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PODCAST

The Brand Marketing Show

Catherine Langman

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won"t let go and refuse to accept "that"s just how it"s done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don"t just create products. And you understand that people don"t fall in love with features and benefits. They fall in love with the future you"re building. The problems you"re

business marketing

All Episodes

37:14

5 Challenges Impacting eCommerce Growth & How To...

The Brand Marketing Show ·

2023/11/23

It’s no secret that this has been a pretty tough year for many, both as business owners and personally. I think sometimes when we experience challenging times, especially as a small business owner, it can sometimes feel pretty isolating like you’re not cut out for this because you’re finding it so hard. In times like that it can be comforting to hear that others around you who you maybe look up to or view as being maybe more successful, also find the same or similar things challenging as you.

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26:01

How To Stand Out From Your Competition & Drive Sales...

The Brand Marketing Show ·

2023/11/16

Anyone else’s email inbox overflowing with a bazillion promos right now? It’s the time of year where the digital landscape gets extra cluttered, with a big increase in marketing messages coming at us left, right and centre. And that includes YOUR audience… So the big question is…How are YOU going to stand out from your competition and be able to capture the attention and engagement of your customers? If you want to have a successful Christmas and Holiday sales season it’s essential to find ways

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34:31

Omnichannel Marketing: The Game-Changing Strategy...

The Brand Marketing Show ·

2023/11/09

Hands up if you’re finding it challenging trying to get consistent traffic and sales in your online store right now? Or finding it overwhelming trying to figure out how to get your digital marketing dialled in and really converting consistently? I’ve been speaking to a lot of eCommerce business owners recently – recent start-ups as well as seasoned veterans – who are experiencing these things right now. And they all ask me the same question: is it just them, or are customers still buying? Is it

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44:25

Master the Basics of Wholesale with Melinda Farley...

The Brand Marketing Show ·

2023/11/02

Are you a brand that sells both direct to consumer on their eCommerce store, as well as wholesale to retail stockists? One of the most common questions my clients are asking me is, how to wholesale? How do you actually do it? Sound familiar? Having that duality of selling via eCommerce as well as wholesale is actually one of my favourite business models. And If you do a great job of your branding and marketing, you end up selling better via both channels without the need for discounting. And if

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25:25

How To Power Up Your Sales with Gamification

The Brand Marketing Show ·

2023/10/26

Of course, we all want to jump on new trends. It’s literally human nature. When we see something new that’s working particularly effectively for others, we want to roll it out in our own businesses. That’s normal, right? And for a while, it’ll work. But when something new and trendy reaches peak, mass adoption, it stops getting the cut through and stops getting noticed by people, and therefore becomes less effective. Which – in the context of your marketing efforts to try and generate traffic and

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35:55

The Challenges & Strategies That Saw This Brand Grow...

The Brand Marketing Show ·

2023/10/17

Wouldn’t it be great if being a business owner came with a roadmap? Something you could follow so you could avoid any of those difficulties and enjoy constant uninterrupted progress? You wish! (Well, we all hoped that would be the case) But sorry to break it to you… Building a business is never straightforward or simple and we all face challenges or problems we have to figure out along the way. When we first start our business, a lot of entrepreneurs start out with a lot of enthusiasm and

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30:08

Discover 5 high impact changes that improve ROAS by 35%

The Brand Marketing Show ·

2023/10/12

What’s the SINGLE most important thing in ANY eCommerce business? One word: TRAFFIC. As we all know, without traffic – literally nothing else happens. Now of COURSE it’s not just about generating ANY traffic. It’s about generating the RIGHT traffic. Traffic that is HIGH QUALITY & PROFITABLE… And the go-to place over the past few years to generate that traffic for an eCommerce business has been Facebook and Instagram. Yet it’s never been more challenging to generate high-quality & profitable traffic

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40:30

Ecommerce + Wholesale: How This Gift Brand Got It...

The Brand Marketing Show ·

2023/10/05

Recently, a friend of mine who owns a Shopify retail store was telling me about their experience of being in a group coaching program alongside a number of her suppliers. And the mentor was advising her stockist brands to run big discount promotions direct to their own customers online, literally undercutting their stockists who were also in this group hearing this advice. I reckon if you’re a business owner on either side of that brand / retailer divide, you probably don’t want to have that kind

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28:41

My Top 3 Ways To Use ChatGPT (& 1 To Avoid...)

The Brand Marketing Show ·

2023/09/28

If ever there was a trendy bandwagon that everyone and their mother’s uncle’s dog is jumping on to try and make money from you, it is ChatGPT Unfortunately, with all the hype surrounding ChatGPT and other AI tools right now, there are people who think this is a magic tool that will completely transform their business and make them truckloads more money without the need for actually growing a team. Obviously, the internet completely transformed our lives. It’s changed the way we live and work. It’s

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27:05

Follow These 6 Steps To Run A Killer Black Friday Promo

The Brand Marketing Show ·

2023/09/19

This year's Black Friday Cyber Monday promotional event will likely be unlike any other. It'll be a record one – if you do it right that is! BUT... getting organised early is absolutely key. Here are some statistics from 2022 results to give you some idea of the scope of this event: In 2022, Australian retailers saw an 11% increase in revenue on Black Friday alone compared to 2021, and a whopping 239% increase compared to the average for just the previous month. And last year, e-commerce stores

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28:15

Want To Have Mega Sales Results In Q4? Here's How…

The Brand Marketing Show ·

2023/09/11

Firstly, let’s call out the elephant in the room here. So far this has been a crazy year for businesses huh?! We’re living through some of the highest levels of inflation since the 80’s right now, and with interest rates only finally stopping their upward spiral, it’s no secret that a lot of families have been tightening their spending habits this year. And I can sense that there’s a number of you who are just a teensy bit nervous that maybe customers won’t come out to spend much over the next few

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59:18

Growing An eCommerce Brand Before, During & After...

The Brand Marketing Show ·

2023/09/05

This year, I’ve observed so many businesses that started during the Covid eCommerce boom time They’re experiencing a decline in sales, or finding that trying to get the same results as they easily got during Covid is now taking them a lot more time, effort and investment. Let’s be honest, the life we all experienced during the first two years of Covid produced about 10 years’ worth of eCommerce sales growth in that very short period of time. Then all of a sudden, our online shopping habits changed

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36:38

How To Bust Past Fears To Build A Thriving Online...

The Brand Marketing Show ·

2023/08/29

Many of us have a fear of success and failure. Whether that’s conscious or unconscious. I'm sure we’ve all experienced this roller coaster of emotions on our entrepreneurial journey, I know that I certainly have, And I really want to talk about this fear that I think a lot of us have. Here’s what’s on the other side of those fears however. Financial independence with autonomy & Rock solid confidence. Is it all sunshine and rainbows? Nope. I ain’t gonna lie to you about that. But that’s not

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33:37

Building a Global Brand from an Outback Cattle...

The Brand Marketing Show ·

2023/08/21

The idea of starting a business after having a baby and going on maternity leave is such a familiar story It’s my own story It’s the experience of so many of you listeners, And it’s also been the experience of today’s guest, Katie Eslick, founder of Little Windmill Clothing Co. What’s a bit different about Katie’s journey to building her popular label, is the fact that she lives in a remote region, in outback Queensland, Australia, on a cattle station. Aside from things like post and courier

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45:56

How To Buy Back Your Time & Get More Done, with...

The Brand Marketing Show ·

2023/08/14

Have you ever had one of those days where you feel like you’re running from one task to the next? Right from the minute you open your eyes in the morning, you’re go go go. Yeah me too. Trying to respond to customer enquiries, create and post stuff to socials, pick and pack orders, figure out what should go in your next email newsletter. Just trying to chip away at some other big project… I mean the list goes on right? How good would it feel to be able to share some of that load, and still know

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40:24

How Much Should You Spend On Advertising Your Online...

The Brand Marketing Show ·

2023/08/08

I remember when I launched my first business, I was absolutely shitting myself! I was almost too scared to tell any of my family and friends I’d started a business, or invite them to look at my website. Why? Because of an almost-overwhelming fear of failure. I had set myself a really big goal, and standing on the starting blocks, that goal looked totally unachievable! And I was especially fearful of investing my personal hard earned savings into things like advertising when there was no guarantee

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35:24

Solving the Dirtiest Problem in eCommerce with Better...

The Brand Marketing Show ·

2023/08/01

What would you say is the dirtiest problem in eCommerce? And no, that’s not a trick question! The answer, of course, is waste. The glamorous topic of waste in eCommerce is an important one, as it’s a huge by-product of any eCommerce business or brand manufacturing physical products. From the packaging that products go into when they come off the production line or the packaging, you use to wrap, pack and send orders out to your customers. Unfortunately, we can’t avoid the need for packaging, as

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42:22

Building A Multi-Million Dollar Business In 4 Years...

The Brand Marketing Show ·

2023/07/24

Let’s face it, no one’s business is always sunshine and roses. We all go through downs as well as ups along our entrepreneurial journey. And if we know that’s normal and common for all entrepreneurs then the experience feels a lot less isolating! Like so many of us, today’s guest Ann had an a-ha lightbulb moment when she experienced a problem personally and couldn’t find a product or solution readily available to buy. And that gave her the product idea for her business. She’s since gone on to build

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47:12

46 Free Ways To Get More Traffic & Sales

The Brand Marketing Show ·

2023/07/18

Do you want to leverage as many different FREE marketing strategies as you can? Of course you do! If you’ve listened to this show for long enough, or read much of my content, you’ll know I’m a huge advocate for having a marketing system in place that incorporates a few different channels and strategies. Particularly in the economic climate we currently operate in, we all need to find ways to get visibility for our brand and generate website traffic and sales in the most cost-effective way

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24:01

How To Create A Customer Avatar & Use It To Get...

The Brand Marketing Show ·

2023/07/11

Do you ever feel a bit deflated when you log into your social media platforms and see hardly any likes, comments or shares? Pretty dang frustrating isn’t it? Moral of the story? Not everyone is going to be obsessed with you. And the sooner you accept this, the better. To counteract that, your brand needs a personality that’s distinctive and authentic – meaning you can’t publish a bunch of crap that you really don’t believe in or that doesn’t resonate with you at all. The starting point to be able

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