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PODCAST

Test. Optimize. Scale.

Digital Niche Agency

Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.

business marketing

All Episodes

49:16

Episode #113 “Mentality is key: you have to be all in...

Test. Optimize. Scale. ·

2023/07/11

My guest is Anthony Tassone (A.T.)! A.T. is a former quantitative trader and fintech executive. He founded GreenKey, an advanced audio analytics platform for Wall Street banks, in 2014. GreenKey was acquired in 2021 by VoxSmart. Anthony is currently the Co-founder and CEO of Truleo, a body camera analytics platform developed in partnership with the FBI National Academy alumni. Truleo processes 100% of body camera videos for police departments to help automate supervision, facilitate coaching, and

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55:13

Test. Optimize. Scale. #112 “Don't be afraid to...

Test. Optimize. Scale. ·

2023/06/23

My guest is Troy Helming! Troy is a Unicorn Founder (with 6 company exits) and a modern-day industrialist. He’s an inventor (60+ patent claims), an elite athlete, an author (1 book + 100s of articles), and a clean energy executive. He’s founded companies that have generated more than $30 Billion of economic impact, and he serves on numerous boards. He's a longtime wellness practitioner & yogi. He's a former runway model, former gymnast & national champion (1990) and 2-time All-American male

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50:03

Test. Optimize. Scale. #111 “If you want to scale,...

Test. Optimize. Scale. ·

2023/06/15

My guest is Jody Grunden! Jody is a Partner at Anders CPAs + Advisors, an accounting visionary with over 20 years of experience. Jody co-founded Summit CPA Group, a trailblazing firm that pioneered fully distributed operations--making it the first fully distributed accounting firm in the country--and became the top provider of Virtual CFO Services in North America. In 2022, Summit joined forces with Anders CPAs + Advisors, rebranding as Summit Virtual CFO by Anders. This merger brings numerous

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01:00:58

Test. Optimize. Scale. Episode #110 "Understand your...

Test. Optimize. Scale. ·

2023/06/09

My guest is Wayne Reuvers! Wayne is the founder of LiveTechnology Holdings, a dominant player in marketing automation, versioning, and customization industry. He has founded seven companies and is an investor in nine – having raised and invested more than $35 million in these companies. At the age of 14, he developed, marketed, and sold his first software product, a technical analysis program for the stock market called Graph-It. After a short period of time in the military, he produced derivative

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31:16

Test. Optimize. Scale. #109 “Failure is not the end;...

Test. Optimize. Scale. ·

2023/06/02

My guest is Lindsey Carnett! Lindsey is the CEO and president of Marketing Maven, a bicoastal lifestyle and consumer marketing agency. With over two decades of experience, Lindsey founded Marketing Maven in 2009 to provide PR and marketing solutions for clients and deliver measurable results. The agency specializes in international and domestic public relations, social media, reputation management, direct response marketing, and more. Marketing Maven has been recognized as one of the Most

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01:04:45

Test. Optimize. Scale. #108 “Marketing is an activity...

Test. Optimize. Scale. ·

2023/05/19

My guest is Stæven Frey! Stæven is the founder, principal, and senior brand strategist of Quantum Branding. Stæven guides the everyday conversations, strategy, and thinking, grounding the company with passion, purpose, and values. He loves typography, productivity apps, shortcut keys, oranges, scooters, white mochas, coke zeros + cats. He hates condiments and mean girls. Social and Website: Linkedin: https://www.linkedin.com/in/staevenlewisfrey/ Brand Assets Checklist-

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56:27

Test. Optimize. Scale. Episode #107 "Build trust...

Test. Optimize. Scale. ·

2023/05/05

My guest is Borys Pikalov! Borys is the Co-founder of an award-winning startup, Stobox, in the field of financial technology. Stobox help businesses get financed, empower the poor, and make fraud impossible. Borys has personally completed 2500+ hours of research in the field of tokenized securities. Borys also advises the government of Ukraine on the development of legislation and the ecosystem for virtual assets. Borys is the author of the book "How to attract investment with STO. A practical

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44:55

Test. Optimize. Scale Episode #106 "Revolutionize...

Test. Optimize. Scale. ·

2023/04/21

My guest is AJ Asgari! AJ is a highly accomplished individual with a diverse range of professional experiences. He is a licensed doctor of pharmacy and the owner of multiple pharmacies. Additionally, he is a successful real estate investor and bank owner. He is a husband and a father, but also a dedicated entrepreneur who is passionate about helping others reach their full potential. As the founder and CEO of Drugstore2Door, he is dedicated to making healthcare more accessible and convenient for

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01:04:38

Test. Optimize. Scale. #105 “YouTube Ads are an...

Test. Optimize. Scale. ·

2023/04/14

My guest is Marcus Svedin! Marcus is a digital marketer who has created his own 6-figure online business. From there, he launched a successful digital marketing agency, Titan Marketer. Titan Marketer is a high-level digital marketing agency that takes the frustrating unknown out of your advertising. They provide complete done-for-you solutions, consulting, and step-by-step training programs to assist you in taking your business to the next level by utilizing YouTube Marketing. Marcus has helped

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46:53

Test. Optimize. Scale. #104 “It's important to keep...

Test. Optimize. Scale. ·

2023/04/07

My guest is Michael Golomb! Michael is an accomplished leader with a successful track record in launching startups and leading mid-size to large public corporations through explosive growth, M&A transactions, and IPOs. Michael has an impressive ability to value businesses, inspire teams, and achieve success. Michael's most notable achievements include co-founding a successful JV with Morgan Stanley and MCP PE Fund in Europe, leading a $46M public offering of common stock at DZSI, and helping build

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32:26

Test. Optimize. Scale. #103 “You got to learn to take...

Test. Optimize. Scale. ·

2023/03/31

My guest is Rick Nariani! Ricky is the Founder and CEO of WANTD, which is a social commerce marketplace focused on sneakers and streetwear. He founded his company in 2020 and was part of Y-Combinator’s W22 batch. Rick recently led WANTD through a seed round and is backed by reputable VCs, such as Slow Ventures, Pioneer Fund, and Goodwater Capital. Prior to his start-up, Rick was an Associate Partner in IBM’s M&A team with a focus on Artificial Intelligence. Prior to that, he’d spent several years

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41:33

Test. Optimize. Scale. #102 “Put the community into...

Test. Optimize. Scale. ·

2023/03/28

My guest is Aggroed Lighthacker! Lighthacker studied theater, chemistry, and education in college before working at BASF, the world's largest chemical company. After teaching in the inner city and wealthier school districts, he started teaching at a military college in Massachusetts, where he adopted software that pushed his students to new heights. He later co-founded Splinterlands.com, a successful trading card game that has been played tens of millions of times and is now the most frequently

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48:35

Test. Optimize. Scale. #101 “Partnerships are a big...

Test. Optimize. Scale. ·

2023/03/03

My guest is Amir Reichman. Amir is BiondVax’s CEO. He previously was Head of Global Vaccines Engineering Core Technologies at GSK Vaccines in Belgium. Prior to that, he held leadership roles at Novartis Vaccines’ Global Vaccines Supply Chain Management organization. He was the first employee of NeuroDerm Ltd., a company focused on transdermal drug delivery, and served as Senior Scientist until his departure in 2009. He earned a M.Sc. in Biotechnology Engineering from Ben-Gurion University and an MBA

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34:24

Test. Optimize. Scale. #100 “Take what works and...

Test. Optimize. Scale. ·

2023/02/24

My guest is Galiano Tiramani. Galiano is a founder of Boxabl, a startup changing housing by mass-producing buildings the way we build everything else. An entrepreneur who has founded several successful startups, Galiano leverages his unconventional background to lead Boxabl during its rapid early-stage growth. Socials and Website: Linkedin: https://www.linkedin.com/in/galianotiramani/ Linkedin: https://www.linkedin.com/company/boxabl Website: https://www.boxabl.com/ For more episodes and

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50:52

Test. Optimize. Scale. #99 “Taking care of your team...

Test. Optimize. Scale. ·

2023/02/17

My guest is Brian Haugli. Brian is the CEO of SideChannel, who has been driving security programs for two decades and brings a true practitioner’s approach to the industry. He creates a more realistic way to address information security and data protection issues for organizations. He has led programs for the DoD, Pentagon, Intelligence Community, Fortune 500, and many others. Brian is a renowned speaker and expert on NIST guidance, threat intelligence implementations, and strategic organizational

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47:46

Test. Optimize. Scale. #98 "The Value of...

Test. Optimize. Scale. ·

2023/02/10

My guest is Maurice Hamilton! Maurice is the CEO and founder of Infinavate, a Global Digital Transformation firm that provides business consulting services to assist enterprises and government entities with cybersecurity, creating a digital innovative business infrastructure and increasing profitability utilizing artificial intelligence, machine learning, and blockchain. At Infinivate, he manages complex enterprise-level problems and creates innovative, cost-effective, and viable solutions for all

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44:45

Test. Optimize. Scale. #97 "Even if you get a...

Test. Optimize. Scale. ·

2023/02/03

My guest is Kyle Kane! Kyle is an accomplished content creator, executive producer, TEDx speaker, award-winning marketer, and brand expert. He is now the Chief Marketing Officer for Nobody Studios. His previous venture, 180 South, ranked on the Inc. 500 list as the #13 Fastest Growing Company in America and #24 in Global Marketing and Advertising. Kyle has crafted creative campaigns for some of the world’s premier artists & brands (Katy Perry, Kylie Jenner, Samsung, etc.), resulting in a global

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45:51

Test. Optimize. Scale. #Episode #96 "Data fuels our...

Test. Optimize. Scale. ·

2023/01/27

My guest is Yael Tamar! Yael is the CEO & Co-Founder, SolidBlock, a real estate tokenization company. Yael is a recognized leader in property tokenization and has a background that includes marketing, finance, trading, compliance, and entrepreneurship in public and private companies. As an early mover in the blockchain space, Yael serves at the helm of FIBREE, Foundation for International Blockchain and Real Estate Expertise (the leading international network for exchanging knowledge in the real

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40:59

Test. Optimize. Scale. #95 "Understand what is...

Test. Optimize. Scale. ·

2023/01/20

My guest is Brooke Chapman. Brooke is the Executive Director for ThreeBy3 and 9Boxes. Brooke has a proven track record of delivering strong commercial results for large organizations in the professional services and not-for-profit sectors. She is skilled in marketing strategy and business growth, customer experience, brand development, and team development & optimization. Social and Website: Website: https://threeby3.com/get-your-score/ Linkedin: https://www.linkedin.com/in/brookechapman1/

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52:02

Test. Optimize. Scale. #94 “Don't be afraid to...

Test. Optimize. Scale. ·

2023/01/13

My guest is Chris Joannou. Chris is a Designer, and DreamPusher focused on Partnerships, Venture Building, and Acceleration for Global Leading Startup Ecosystems, Enterprise, and Blockchain Protocols. He is currently on a mission to help creators make more money in Web3 with DreamPushers and consults for Draper University, Startupbootcamp, and Startup Grind. Social and Website: Linkedin: https://www.linkedin.com/in/chrisjjoannou/ Company Linkedin: https://www.linkedin.com/school/draperuniversity/

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213 results

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