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PODCAST

AdExchanger

AdExchanger Talks

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger"s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

business marketing

All Episodes

58:52

Why Medium Said No To Easy Ad Money

AdExchanger ·

2025/10/28

Tony Stubblebine became CEO of Medium in 2022 and turned the struggling, loss-making platform profitable by cutting costs, improving content quality and refusing to rely on advertising.

en-us

01:00:16

Why CFOs Overlook Marketing’s True Impact

AdExchanger ·

2025/10/21

Marketing often gets unfairly pegged as a cost center. But that wouldn’t happen if marketers had access to better measurement that gave them clarity on what truly drives business growth, argues Henry Innis, CEO and co-founder of MMM platform Mutinex.

en-us

51:38

The Business Case For Carbon Cuts

AdExchanger ·

2025/10/15

Anne Coghlan, co-founder and COO of Scope3, on why cutting carbon in ad tech isn’t just about saving the planet; it’s about eliminating inefficiency and financial waste at the same time. Plus: Using AI to automate and optimize digital media buying at the impression level.

en-us

47:49

Why Media Quality Should Be The Center Of Attention

AdExchanger ·

2025/10/07

Online advertising’s privacy problem isn’t just about bad actors – it’s about bad metrics, says Marc Guldiman, CEO and founder of attention startup Adelaide. “I think a lot of the invasive behaviors in the ad tech space can be traced back to a lack of a shared understanding of quality,” he says.

en-us

01:06:54

The Economist’s POV On Remedies For Google’s Ad Tech...

AdExchanger ·

2025/09/30

In the Google search case, a forced spin-off of Chrome was never gonna happen, but a court-ordered divestiture of GAM isn’t beyond the pale in the ad tech case, says Geoffrey Manne, president and founder of the International Center for Law and Economics.

en-us

52:36

Marketing In The Age Of AI Answers

AdExchanger ·

2025/09/23

The fundamental shift from traditional search to AI chatbots has major implications for the entire marketing organization, says Bluefish CEO Alex Sherman. If brands want control over how they appear in AI search results, they must think about the content they feed to large language models.

en-us

49:25

Shifting Gears, With The CMO Of Genesis Motor America

AdExchanger ·

2025/09/16

As the newly appointed CMO of Genesis Motor America, it’s Amy Marentic’s job to raise awareness for the luxury auto brand, which is fighting for market share against more well-known incumbents in the US market. To do it, she’s analyzing the data and working on a growth strategy to reach a largely untapped demo: women. Plus: Marentic’s unique origin story, from astronaut hopeful to chief marketer.

en-us

46:31

Measuring The Unmeasurable, With HyphaMetrics Founder...

AdExchanger ·

2025/09/09

HyphaMetrics had barely taken its first few steps as a new startup before drawing the ire of measurement juggernaut Nielsen. Four years and several lawsuits later (including one jury trial win for Hypha), CEO Joanna Drews is more than ready to get the company moving forward again.

en-us

46:31

Addressing Addressability, With ID5 CEO Mathieu Roche

AdExchanger ·

2025/09/02

When Google reversed its decision to deprecate third-party cookies, the first word in ID5 CEO Mathieu Roche’s mind was an expletive. But it doesn’t really matter what happens with cookies on Chrome anymore. “Most of the industry has moved past the notion that cookies were good enough to target and measure advertising on the web,” Roche says.

en-us

44:58

ROAS? Nah. The Home Depot’s All About ROMO

AdExchanger ·

2025/08/26

Enough with the ROAS obsession. It’s time for a smarter approach to measurement that focuses on more than short-term objectives, says Melanie Babcock-Brown, VP of media and monetization for Orange Apron Media, The Home Depot’s retail media network.

en-us

46:07

The Science (And Art) Of Scaling Native Ads

AdExchanger ·

2025/08/19

Native advertising has been around for a long time. But creating a native ad unit online is way more complicated than a standard programmatic placement, because multiple teams and systems have to compose it on the fly, says Priti Ohri, CEO and co-founder of startup Advertible, which describes itself as “native-as-a-service.”

en-us

47:11

HouseFresh Clears The Air On Google’s Changing Search...

AdExchanger ·

2025/08/12

Product review site HouseFresh bounced back from losing 91% of its Google traffic last year. Here’s how it’s pivoting in response to stiffer affiliate marketing competition and zero-click AI search.

en-us

41:50

AI In Ads – And Ads In AI

AdExchanger ·

2025/08/05

Paul Longo, GM or AI in ads at Microsoft Advertising, breaks down what it means to bring ads into conversational experiences and how AI-powered tools are changing the way advertisers work. Plus: Microsoft may be shutting down the Xandr DSP next year, but that doesn’t mean it’s getting out of the ad tech game.

en-us

48:08

Making Sense of DSP-SSP Convergence

AdExchanger ·

2025/07/29

DSPs are building tools to bypass SSPs and SSPs are increasingly trying to cut out the buy side. It’s a dramatic tale, at least by ad tech standards. But putting the noise aside, the real question is whether the technology improves effectiveness, says Kara Puccinelli, chief customer officer at Nexxen, which describes itself as an end-to-end platform.

en-us

48:52

When AI Meets Media Quality

AdExchanger ·

2025/07/23

From one perspective, publishers are up a creek thanks to the rise of generative AI search; the impact on discoverability and traffic is palpable. But that doesn't mean publishers can’t adapt and find new ways to make money, says Mediavine CRO Amanda Martin.

en-us

50:00

There's No Such Thing As An Attribution Easy Button

AdExchanger ·

2025/07/15

There are many misconceptions about ad measurement. But the biggest thing most marketers are wrongheaded about is in thinking there’s a single easy button for attribution. It simply doesn’t exist, says attribution expert Madan Bharadwaj, founder of measurement startup M^2.

en-us

15:44

Inside the Stack: Creative Strategies for Holiday...

AdExchanger ·

2025/07/09

In this episode of AdExchanger's Inside the Stack podcast, AdExchanger's Head of Communities, Lynne d Johnson, sits down with Meredith Brace, CMO of TripleLift, to discuss strategic planning for the holiday season, informed by TripleLift's Retail Media Guide. Learn about tips for early holiday prep, the importance of creative execution, and effective measurement approaches. Discover how brands can use key periods like Amazon Prime Day to test strategies that will maximize holiday campaign

en-us

35:30

Rockerbox’s Attribution Journey

AdExchanger ·

2025/07/08

Ron Jacobson took the classic programmatic startup route. Which is to say, he pivoted randomly from a software job at a bank (well, the New York Fed), landed at an ad tech company and later founded his own ad tech startup before getting acquired by yet another ad tech company.

en-us

55:07

Introducing The Wedding Tech Stack

AdExchanger ·

2025/07/01

Today, David’s Bridal is as much an AI-powered tech company as it is a retailer of wedding apparel and accessories, according to Elina Vilk, president and chief business officer. The company recently unveiled a new digital transformation strategy centered on agentic AI and personalized experiences.

en-us

32:54

Spilling The Rosé In Cannes, With TikTok’s...

AdExchanger ·

2025/06/24

Despite ongoing uncertainty over TikTok’s fate in the US – the potential ban just got extended for the third time – advertisers aren’t concerned, according to TikTok’s David Kaufman. On this episode, recorded live from Cannes, Kaufman, who oversees product development, marketing and operations for TikTok’s ad platform, says it’s pretty much been business as usual for buyers.

en-us

189 results

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