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PODCAST

Test. Optimize. Scale.

Digital Niche Agency

Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.

business marketing

All Episodes

50:51

Test. Optimize. Scale. Episode 221- John Andrade: Why...

Test. Optimize. Scale. ·

2025/12/13

In this episode, host Jason Fishman sits down with John Andrade, entrepreneur, author, and founder of GO4CEO, to reveal the hard truths behind why so many businesses struggle to reach their potential. With over 25 years of experience leading management, sales, and strategy for organizations and his own ventures, John shares real-world lessons from building businesses with top-line revenues over $3.5 million and working in high-level roles within banking and financial services. He has seen the

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51:08

Test. Optimize. Scale. Episode Ep. 220- Dwan Bent...

Test. Optimize. Scale. ·

2025/12/09

Too many marketing plans die before they ever get off the ground. Episode 220 dives into how fear slows down creators and founders, and how to build momentum by taking bolder, faster action. You'll hear how to identify a niche that actually works, how to turn a community into a real audience engine, and how to develop a personal brand people remember. We also explore the mindset shifts that help you stop overthinking, avoid shiny distractions, and double down on what actually moves the needle. This

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53:55

Ep. 219 - Marty Tate:The Biggest Misconceptions...

Test. Optimize. Scale. ·

2025/11/14

Most founders underestimate how much strategy, preparation, and marketing it actually takes to run a successful Reg CF or Reg A+ crowdfunding campaign. Legal compliance matters — but according to attorney Marty Tate, one of the most respected experts in regulated investment crowdfunding, momentum and marketing ultimately determine whether your raise succeeds or fails. In this episode of Test. Optimize. Scale., Marty breaks down the real mechanics behind Reg CF, Reg D, and Reg A+; the timelines

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01:01:22

Ep. 218 - Brian Korn: How Regulation Crowdfunding...

Test. Optimize. Scale. ·

2025/11/08

Most founders think Regulation Crowdfunding is a quick way to raise capital — but it's far more strategic. In this episode of Test. Optimize. Scale, Jason Fishman sits down with Brian Korn, Head of FinTech & Blockchain at Manatt, Phelps & Phillips, and board member of the Crowdfunding Professional Association, to unpack how Reg CF and Reg A+ really work. 🎙 You'll learn: The history and purpose of the JOBS Act How Reg CF evolved from early skepticism to mainstream adoption What separates successful

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52:17

Ep. 217 - Chris Sanchez: Ex‑Busboy Exposes Why Your...

Test. Optimize. Scale. ·

2025/10/28

Discover what makes or breaks a high-performance sales team in this enlightening episode featuring Chris Sanchez, a veteran sales leader who has built multiple seven and eight-figure teams across agencies, coaching programs, and consulting businesses. Chris shares his journey from being a busboy to managing nine-figure sales organizations, explaining how customer service, relationship-building, and conviction laid the foundation for his success. This episode covers: ✅ How to diagnose why most sales

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01:05:38

Ep. 216 - Greg Burke : The Shocking Reason Most...

Test. Optimize. Scale. ·

2025/10/21

Why do many equity crowdfunding campaigns fail to meet long-term success despite strong fundraising? In this episode of Test. Optimize. Scale., Jason Fishman interviews Greg Burke, a seasoned researcher focused on private capital markets and startup investing trends. The discussion centers on a key compliance issue in Regulation Crowdfunding: failure to file Form C-AR, the required annual report under Reg CF. Greg brings expertise in early-stage investing, investor behavior, and capital market

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54:30

Ep. 215 - Dr. Canaan Williams : Housing that Saves Lives

Test. Optimize. Scale. ·

2025/10/07

Dr. Canaan Van Williams is a nationally recognized leader in Social Impact Affordable Housing, known for turning distressed, undervalued real estate into vibrant communities that deliver both above-market returns and measurable impact. With over 25 years of experience and more than $36 million in repositioned assets, Dr. Van has proven that purpose-driven investing can be both transformative and profitable. Raised in Section 8 housing in Berkeley, California, Dr. Van's mission is personal. That

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38:14

Ep. 214 - Josh Cohn: Innovation Will Die Without...

Test. Optimize. Scale. ·

2025/09/05

Josh Cohn, Chief Commercial Officer of EndoSound, joins Test. Optimize. Scale. to share how his team is changing access to GI procedures through innovative medical technology and equity crowdfunding. With 17 years of experience in the medical device industry, Josh has built a track record of leading teams ranked #1 in revenue, percent to plan, and conversion dollars year after year. In this episode, Josh explains why EndoSound is gaining national attention from investors, physicians, and surgical

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51:31

Ep. 213 - Clint Brauer: Tilling destroys the soil....

Test. Optimize. Scale. ·

2025/08/29

Can AI-powered robots save farming? Clint Brauer, a former California tech executive turned Kansas farmer, believes they can. As Founder of Greenfield Robotics, Clint is leading the charge with autonomous robots that cut weeds, reduce herbicide use, and even apply nutrients—helping farmers grow healthier crops with less damage. In this episode, we cover: • How farming robots reduce herbicides and protect soil health • Why tilling is like “a wrecking ball through your house” • The real issue in

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55:35

Ep. 212 - Jason Brents: From California teacher to...

Test. Optimize. Scale. ·

2025/08/20

In this episode, we talk with Jason Brents, founder of Phantastes Films and co-founder of OneDoor Studios and MyStreme.com. Jason shares his background in world literature, his experience in global film production, and his path from teaching in California to working in real estate development in Hawaii. We discuss how Jason applied his business skills to the film industry, including raising over $3 million through equity crowdfunding and building partnerships to help OneDoor Studios grow. Jason also

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52:09

Ep. 211 - Andrew Easton: We're bridging institutional...

Test. Optimize. Scale. ·

2025/08/20

This week’s guest is Andrew Easton. Andrew is the founder and CEO of Mastermind, a Bitcoin mining and tokenization company bridging institutional capital with real-world assets. With a background that spans Northrop Grumman, EY, Amazon, Walmart Labs, and high-profile consulting projects for Fortune 500 companies, Andrew brings a rare blend of corporate strategy and entrepreneurial grit to Web3. From breeding CryptoKitties in 2017 to launching a 100-machine Bitcoin mining operation and structuring

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50:46

Ep. 210 - Adam Torkildson: You May Not Know About...

Test. Optimize. Scale. ·

2025/08/01

This week’s guest is Adam Torkildson. Adam is a former SEO account manager turned entrepreneur who’s transforming how agencies scale. After years in the trenches at SEO.com, Adam built the Tork Media Distribution Network to eliminate the biggest headaches in PR and marketing, securing guaranteed media placements, protecting content integrity, and scaling without increasing overhead. If you’re a marketing or PR agency owner tired of pitching and chasing edits, this episode is your blueprint for

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51:26

Ep. 209 - Doug Wilmore: This Carbon Forestry Project...

Test. Optimize. Scale. ·

2025/07/25

This week’s guest is Doug Wilmore, the Co-Chair and CEO of World Tree, where he leads one of the most innovative models in regenerative agriculture and climate-focused investing. World Tree combines agroforestry and sustainable timber practices to sequester carbon, protect native ecosystems, and generate long-term returns for investors, all while scaling a $300M+ asset base through community-first capital raises. Prior to World Tree, Doug drove the turnaround of a research pathology lab, increasing

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Ep. 208 – Dan Novaes: People Invest with Emotion

Test. Optimize. Scale. ·

2025/07/18

This week’s guest is Dan Novaes. Dan is the Co-Founder & CEO of Mode Mobile, a fintech and mobile technology platform transforming how people monetize their smartphones. Under Dan’s leadership, Mode Mobile has grown to over 40 million users in 170+ countries, enabling its community to earn over $150 million to date. Most recently, Mode Mobile made headlines by raising over $45 million through one of the largest Reg A+ crowdfunding campaigns in the mobile sector, emphasizing Dan’s commitment to

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40:59

Ep. 207 – Charles Kropke: Why Every Launch Needs...

Test. Optimize. Scale. ·

2025/07/11

From Emmy-winning documentaries to rebuilding a 102-year-old schooner, Charles Kropke reveals how passion + Reg CF are powering a new wave of entrepreneurial growth. Discover what founders should TEST, how to OPTIMIZE broken models, and when to SCALE. Kropke, CEO of Windjammer, shares lessons from restoring legacy cruise brands and leading successful crowdfunding campaigns. Whether you're running a Reg A+, Reg D, or Reg CF raise, his stories are packed with insights for scaling brands with loyal

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44:18

T.O.S Podcast EP #206: “Lead with value, not...

Test. Optimize. Scale. ·

2025/07/03

This week’s guest is Michael Schreiber. Michael is a serial entrepreneur and accomplished C-suite executive with decades of leadership experience across media, sports, and entertainment. He is the founder and CEO of Playfly Sports, now a thriving organization of over 1,000 people, and was a founding executive at Hulu in 2007, helping to pioneer the streaming revolution. Michael has held senior roles at top companies including Comcast and NBCUniversal, where he led sports league relations and oversaw

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49:46

T.O.S Podcast EP #205: “Your Purpose Is Your Vision.”...

Test. Optimize. Scale. ·

2025/06/27

This week’s guest is Daniel Kooman, founder of UnveilTV and director/producer at Unveil Studios. With 18+ years of experience, Daniel creates original content for global platforms like BBC and ABC. He’s passionate about storytelling that inspires real-world impact through films, series, and documentaries. Alongside his brothers, he produces high-quality, purpose-driven stories that bring brands and missions to life. Socials and Website: https://www.linkedin.com/in/danielkooman/

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48:04

Podcast EP 204: “Use your experience to build...

Test. Optimize. Scale. ·

2025/06/23

This week’s guest is Devin Melnyk. With over 25 years of hands-on experience in the cannabis industry and eight years steering operations in Canada’s legal market, Devin Melnyk brings unmatched expertise and insight to HiNote AI. As a key player in building Pure Sunfarms, one of Canada’s premier cannabis cultivators, Devin has a proven track record of scaling high-impact brands and navigating regulatory landscapes. At HiNote AI, he’s on a mission to revolutionize the cannabis experience. Under his

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55:29

T.O.S. EP #203 “What did we get right? What did we...

Test. Optimize. Scale. ·

2025/06/13

This week’s guest is Kevin Drolet, a business strategist, storyteller, and advocate focused on accelerating impact-driven innovation. He’s the Founder of Climate Hive, a collective of experts dedicated to supporting tech companies with the tools they need to scale, from marketing strategy and business development to fractional C-suite support. Kevin works alongside innovators across sectors like renewable energy, sustainable agriculture, green building, and electrified transportation to: Build

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46:05

T.O.S. EP #202 "Building a greener tomorrow while...

Test. Optimize. Scale. ·

2025/06/06

My guest this week is Matthew Mead. Mattie Mead is a Sun Valley, Idaho based entrepreneur who has a passion for reenvisioning the materials used in construction and beyond. In 2016, he was a TEDx speaker on the topic of "Building a Better World." As the CEO and Founder of Hempitecture, he is dedicated to seeing the use of sustainable, healthy building materials in our built environment. His work with Hempitecture awarded him a spot on the 2020 Forbes "30 under 30" list, alongside his cofounder

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217 results

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