultural Strategist Liz Tan delve into the cultural moments set to define 2026 and beyond, offering insights into how brands can strategically embed themselves into these pivotal happenings. We explore the future of fandoms, the rise of women in sports and the impact of co-creation on niche cultures. Discover how WGSN’s Events + Culture platform provides a roadmap for brands looking to connect with audiences

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00:28:35

147. The Rise of 'If You Know, You Know' Shopping...

Create Tomorrow, The WGSN Podcast ·

2025/10/14

Join host Cassandra Napoli as she delves into the evolving world of fashion with Lizzie Wheeler, a resale expert and founder of Archival Bridal Studio. In this episode, Lizzie shares her journey from wholesale to the forefront of the resale market, exploring the rise of IYKYK (if you know, you know) shopping networks and the growing demand for curation as a service. Discover how consumer culture is shifting towards personalised, community-driven shopping experiences and what this means for the

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00:27:25

146. From Towels to Treasures – Royal Native’s...

Create Tomorrow, The WGSN Podcast ·

2025/09/30

In this Create Tomorrow episode, host Cassandra Napoli dives into the world of upcycled fashion with Hilary Star de Roy, founder of New York-based Royal Native. Amid the fast-paced trend cycle, Hilary stays true to her brand’s ethos of sustainability and community building. Hilary shares her unique journey of transforming vintage textiles into sought-after pieces and the importance of hyper-local retail in fostering genuine connections. Listen in to explore how to balance enduring styles with modern

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00:28:47

145. Launderette NYC and its Fresh Spin on Third Spaces

Create Tomorrow, The WGSN Podcast ·

2025/09/18

Create Tomorrow host Cassandra Napoli invites Launderette NYC’s founders Ireland McCaughey and Ben Razin to discuss their transformation of traditional laundromats into vibrant community spaces. Turning conventional laundry practices into an outsourced service, they deliver solutions for modern lifestyles.They redefine consumer experiences by bridging social gaps, unveiling how to turn mundane chores into convenient, collaborative and creative spaces for consumers. Find out how they ironed out

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00:31:34

144. How Gob’s Mycelium Earplugs are Breaking the Mould

Create Tomorrow, The WGSN Podcast ·

2025/09/02

Create Tomorrow host Cassandra Napoli hears from Gob founder Lauryn Menard.about how her company is disrupting the earplug industry with mycelium-based products, emphasising the importance of accounting for an item’s end of life in design. Learn about the challenges of green marketing, avoiding greenwashing and the role of educational, visually enticing marketing in capturing consumer interest. Listen for insights into the future of personal care products.

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00:23:30

143. Rural Art for Urban Hearts

Create Tomorrow, The WGSN Podcast ·

2025/08/19

In this Create Tomorrow episode, host Cassandra Napoli speaks to Rurban founder Rebecca Hui about bridging global communities with corporations and spotlighting traditional crafts while integrating AI. Explore the innovative Rurban Library curation and discover how it represents and integrates Indigenous art into the retail industry. Rebecca highlights the importance of cultural preservation, reciprocal partnership and the antidote to cultural appropriation. Listen for insights on how to answer

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00:31:09

142. First a Human, Then a Parent

Create Tomorrow, The WGSN Podcast ·

2025/08/05

Create Tomorrow podcast host Cassandra Napoli invites co-founders of motherhood platform Spread the Jelly, Amrit Tietz and Lauren Levinger, to discuss the complexities of modern motherhood. From maternal ambivalence and tradwife to navigating identity, they expose the stickiness of how societal expectations have shifted from the 1950s to today. Amrit and Lauren discuss social media’s unrealistic standards, the impact of technology on parenting and the importance of community and solidarity among

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00:26:51

141. Beauty & the Beef – Vegan Reversal in Food & Beauty

Create Tomorrow, The WGSN Podcast ·

2025/07/22

Create Tomorrow podcast host Cassandra Napoli discusses the intriguing Vegan Reversal trend with insights from Senior Beauty Strategist Pia Fisher and Food and Drink Strategist Katharine Schub at WGSN. As consumers increasingly crave protein and animal-derived ingredients, this shift is reshaping the food, drink and beauty industries. Discover how traditional diets are being redefined with primal diet trends, the resurgence of animal-based beauty products and the cultural factors fueling this

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00:28:20

140. Sparking Socially Conscious Connections

Create Tomorrow, The WGSN Podcast ·

2025/07/08

Create Tomorrow host Cassandra Napoli welcomes Lauren Scott-Harris to discuss how EARNT connects brands with social causes through volunteerism. Lauren emphasises how to leverage social consciousness in marketing to create meaningful connections between consumers and brands. As consumer interest in social good and the role of influencers evolve, Lauren shares how the innovative ETY (Earned Thank You) currency rewards volunteer efforts. Gain insights on brand partnerships, the vetting process for

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00:25:41

139. Stitching Together Fashion and Wellness

Create Tomorrow, The WGSN Podcast ·

2025/06/24

Create Tomorrow host Cassandra Napoli invites founder of SkinSeries Rosie Broadhead and WGSN foresight lead Martina Rocca to discuss the intersection of wellness and textiles. As consumer priorities are shifting towards health and wellbeing in their clothing choices, find out how biomaterials in fashion impact sustainability and skin health. Rosie and Martina emphasise the importance of integrating biological intelligence into textile design, including probiotics in clothing and their impact on skin

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00:30:13

138. Turning on Sexual Wellness with Audio Erotica

Create Tomorrow, The WGSN Podcast ·

2025/06/10

Create Tomorrow host Cassandra Napoli welcomes Quinn’s CEO and founder Caroline Spiegel to share how audio erotica is evolving sexual wellness. Appealing to female audiences, Quinn addresses market gaps through content diversity, emphasising the importance of community engagement and real-life connections.Caroline discusses popular themes and the potential for multisensory experiences in audio erotica while addressing the role of AI and its implications for human-centric content creation. Discover

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00:21:45

137. What’s next for the Phygital Experience?

Create Tomorrow, The WGSN Podcast ·

2025/05/27

Cassandra Napoli, Create Tomorrow’s host, welcomes Rajni Jacques, Snapchat’s Global Head of Fashion and Beauty, to share about the rise of digital fashion. They discuss how brands are leveraging AR to engage younger audiences amid shifts in values and expectations, especially among Generation Alpha. Rajni emphasises the importance of self-expression online, focusing on authenticity and engagement in content creation. She uncovers how brands are increasingly valuing versatile creators who can connect

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00:27:01

136. Changing the Course: Golf’s Big Cultural Swing

Create Tomorrow, The WGSN Podcast ·

2025/05/13

How can you round up a community to build your brand and disrupt industries? Create Tomorrow host Cassandra Napoli welcomes Modi Oyewele and Josh Hubberman, co-founders of golf community Swang, to discuss how they are evolving the future of golf as an inclusive and community-driven activity.Amid the cultural shift in golf, Josh and Modi break down their innovative approach to making golf more accessible and appealing to younger generations. Drawing from music, they reshape the perception of the

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00:26:52

135. Under the Covers of Cosmopolitan and Seventeen

Create Tomorrow, The WGSN Podcast ·

2025/04/29

Legacy media is entering a new era as Gen Z has grown up and is coming to power. Create Tomorrow host Cassandra Napoli invites editor-in-chief of Cosmopolitan and Seventeen, Willa Bennett to discuss her vision for evolving iconic magazines to resonate with younger audiences amid the changing media landscape.Community engagement remains all-important—how can brands strengthen it? Willa highlights the need for authenticity and connection in storytelling to overcome challenges in curating content for a

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00:27:10

134. Climate Storytelling for Trust and Transparency

Create Tomorrow, The WGSN Podcast ·

2025/04/15

In this episode, Create Tomorrow host Cassandra Napoli hears from Nicole Loher, the founder of Climate Communications Collective C3, about brands’ responsibilities in climate storytelling, the challenges of greenwashing, and the evolving landscape of climate education.Nicole highlights the importance of effectively translating scientific data into relatable narratives, especially for younger generations like Gen Z, who are increasingly impacted by climate change. Listen in on emerging climate

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00:27:46

133. From Dua Lipa to Diwali – Welcome to WGSN Events...

Create Tomorrow, The WGSN Podcast ·

2025/04/07

In this episode, WGSN’s Create Tomorrow host, Cassandra Napoli is joined by Content Director of Insight Joe McDonnell and Senior Strategist of Events, Liz Tan, to discuss the launch WGSN’s new platform to help brands navigate key events impacting consumer behaviour. Revealing the criteria for featuring significant events, evolving traditions, and celebrations, our guests offer insights into collective effervescence and the cost-of-living impact on consumer sentiment, driving future consumer trends

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00:29:58

132. Say Yes to the Vintage Dress

Create Tomorrow, The WGSN Podcast ·

2025/04/01

Gen Z brides are redefining wedding style with a passion for individuality and one-of-a-kind pieces often found in secondhand stores. Our host, Cassandra Napoli, invites Sidney Morgan-Petro, Head of Retail and Buying at WGSN and Lily Kaizer, founder of by-appointment vintage bridal salon Happy Isles to dive into the evolving world of vintage bridal fashion amid the booming vintage resale market.Join them to learn how important the influence of social media is – especially TikTok, why in-person

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00:30:23

131. NFL’s Fashion Touchdown

Create Tomorrow, The WGSN Podcast ·

2025/03/18

How can the NFL grow its league now and in the future? In this episode, Cassandra Napoli, WGSN’s, and Kyle Smith, the NFL’s first Fashion Editor explore how fashion can boost connections with fans – particularly younger audiences and women. He shares insights on the NFL’s strategic move into fashion, the importance of authentic athlete representation, and the potential for athletes to transition into fashion careers post-retirement. Join them to learn about the cultural shifts shaking up the sports

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00:28:12

130. Rolling in Soft Adventure with GrlSwirl

Create Tomorrow, The WGSN Podcast ·

2025/03/04

How can brands work with creatives to land successful campaigns with strong relationships? Our host Cassandra Napoli invites GRLSWIRL’s CEO and Co-founder, Lucy Osinski, and Co-founder and Chief of Global Community/Partnerships, Kelsey Harkin, to share how their women-led group skate cultivates Collective Effervescence through inclusive empowerment.They champion Soft Adventure – WGSN’s top trend, where many consumers seek less physically demanding outdoor activities that need little prior expertise

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00:25:17

129. What 12-Year Olds Can Teach the Creative...

Create Tomorrow, The WGSN Podcast ·

2025/02/18

What’s the last advertisement you simply can’t forget? In this episode, WGSN’s Create Tomorrow host, Cassandra Napoli, learns from Havas Lynx’s Creative Director, Gabriel Araujo, about advertisers’ evolving role in capturing consumer’s short attention spans and why he enjoys collaborating with young and old to bring ideas to life.From generative AI and its ethical implications plus the effectiveness of IRL brand activations to cultivating joy to progress consumer culture, Gabriel shares his insights

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149 results

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