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PODCAST

The Brand Marketing Show

Catherine Langman

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won"t let go and refuse to accept "that"s just how it"s done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don"t just create products. And you understand that people don"t fall in love with features and benefits. They fall in love with the future you"re building. The problems you"re

business marketing

All Episodes

31:09

How To Survive The Black Friday Madness, Stay...

The Brand Marketing Show ·

2025/11/28

I know exactly where you're at right now. We're in the thick of Black Friday promos – or as I like to call it, the 'beautiful chaos' portion of the retail calendar. Your ads are running, your inbox is overflowing, your inventory is moving, and you're probably surviving on caffeine and pure adrenaline. I also know that this period isn't just physically exhausting – it's emotionally exhausting too. There's this rollercoaster that happens during BFCM. You swing between moments of 'oh my goodness, the

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33:28

Why Better Stories Beat Bigger Discounts: Your BFCM...

The Brand Marketing Show ·

2025/11/20

If you run the kind of premium brand that either does not participate in Black Friday, or does so differently to the mass-market brands running huge discount promos and turning Black Friday into Black Month…. Then I bet your November started slower than you expected… Maybe not disastrously slow, but quieter than you'd like… Meanwhile, your inbox is absolutely exploding with promotional emails. 50% off. 60% off. "Our biggest sale ever!"... You might be starting to think that maybe you should have

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41:07

How This Simple Email Strategy Boosted Our Ecom...

The Brand Marketing Show ·

2025/11/13

If the only time you email your list is when you're running a sale, what do you think happens? Your customers start waiting for the sales. They see your regular-priced products and think, "Nah, I'll wait. They'll have a sale in a couple of weeks." And then you're stuck in this cycle where you have to keep discounting to generate revenue, which destroys your profit margins and devalues your brand. But here's the part that most brands don't actually sit down and calculate: the math of discounting is

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25:04

How This Simple Tool Boosted My Ad Profits By 300%...

The Brand Marketing Show ·

2025/11/06

So we're in early November now, and I have a question for you: how are those ad costs treating you right now? Yeah, I thought so. Look, I'm not going to sugarcoat this – if you've been running ads in the last few weeks, you've probably noticed your costs have gone absolutely mental. And it's only going to get worse as we head deeper into Black Friday and Christmas territory. So today, we need to talk about something that most ecommerce brands are getting completely wrong. And it's costing them –

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01:01:11

Riding the Matcha Wave: How Erin Lindwall Scaled...

The Brand Marketing Show ·

2025/10/30

Today we're diving into a story that perfectly illustrates what it takes to scale a premium brand in today's competitive eCommerce landscape. If you've been paying attention to the wellness and café scene lately, you've probably noticed matcha is having a serious moment. It's everywhere – from your local café's menu to your Instagram feed. And whilst that wave of popularity creates incredible opportunity, it also brings unique challenges. Today's guest, Erin Lindwall, is the founder of Matcha Yu

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30:55

Why Meta's New Rules Are Killing Your Ads (And What...

The Brand Marketing Show ·

2025/10/22

Meta is having a moment. And not the good kind… If you've been running Meta ads and feeling like something fundamental has shifted – like you're suddenly playing a completely different game – you're not imagining it. Meta has essentially staged an algorithm coup, and a lot of brands are scrambling. So what’s happening? And what should you do about it? Most brands are going to struggle with this. Most will either burn out trying to keep up or quit Meta altogether. If you can figure out how to

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37:42

When Generic Outreach Attacks: A Masterclass in What...

The Brand Marketing Show ·

2025/10/17

I need to tell you about something that happened last week that's been living rent-free in my head ever since. I got DM'd on the Indagare Beauty Instagram account by a marketing agency from the UK. And here's the kicker – several of my clients got the exact same message. Same guy. Same videos. Same promises. Same everything. Now, I could have just deleted it and moved on. But instead, I decided to engage with this guy. To see how deep the rabbit hole went. And what unfolded was honestly a

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01:01:29

What Makes Brands Thrive in AI? The Powerful...

The Brand Marketing Show ·

2025/10/09

Today we're diving into something that's absolutely critical for brands right now. We're talking about how to build a brand that doesn't just survive, but absolutely thrives in this new AI era. And I'm not talking about just using ChatGPT to write your Instagram captions faster – though that's part of it. I'm talking about a fundamental shift in how premium brands need to think about visibility, authority, and customer connection in 2025 and beyond. Here's the thing: The rules have changed

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35:02

Green Friday to Green Christmas: How Purpose-Driven...

The Brand Marketing Show ·

2025/10/02

It's October, which means we're about to be hit with the annual consumption tsunami. Black Friday. Cyber Monday. Then straight into Christmas panic-buying. And somewhere in all of this chaos, your customers – the ones who chose your brand because they care about quality, sustainability, conscious consumption – they're feeling pressured. Pressured to spend for the sake of getting a deal. Pressured to consume for the sake of consuming. It's the whole disposable goods, instant-gratification, fast-food

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36:12

How to Choose Your Next Marketing Partner: A Recovery...

The Brand Marketing Show ·

2025/09/26

Over the past few weeks I've had several conversations with brand owners who have used the exact same word to describe their experience with previous marketing agencies or coaches. That word is "burnt." And I don't mean slightly disappointed or a bit let down. I mean properly burnt. As in, lost significant money, wasted months or even years of time, and worst of all, lost confidence in their ability to make good decisions for their business. Here's the uncomfortable truth: the digital marketing

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01:01:08

How We Transformed Our Beauty Brand in Just 30 Days:...

The Brand Marketing Show ·

2025/09/19

Want to see what happens when you stop wasting money on marketing to the wrong customers? We were burning through our ad budget on Meta, showing skincare ads to everyone and anyone. The problem? We were in one of the most competitive categories online, customers couldn't try before buying, and we were accidentally running campaigns that repelled our ideal buyers – simply because they were ads we could see working for many other brands. Sound familiar? That's when we worked with Dr Ross Honeywill to

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01:03:59

The Hidden Cost of Wrong Customers (& How To Attract...

The Brand Marketing Show ·

2025/09/12

Many brands are haemorrhaging money on the wrong customers, often without even realising it. While marketers obsess over age groups, income brackets, and geographic data, they're missing the fundamental psychological divide that actually determines buying behaviour. Today's guest, Dr Ross Honeywill, has spent many years uncovering why traditional demographic segmentation fails so spectacularly – and what smart businesses should focus on instead. Dr Honeywill is a consumer psychologist and the

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24:39

The 2am Test Every Founder Faces: The Real Reason...

The Brand Marketing Show ·

2025/09/04

It's 2am and you're lying awake, mind racing through endless to-do lists, wondering if you've invested everything into a dream that's slowly becoming a nightmare. Sound familiar? You've created an incredible product – something you know could change people's lives – but somehow the customers aren't beating down your door. You're working every night and weekend, straining relationships, watching your savings disappear, and starting to wonder if maybe everyone was right when they said you were crazy

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34:46

Brand Storytelling That Stops The Scroll: How to...

The Brand Marketing Show ·

2025/08/29

Here's a challenge for you: go to any brand's website in your category and read their "About Us" page. Then go to their competitors and do the same before comparing them all to your own. I'll bet you that 80% of them sound very similar. "We're passionate about quality." "We use only the finest ingredients." "We're committed to sustainability." "Our products are handcrafted with care." Blah, blah, blah. Everyone says this stuff. It's become industry wallpaper – technically there, but completely

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31:59

How To Turn One-Time Black Buyers Into Devoted Brand...

The Brand Marketing Show ·

2025/08/21

Here's a sobering statistic that'll make you rethink everything about your Black Friday strategy: 80% of Black Friday customers never purchase from the same brand again. Let that sink in for a moment. Four out of five people who bought from you during your biggest sales event of the year will never come back. But here's the thing – it doesn't have to be this way. How do you ensure those new customers don't just disappear into the ether, never to be seen again? In this episode, I'm going to

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28:07

How to Win Black Friday as a Premium Brand Without...

The Brand Marketing Show ·

2025/08/14

What if I told you that the most successful Black Friday campaigns aren't about slashing prices by 80% or screaming 'EVERYTHING MUST GO!' in bright red text? What if the real winners are the brands that actually increase their perceived value during Black Friday whilst everyone else is racing to the bottom? Here's what most ecommerce brands get completely wrong about Black Friday: they think success is only possible with massive discounts, which equals damaged brand equity, razor-thin margins, and

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40:48

What True Omnichannel Marketing Looks Like for Brands...

The Brand Marketing Show ·

2025/08/08

Today, the final episode in this mini-series, we're tackling something that every brand thinks they're doing, but honestly? Most are getting spectacularly wrong. And frankly – I’ve had so many conversations in recent weeks where pretty much every single brand is making this mistake. We're talking about true omnichannel marketing in 2025. Most brands think they're doing omnichannel because they've got a website, an Instagram account, maybe they're on TikTok, they've got email marketing happening,

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20:49

The Creator Economy Takeover & The Authenticity...

The Brand Marketing Show ·

2025/08/04

Today in episode four of our core trends mini-series about the Great Ecommerce Realignment, we're diving into a force that's not just changing ecommerce—it's completely redefining it: The Creator Economy Takeover. Here's a stat that should wake you up: the creator economy is now worth over $104 billion. That's not just big—that's bigger than the entire GDP of many countries. But here's what's really mind-blowing: this isn't just about influencers getting paid to post pretty pictures. This is about

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24:14

How To Future-Proof Your Brand In The Trust Economy

The Brand Marketing Show ·

2025/07/22

Today we're tackling something that's fundamentally changing the game for every ecommerce business: Privacy-First Marketing. If you're still relying on the old playbook of tracking pixels, third-party cookies, and invasive data collection, you're not just behind the curve—you're setting yourself up for failure. Apple's iOS 14.5 update in 2021 wasn't just a software update—it was a declaration of war against traditional digital marketing. When Apple gave users the power to say "no" to tracking, over

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40:42

The Death of Digital Advertising (And What's Rising...

The Brand Marketing Show ·

2025/07/16

Today, we're talking about something that's going to make some of you very uncomfortable, and certainly many of my industry peers! We're talking about the death of digital advertising as we know it. And I don't mean it's struggling or evolving – I mean the Facebook ads, Google ads, and programmatic display advertising that built the eCommerce boom of the last decade is dying. Right now, there’s a perfect storm of changes that are fundamentally reshaping how people discover and buy products. Before

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