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PODCAST

AdExchanger

AdExchanger Talks

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger"s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

business marketing

All Episodes

58:29

Breaking The Snap Stereotypes

AdExchanger ·

2025/12/22

Think you know Snapchat's audience? Think again, says Ajit Mohan, Snap's chief business officer. Mohan gets real and busts myths, including the idea that Snap is just for kids and its youngest users aren't big spenders.

en-us

52:49

AI That's Generative, Not Generic

AdExchanger ·

2025/12/16

Jay Richman, Amazon's VP of product and technology, on how AI-generated ad creative can still stand out at scale without becoming generic or too samey samey. Plus: The risks brands face if they wait too long to embrace AI.

en-us

50:32

Why The Economist Is An AI Outlier

AdExchanger ·

2025/12/09

The Economist is charting its own course in the age of AI, says Nada Arnot, the 182-year-old publication's EVP of marketing. It's steering clear of licensing deals and lawsuits and partnering with Claude on its own terms.

en-us

58:51

From Hype To Hyperscale In AI

AdExchanger ·

2025/12/02

AI hype is everywhere, but Moloco CEO Ikkjin Ahn says the real winners in ad tech will be those who can move beyond flashy demos and harness AI at true hyperscale.

en-us

56:11

Making Your Brand Matter To The Models

AdExchanger ·

2025/11/25

You can't buy your way to the top of a large-language model. At least not yet. But there are things that brands can do to influence how – and if – they get mentioned, says Tracy Morrissey, SVP of media and performance at full-service agency Innocean USA.

en-us

54:59

It's Game Over For Outdated Gamer Stereotypes

AdExchanger ·

2025/11/18

There are billions of mobile gamers in this world – mostly adult women with serious spending power – but advertisers are still lagging. It's time for brands to catch up with gaming audiences, says Gabrielle Heyman, Zynga's head of global brand sales and partnerships.

en-us

54:55

Retail's AI Moment Is (Almost) Here

AdExchanger ·

2025/11/11

Jeff Cohen, Skai's new chief business development officer, unpacks why the smartest retailers and brands are already connecting the data dots and rethinking their playbooks for the AI era, even though the shopping bots aren't quite there yet.

en-us

36:10

The Legal Analyst In Google's Corner

AdExchanger ·

2025/11/04

Vidushi Dyall went from tracking cybercriminals at the Manhattan DA's office to dissecting online ad empires. In this episode, she breaks down the DOJ's antitrust battles with Google – and why she sometimes finds herself rooting for the so‑called evil empire.

en-us

58:52

Why Medium Said No To Easy Ad Money

AdExchanger ·

2025/10/28

Tony Stubblebine became CEO of Medium in 2022 and turned the struggling, loss-making platform profitable by cutting costs, improving content quality and refusing to rely on advertising.

en-us

01:00:16

Why CFOs Overlook Marketing’s True Impact

AdExchanger ·

2025/10/21

Marketing often gets unfairly pegged as a cost center. But that wouldn’t happen if marketers had access to better measurement that gave them clarity on what truly drives business growth, argues Henry Innis, CEO and co-founder of MMM platform Mutinex.

en-us

51:38

The Business Case For Carbon Cuts

AdExchanger ·

2025/10/15

Anne Coghlan, co-founder and COO of Scope3, on why cutting carbon in ad tech isn’t just about saving the planet; it’s about eliminating inefficiency and financial waste at the same time. Plus: Using AI to automate and optimize digital media buying at the impression level.

en-us

47:49

Why Media Quality Should Be The Center Of Attention

AdExchanger ·

2025/10/07

Online advertising’s privacy problem isn’t just about bad actors – it’s about bad metrics, says Marc Guldiman, CEO and founder of attention startup Adelaide. “I think a lot of the invasive behaviors in the ad tech space can be traced back to a lack of a shared understanding of quality,” he says.

en-us

01:06:54

The Economist’s POV On Remedies For Google’s Ad Tech...

AdExchanger ·

2025/09/30

In the Google search case, a forced spin-off of Chrome was never gonna happen, but a court-ordered divestiture of GAM isn’t beyond the pale in the ad tech case, says Geoffrey Manne, president and founder of the International Center for Law and Economics.

en-us

52:36

Marketing In The Age Of AI Answers

AdExchanger ·

2025/09/23

The fundamental shift from traditional search to AI chatbots has major implications for the entire marketing organization, says Bluefish CEO Alex Sherman. If brands want control over how they appear in AI search results, they must think about the content they feed to large language models.

en-us

49:25

Shifting Gears, With The CMO Of Genesis Motor America

AdExchanger ·

2025/09/16

As the newly appointed CMO of Genesis Motor America, it’s Amy Marentic’s job to raise awareness for the luxury auto brand, which is fighting for market share against more well-known incumbents in the US market. To do it, she’s analyzing the data and working on a growth strategy to reach a largely untapped demo: women. Plus: Marentic’s unique origin story, from astronaut hopeful to chief marketer.

en-us

46:31

Measuring The Unmeasurable, With HyphaMetrics Founder...

AdExchanger ·

2025/09/09

HyphaMetrics had barely taken its first few steps as a new startup before drawing the ire of measurement juggernaut Nielsen. Four years and several lawsuits later (including one jury trial win for Hypha), CEO Joanna Drews is more than ready to get the company moving forward again.

en-us

46:31

Addressing Addressability, With ID5 CEO Mathieu Roche

AdExchanger ·

2025/09/02

When Google reversed its decision to deprecate third-party cookies, the first word in ID5 CEO Mathieu Roche’s mind was an expletive. But it doesn’t really matter what happens with cookies on Chrome anymore. “Most of the industry has moved past the notion that cookies were good enough to target and measure advertising on the web,” Roche says.

en-us

44:58

ROAS? Nah. The Home Depot’s All About ROMO

AdExchanger ·

2025/08/26

Enough with the ROAS obsession. It’s time for a smarter approach to measurement that focuses on more than short-term objectives, says Melanie Babcock-Brown, VP of media and monetization for Orange Apron Media, The Home Depot’s retail media network.

en-us

46:07

The Science (And Art) Of Scaling Native Ads

AdExchanger ·

2025/08/19

Native advertising has been around for a long time. But creating a native ad unit online is way more complicated than a standard programmatic placement, because multiple teams and systems have to compose it on the fly, says Priti Ohri, CEO and co-founder of startup Advertible, which describes itself as “native-as-a-service.”

en-us

47:11

HouseFresh Clears The Air On Google’s Changing Search...

AdExchanger ·

2025/08/12

Product review site HouseFresh bounced back from losing 91% of its Google traffic last year. Here’s how it’s pivoting in response to stiffer affiliate marketing competition and zero-click AI search.

en-us

197 results

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