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PODCAST

Up Next with Gabriella Mirabelli

Gabriella Mirabelli

New ideas and new technology are causing seismic shifts the media industry. Meet the innovators, the risk-takers and the disrupters on the front lines of change from Hollywood, Wall Street, Silicon Valley and beyond. This is the "Up Next Podcast" with Gabriella Mirabelli.

business marketing

All Episodes

28:40

UN 391 - Ulli Appelbaum. The Science of Brand...

Up Next with Gabriella Mirabelli ·

2025/12/11

Ullie Appelbaum, brand strategist and author of The Science of Brand Associations, explains how cognitive psychology's associative network theory and neuroscience research inform brand building. The conversation covers how information is stored as connected nodes in memory, the 5-95 rule showing brand predisposition represents 70% of future sales, and the 60-40 optimal mix of brand building to performance marketing. Appelbaum discusses how cultural associations age and require modernization,

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23:20

UN 390 - IJRM. Complexity & Brand Gender in Advertising.

Up Next with Gabriella Mirabelli ·

2025/12/04

Siyun Chen, associate professor at Sun Yat-sen University, discusses her research showing masculine brands perform better with simple ad designs while feminine brands achieve better results with complex designs. The conversation covers how visual complexity is determined by element count, detail level, and arrangement irregularity, why the effect works through subconscious conceptual fluency, and how brand gender can be manipulated through names, colors, and visual elements. Chen explains the role

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28:40

UN 389 - Sundar Swaminathan. How Uber saved $35M in Ads.

Up Next with Gabriella Mirabelli ·

2025/11/20

Former Uber Head of Marketing Data Science Sundar Swaminathan shares how he uncovered that Uber's massive Facebook ad spend wasn't driving real growth. He explains what companies can learn about incrementality, brand investment, and making data-driven decisions without overcomplicating the process. A must-listen for marketers navigating performance vs. brand spend.

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27:30

UN 388 - YPulse. Style, Fashion, and Identity.

Up Next with Gabriella Mirabelli ·

2025/11/13

In today's episode, MaryLeigh Bliss, Chief Content Officer at YPulse, discusses insights from their recent fashion preferences report based on a survey of 1,500 young North American consumers. She explores how the fear of seeming "cringe" leads many to avoid clothes that look "try-hard," and how comfort has become a defining aesthetic—with sweatpants now acceptable almost anywhere. The conversation also looks at how TikTok and Instagram often act less as discovery tools and more as validation loops

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26:53

UN 387 - IJRM. Luxury & Logo Complexity.

Up Next with Gabriella Mirabelli ·

2025/11/06

Logos do more than identify a brand—they shape how we experience it. In this episode, Qing Tang, Assistant Professor of Marketing at Hong Kong Baptist University, discusses research she and her colleagues published in the International Journal of Research in Marketing on logo design and perceptions of luxury. While many companies have shifted toward clean, minimalist logos, research findings reveal that more complex designs can actually heighten perceptions of exclusivity and craftsmanship. The

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29:23

UN 386 - Dan Levi. Out-of-Home's Surprising Strength.

Up Next with Gabriella Mirabelli ·

2025/10/30

Out-of-home advertising is delivering stronger results than many digital-first channels. Dan Levi, EVP & CMO of Clear Channel Outdoor, shares insights from a five-year study with Kantar that proves OOH drives awareness, intent, and brand favorability—and amplifies the impact of other media. Learn how marketers can measure performance, optimize creative, and integrate OOH into modern campaigns.

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29:32

UN 385 - Robin Bonn. Market of One.

Up Next with Gabriella Mirabelli ·

2025/10/23

Is the agency world oversupplied—or just under differentiated? In this episode, Gabriella Mirabelli speaks with Robin Bonn, CEO of Co:definery and author of Market of One, about why most agencies struggle to stand out—and how they can fix it. They discuss the myths of procurement power, why “our people” isn’t a strategy, and how smart specialization can transform your business. Whether you're leading an agency, consulting firm, or any service-based business, this conversation is packed with

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28:49

UN 384 - YPulse. Screens, Streams, & Trust.

Up Next with Gabriella Mirabelli ·

2025/10/16

YPulse Chief Content Officer MaryLeigh Bliss shares the latest insights into how Gen Z and Millennials are reshaping entertainment and news consumption. From YouTube’s dominance to TikTok’s growing role as a news source, Bliss reveals what young audiences are watching, how they engage with content, and who they trust. Discover what today’s viewing habits mean for brands and media alike.

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30:02

UN 382 - IJRM. The Effects of Churn on Subscription...

Up Next with Gabriella Mirabelli ·

2025/10/02

Subscription businesses live and die by churn—but its impact goes far beyond lost customers. In this episode, Professor Barak Libai discusses research he and his colleagues conducted that reveals how churn reshapes growth, revenue, and market potential -- and what that means for anyone building or investing in a subscription model.

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28:03

Un 381 - Zeno Project. Brand Love & Loyalty.

Up Next with Gabriella Mirabelli ·

2025/09/25

What makes consumers truly love a brand? In this episode, Allison McClamroch, Head of Brand US at Zeno Group, shares insights from Zeno's latest research on brand love and loyalty. Discover how generational values, social media influence, and cultural relevance shape brand relationships—and what brands must do to earn and keep loyalty in today’s competitive landscape. A must-listen for marketers, brand strategists, and communicators.

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27:30

UN 380 - YPulse. 10 Trends You Can’t Ignore.

Up Next with Gabriella Mirabelli ·

2025/09/18

Discover the 10 emerging trends shaping Gen Z and Millennial culture, from accessible adventures to TikTok mini-series. YPulse’s MaryLeigh Bliss unpacks what these shifts reveal about young consumers and why they matter for brands.

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27:35

UN 379 - Andre Banks. Cultural Intelligence.

Up Next with Gabriella Mirabelli ·

2025/09/11

Andre Banks, founder of NewWorld, unpacks how media, identity, and culture intersect—and what it means for modern marketing. Learn why cultural intelligence matters more than ever in building trust and relevance today.

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27:01

UN 378 - IJRM. Social Media Champions & Critics.

Up Next with Gabriella Mirabelli ·

2025/09/04

In this episode, Welf Weiger, Associate Professor of Digital Marketing and Chair of the Marketing Department at Alfaisal University, joins us to discuss research he and his colleagues conducted on social media marketing and customer engagement. Together, their work uncovers surprising findings about how brand advocacy and criticism influence not just public perception, but also the purchasing behavior of the advocate or critic themselves.

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27:51

UN 377 - Josh Dorfman. Evolving Your Personal Brand.

Up Next with Gabriella Mirabelli ·

2025/08/28

This episode explores the evolution of Josh Dorfman’s personal brand in sustainability, from The Lazy Environmentalist to climate-tech ventures like Plantd and Supercool. Josh shares how authentic storytelling, strategic pivots, and mission alignment shaped his journey — and how he's used his platform to engage new audiences with climate solutions.

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26:32

UN 376 - YPulse. Social Marketing Preferences.

Up Next with Gabriella Mirabelli ·

2025/08/21

Discover how Gen Z and Millennials really want to be marketed to. YPulse’s Tori D’Amico reveals fresh data on social media habits, influencer trust, and the platforms driving engagement and sales. Learn which content formats work best, what fuels social commerce, and how identity shapes brand interactions.

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29:37

UN 375 - Kira Shishkin. informed.

Up Next with Gabriella Mirabelli ·

2025/08/14

Struggling to cut through the noise of today’s media? In this episode, Kira Shishkin, CEO of informed, shares how his minimalist, SMS-based news service delivers unbiased, ad-free updates that resonate with busy professionals and Gen Z alike. Discover how informed is redefining news consumption (and marketing) in the age of information overload. If you're curious about how to market a minimalist product in a maximalist world, this episode is worth a listen.

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23:12

UN 374 - IJRM. A/B Testing.

Up Next with Gabriella Mirabelli ·

2025/08/07

Explore the hidden flaws in A/B testing on platforms like Google and Meta. In this episode, marketing professor Johannes Boegershausen reveals why ad delivery algorithms often undermine true randomization and what that means for marketers and researchers. Learn why platform-based test results shouldn't be over-extrapolated—and how to run more reliable experiments.

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27:29

UN 373 - Luciana Núñez. Coaching Power.

Up Next with Gabriella Mirabelli ·

2025/07/31

In this episode, executive coach Luciana Núñez shares actionable insights from her book Coaching Power. She explains how leaders can drive performance by balancing coaching, managing, and leading — while building a strong coaching culture. Perfect for professionals looking to lead with clarity, empathy, and impact.

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29:02

UN 372 - YPulse. IRL Events

Up Next with Gabriella Mirabelli ·

2025/07/24

In this episode, YPulse’s MaryLeigh Bliss discusses Gen Z and Millennials’ renewed interest in in-person events. She shares key trends from YPulse’s latest report, including venue preferences, the rise of brand pop-ups, and how brands can create immersive, shareable experiences. Learn what young consumers want from real-life events, and how your brand can meet them there.

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28:00

UN 371 - Mike Peterson. Leading in the Age of Digital...

Up Next with Gabriella Mirabelli ·

2025/07/17

In this episode, leadership expert Mike Peterson, author of Leading in the Age of Digital Disruption, shares actionable strategies for navigating rapid change in today’s workplace. Discover how trust, transparent communication, and accountability can empower leaders to drive clarity and performance during digital transformation. A must-listen for professionals facing disruption across industries.

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308 results

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