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PODCAST

Marketing Masterclasses

Engage Video Group

Your fireside‑chat podcast powered by Engage Video Group, where data‑driven creativity meets human-centred storytelling 💪 Each episode features candid conversations with leading voices from global brands and top educational institutions. Hosted by Jon Ratcliffe (Founder, ex‑Google/YouTube) and Declan Hollywood (Chief Growth Officer), as well as EVG’s Business Development Executives, the series brings together inspiring guests from diverse backgrounds, from financial services to creative tech,

business marketing

All Episodes

00:54:31

Episode 14: Marketing Masterclass with Claire...

Marketing Masterclasses ·

2024/10/14

Claire Daugherty is a seasoned expert in the creator economy, with extensive experience leading global marketing initiatives for Meta and Uber. As a recognized influencer marketing pioneer, Claire has driven high-impact campaigns that blend creativity with data-driven strategies, earning accolades like the Webby Award and a finalist spot for Brand Marketer of the Year.With a career that spans roles at top agencies and brands, Claire specializes in content marketing, brand storytelling, and social

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00:58:06

Episode 13: Marketing Masterclass with Claire Kelly,...

Marketing Masterclasses ·

2024/10/14

In this episode we chat to Claire Kelly, in partnership with the Trinity College Dublin's DUBES Society. Claire Kelly serves as the Head of Creative Partnerships at Google, where she has spent over a decade driving creative solutions for clients through the company's innovative platforms. Currently based in New York, Claire leads the Creative Works team, partnering with agencies to tackle complex business challenges in the digital age. Her extensive experience includes roles such as Head of

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00:50:31

Episode 12: Marketing Masterclass with Fly Safair's...

Marketing Masterclasses ·

2024/10/09

In this episode we chat to Kirby Gordon, in partnership with the Red & Yellow Creative School of Business in Cape Town. Kirby plays a crucial role as the Chief Marketing Officer of FlySafair, South Africa's largest low-cost airline. He oversees all of the airline's marketing, from attracting new customers to managing the FlySafair brand. With over nine years of experience in the role, Kirby has helped FlySafair capture an impressive 67% of the market for domestic flights in South Africa. Kirby’s

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00:59:45

Episode 11: Marketing Masterclass with DoorDash's...

Marketing Masterclasses ·

2024/08/23

In this episode we chat to the incredible Mariota Essery, in partnership with the Red & Yellow Creative School of Business in Cape Town.Mariota Essery is a globally recognized Executive Creative Director with over 20 years of experience in Cape Town, London, Amsterdam, and now Los Angeles. Originally from South Africa, she currently leads creative efforts at DoorDash, a company with over $2 billion in marketing spend and the largest food delivery platform in the U.S At DoorDash, she launched

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00:39:03

Episode 10: Marketing Masterclass with Capitec's...

Marketing Masterclasses ·

2024/08/15

In this episode we chat to the brilliant François Viviers at the Red & Yellow Creative School of Business in Cape Town.François is a seasoned marketing professional with over 16 years of experience in the marketing and retail industries. He currently leads the marketing and client experience team at one of South Africa's largest and fastest-growing banks, leveraging more than a decade of experience with Capitec Bank. François is passionate about delivering omni-channel marketing strategies

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00:35:22

Episode 9: Marketing Masterclass with Matthew Bull,...

Marketing Masterclasses ·

2024/07/12

In this episode, we chat to the legendary Matthew Bull at the Cannes Lions International Festival of Creativity 2024.For the past seven years he’s been Global Chief Creative Advisor to both ABINBEV and Kraft Heinz. He has played an integral part in the transformation of ABINBEV into the world’s premier creative marketer (Cannes Marketer of the Year 2022 and 2023, and ranked Number one at Effies 2023 and 2024) and Kraft Heinz into the USA’s most innovative CPG marketer and No 4 overall

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00:43:10

Episode 8: Marketing Masterclass with Andisa Ntsubane

Marketing Masterclasses ·

2024/06/19

We sit down with Andisa Ntsubane, the Managing Executive for Brand, Marketing, and Communications at Vodacom Group Limited, a key player in Africa's technology communications sector. With over two decades of experience spanning various industries, including roles at Old Mutual Limited and Microsoft, Andisa brings a wealth of expertise to his current position. He is also the Global President of B2B at Cannes Lions 2024. Recognized as a leader in his field, Andisa has received prestigious

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00:53:30

Episode 7: Marketing Masterclass with Rachel Conlan

Marketing Masterclasses ·

2024/06/05

It’s cutting-edge, transformative and at the forefront of the crypto revolution - it’s Binance.This week, we sit down with the powerhouse Rachel Conlan, the Global Chief Marketing Officer of Binance. With a user base of 170 million worldwide, Binance is like the 8th largest country on Earth! In this episode, our Chief Growth Officer, Declan Hollywood, explores Rachel’s remarkable 20-year career in marketing, from her tenure as Global CMO for Havas in New York to her bold pivot into the world of

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00:56:52

Episode 6: Marketing Masterclass with Zumi Njongwe

Marketing Masterclasses ·

2024/06/05

In this episode, we spoke to the inspiring Zumi Njongwe, the dynamic Marketing Director of Nestle. With over four years at the helm of Nestle’s marketing and a rich history at Diageo, Zumi brings a wealth of experience and passion for building beloved brands. In this episode, our Chief Growth Officer, Declan Hollywood, explores Zumi’s journey from spearheading iconic brands like Guinness across Africa to leading the charge at Nestle. Dive into a conversation about the power of food, the magic

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00:59:27

Episode 5: Marketing Masterclass with Frank Haresnape

Marketing Masterclasses ·

2024/06/05

Another episode has landed! In this instalment, we spoke to Frank Haresnape – a fellow South African, and, the Global Brand VP for Unilever's Knorr & Scratch business unit. Frank’s is purposeful and passionate about the work he does, so we hope you’re as inspired by this conversation as we are!

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00:54:24

Episode 4: Marketing Masterclass with Doug Place

Marketing Masterclasses ·

2024/06/05

It’s cheeky, it’s tasty, it’s continuously on the pulse of social affairs - it’s Nandos. This week, we speak to the man responsible for the iconic marketing components of Nando’s in over 13 countries - Doug Place. The conversation with the fellow South African is much like any cheeky Nando’s ad you’ve ever seen - highly entertaining, enlightening - and filled with subtle wisdoms.

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00:58:31

Episode 3: Marketing Masterclass with Christina...

Marketing Masterclasses ·

2024/06/05

It’s iconic, it’s innovative, it’s at the heart of sustainable marketing - it’s Unilever's Hellmann’s. In this episode, Christina Bauer-Plank, the former Global Vice President for Hellmann's shares how her rich background in chemistry, R&D, and marketing aided her in mastering the art and science of building brands with purpose. In this episode, our CEO and Founder, Jon Ratcliffe, delves into Christina’s journey from an Austrian farm to the helm of a global powerhouse. Discover how her

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01:01:59

Episode 2: Marketing Masterclass with Tracy-Lee Edwards

Marketing Masterclasses ·

2024/03/22

We’re back with another episode! In this enlightening conversation, Jon Ratcliffe sat down with a fellow South African, Tracy-Lee Edwards, Head of CRM & Digital Marketing at Friesland-Campina.Jon chats to Tracy about her experience as a leader in business and her lessons learnt along the way. Tracy is a busy-bee with a world of experience and this episodes proves to be a very insightful conversation.

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01:07:41

Episode 1: Marketing Masterclass with Leigh Thomas

Marketing Masterclasses ·

2024/03/22

The first episode of Masterclass in Marketing has landed! This week, we speak to Leigh Thomas, Meta’s Vice President of Clients & Categories. Leigh has over 20 years of experience in Creative Agencies, is a proud Women in Communications and Marketing London executive, and a BIMA Top 100 achiever. This episode is so worth the listen!

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114 results

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