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PODCAST

The Brand Marketing Show

Catherine Langman

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won"t let go and refuse to accept "that"s just how it"s done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don"t just create products. And you understand that people don"t fall in love with features and benefits. They fall in love with the future you"re building. The problems you"re

business marketing

All Episodes

30:08

Discover 5 high impact changes that improve ROAS by 35%

The Brand Marketing Show ·

2023/10/12

What’s the SINGLE most important thing in ANY eCommerce business? One word: TRAFFIC. As we all know, without traffic – literally nothing else happens. Now of COURSE it’s not just about generating ANY traffic. It’s about generating the RIGHT traffic. Traffic that is HIGH QUALITY & PROFITABLE… And the go-to place over the past few years to generate that traffic for an eCommerce business has been Facebook and Instagram. Yet it’s never been more challenging to generate high-quality & profitable traffic

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40:30

Ecommerce + Wholesale: How This Gift Brand Got It...

The Brand Marketing Show ·

2023/10/05

Recently, a friend of mine who owns a Shopify retail store was telling me about their experience of being in a group coaching program alongside a number of her suppliers. And the mentor was advising her stockist brands to run big discount promotions direct to their own customers online, literally undercutting their stockists who were also in this group hearing this advice. I reckon if you’re a business owner on either side of that brand / retailer divide, you probably don’t want to have that kind

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28:41

My Top 3 Ways To Use ChatGPT (& 1 To Avoid...)

The Brand Marketing Show ·

2023/09/28

If ever there was a trendy bandwagon that everyone and their mother’s uncle’s dog is jumping on to try and make money from you, it is ChatGPT Unfortunately, with all the hype surrounding ChatGPT and other AI tools right now, there are people who think this is a magic tool that will completely transform their business and make them truckloads more money without the need for actually growing a team. Obviously, the internet completely transformed our lives. It’s changed the way we live and work. It’s

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27:05

Follow These 6 Steps To Run A Killer Black Friday Promo

The Brand Marketing Show ·

2023/09/19

This year's Black Friday Cyber Monday promotional event will likely be unlike any other. It'll be a record one – if you do it right that is! BUT... getting organised early is absolutely key. Here are some statistics from 2022 results to give you some idea of the scope of this event: In 2022, Australian retailers saw an 11% increase in revenue on Black Friday alone compared to 2021, and a whopping 239% increase compared to the average for just the previous month. And last year, e-commerce stores

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28:15

Want To Have Mega Sales Results In Q4? Here's How…

The Brand Marketing Show ·

2023/09/11

Firstly, let’s call out the elephant in the room here. So far this has been a crazy year for businesses huh?! We’re living through some of the highest levels of inflation since the 80’s right now, and with interest rates only finally stopping their upward spiral, it’s no secret that a lot of families have been tightening their spending habits this year. And I can sense that there’s a number of you who are just a teensy bit nervous that maybe customers won’t come out to spend much over the next few

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59:18

Growing An eCommerce Brand Before, During & After...

The Brand Marketing Show ·

2023/09/05

This year, I’ve observed so many businesses that started during the Covid eCommerce boom time They’re experiencing a decline in sales, or finding that trying to get the same results as they easily got during Covid is now taking them a lot more time, effort and investment. Let’s be honest, the life we all experienced during the first two years of Covid produced about 10 years’ worth of eCommerce sales growth in that very short period of time. Then all of a sudden, our online shopping habits changed

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36:38

How To Bust Past Fears To Build A Thriving Online...

The Brand Marketing Show ·

2023/08/29

Many of us have a fear of success and failure. Whether that’s conscious or unconscious. I'm sure we’ve all experienced this roller coaster of emotions on our entrepreneurial journey, I know that I certainly have, And I really want to talk about this fear that I think a lot of us have. Here’s what’s on the other side of those fears however. Financial independence with autonomy & Rock solid confidence. Is it all sunshine and rainbows? Nope. I ain’t gonna lie to you about that. But that’s not

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33:37

Building a Global Brand from an Outback Cattle...

The Brand Marketing Show ·

2023/08/21

The idea of starting a business after having a baby and going on maternity leave is such a familiar story It’s my own story It’s the experience of so many of you listeners, And it’s also been the experience of today’s guest, Katie Eslick, founder of Little Windmill Clothing Co. What’s a bit different about Katie’s journey to building her popular label, is the fact that she lives in a remote region, in outback Queensland, Australia, on a cattle station. Aside from things like post and courier

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45:56

How To Buy Back Your Time & Get More Done, with...

The Brand Marketing Show ·

2023/08/14

Have you ever had one of those days where you feel like you’re running from one task to the next? Right from the minute you open your eyes in the morning, you’re go go go. Yeah me too. Trying to respond to customer enquiries, create and post stuff to socials, pick and pack orders, figure out what should go in your next email newsletter. Just trying to chip away at some other big project… I mean the list goes on right? How good would it feel to be able to share some of that load, and still know

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40:24

How Much Should You Spend On Advertising Your Online...

The Brand Marketing Show ·

2023/08/08

I remember when I launched my first business, I was absolutely shitting myself! I was almost too scared to tell any of my family and friends I’d started a business, or invite them to look at my website. Why? Because of an almost-overwhelming fear of failure. I had set myself a really big goal, and standing on the starting blocks, that goal looked totally unachievable! And I was especially fearful of investing my personal hard earned savings into things like advertising when there was no guarantee

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35:24

Solving the Dirtiest Problem in eCommerce with Better...

The Brand Marketing Show ·

2023/08/01

What would you say is the dirtiest problem in eCommerce? And no, that’s not a trick question! The answer, of course, is waste. The glamorous topic of waste in eCommerce is an important one, as it’s a huge by-product of any eCommerce business or brand manufacturing physical products. From the packaging that products go into when they come off the production line or the packaging, you use to wrap, pack and send orders out to your customers. Unfortunately, we can’t avoid the need for packaging, as

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42:22

Building A Multi-Million Dollar Business In 4 Years...

The Brand Marketing Show ·

2023/07/24

Let’s face it, no one’s business is always sunshine and roses. We all go through downs as well as ups along our entrepreneurial journey. And if we know that’s normal and common for all entrepreneurs then the experience feels a lot less isolating! Like so many of us, today’s guest Ann had an a-ha lightbulb moment when she experienced a problem personally and couldn’t find a product or solution readily available to buy. And that gave her the product idea for her business. She’s since gone on to build

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47:12

46 Free Ways To Get More Traffic & Sales

The Brand Marketing Show ·

2023/07/18

Do you want to leverage as many different FREE marketing strategies as you can? Of course you do! If you’ve listened to this show for long enough, or read much of my content, you’ll know I’m a huge advocate for having a marketing system in place that incorporates a few different channels and strategies. Particularly in the economic climate we currently operate in, we all need to find ways to get visibility for our brand and generate website traffic and sales in the most cost-effective way

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24:01

How To Create A Customer Avatar & Use It To Get...

The Brand Marketing Show ·

2023/07/11

Do you ever feel a bit deflated when you log into your social media platforms and see hardly any likes, comments or shares? Pretty dang frustrating isn’t it? Moral of the story? Not everyone is going to be obsessed with you. And the sooner you accept this, the better. To counteract that, your brand needs a personality that’s distinctive and authentic – meaning you can’t publish a bunch of crap that you really don’t believe in or that doesn’t resonate with you at all. The starting point to be able

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29:04

What To Focus On Next In Your Business

The Brand Marketing Show ·

2023/07/03

Not to be dramatic, but the internet is plagued with distractions and illegitimate experts. So let me tell you, If there’s one thing I’ve learned over the past few years, it’s that the number of Instagram followers you have has nothing to do with the systemization and automation of your sales growth. Let’s be honest, you’re probably thinking “What does that have to do with anything about what to focus on next” Trust me, this statement will make sense by the end! So the other day, I was

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30:06

Create Your Own Content Plan With Ease In 10 Simple...

The Brand Marketing Show ·

2023/06/27

Hands up if you’ve ever heard the phrase “Content is King” when it comes to marketing your brand? Or “Queen” in my books! Now, obviously having great content is what makes or breaks your brand’s marketing and advertising. But if you’re anything like me and many of my clients – figuring out what that should be is the hard part. So it gets put into the ‘too hard’ basket. If that’s you, then no doubt you’re probably feeling like content creation has become like the beast that needs constant feeding.

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25:49

Which Social Platforms Are Best For You To Advertise On?

The Brand Marketing Show ·

2023/06/20

Do you know what the single most important thing in any online store is? One word. TRAFFIC As we all know, without traffic - nothing else happens… No visitors to your website = No sales in your shopping cart… It literally all starts with TRAFFIC. Now of COURSE it’s not just about generating ANY traffic… It’s about generating the RIGHT traffic Traffic that is PROFITABLE! It’s not news that the go-to places over the past few years to generate that traffic have been Facebook, Instagram and Google

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28:56

3 Ways To Build Your List Before A Promotion

The Brand Marketing Show ·

2023/06/13

No-one is motivated to receive more newsletters! Okay, maybe we started off a bit harsh there… But when you’re growing your SMS & Email list, this is a hard fact you NEED to know. So again, for the people in the back! A newsletter is not the most effective way to convert new subscribers into buyers. And for the people who thought they were spared…. No, a discount is also not the only way of offering value to your target market. Yes, it’s a nice enticement for someone who is ready to buy right

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26:31

How To Plan A Revenue Boosting End Of Financial Year...

The Brand Marketing Show ·

2023/06/06

Want to squeeze as much juice (revenue) as possible out of the last few weeks of this financial year? You may be considering running a clearance or mid-year sale (affectionately known as an EOFYS). As you know, it’s not my preference to run sales and discounts all the time, but there definitely are times of the year when it can be a good idea to do so, and this is it! There are many benefits to running an EOFYS: You can sell off end-of-season or last season’s stock. Clear slow-selling lines

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26:51

5 Simple Steps To Revive A Dead Email List

The Brand Marketing Show ·

2023/05/30

Is your email list dead in the water? Chances are you killed it yourself… Harsh, I know. But hear me out. I’m aware that some of you think email marketing is dead, or that it’s just not where the real money is. The evidence says otherwise. But let’s be honest. There’s no easy way to admit if your email list is dead & you often don’t realise it immediately. It can take several emails to realise it. You see only a few opens, no clicks, and no action. Then you realise: it’s dead. You wonder what

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