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PODCAST

AdExchanger

AdExchanger Talks

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger"s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

business marketing

All Episodes

46:51

Who Needs 'Corrosive Intermediaries' Anyway?

AdExchanger ·

2026/04/07

The programmatic supply chain is "pretty flawed," says Danny Spears, COO of publisher alliance Ozone, and value is leaking away from digital media brands. But that doesn't mean they need to stand there and take it.

en-us

52:04

Why Scripps Is All In On Women's Sports

AdExchanger ·

2026/03/31

Scripps CRO Brian Norris explains why the broadcaster is leaning into women's and local sports – and how that shift is reshaping the media plan.

en-us

37:56

Sussing Out 'Performance TV'

AdExchanger ·

2026/03/24

Can connected TV really deliver performance – or is "performance TV" just a branding boost with extra data? Erin Firneno, SVP of business intelligence at Advertiser Perceptions, weighs in.

en-us

52:02

Perion Is So Over The AI Hype Cycle

AdExchanger ·

2026/03/17

Perion CEO Tal Jacobson is done with AI buzzwords. Instead, he's betting big on agents, outcomes and letting machines handle the messy parts of media buying.

en-us

48:15

Healthy Growth In The Age Of AI

AdExchanger ·

2026/03/10

Mary Beech, chief growth officer at health-and-wellness brand Thorne, shares how she's turning marketing into a growth engine amid AI-driven discovery and chatbots that get loose with the facts.

en-us

46:22

What Marketers Miss When Their Data Isn't Inclusive

AdExchanger ·

2026/03/03

Inclusive measurement is more than a nice-to-have, says Charlene Polite Corley, Nielsen's VP of inclusive insights. Because undercounting Black, Hispanic and intersectional audiences isn't just a measurement failure; it's a missed growth opportunity for brands.

en-us

39:56

From Avoiding Bad Ads To Demanding ROI

AdExchanger ·

2026/02/24

Ad verification used to be mostly about keeping brands away from the bad stuff. Now, verification providers have to prove that quality actually moves the needle, says Integral Ad Science CEO Lisa Utzschneider.

en-us

50:41

Freestar's CEO On Why Ad Tech Transparency Is A Boon...

AdExchanger ·

2026/02/17

Freestar CEO Kurt Donnell explains why transparency in programmatic advertising is the open web's best bet for survival in the AI search era.

en-us

48:47

In Platforms We Trust?

AdExchanger ·

2026/02/10

The future of measurement is automated, but can marketers trust the black box? Kantar Chief Product Officer Ty Ahmad‑Taylor shares his take. Plus: Performance meets brand and measurement "at the speed of culture."

en-us

41:03

The True Meaning Of Holistic Media, With Carat's...

AdExchanger ·

2026/02/03

With so many video and digital media channels converging, is there even such a thing as a dedicated TV buyer anymore? Carat US Chief Investment Officer Carrie Drinkwater certainly doesn't think so.

en-us

51:48

AI Won't Shop For You – Yet

AdExchanger ·

2026/01/27

AI is reshaping how we shop, but agents won't take over our carts just yet. LiveRamp CEO Scott Howe explains why the change will be gradual – and how chatbot ads (not just on ChatGPT) will change the online shopping experience.

en-us

52:01

Sizing Up Success Metrics, With The CMO Of True Religion

AdExchanger ·

2026/01/21

True Religion CMO Kristen D'Arcy approaches marketing measurement the way you'd shop for jeans – by looking for the right fit. She's moved past last click, using real-time data to see what actually drives sales, and she isn't afraid to make fast changes when something isn't working.

en-us

47:49

Turning Snark Into Strategy, With The Onion

AdExchanger ·

2026/01/13

No brand safety? No problem. The Onion's CMO Leila Brillson shares how the iconic satire site is expanding beyond pithy headlines into documentaries and also helping other brands find their snark – all while staying far, far away from generative AI.

en-us

56:27

Channel Surfing The Future, With NBCU

AdExchanger ·

2026/01/06

NBCU's early embrace of ad tech – led by Ryan McConville, its chief product officer and EVP of ad platforms – set the stage for a pandemic-fueled digital transformation that blurred the line between traditional TV and streaming. But that doesn't mean linear isn't still a top priority.

en-us

53:14

The Brand Safety Balancing Act

AdExchanger ·

2025/12/30

As brand safety standards evolve and oversight shifts from platforms to third-party vendors, Brittany Scott, SVP of global partnerships at Zefr, explains what the rise of generative AI – and Meta's decision to step away from MRC brand safety audits – means for the future of media quality.

en-us

58:29

Breaking The Snap Stereotypes

AdExchanger ·

2025/12/22

Think you know Snapchat's audience? Think again, says Ajit Mohan, Snap's chief business officer. Mohan gets real and busts myths, including the idea that Snap is just for kids and its youngest users aren't big spenders.

en-us

52:49

AI That's Generative, Not Generic

AdExchanger ·

2025/12/16

Jay Richman, Amazon's VP of product and technology, on how AI-generated ad creative can still stand out at scale without becoming generic or too samey samey. Plus: The risks brands face if they wait too long to embrace AI.

en-us

50:32

Why The Economist Is An AI Outlier

AdExchanger ·

2025/12/09

The Economist is charting its own course in the age of AI, says Nada Arnot, the 182-year-old publication's EVP of marketing. It's steering clear of licensing deals and lawsuits and partnering with Claude on its own terms.

en-us

58:51

From Hype To Hyperscale In AI

AdExchanger ·

2025/12/02

AI hype is everywhere, but Moloco CEO Ikkjin Ahn says the real winners in ad tech will be those who can move beyond flashy demos and harness AI at true hyperscale.

en-us

56:11

Making Your Brand Matter To The Models

AdExchanger ·

2025/11/25

You can't buy your way to the top of a large-language model. At least not yet. But there are things that brands can do to influence how – and if – they get mentioned, says Tracy Morrissey, SVP of media and performance at full-service agency Innocean USA.

en-us

212 results

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