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PODCAST

SEO for Beauty, Health & Wellness Brands: The Website Success Show

Jules White: Website & SEO Marketing Consultant

Want to get more website traffic, clients, & sales from your beauty, health or wellness website – without spending hours on social media or pouring money into ads?You need simple, effective SEO.This podcast is for beauty, health & wellness businesses – including salon owners, skin clinics, medspas, private practitioners, mental health professionals, training academies, and coaches – who want their website to do more than just look good.Each week, you’ll get:Simple SEO strategies you can

business marketing

All Episodes

19:58

116: How to Get Found on Google by Local Clients

SEO for Beauty, Health & Wellness Brands: The Website... ·

2026/01/08

In this episode I break down how to use your Google Business Profile to finally show up for “service + near me” searches, without relying on social media or ads. I explain why so many businesses stay invisible on Google even though they have a profile set up, and why this is rarely about competition or reviews. Most of the time, it comes down to missing structure, unclear categories, and a lack of alignment between your Google Business Profile and your website. I share how to safely spy on co...

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20:56

115: 5 Website Lessons I Learned in 2025 (Search, AI,...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/12/18

In this episode Jules White shares five key lessons she’s learned about what’s changing, what’s working, and where business owners can focus their energy for long-term results without relying on social media. Key takeaways: People are burnt out by constant marketingGoogle Business Profiles are still incredibly powerfulAI search is changing how people find websites Clear messaging has to come firstPeople are spending money on things that make them feel good Resources mentioned in th...

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24:56

114: Worried You’re on the Wrong Website Platform for...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/12/11

In this episode, Jules White breaks down one of the questions she is asked most often: which website platform should you build on if you run a beauty, health or wellness business? Jules explains why your platform is not what determines the success of your website. Instead, success comes from clarity around your offers, your customer journey, the problems you solve, and having your SEO basics in place so your website can actually show up in search. She shares why so many business owners feel t...

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24:14

113: How to Tell When It’s Time to Rebuild Your...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/12/04

In this episode, Jules White unpacks a common misconception among beauty, health, and wellness business owners: the idea that if your website is not performing, you must need a brand new one. Jules explains why a rebuild is not always the answer and how rushing into one can create more stress, more work, and no extra revenue. Jules shares the three genuine signs you might need a rebuild, including outdated tech, a completely new brand direction, or a platform that can no longer support your b...

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13:09

112: Three Simple Website Tweaks That Help You Get...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/11/27

In this episode, Jules White breaks down three simple website tweaks that can instantly make your beauty, health, or wellness business more booking friendly, without needing a full redesign or relying on social media. Jules explains why most business owners think they need a new website when, in reality, small clarity-based changes often make the biggest difference. She shares why your website’s words, layout, and trust signals influence bookings far more than how pretty the design is, and ho...

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26:45

111: Why Your Competitors Are Beating You in Google...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/11/20

In this episode, Jules White unpacks why your beauty, health & wellness business competitors might be appearing above you in Google search results, even when you know your services are just as good, if not better. She explains how small, strategic tweaks to your website and Google Business Profile can help you close that gap and start showing up more clearly in search. Key takeaways: Why competitors look clearer to Google: How well written page titles, meta descriptions, and homepage mess...

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24:08

110: Simple Ways to Help Your Website Convert More...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/11/13

In this episode, Jules White continues the back to basics theme, shifting the focus from visibility to what happens after someone actually lands on your website. If you’re getting traffic, but people aren’t booking, buying or enquiring, this episode unpacks why that’s a conversion problem rather than a traffic issue. Jules explains how simple changes can encourage more of your existing visitors to take action without needing to spend more time or money on marketing. She breaks down the three ...

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25:40

109: Back to Basics: How to Get Your Website Showing...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/11/06

In this episode, Jules White takes it back to basics - guiding beauty, health, and wellness business owners through the foundations of how to actually get found on Google. She explains why visibility starts with clarity - knowing what you want to show up for, which page on your website should target that search term, and how to structure your pages so Google (and real people) can understand them. Jules also shares practical steps including setting up Google Search Console, structuring heading...

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30:27

108 Why Your Website Feels So Overwhelming - and How...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/10/31

In this episode, Jules White shares why building or updating your website feels so overwhelming - and how it’s not your fault.Jules breaks down the real reason so many business owners get stuck: they’re unknowingly trying to use three (or even four) parts of their brain at once - strategic thinking, creative writing, tech implementation, and often learning how to use their website platform on top of that.She explains how separating your website process into distinct phases - strategy, content

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39:26

107: Why Your Wellness Website Isn’t Turning Visitors...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/10/23

In this episode, Jules White reviews a real website from nutritional therapist Alice Yeates, showing where small, practical changes can make a big difference to conversions. If you’ve ever wondered why people visit your site but don’t go on to book, this gentle website audit will help you see what’s really going on - and how to fix it. You’ll learn: ✅ What to include (and what to avoid) in your homepage hero section ✅ Why pop-ups, button design, and mobile font size can quietly af...

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20:33

106: When the Algorithm Doesn’t Hear You: Why Women’s...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/10/17

In this reflective final episode of the Social Media Is Optional series, Jules explores why women’s voices - especially in the beauty, health, and wellness industries - are so often overlooked online. She shares insights from recent research showing how posts about women’s bodies and wellbeing are frequently flagged, hidden, or deprioritised by social media algorithms, and why even Google and YouTube aren’t always as fair as they seem. This episode unpacks what that bias means for small busin...

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12:18

105: Why Your Brain (and Business) Deserves a Break...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/10/09

In this thought-provoking episode, Jules White lifts the curtain on the hidden side of social media - revealing how these platforms are designed to keep you hooked, distracted, and doubting yourself. This isn’t about fear-mongering or quick fixes. It’s an honest look at how social media affects not just your focus and wellbeing, but the way you run your business - and why it might be time to step off the hamster wheel. Jules explains how the same psychological triggers used in gambling - know...

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16:08

104: You’ve Been Sold a Lie - Smarter Ways to Be...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/10/02

In this episode, Jules White exposes one of the biggest myths small business owners face: that success depends on being on social media. Jules explains why the promise of quick wins on platforms is misleading, and how the constant push to post every day drains time, energy, and creativity without reliably bringing in clients. Instead of chasing algorithms, she shares proven alternatives that put you back in control and help you build assets that last. Key Takeaways: The Social Media Myth: Why...

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21:43

103: From Fleeting Posts to Lasting Assets - Why Your...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/09/26

In this episode, Jules White shares why creating content you own first is a smarter, calmer route to sustainable marketing. If you’re pouring heart and soul into social media while your website sits neglected, this conversation shows how to flip that pattern so your site becomes the hub that actually drives decisions, sales and bookings. Key takeaways Socials are rented space Most engagement happens within 24–48 hours. You’re feeding someone else’s platform rather than building assets you co...

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21:55

102: Social Media Is Optional - Build a Calmer...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/09/19

In this episode, Jules White challenges the belief that you have to be on social media to grow your business, and shares why she believes social media is optional - not essential. Jules explains why relying on platforms you don’t own can leave you feeling drained, frustrated, and at the mercy of algorithms. She highlights the hidden cost of posting daily, the risks of building on “borrowed ground”, and the harm caused by platforms designed to keep us scrolling. Instead, Jules shares her own e...

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10:14

101: Is Your Website Saying What Clients Really Need...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/09/12

In this episode, Jules White takes a closer look at a website from a customer point of view, uncovering common mistakes that lead to missed opportunities and lost clients. After searching for a specialist solicitor, Jules shares her experience comparing recommendations from her local network with results from Google Gemini. The contrast highlights how trust signals, clear messaging, and customer-focused language can make or break a website’s impact - both in AI-driven search results and when ...

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19:35

100: What 100 Podcast Episodes Have Taught Me About...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/09/04

In this milestone episode, Jules shares honest reflections on reaching 100 episodes and 7,700+ downloads without promoting the show on social media or using ads. She talks about how podcasting has boosted her confidence, why showing up consistently matters, and how embracing imperfections keeps the process human and sustainable. Jules also explains why podcasting works as slow, evergreen marketing, how updating intros and outros helps current offers reach new listeners across the whole back c...

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27:53

099: How to Improve Your Website’s SEO and...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/08/15

In this episode, Jules White carries out a live website and SEO audit with Suzanne from Inclusive Communication, uncovering simple, actionable ways to improve her site’s visibility, accessibility, and clarity. Jules identifies quick wins that can make a big difference - from adjusting font sizes in the navigation menu for better readability, to tightening up homepage messaging so visitors instantly understand what the business does and why it matters. They also explore how to make the most of...

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21:19

098: Can ChatGPT-5 Really Help You Build a Better...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/08/08

In this episode, Jules White explores the release of ChatGPT‑5 and Google’s AI Mode in the UK, offering practical, grounded advice on how to use AI tools to support (but not replace) your website-building process. Jules shares why this week’s AI developments are exciting, what’s changed with the new ChatGPT model, and how small businesses can use it to streamline tasks like wireframing, content planning, and SEO - all while keeping control of their privacy, platforms, and messaging. She break...

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26:57

097: Are Your Website Images Hurting Your SEO? What...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/08/01

In this episode, Jules White shares how to optimise your website images for better search visibility, faster load times, and stronger performance across Google and AI-powered tools like ChatGPT. After helping a client the recovery process from a major SEO drop following a platform migration, Jules dives into a common question from that session: How do I optimise my images so they help rather than harm my website? This episode covers everything from file names and alt text to load speed, AI se...

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116 results

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