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PODCAST

Up Next with Gabriella Mirabelli

Gabriella Mirabelli

New ideas and new technology are causing seismic shifts the media industry. Meet the innovators, the risk-takers and the disrupters on the front lines of change from Hollywood, Wall Street, Silicon Valley and beyond. This is the "Up Next Podcast" with Gabriella Mirabelli.

business marketing

All Episodes

28:49

UN 293 - YPulse. Capturing Gen Z & Millennial Attention.

Up Next with Gabriella Mirabelli ·

2023/11/30

Brands need to understand and adapt to the preferences of Gen Z and Millennials in the evolving social media landscape. YPulse’s Chief Content Officer, MaryLeigh Bliss, explores young consumers' behaviors on social media and the opportunities for brands. Key Topics: TikTok's Growth: From its beginnings as Musical.ly, TikTok's growth has been extraordinary, with user rates among young people jumping from 5% in 2019 to 53% in 2022. Generational Preferences: TikTok is the preferred platform for Gen

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30:24

UN 292 - Patrick Esposito. The Structure of Success.

Up Next with Gabriella Mirabelli ·

2023/11/16

Patrick Esposito, author and CEO, illuminates the path to entrepreneurial success. His book, "The Structure of Success," serves as a practical manual for small and mid-sized businesses. In today’s interview he flips the script, diving into failure — and how entrepreneurs can avoid it. Highlights from the interview: Factors leading to Business Failure: Esposito identifies five major causes for small and medium-sized businesses' downfall: Disputes between co-owners. Inability to evolve the

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27:20

UN 291 - Koen Pauwels. Strategies for a Successful...

Up Next with Gabriella Mirabelli ·

2023/11/09

In the ever-evolving field of marketing, the challenge has always been optimizing the marketing mix. We were fortunate to discuss this complex topic with Prof. Koen Pauwels, a renowned marketing expert at Northeastern University and co-founder of the Data Initiative. His insight provided us with valuable guidance on how to approach and refine our marketing strategies. Topics discussed: The Power of a Framework: Input, Throughput, and Output Use a basic framework for marketing mix

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26:35

UN 290 - IJRM. Dynamics in Promoting Sustainable...

Up Next with Gabriella Mirabelli ·

2023/11/02

In this interview, Dr. Kyle Murray details how sustainable behavior can be effectively promoted through an understanding of values, energy, and consumer experience. By leveraging these insights, we can motivate greater engagement in eco-friendly actions. Key Points: Value and energy dynamics: Sustainable behavior hinges on consumer values and energy level. Grasping this interplay enables us to motivate eco-conscious actions. Energy-effort correlation: High energy levels combined with genuine

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29:40

UN 289 - YPulse. Young Consumers & Media Consumption.

Up Next with Gabriella Mirabelli ·

2023/10/26

In this episode MaryLeigh Bliss, Chief Content Officer of YPulse, shares valuable insights into the media consumption habits of Gen Z and millennials. Some highlights that were discussed: Preferred Content Platforms: Tik Tok might be GenZ’s favorite social media platform, but 63% of young consumers use Netflix weekly and they report that it is their content platform of choice, beating out not only TikTok, but also Disney, Amazon Prime, and Hulu. When forced to pick between streaming services

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29:43

Un 288 - Todd Rogers. Writing for Busy Readers.

Up Next with Gabriella Mirabelli ·

2023/10/19

In today's information-rich world, crafting clear and impactful messages is crucial. In today’s conversation Todd Rogers, Harvard University professor of public policy, shares his key principles on how to engage your audience and ensure your message is understood. Here are some of the topics covered: Less is More: Everyone is skimming. Limit word usage and stick to the core ideas. Make Reading Easy: Using simple words and syntax help guarantee that your reader will easily understand what you

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29:29

UN 287 - Cortney Harding. How We’ll BLANK Next.

Up Next with Gabriella Mirabelli ·

2023/10/12

In today’s podcast Cortney Harding provides valuable insights into the metaverse, its potential, and the ethical considerations that come with AI, making it a fascinating conversation for anyone interested in the future of technology and virtual experiences. Topics include: Futurist Timeframes: Think in terms of a 5-to-10-year time horizon. Further spans lapse into the realm of science fiction due to unpredictability. Ethical Considerations: Explore ethical implications of recreating loved

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26:39

UN 286 - IJRM. Evaluating Targeted Ads.

Up Next with Gabriella Mirabelli ·

2023/10/05

Gabriella Mirabelli interviews Dr. Nadia Abou Nabout, an expert in interactive marketing and social media, about the challenges marketers face in digital advertising and practical guidance for assessing the effectiveness of various targeting strategies in today's dynamic landscape. Click here for the show notes - where you can find a link to the research paper, published in the IJRM, that holds the formula you need to assess your targeting's true potential!

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25:56

UN 285 - YPulse. Gen Z’s Most Authentic Brands.

Up Next with Gabriella Mirabelli ·

2023/09/28

In the competitive landscape of brand marketing, understanding and harnessing authenticity is the key to capturing the hearts and loyalty of Gen Z consumers. As our interview with Anastasia Pelot from YPulse reveals, authenticity isn't just a buzzword; it's a potent strategy for connecting with the next generation of consumers. Takeaways include: Authenticity Assessment: To determine brand authenticity, YPulse surveyed a staggering 75,000 people aged 13 to 22. This data was collected over the

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29:25

UN 284 - Don’t Wait For Someone Else to Fix It.

Up Next with Gabriella Mirabelli ·

2023/09/21

”… leadership intelligence and its eight related essentials are not some fuzzy, high-level concepts. Leadership intelligence is about taking deliberate, concrete action steps. That is why we call leadership intelligence an “action sport.” – Doug Lennick & Chuck Wachendorfer, Don’t Wait for Someone Else to Fix It In today’s podcast Doug Lennick and Chuck Wachendorfer discuss their new book, Don’t Wait for Someone Else to Fix It, and some of the essential things people need to do to enhance

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29:32

UN 283 - Laura Gassner Otting. Wonderhell.

Up Next with Gabriella Mirabelli ·

2023/09/14

”It was electrifying. It was wonderful. But it was also anxiety-provoking. It was stress-inducing. It was hell. It was wonderful. And it was hell. … I was in Wonderhell” – Laura Gassner Otting, Wonderhell In today’s podcast Laura Glassner Otting discusses her new book, Wonderhell. Topics include: Who defines success. The importance of practice. The benefit of burning bridges. The power of accountability. Click link to purchase the book

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27:23

UN 282 - IJRM. Consumers & Anthropomorphic Products.

Up Next with Gabriella Mirabelli ·

2023/09/07

Anthropomorphic products are items or objects that exhibit human-like characteristics, either in appearance, behavior, or personality. These products often feature human traits, such as faces, expressions, or even names, making them relatable and engaging to consumers. In today’s conversation, Dr. Rhonda Hadi, describes her research into anthropomorphic products and what she and her colleagues found regarding how certain cultural traits influence consumer preferences, shedding light on why we see

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26:35

UN 282 - Allen Adamson. Seeing the How.

Up Next with Gabriella Mirabelli ·

2023/08/31

“The marketing people are the ones in a position to be the idea originators, the concept builders, the ones who put the “start” in “startup.” Marketing people understand the marketplace, they understand consumers and they know what those consumers like and don’t like about the way things are going at any given time.” – Allen Adamson, Seeing The How In today’s podcast Allen Adamson, a renowned branding expert, co-founder of MetaForce and author of Seeing The How, brings his unique insights to

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27:02

UN 280 - Dr. Randal Pinkett. Data-Driven DEI.

Up Next with Gabriella Mirabelli ·

2023/08/24

“What ultimately makes the difference is you and the intentional steps you take to move beyond your comfort zone into your growth zone; be a bridge between people that would otherwise remain separated; and get comfortable with being uncomfortable. The true solution to a better tomorrow is what lies within you today.” – Dr. Randal Pinkett, Data-Driven DEI In today’s podcast Dr. Randal Pinkett discusses his new book, Data-Driven DEI, and some of the practical steps businesses and leaders can

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25:30

UN 279 - YPulse. Young Consumers in Western Europe.

Up Next with Gabriella Mirabelli ·

2023/08/17

In this podcast Antonin Facatier, Editorial Director for Western Europe at YPulse, discusses the attitudes and behaviors of young consumers across Western Europe. Topics include: The staggering impact of climate change on consumer consciousness and behavior. What happens when economic challenges dovetail with environmental concerns. The nature of racism and social unrest in Western Europe and the lingering impact of World War II. Why, in Western Europe, sabbaticals aren’t just for

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28:15

UN 278 - Christopher Volk. The Value Equation.

Up Next with Gabriella Mirabelli ·

2023/08/10

In this interview with Christopher Volk, author of The Value Equation, we learn valuable insights into the world of business and wealth creation. As a seasoned entrepreneur and author, Volk sheds light on key aspects that contribute to business success, ranging from value creation and cash flow management to the evolving landscape of industries. Topics include: The importance of a well-defined business model. Why cash flow management is so crucial for business success. Three business efficiencies

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33:31

UN 277 - IJRM. Crowdsourcing.

Up Next with Gabriella Mirabelli ·

2023/08/03

Today we’re speaking with Annetta Grant, an assistant professor of markets, innovation, and design at Bucknell University, about crowdsourcing and its impact on consumer experience and innovation. The interview delves into the definition of crowdsourcing, its benefits and risks, and its connection to organizational justice and community dynamics within crowdsourcing initiatives. The conversation interview sheds light on the complexity of crowdsourcing initiatives, the significance of fairness in

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25:11

UN 276 - Meralis Hood. Entrepreneurship for All.

Up Next with Gabriella Mirabelli ·

2023/07/27

The impact of inequity in access to capital is a perpetuation of socioeconomic disparities, hindering the growth and success of marginalized individuals and communities. This systemic imbalance further widens the wealth gap, limiting opportunities for upward mobility and stifling overall economic progress. In today's episode, we engage in a thought-provoking conversation with Meralis Hood, the CEO of Entrepreneurship for All (EforAll), a non-profit organization with a mission to accelerate

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25:58

UN 275 - YPulse. Young Consumers & the Age of...

Up Next with Gabriella Mirabelli ·

2023/07/20

In today’s episode Dan Coates, YPulse’s CEO, delves into how, two years post pandemic, young consumers are feeling about IRL and virtual experiences. Topics include: Why in-person experiences are back with a vengeance. What phigital means and why it’s an opportunity for brands. The mindset shift that’s behind where young consumers are spending their money.

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28:09

UN 274 - Michael Maslansky. Power of Language.

Up Next with Gabriella Mirabelli ·

2023/07/13

Effective communication plays a critical role in navigating the complexities of interpersonal relationships, business transactions, and crisis management. In today’s podcast Michael Maslansky, CEO of maslansky + partners, delves into the importance of effective communication and the challenges it poses in various contexts. Topics include: The gap between what we say and what they hear. Why aligning to your audiences’ perspective can help you overcome communication challenges. Why context

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311 results

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