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PODCAST

Marketing Masterclasses

Engage Video Group

Your fireside‑chat podcast powered by Engage Video Group, where data‑driven creativity meets human-centred storytelling 💪 Each episode features candid conversations with leading voices from global brands and top educational institutions. Hosted by Jon Ratcliffe (Founder, ex‑Google/YouTube) and Declan Hollywood (Chief Growth Officer), as well as EVG’s Business Development Executives, the series brings together inspiring guests from diverse backgrounds, from financial services to creative tech,

business marketing

All Episodes

00:30:26

123. Marketing is not just data it is people: with...

Marketing Masterclasses ·

2026/04/21

In a world full of dashboards, metrics, and AI tools, it is easy to forget who marketing is really for.In this episode, Zain Naidoo, Head of Digital and Social at Dis-Chem Pharmacies, brings the focus back to people. Zain sits down with Declan to unpack how social media has changed the way brands connect with customers, why creativity still matters even when data is everywhere, and how brands can stay relevant when attention spans are shorter than ever.He shares his perspective on working with

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00:52:43

122. What does it take to go global in the age of...

Marketing Masterclasses ·

2026/04/17

What does it take to market in a world where attention is the most valuable currency?In this episode of Marketing Masterclass, Lee Nelson, Head of Marketing & Communications at DHL eCommerce, shares with Jon how DHL is helping small businesses grow beyond their borders and compete on a global stage.Lee reflects on her journey into marketing, from handing out Red Bull as a student to leading global marketing, and how her role today is focused on positioning DHL as a partner for cross-border

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00:38:21

121. Why Great Marketers Are Built, Not Born: Sasha...

Marketing Masterclasses ·

2026/04/08

Few careers follow a straight line, and Sasha's journey into marketing is no exception.In this episode of the Marketing Masterclass, Loren sits down with Sasha Sathianathan, the Senior Brand Manager at RCL Foods.From starting out in chemical engineering to building brands at Unilever, Mondelez, and now RCL Foods, Sasha shares her journey into marketing and how she found her place at the intersection of people, creativity, and commercial impact.They chat about what it really means to be a brand

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00:37:30

120. Building Brands Across Cultures with Rachel...

Marketing Masterclasses ·

2026/04/08

Straight out of South Africa and into a completely new culture, Rachel Moffett began building a career in marketing far from home.In this episode of Marketing Masterclass, Rachel, Regional Marketing Manager at Mövenpick Hotel, joins Nicole to share how that journey shaped her approach to marketing, leadership, and working across cultures.They talk about navigating global markets, the move into hospitality, and why clarity plays such an important role in building strong teams and brands. Rachel also

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00:52:59

119. Why Attitude Beats Talent: The Journey and...

Marketing Masterclasses ·

2026/03/27

How do you go from an unexpected start to leading marketing at one of Africa’s biggest banks?In this episode of Marketing Masterclass, Sydney Mbhele, Chief Marketing Officer at Absa, shares the journey that shaped his career and the mindset that’s guided him along the way.Sydney reflects on the moments that changed his trajectory, why he believes attitude matters more than talent, and what he looks for when building teams. The conversation also explores what the role of a CMO really involves today,

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00:45:34

118. Great Marketing Starts with the Question “Why”:...

Marketing Masterclasses ·

2026/03/24

From engineer to CMO of PepsiCo South Africa, Vilosha Soni’s journey is anything but conventional. In this episode, she unpacks what it really takes to build iconic brands, stay relevant across generations, and lead high-performing teams at scale. You’ll learn why curiosity is a marketer’s greatest advantage, how to translate consumer insight into business impact, and why having a bias for action beats waiting for perfection. This is a masterclass in modern marketing, leadership, and thinking like

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00:26:35

117. Stay Curious, Think Bigger: A Marketing Career...

Marketing Masterclasses ·

2026/03/24

How do you grow into leadership in marketing?In this episode of Marketing Masterclass, Vilashni Vandayar, Marketing Director of Convenience Food and Beverages at PepsiCo, reflects on her journey from starting out in science to leading some of South Africa’s most recognisable brands.Vilashni shares the mindset that has shaped her career, from staying curious and continuously learning, to stepping into opportunities that feel bigger than you’re ready for. The conversation also touches on leadership,

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00:29:36

117. How Digital Is Transforming One of South...

Marketing Masterclasses ·

2026/03/13

As retail continues to evolve, digital is becoming a big part of how Pick n Pay connects with customers and delivers value.In this episode, Kerry Janse Van Rensburg, Head of Digital Marketing Operations at Pick n Pay, shares how her team is rebuilding the retailer’s digital engine. From paid media strategy and marketing technology to customer data and the Smart Shopper ecosystem, Kerry explains what it really takes to modernise digital inside a massive organisation. She also reflects on her journey

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00:39:33

116. From Startup to 12 Million Customers with Lucia...

Marketing Masterclasses ·

2026/03/10

What does it take to build one of South Africa’s fastest growing digital banks?In this episode of Marketing Masterclass, Lucia Malapane, Head of Brand Marketing at GoTyme Bank, shares with Declan the story behind the bank’s growth to more than 12 million customers.Lucia reflects on her journey from being part of building the business in its early days to leading the brand today, and how GoTyme Bank is rethinking banking by making it more accessible, simple, and customer focused.The conversation also

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00:41:37

115. Never Stop Inventing a Better Way to Shop with...

Marketing Masterclasses ·

2026/03/02

What does it really mean to never stop inventing a better way to shop?In this episode, Carol Feeley, Head of Creative at Ocado, joins Declan to share what that looks like in practice at one of the UK’s leading online grocery retailers. She talks about building a brand inside a business that is deeply data driven, and why consistency and patience matter more than constantly chasing the next new idea.Carol unpacks the thinking behind Ocado’s purpose, how the Save and Splurge campaign helped reframe

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00:53:35

114. People-First Leadership That Drives Growth with...

Marketing Masterclasses ·

2026/02/13

Caroline is a firm believer that great businesses are built by great people. In this episode of Marketing Masterclasses, Caroline sits down with Declan to unpack what people-first leadership really looks like at scale.She dives into the balance between strategy and culture, why narrowing down the tools your team actually values matters more than chasing trends, and how embedding corporate responsibility into business operations creates lasting impact.

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00:38:56

113. How to Balance Soulful Storytelling with Digital...

Marketing Masterclasses ·

2026/02/12

Michaella Robertson has spent her career figuring out how to make brands matter, from big ideas to the little details that actually stick. In this episode, she joins Nicole to explore why social is a behaviour, not a channel, how AI should scale connection rather than replace it, and why the strongest creative work starts with a culture of trust. From Durban to Switzerland to leading global creative teams, Michaella shares what it takes to build brands that resonate in 2026 and beyond.

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00:37:54

112. Why Big Bang Marketing Is Dead: takealot.com's...

Marketing Masterclasses ·

2026/02/04

Karla Levick, Chief Marketing Officer at takelot.com, is a strong advocate for how brands must evolve in a creator-led world. In this episode, Karla sits down with Declan to chat through why brands should behave more like content creators, how to work authentically with South Africa’s creator economy, and how to build brand equity on social platforms. She also discusses consistency, trust, and why marketing success today comes from iteration and innovation.

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00:57:54

111. Building Joy at Scale: Inside The Crazy Store...

Marketing Masterclasses ·

2025/12/01

In this episode, Jon chats to Kevin Lennett, Managing Director of The Crazy Store, to unpack his remarkable career journey and what it takes to run one of South Africa’s most beloved retail brands.Kevin shares his unlikely entrance into retail, how a newspaper job ad changed the trajectory of his life, and why his journey across both Sportsman’s Warehouse and The Crazy Store has always come back to one thing: people. From expanding The Crazy Store from 200 to over 500 stores, to building a culture

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00:52:14

110. Building Discipline & Creativity with...

Marketing Masterclasses ·

2025/11/28

In this inspiring episode, Declan and Zach Nossel, Head of Digital Marketing at Woolworths, unpack the unconventional, yet relatable, journey behind Zach's success.Zach shares how early lessons in discipline, teamwork, and resilience, instilled by his father on the football pitch, shaped the leader he is today. From studying law to discovering his creative calling, from winning global creative awards to jumping into the chaos of startup life, and ultimately leading Woolworths’ digital

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00:37:08

109. Does That Make Sense? Rethinking Communication...

Marketing Masterclasses ·

2025/11/28

Nicole and Jamie sit down with Lauren Voges, B2B Content Marketing Manager at Booking.com, to explore the unconventional career moves that shaped her expertise.Lauren’s journey proves that what may look like a step back can actually build the depth and breadth that make a standout communicator.We talk about why asking “does that make sense?” isn’t a sign of uncertainty, but an underrated tool for creating clarity. Lauren shares how your audience can become your superpower, why letting others tell

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00:49:44

107. Consistency Over Chameleons with adidas' Roy...

Marketing Masterclasses ·

2025/11/24

Declan sits down with Roy Gardner, VP - Brand Activation Europe at adidas, for a masterclass in brand clarity, curiosity, and career longevity.Roy’s journey has taken him across some of the most iconic names in sport and lifestyle, from adidas to Helly Hansen, Leeds United, Reebok, Clarks, and ultimately back to adidas, where he now leads a team of 120 people across four countries.Roy shares why consistency is one of the most powerful marketing tools a brand has, and why “chameleon-ing” across

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00:51:00

106. Curiosity as a Career Strategy with Opella's...

Marketing Masterclasses ·

2025/11/19

From testing video games to leading global brands, Alberto Hernandez’s career has been defined by one thing: curiosity.He’s proof that asking “why?” (and acting on it) can lead to successful and continuous reinvention.In his words, the best marketers are “curious about people’s daily struggles.” They are in the business of solving problems in the best ways they know how.Alberto shared many valuable lessons in his chat with Declan but this one stuck with us: Be curious enough to see what’s next, and

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00:44:34

105. Redefining Brand Value with Hollard's Group CMO...

Marketing Masterclasses ·

2025/11/10

In this episode, Hazel Chimhandamba, CMO of Hollard Insurance, chats to Declan about what it really means to be a commercial growth enabler. From redefining brand value to leading with data-driven creativity, Hazel shares how modern marketers can build influence in the boardroom and create brands people actually love.We cover:Turning purpose into performanceBuilding operating models that drive impactCreating customer-led value propositionsProtecting and growing brand equityFollowing the eyeballs and

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01:20:47

105. AI, Humanity, and the Art of the Possible with...

Marketing Masterclasses ·

2025/11/07

In this inspiring episode, Jon sits down with Gopi Kallayil, Google’s Chief Business Strategist for AI, at the Desmond and Leah Tutu Legacy Foundation in Cape Town.From connecting Archbishop Desmond Tutu and the Dalai Lama for their first-ever live Hangout years ago, to leading Google’s AI strategy today, Gopi shares remarkable stories of innovation, spirituality, and purpose. He reflects on lessons from Mandela, Tutu, and Silicon Valley, and explores how AI is reshaping the world as a tool to

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126 results

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