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PODCAST

AdExchanger

AdExchanger Talks

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger"s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

business marketing

All Episodes

52:05

The MRC May Be Old, But It’s Getting With The TV Program

AdExchanger ·

2023/12/12

The Media Rating Council has the same goals of promoting fair media measurement as it did when it formed in the ’60s. But it has had to polish its methodology to keep pace with change in the TV measurement space, says Ron Pinelli, the organization's SVP of digital research and standards.

en-us

43:57

Taking The Measure Of Measurement On TikTok

AdExchanger ·

2023/12/05

As TikTok’s global head of marketing science, it’s Jorge Ruiz’s job to prove that ads on the platform can drive results. But marketing measurement is as much an art as it is a science. Also in this episode: self-attribution, the rise (again) of MMM and how TikTok managed to roll with the ATT punches.

en-us

53:20

It’s Time For Vanity Metrics To Perform A...

AdExchanger ·

2023/11/28

Just because a channel isn’t where a final transaction happens doesn’t mean it’s not a performance channel. Connected TV is the perfect example, says Brian Mandelbaum, CEO of commerce data platform Attain.

en-us

01:02:51

Down With Blocklists!

AdExchanger ·

2023/11/21

It’s not that brands don’t care about supporting the news and good journalism. But an overreliance on keyword blocklists has made it seem that way, says Zefr CEO Rich Raddon on this week’s episode of AdExchanger Talks.

en-us

41:23

The State Of Media Analytics – And American Rugby –...

AdExchanger ·

2023/11/14

Google Analytics dominates the analytics market – but analytics isn’t a zero-sum game, says Ben Young, CEO of insights and measurement startup Nudge. Also: The important of measuring attention and finding "value at the margins."

en-us

01:00:31

Exploring The Minds – And Ad Spending Habits – Of...

AdExchanger ·

2023/11/07

Local advertisers are spending more on social media platforms today than three years ago, despite being unconvinced social media is the best place to reach their customers. What gives? Corey Elliott, Borell's EVP of local marketing intelligence, explains the story behind the numbers.

en-us

52:03

Data-Driven Marketing Is State Farm's Best Policy

AdExchanger ·

2023/10/31

State Farm has spent tens of billions of dollars on TV advertising and brand marketing. But programmatic media buying also has a big role to play in helping nurture leads, says Alyson Griffin, State Farm’s head of marketing.

en-us

54:06

Creative And Media’s Much-Needed Merger

AdExchanger ·

2023/10/24

The strategy behind agency holding company reorgs makes sense: consolidation of related assets under one roof. But simply merging creative agencies doesn’t solve the bigger client need, which is bringing creative and media closer together, says Jellyfish CEO Nick Emery.

en-us

01:07:39

Brands, Please Don’t Add “Israel” And “Hamas” To Your...

AdExchanger ·

2023/10/17

Advertisers that shun legit news sites for fear of blowback from consumers should think twice – people are smarter than they think, says Vanessa Otero, CEO of Ad Fontes Media, a startup that rates the news for bias and reliability.

en-us

48:17

Demystifying Black-Owned Media With Black Enterprise

AdExchanger ·

2023/10/10

Despite good intentions, the ad industry still has a misconception that Black-owned media can’t scale, says Justin Barton, SVP of digital strategy and partnerships at Black Enterprise.

en-us

50:58

Buy Now, Pay Later … And Then Launch A Retail Media...

AdExchanger ·

2023/10/03

Klarna is best known as a BNPL service. But don’t be surprised if you see the Swedish payments company eventually launch its own retail media network, says CMO David Sandstrom.

en-us

47:31

GroupM’s Performance Chief On Why ‘Commerce Is Going...

AdExchanger ·

2023/09/26

Is the programmatic advertising industry in a rut? Maybe just call it a midlife crisis, says JiYoung Kim, president for North America at GroupM Nexus, because there are bright spots – namely, retail media.

en-us

42:46

Solving The Advertising Puzzle With New York Times’...

AdExchanger ·

2023/09/19

At The New York Times, paying subscribers come first – an approach that works on advertising side, too. Hear from newly appointed Chief Advertising Officer Joy Robins, who believes that when media has gone astray, it’s because publications didn’t put the reader at the center of their decision.

en-us

53:48

The Reality Of Advertising In Virtual Worlds

AdExchanger ·

2023/09/12

Super League Gaming CEO Ann Hand shares lessons learned from building in-game ad experiences and insights into the developing in-game ecommerce market. Also: Is metaverse marketing truly dead?

en-us

01:09:50

The Real Economics Of Programmatic

AdExchanger ·

2023/09/05

Looking for unvarnished, sharp views on transparency, the lack thereof, defining ad quality and the industry’s new obsession with made-for-advertising websites? Then this is the episode for you, with guest Tom Triscari, CEO and founder of programmatic advisory firm Lemonade Projects.

en-us

51:17

Exposing Ad Tech’s Dirty Laundry

AdExchanger ·

2023/08/22

Armed with Ads.txt and Sellers.json files, Nandini Jammi, co-founder of Check My Ads Institute, spends her days exposing how money flows through the twisted pipes of the programmatic supply chain. Her goal? To defund disinformation, toxic content and hate online.

en-us

44:59

Riding The Rising Tide Of Programmatic Streaming With...

AdExchanger ·

2023/08/15

CTV’s over-frequency problem is as real as the pressure streaming services are under to grow their average revenue per user. But you don’t have to sacrifice one to achieve the other, says Jamie Power, Disney’s SVP of addressable sales.

en-us

54:22

Sweeping Away The Crumbs And Diving Into What’s Truly...

AdExchanger ·

2023/08/08

The ad industry tends to get lost in its own weeds. (Endless consternation about the end of third-party cookies, anyone?) But the concept of privacy encompasses much more, from dealing with misinformation to promoting competition, says Jules Polonetsky, CEO of the Future of Privacy Forum.

en-us

58:11

Amplifying Programmatic Podcast Advertising With SXM...

AdExchanger ·

2023/08/01

For programmatic podcast advertising to really take off, buyers want the same assurances they’re used to on other channels, including brand safety controls and effective targeting. It’s a process, says Lizzie Widhelm, SVP of ad monetization at SiriusXM-owned SXM Media.

en-us

44:25

Life After Third-Party Cookies, With The Director Of...

AdExchanger ·

2023/07/25

It’s happening folks. The Chrome Privacy Sandbox is going live, third-party cookies will be phased out on Chrome by the end of next year – and don’t expect any further deadline extensions, says Victor Wong, senior director of product for all things Privacy Sandbox.

en-us

190 results

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