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PODCAST

ONLINE MARKETING FOR DOCTORS PODCAST

Online Marketing For Doctors

The Online Marketing For Doctors podcast show is laser-focused on helping you, the motivated doctors and surgeons, implement clever, effective marketing ideas that you can use to GROW and SCALE your practice into the empire it deserves to be.

business management

All Episodes

16:28

Ep050: SMS Marketing, 7 Things To Consider

ONLINE MARKETING FOR DOCTORS PODCAST ·

2020/08/12

Texting has become the most preferred way to communicate. And so, how can you take advantage of this trend? In this podcast episode that I’m sharing with you today, I’m going to discuss the benefits of adding a texting solution to your practice, and the 7 things you should consider to make sure that you choose the best texting solution for your practice. Have a listen, and I hope that you find it useful for your practice.

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15:31

Ep049: 6 Undeniable Benefits of Podcasting For...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2020/08/12

In this episode, we’ll discuss the undeniable benefits of podcasting for healthcare professionals and why you should start podcasting today! Some of the great  insights and practice building techniques we’ll cover in this podcast, include; ⦁ How podcasts can save you, and your audience, time and money ⦁ How podcasts build better relationships with prospective and existing patients ⦁ Build brand authority & generate additional income All of the details on the incredible benefits of

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14:04

Ep048: 7 Ways Automation Can Improve Your Bottom...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2020/08/12

In todays’ podcast, we’re discussing how you can automate these processes in your practice to reclaim more time to focus on other more productive activities, while strengthening your patient relationships and increasing new patient leads. Some of the other great tips we cover in this podcast, include; ⦁ Key notifications that should be automated ⦁ How to use automation in new patient acquisition ⦁ How to prevent negative online reviews with automation ⦁ How personalised messages can be

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20:50

Ep047: 10 Easy Ways to Attract & Retain Patients With...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2020/08/12

In today’s podcast, we’ve going to talk about the 10 Easy Ways to Attract & Retain Patients Using Emails. Some of the great informative tips we’ll cover in this podcast, include; ⦁ How to draft a killer subject line ⦁ Ways to be entertaining with your emails ⦁ Which is better: A graphic or text-based email ⦁ The best strategy for communicating your message on email. All of the details and more email marketing tips are available in the full podcast, click below to listen.

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24:45

Ep046: How To Increase New Patient Conversions By...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2020/08/12

In this podcast, Tim Boon of Total Lifestyle Credit, joins us to discuss about “How to increase new patient conversions by removing the price barrier”. Some of the great topics we’ll cover in this podcast include… ⦁ Total Lifestyle Credit’s Unique Offerings ⦁ How A Clinic Can Remove The Price Barrier For New Patients ⦁ Are You Losing 1 in 3 Clients? ⦁ Don’t Change Your Business Model ⦁ AHPRA, Marketing and Payment Plans ⦁ Are You Missing Out On 20-30% Growth? ⦁ Can You Complain About

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13:55

Ep045: 3 Ways To Use Facebook Live & Instagram...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2020/08/12

Are you interested in using more video content for your practice, and you’re wondering how Facebook Live and Instagram Stories can help generate more leads for you? In today’s podcast #45, we are going to talk about the 3 ways you can use Facebook Live and Instagram Stories to help generate more new patients for your practice. Some of the other great topics we’ll cover in this podcast include… ⦁ The importance of video marketing ⦁ Why use Facebook and Instagram Live Video for lead

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10:10

Ep044 - How To Avoid Leakage In New Patient...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2020/08/12

In this podcast, we are going to talk about how to avoid leakage in new patient conversion rates & tracking your marketing performance. Join us on this insightful podcast as some of the great topics we’ll cover include… ⦁ Do You Know How to Track New Marketing Performance? ⦁ How Robust is Your CRM? ⦁ Recommending a Great CRM For Your Practice All of the details and much more is available in the full podcast, click below to listen.

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12:57

Ep043: Top 4 Essential Pillars of Practice Marketing...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2020/08/12

These Four Pillars of Marketing that we are talking about today in our podcast create a rounded, complete foundation for all of your marketing efforts for generating real growth for your practice. Join us on this insightful podcast as some of the great topics we’ll cover include… ⦁ Are You Guilty of Selfish Marketing? ⦁ Get to Know the 4 Pillars of Practice Marketing ⦁ Strategies to Keep You Front of Mind of Referrals ⦁ What You Need to Build a Good Internal Marketing Process ⦁ Are You

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17:11

Ep042: 3 New Year Resolutions for 2020 Practice...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2019/12/08

In this very special podcast, we’ve compiled our top 3 New Year’s Resolutions that every practice marketer should be pinning to their fridge door for 2020. Have a listen, to refresh your strategy and make this next year your best one yet. Join us on this insightful podcast as some of the great topics we’ll cover include… ⦁ The Daily Activity You Must Be Doing in 2020 ⦁ Learn the Pareto Principle ⦁ How Are You Performing In The 4 Essential Pillars of Practice Marketing? ⦁ Have You Automated

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27:27

Ep041: How to Run a Successful Solo Practice with Dr...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2019/12/08

In this podcast, Dr. Rob King joins us to explain how to run a successful solo practice. Dr. Rob King, an integrative men’s health physician joins me to discuss a wide range of conditions affecting men. He shares his innovative and effective treatment approaches for some common and not so common health issues. He also discusses the importance of disease prevention and shares his top strategies for doing so. Men aren’t always the most focused on their health, however, I hope after this episode you

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26:28

Ep040: How To Increase New Patient Bookings Using...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2019/12/07

It is a question we hear a lot at Online Marketing For Doctors, how to increase our patient conversation rates using live chat. So in our most recent podcast, we brought in an expert in this field to help address this topic. Some of the great topics we’ll cover in this podcast include… ⦁ About Wouter Slettenhaar ⦁ How to Improve Patient Conversion Using Live Chat ⦁ The Times That Most Conversions Are Happening ⦁ The 2 Key Success Criteria For Better Live Chat Conversions ⦁ The 3 Main

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09:46

Ep039: How To Improve Prospect Touch Points For New...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2019/10/28

You have run Facebook or Google ads and you’ve seen a good flow of leads coming in, but you don’t know why many of them haven’t booked in a consultation or come into the practice? In this podcast, we are going to talk about the methods that you can use to improve the touch points you need to convert more leads into new patients.

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12:22

Ep038: How To Get More Existing Patient Referrals For...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2019/10/28

In our various podcast episodes, interviews and ebooks we’ve talked a lot about how to increase doctor referrals to your practice. But what about existing patient referrals? How can we maximise those? In this podcast episode we’re going to walk you through three remarkably easy, and highly effective, ways to encourage patients to refer family, friends and colleagues to your practice.

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32:35

Ep037: Ground Marketing Techniques With Dr Adrian...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2019/10/28

Dr Adrian Couzner is the Director of CHIRO H3 Sydney City and Lower North Shore. Adrian graduated from the University of Adelaide with a Bachelor of Science in 1992 and then completed his Master of Chiropractic at Macquarie University in 1994. He’s has gained a wealth of knowledge about various marketing techniques and styles that have worked for CHIRO H3, and he kindly joined us on the podcast to discuss one of their more successful techniques. This marketing technique is called Ground Marketing,

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00:00

Ep036: 4 Simple Tips To Make Your Homepage Actually...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2019/10/27

Your homepage is one of your best tools for driving conversions. When someone searches for a niche keyword and your page shows up, you can rightfully expect conversions. But unfortunately, that’s not usually how it works. In this podcast episode we give you 4 simple tips to make your home page convert more visitors into patient bookings.

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11:02

Ep035: Top 5 Reasons to Add Email to Your Practice’s...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2019/10/13

Do you know that email is the number one online activity, with over 90% of people only logging in to check their emails. This is great news for email marketers, but it doesn’t explain why medical professionals should tap into the power of email marketing. In this podcast episode, we’re going to talk about the top 5 reasons that you should add email to your practice’s Marketing Plan.

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20:13

Ep034: The Importance of Storytelling & How to Use It...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2019/09/29

Have you noticed that when you visit the About Us or Doctor Bio page on a website, we tend to see the same format? They talk about their experience, education, professional resume, some photos etc. These are all fine, but have you ever thought that they might be missing something that would set their profiles apart from other doctors? In this very podcast episode, we’re going to talk about how storytelling can set you and your practice apart from others, and how telling a story is the best way to

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29:42

Ep033: How to Use Direct Response Marketing to Grow...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2019/07/18

Are you looking to grow your practice’s leads quickly? Dr Obinna Nwobi joins us as a special guest all the way from America on this podcast to discuss how he’s used Direct Response Marketing to grow his prospective leads very quickly. Dr Obinna Nwobi is a board-certified vascular surgeon, who chose to practice in an underserved area in Florida, USA by opening the Vein Health Clinics. Through some trial and error, he has since discovered direct response marketing techniques that has seen him

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12:14

Ep032: 8 Business Tips For Building A Multi-Million...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2019/07/18

Do you have dreams of building a multi-million dollar practice? But you’re just starting, or you’ve been in business for a while and you’ve noticed your growth has started to slow? Then this is the podcast for you. On this podcast we’ll be looking at ways for you to best position yourself to start growing your own multi-million dollar practice. It doesn’t happen overnight, and rarely alone, but there are some basic tips that you can follow to get yourself on that road to financial success.

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13:31

Ep031: 3 Strategies To Position Your Practice As THE...

ONLINE MARKETING FOR DOCTORS PODCAST ·

2019/07/18

One of the most important aspects of marketing your practice is its positioning in the marketplace. This is often overlooked because positioning isn’t as sexy as getting Facebook Fans or Instagram Followers. However, it’s the best way to separate yourself from your competition, especially if you are in a crowded space. So, we’ve dedicated an entire podcast to explore this topic, and provide strategies for you to implement to better position your practice as THE choice in the marketplace.

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143 results

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