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PODCAST

SEO for Beauty, Health & Wellness Brands: The Website Success Show

Jules White: Website & SEO Marketing Consultant

Want to get more website traffic, clients, & sales from your beauty, health or wellness website – without spending hours on social media or pouring money into ads?You need simple, effective SEO.This podcast is for beauty, health & wellness businesses – including salon owners, skin clinics, medspas, private practitioners, mental health professionals, training academies, and coaches – who want their website to do more than just look good.Each week, you’ll get:Simple SEO strategies you can

business marketing

All Episodes

17:03

017: Which Comes First - The Content or The SEO? 🐔🥚

SEO for Beauty, Health & Wellness Brands: The Website... ·

2024/08/09

In this episode of The Website Success Show, host Jules White tackles the age-old question: Should you create content first or focus on SEO first? She explores the pros and cons of each approach, highlighting the importance of having a well-defined content strategy and understanding search intent before diving into content creation.Jules explains how a hybrid approach, combining both content and SEO considerations, can be the most effective way to optimize your website for search engines and ...

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10:13

016: Boost Your Conversions - The Top 3 Website...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2024/08/06

Boost Your Conversions: The Top 3 Website Mistakes and How to Fix ThemIn this episode of The Website Success Show, Jules White, website and SEO consultant, dives into the top three mistakes businesses make on their websites that hinder their conversion rates. She illustrates how a lack of clarity, poor user experience, and unclear calls to action can leave potential customers feeling confused and unengaged.Key Takeaways:Clarity is King: Ensure visitors instantly understand what you do, the be...

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9:57

015: Do You Actually Need A Website?

SEO for Beauty, Health & Wellness Brands: The Website... ·

2024/08/05

In this episode of The Website Success Show, host Jules White tackles the common question: "Do I actually need a website?" She explores the importance of a website for modern online businesses and how it can serve as the central hub for your marketing, sales, and customer service efforts.Jules highlights the benefits of owning your content and building a website that showcases your expertise and builds trust with your audience. She emphasizes the long-term, sustainable nature of SEO and how i...

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28:09

014: The Beginner's Guide to Optimizing Your Website...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2024/08/01

The Website Success Show - AI-Powered Search is Here: Are You Ready?In this episode, Jules White dives into the rapidly evolving world of AI search and how it's reshaping the SEO landscape. Learn about the key differences between traditional SEO and Generative Engine Optimization (GEO), and why it's more important than ever to have a solid foundation for both.Key Takeaways:The Rise of AI Search: Understand the growing popularity of AI search engines like Perplexity & ChatGPT and how they'...

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37:05

013: SEO Basics - Your Essential Guide to Getting...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2024/07/26

In this episode of The Website Success Show, host Jules White demystifies the world of SEO (Search Engine Optimisation), providing essential insights for business owners who want their website found online.Jules explains how SEO can help you break through the noise, attract more visitors to your website, and ultimately convert them into paying customers. She outlines the fundamentals of how search engines like Google work and shares actionable tips on optimising your content for better visibi...

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25:04

012: Own Your Content - Why Creating for Your Domain...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2024/07/19

In this episode of The Website Success Show, host Jules White emphasizes the importance of creating content for platforms you own, like your website and podcast, before repurposing it for social media. This approach ensures you're building a sustainable marketing strategy that is not solely reliant on ever-changing algorithms.Jules explains how prioritizing your owned content can boost your website's SEO, allowing you to connect with your target audience right when they're searching for your ...

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28:34

011: Unlock the Power of Opt-In Pages: A Webpage...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2024/07/12

In this episode of The Website Success Show, host Jules White takes you through a detailed walkthrough of a real-life opt-in page for therapist Mallory, who specializes in counseling and therapy for teens. Discover actionable tips and strategies for optimizing your opt-in pages to attract more subscribers and grow your email list.Key Takeaways:The Importance of Opt-In Pages: Learn why these pages are crucial for growing your email list and nurturing potential clients.Different Types of Opt-In...

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12:13

010: Website Migration Mistakes That Can Sabotage...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2024/07/05

In this episode of The Website Success Show, host Jules White discusses the critical topic of website migration and its potential impact on your SEO efforts. Learn how even seemingly minor changes like switching website builders, changing domain names, or overhauling your website's content can have significant consequences for your search engine rankings and overall online visibility.Jules shares real-life examples of clients who faced challenges and setbacks due to website migration mistakes...

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17:34

009: Content Strategy - Your Roadmap to a Streamlined...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2024/07/05

In this episode of The Website Success Show, host Jules White dives into the often overlooked but crucial topic of content strategy. Learn how a well-defined content strategy can streamline your content creation process, boost your website's SEO, and ultimately drive more traffic and conversions.Jules explains the importance of identifying your core topics, organizing them into subtopics, and creating cornerstone content that establishes you as an authority in your niche. She also shares prac...

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8:25

008: Don't Ruin Your Google Business Profile With...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2024/06/28

In this episode of The Website Success Show, host Jules White shares a cautionary tale about a local locksmith who received misguided advice on optimizing his Google Business Profile. Learn why using shady tactics like buying a P.O. box in a different location can backfire and lead to re-verification, suspension, or even worse.Discover legitimate strategies for boosting your Google Business Profile visibility, such as:Keeping your profile updated: Regularly add fresh photos and relevant infor...

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33:30

007: 7 Simple Steps to Boost Your Website Traffic...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2024/06/28

In this episode of The Website Success Show, host Jules White shares seven places to focus your attention to improve your website's organic visibility and attract more visitors.Jules emphasizes the importance of understanding why your website matters and how increased traffic can translate to more sales and email signups. She guides you through the process of identifying your target audience, aligning your content with their search intent, and conducting keyword research to discover untapped ...

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14:03

006: MYTH BUSTING! Website vs Landing Pages - They’re...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2024/06/21

Websites vs. Landing Pages: Unraveling the Confusion & Boosting Your SEOAre you unsure about the difference between web pages, websites, and landing pages? Or do you wonder if having a website is even necessary in 2024?In this episode, Jules White, Website and SEO Consultant clears up the confusion surrounding these terms and explains why understanding the distinction is crucial for your SEO strategy. Learn how having a well-structured website with essential pages like a homepage, about p...

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25:45

005: AUDIT Podcast SEO Audit for a recently launched...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2024/06/19

Boost Your Podcast's Visibility with Organic Search In this episode of The Website Success Show, host Jules White sits down with Stephanie Smith, the creator of a new podcast called "Getting to the Bottom Line."Stephanie aims to help business owners improve their revenue, profit, and cash flow by highlighting the often overlooked aspects that impact their bottom line.Jules and Stephanie discuss key strategies for boosting the podcast's visibility through organic search, including:Optimi...

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11:29

004: Don't Let Your Website Visitors Bounce: Optimise...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2024/06/17

Hero Sections: The Key to Keeping Visitors on Your WebsiteIn this episode, we're diving deep into the world of hero sections – the topmost visible area of your website that holds immense power over your visitor's first impression. Learn why this section is crucial for grabbing attention, conveying your value proposition, and guiding users to take action.Key takeaways:Prioritize benefits over features: Highlight how your product or service will improve the lives of your target audience.Keep it...

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7:25

002: Why You Don't Need To Keep Feeding The...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2024/06/14

In this episode, I dive into the pressure of the content creation machine and how it can lead us to overlook the hidden potential in our existing content. I explore strategies for repurposing and optimizing your podcast episodes, blog posts, and other content to drive traffic to your website and ultimately generate more leads and sales. I also discuss the importance of human connection in content marketing and why AI-generated content often falls short.If you're feeling overwhelmed by the nee...

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17:27

003: What To Do If Your Webpage Has Had 100 visitors...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2024/06/14

In this episode, we tackle the common frustration of website traffic not converting into leads or sales. Even with 100 visitors, if no one is taking your desired action, it's time to diagnose the problem.Key takeaways:Track Your Data: Use Google Analytics and Search Console to understand your website's performance, including traffic sources, visitor behaviour, and where they drop off.Identify Obvious Issues: Check for slow loading times, especially on mobile devices, as well as confusing navi...

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3:54

001: Intro to The Website Success Show

SEO for Beauty, Health & Wellness Brands: The Website... ·

2024/06/14

Welcome to The Website Success Show. If you want more traffic and sales through your website, this show delivers expert insights and actionable tips to optimise your website and make the most of your existing (and future content).

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117 results

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