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PODCAST

Test. Optimize. Scale.

Digital Niche Agency

Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.

business marketing

All Episodes

50:57

Test. Optimize. Scale. Episode #123 "The data will...

Test. Optimize. Scale. ·

2023/09/08

My guest is Kurt Uhlir! Kurt is a globally recognized marketer, operator, and speaker. As a dynamic and charismatic speaker on marketing and innovation, Kurt’s speaking experience includes speeches across the United States and Europe in addition to presenting at prominent industry events such as PPAI, GDC, the White House, and private company/team workshops. He advises leaders, from startup founders to private-equity backed CEOs to the President of the United States. Kurt is a popular and

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49:37

Test. Optimize. Scale. Episode #122 “Invest in your...

Test. Optimize. Scale. ·

2023/09/01

My guest is William Eilers! William understands the need to balance capital management with the reality of building a thriving business. William is a native of West Virginia. After 15 years in Miami, William relocated to Asheville, NC. As principal of his own firm, he spent over 15 years in the securities and compliance space. From SEC compliance to mergers and acquisitions, William has been involved in all aspects of securities law. Building on years of experience, William drives the corporate

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39:15

Test. Optimize. Scale. Episode #121 "Leadership is in...

Test. Optimize. Scale. ·

2023/08/25

My guest is Zach Montroy! Zach is an experienced strategic leader helping organizations deliver tactical solutions in areas of strategic planning, marketing & communications, people strategy, organizational change, and business process improvement. Zach provides creative and strategic solutions to help organizations align their mission, values, uniqueness, and competencies with their strategic plan. In all of his work, Zach seeks to provide enduring value by coaching leaders to understand and live

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Test. Optimize. Scale. Episode Episode #120 “A fresh...

Test. Optimize. Scale. ·

2023/08/18

My guest is Jason Kraus! Jason has been described as a "serial entrepreneur" by his friends and family ever since he opened his first business while still in college. He's always been intrigued by how companies got their start and how products that are now household names came to be. This led him to found startup consulting firm Prepare4VC, to cofound an alternative investment group Equity Venture Partners, and to later join as a partner on a micro-VC, EQx Fund. To help others who share his passion,

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54:15

Episode #119 “Treat your business like a franchise...

Test. Optimize. Scale. ·

2023/08/11

My guest is Joe Ardeeser! Joe is a former digital agency owner of 12 years – and has the battle scars to prove it. He’s worked with notable brands such as Bluetooth, T-Mobile, and Scantron and built his agency from just himself to a team of 12. After selling his agency, Joe decided to take his passion for sales and proposal writing and create Smart Pricing Table - interactive proposal software that cuts down on back and forth, incorporates upsells, and helps generate proposals at lightning speed

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46:12

Episode #118 “Unleash your businesses potential with...

Test. Optimize. Scale. ·

2023/08/04

My guest is Michael Begg! Michael went to school in Philadelphia. After graduation, he started working in consulting. He went to Deloitte out of school. And then, after that, he moved into real estate development. Michael started trying to find ways to use his knowledge, his expertise to build other revenue streams, but at the same time, he started getting into eCommerce. Between the two, he was doing some freelance work for real estate valuations, and real estate consulting on Upwork, and then he

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42:21

Episode #117 “Utilize experts to assist you with your...

Test. Optimize. Scale. ·

2023/07/31

My guest is Eric Holtzclaw; as Founding Partner and Chief Strategist of Liger Partners, Eric evaluates businesses to improve products, services, support, and marketing strategies for overall effectiveness. Along the way, Eric teaches companies how to understand their customers better so they build solid teams that deliver to customer expectations. A trusted advisor to Fortune 500 companies and small business owners alike, Eric uses his extensive experience starting, growing, and running his own

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50:32

Episode #116 “Dial into your essential leading...

Test. Optimize. Scale. ·

2023/07/23

My guest is Raul Hernandez Ocho, Founder and CEO of Do Good Work, he is Digital Growth Operator & Strategist that knows how to influence top-line revenue and bottom-line profit by aligning your marketing, product and operations for growth. Having helped 2-5x agencies with millions in revenue, design revenue teams that produced $50M in sales, been responsible for over $25M in direct response ad spend and led teams across 12+ time zones, he has the expertise to help you scale your impact. Social and

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50:16

Episode #115 People Buy Based on Trust: support...

Test. Optimize. Scale. ·

2023/07/16

My guest is Zee Jeremic! Zee is a Driven marketing technologist passionate about enabling companies large and small to harness the full power of automated demand generation. A senior solutions architect leading a growing team of Marketing Automation and CRM experts, with a strong belief in building fully integrated solutions that are well documented and easy-to-use. Previously, Zee ran consulting and technical support at Eloqua. He helped numerous Fortune 500 and mid-market companies build

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48:38

Episode #114 “Time is the most precious asset we...

Test. Optimize. Scale. ·

2023/07/12

My guest is Barbara Turley! Barbara is an investor, entrepreneur, and Founder & CEO of The Virtual Hub – a business she started by accident that exploded in the space of 12 months to become one of the leading companies that recruit, trains, and manages virtual assistants in the digital marketing and social media space for businesses who need to free up time and energy so they can go to the next level. Barbara is also Mum to her gorgeous daughter Ruby, wife to her best friend Eti, and an adventure

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49:16

Episode #113 “Mentality is key: you have to be all in...

Test. Optimize. Scale. ·

2023/07/11

My guest is Anthony Tassone (A.T.)! A.T. is a former quantitative trader and fintech executive. He founded GreenKey, an advanced audio analytics platform for Wall Street banks, in 2014. GreenKey was acquired in 2021 by VoxSmart. Anthony is currently the Co-founder and CEO of Truleo, a body camera analytics platform developed in partnership with the FBI National Academy alumni. Truleo processes 100% of body camera videos for police departments to help automate supervision, facilitate coaching, and

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55:13

Test. Optimize. Scale. #112 “Don't be afraid to...

Test. Optimize. Scale. ·

2023/06/23

My guest is Troy Helming! Troy is a Unicorn Founder (with 6 company exits) and a modern-day industrialist. He’s an inventor (60+ patent claims), an elite athlete, an author (1 book + 100s of articles), and a clean energy executive. He’s founded companies that have generated more than $30 Billion of economic impact, and he serves on numerous boards. He's a longtime wellness practitioner & yogi. He's a former runway model, former gymnast & national champion (1990) and 2-time All-American male

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50:03

Test. Optimize. Scale. #111 “If you want to scale,...

Test. Optimize. Scale. ·

2023/06/15

My guest is Jody Grunden! Jody is a Partner at Anders CPAs + Advisors, an accounting visionary with over 20 years of experience. Jody co-founded Summit CPA Group, a trailblazing firm that pioneered fully distributed operations--making it the first fully distributed accounting firm in the country--and became the top provider of Virtual CFO Services in North America. In 2022, Summit joined forces with Anders CPAs + Advisors, rebranding as Summit Virtual CFO by Anders. This merger brings numerous

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01:00:58

Test. Optimize. Scale. Episode #110 "Understand your...

Test. Optimize. Scale. ·

2023/06/09

My guest is Wayne Reuvers! Wayne is the founder of LiveTechnology Holdings, a dominant player in marketing automation, versioning, and customization industry. He has founded seven companies and is an investor in nine – having raised and invested more than $35 million in these companies. At the age of 14, he developed, marketed, and sold his first software product, a technical analysis program for the stock market called Graph-It. After a short period of time in the military, he produced derivative

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31:16

Test. Optimize. Scale. #109 “Failure is not the end;...

Test. Optimize. Scale. ·

2023/06/02

My guest is Lindsey Carnett! Lindsey is the CEO and president of Marketing Maven, a bicoastal lifestyle and consumer marketing agency. With over two decades of experience, Lindsey founded Marketing Maven in 2009 to provide PR and marketing solutions for clients and deliver measurable results. The agency specializes in international and domestic public relations, social media, reputation management, direct response marketing, and more. Marketing Maven has been recognized as one of the Most

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01:04:45

Test. Optimize. Scale. #108 “Marketing is an activity...

Test. Optimize. Scale. ·

2023/05/19

My guest is Stæven Frey! Stæven is the founder, principal, and senior brand strategist of Quantum Branding. Stæven guides the everyday conversations, strategy, and thinking, grounding the company with passion, purpose, and values. He loves typography, productivity apps, shortcut keys, oranges, scooters, white mochas, coke zeros + cats. He hates condiments and mean girls. Social and Website: Linkedin: https://www.linkedin.com/in/staevenlewisfrey/ Brand Assets Checklist-

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56:27

Test. Optimize. Scale. Episode #107 "Build trust...

Test. Optimize. Scale. ·

2023/05/05

My guest is Borys Pikalov! Borys is the Co-founder of an award-winning startup, Stobox, in the field of financial technology. Stobox help businesses get financed, empower the poor, and make fraud impossible. Borys has personally completed 2500+ hours of research in the field of tokenized securities. Borys also advises the government of Ukraine on the development of legislation and the ecosystem for virtual assets. Borys is the author of the book "How to attract investment with STO. A practical

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44:55

Test. Optimize. Scale Episode #106 "Revolutionize...

Test. Optimize. Scale. ·

2023/04/21

My guest is AJ Asgari! AJ is a highly accomplished individual with a diverse range of professional experiences. He is a licensed doctor of pharmacy and the owner of multiple pharmacies. Additionally, he is a successful real estate investor and bank owner. He is a husband and a father, but also a dedicated entrepreneur who is passionate about helping others reach their full potential. As the founder and CEO of Drugstore2Door, he is dedicated to making healthcare more accessible and convenient for

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01:04:38

Test. Optimize. Scale. #105 “YouTube Ads are an...

Test. Optimize. Scale. ·

2023/04/14

My guest is Marcus Svedin! Marcus is a digital marketer who has created his own 6-figure online business. From there, he launched a successful digital marketing agency, Titan Marketer. Titan Marketer is a high-level digital marketing agency that takes the frustrating unknown out of your advertising. They provide complete done-for-you solutions, consulting, and step-by-step training programs to assist you in taking your business to the next level by utilizing YouTube Marketing. Marcus has helped

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46:53

Test. Optimize. Scale. #104 “It's important to keep...

Test. Optimize. Scale. ·

2023/04/07

My guest is Michael Golomb! Michael is an accomplished leader with a successful track record in launching startups and leading mid-size to large public corporations through explosive growth, M&A transactions, and IPOs. Michael has an impressive ability to value businesses, inspire teams, and achieve success. Michael's most notable achievements include co-founding a successful JV with Morgan Stanley and MCP PE Fund in Europe, leading a $46M public offering of common stock at DZSI, and helping build

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223 results

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