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PODCAST

ONLINE MARKETING FOR DOCTORS PODCAST

Online Marketing For Doctors

The Online Marketing For Doctors podcast show is laser-focused on helping you, the motivated doctors and surgeons, implement clever, effective marketing ideas that you can use to GROW and SCALE your practice into the empire it deserves to be.

business management

All Episodes

06:24

Ep055: One Thing You Must Do For Your Business...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2020/09/03

Over the next few weeks, you’ll be able to invest this time that you’ve been gifted into working ON your business instead of being IN your business. And this is very important if you want to scale your clinic up. So, in this podcast, I’m showing you the best way for you to use your time, with this number 1 process and system that you should have in place at your clinic, today!

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13:48

Ep054: 3 Healthcare Marketing Strategies To Deal With...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2020/09/03

The coronavirus (COVID-19) outbreak is negatively impacting the world’s economy. There's been a lot of uncertainty and misinformation surrounding the outbreak, which has reflected in changing public behaviour with respect to items like toilet paper going out of stock. Given the reduction in travel, mass gatherings, and the need for more information, media consumption at home will likely increase, with online content consumption will gain a fair share. The question I have for you is... have you

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09:46

Ep053: 3 Things You Must Do To Leverage Your Clinic...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2020/09/03

Video content represent 80% of all internet traffic this year (sourced from Cisco) and I’m showing you how to get started with video marketing as little as $120 (AUD not USD 😊). And I’ll also show you the NUMBER ONE piece of content that you need to start working on right now to build up email list (which is most valuable digital asset of your clinic) with warmer prospects for your clinics who will be ready to see you more than ever after the restriction period is over. Please check it

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05:26

Ep052: An Uphill Battle, It’s Coming, Are You Ready?

ONLINE MARKETING FOR DOCTORS PODCAST ·

2020/09/03

I’m hoping that you take the time to listen to this. I shot this on my iphone for you, from my "crash studio" while dealing with the latest level of coronavirus lockdown measures. I was worried that people are not taking this moment seriously enough, missing both the reality and the opportunity that it can present. It's sort of a "now or never moment" for a lot of people, so please take this message seriously.

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16:22

Ep051: What Is The Key Driver Of a Mobile First...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2020/08/12

You probably know that you should have a mobile friendly website, but what about your whole digital marketing strategy? Do you have a mobile first digital marketing strategy in place for 2021? As the trend towards mobile usage continues to grow and dominate the digital landscape, how are you taking advantage of this? Join our podcast today, as we share why video is the way of the future for your mobile first marketing strategy, and discover; ⦁ Why video is taking over the mobile

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16:28

Ep050: SMS Marketing, 7 Things To Consider

ONLINE MARKETING FOR DOCTORS PODCAST ·

2020/08/12

Texting has become the most preferred way to communicate. And so, how can you take advantage of this trend? In this podcast episode that I’m sharing with you today, I’m going to discuss the benefits of adding a texting solution to your practice, and the 7 things you should consider to make sure that you choose the best texting solution for your practice. Have a listen, and I hope that you find it useful for your practice.

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15:31

Ep049: 6 Undeniable Benefits of Podcasting For...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2020/08/12

In this episode, we’ll discuss the undeniable benefits of podcasting for healthcare professionals and why you should start podcasting today! Some of the great  insights and practice building techniques we’ll cover in this podcast, include; ⦁ How podcasts can save you, and your audience, time and money ⦁ How podcasts build better relationships with prospective and existing patients ⦁ Build brand authority & generate additional income All of the details on the incredible benefits of

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14:04

Ep048: 7 Ways Automation Can Improve Your Bottom...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2020/08/12

In todays’ podcast, we’re discussing how you can automate these processes in your practice to reclaim more time to focus on other more productive activities, while strengthening your patient relationships and increasing new patient leads. Some of the other great tips we cover in this podcast, include; ⦁ Key notifications that should be automated ⦁ How to use automation in new patient acquisition ⦁ How to prevent negative online reviews with automation ⦁ How personalised messages can be

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20:50

Ep047: 10 Easy Ways to Attract & Retain Patients With...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2020/08/12

In today’s podcast, we’ve going to talk about the 10 Easy Ways to Attract & Retain Patients Using Emails. Some of the great informative tips we’ll cover in this podcast, include; ⦁ How to draft a killer subject line ⦁ Ways to be entertaining with your emails ⦁ Which is better: A graphic or text-based email ⦁ The best strategy for communicating your message on email. All of the details and more email marketing tips are available in the full podcast, click below to listen.

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24:45

Ep046: How To Increase New Patient Conversions By...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2020/08/12

In this podcast, Tim Boon of Total Lifestyle Credit, joins us to discuss about “How to increase new patient conversions by removing the price barrier”. Some of the great topics we’ll cover in this podcast include… ⦁ Total Lifestyle Credit’s Unique Offerings ⦁ How A Clinic Can Remove The Price Barrier For New Patients ⦁ Are You Losing 1 in 3 Clients? ⦁ Don’t Change Your Business Model ⦁ AHPRA, Marketing and Payment Plans ⦁ Are You Missing Out On 20-30% Growth? ⦁ Can You Complain About

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13:55

Ep045: 3 Ways To Use Facebook Live & Instagram...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2020/08/12

Are you interested in using more video content for your practice, and you’re wondering how Facebook Live and Instagram Stories can help generate more leads for you? In today’s podcast #45, we are going to talk about the 3 ways you can use Facebook Live and Instagram Stories to help generate more new patients for your practice. Some of the other great topics we’ll cover in this podcast include… ⦁ The importance of video marketing ⦁ Why use Facebook and Instagram Live Video for lead

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10:10

Ep044 - How To Avoid Leakage In New Patient...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2020/08/12

In this podcast, we are going to talk about how to avoid leakage in new patient conversion rates & tracking your marketing performance. Join us on this insightful podcast as some of the great topics we’ll cover include… ⦁ Do You Know How to Track New Marketing Performance? ⦁ How Robust is Your CRM? ⦁ Recommending a Great CRM For Your Practice All of the details and much more is available in the full podcast, click below to listen.

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12:57

Ep043: Top 4 Essential Pillars of Practice Marketing...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2020/08/12

These Four Pillars of Marketing that we are talking about today in our podcast create a rounded, complete foundation for all of your marketing efforts for generating real growth for your practice. Join us on this insightful podcast as some of the great topics we’ll cover include… ⦁ Are You Guilty of Selfish Marketing? ⦁ Get to Know the 4 Pillars of Practice Marketing ⦁ Strategies to Keep You Front of Mind of Referrals ⦁ What You Need to Build a Good Internal Marketing Process ⦁ Are You

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17:11

Ep042: 3 New Year Resolutions for 2020 Practice...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2019/12/08

In this very special podcast, we’ve compiled our top 3 New Year’s Resolutions that every practice marketer should be pinning to their fridge door for 2020. Have a listen, to refresh your strategy and make this next year your best one yet. Join us on this insightful podcast as some of the great topics we’ll cover include… ⦁ The Daily Activity You Must Be Doing in 2020 ⦁ Learn the Pareto Principle ⦁ How Are You Performing In The 4 Essential Pillars of Practice Marketing? ⦁ Have You Automated

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27:27

Ep041: How to Run a Successful Solo Practice with Dr...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2019/12/08

In this podcast, Dr. Rob King joins us to explain how to run a successful solo practice. Dr. Rob King, an integrative men’s health physician joins me to discuss a wide range of conditions affecting men. He shares his innovative and effective treatment approaches for some common and not so common health issues. He also discusses the importance of disease prevention and shares his top strategies for doing so. Men aren’t always the most focused on their health, however, I hope after this episode you

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26:28

Ep040: How To Increase New Patient Bookings Using...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2019/12/07

It is a question we hear a lot at Online Marketing For Doctors, how to increase our patient conversation rates using live chat. So in our most recent podcast, we brought in an expert in this field to help address this topic. Some of the great topics we’ll cover in this podcast include… ⦁ About Wouter Slettenhaar ⦁ How to Improve Patient Conversion Using Live Chat ⦁ The Times That Most Conversions Are Happening ⦁ The 2 Key Success Criteria For Better Live Chat Conversions ⦁ The 3 Main

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09:46

Ep039: How To Improve Prospect Touch Points For New...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2019/10/28

You have run Facebook or Google ads and you’ve seen a good flow of leads coming in, but you don’t know why many of them haven’t booked in a consultation or come into the practice? In this podcast, we are going to talk about the methods that you can use to improve the touch points you need to convert more leads into new patients.

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12:22

Ep038: How To Get More Existing Patient Referrals For...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2019/10/28

In our various podcast episodes, interviews and ebooks we’ve talked a lot about how to increase doctor referrals to your practice. But what about existing patient referrals? How can we maximise those? In this podcast episode we’re going to walk you through three remarkably easy, and highly effective, ways to encourage patients to refer family, friends and colleagues to your practice.

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32:35

Ep037: Ground Marketing Techniques With Dr Adrian...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2019/10/28

Dr Adrian Couzner is the Director of CHIRO H3 Sydney City and Lower North Shore. Adrian graduated from the University of Adelaide with a Bachelor of Science in 1992 and then completed his Master of Chiropractic at Macquarie University in 1994. He’s has gained a wealth of knowledge about various marketing techniques and styles that have worked for CHIRO H3, and he kindly joined us on the podcast to discuss one of their more successful techniques. This marketing technique is called Ground Marketing,

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00:00

Ep036: 4 Simple Tips To Make Your Homepage Actually...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2019/10/27

Your homepage is one of your best tools for driving conversions. When someone searches for a niche keyword and your page shows up, you can rightfully expect conversions. But unfortunately, that’s not usually how it works. In this podcast episode we give you 4 simple tips to make your home page convert more visitors into patient bookings.

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148 results

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