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PODCAST

SEO Strategy for Business Owners Who Want More From Their Website | The Website Success Show

Jules White: Website & SEO Marketing Consultant

Want to get more traffic & sales from your website – without spending hours on social media or pouring money into ads?You need simple, effective SEO.This podcast is for growth minded business owners who need a steady stream of clients coming into their business – including local businesses like luxury retreats, skin clinics, medspas, private practitioners, mental health professionals, training academies, coaches and beyond – who want their website to do more than just look good.Each week, you’ll

business marketing

All Episodes

18:49

131: Why Blogging Might Be a Waste of Your Time (And...

SEO Strategy for Business Owners Who Want More From... ·

2026/04/23

In this episode, Jules White tackles one of the most common pieces of advice given to small business owners - that you need to be blogging consistently to grow your website's visibility. Jules makes the case that for many businesses, blogging isn't actually the priority, and that time spent writing articles could be better spent elsewhere. Jules explains why informational blog content is increasingly being answered directly by AI, and why your core website pages - your homepage, services page...

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21:38

130: Why SEO Beats Social Media for Getting a Steady...

SEO Strategy for Business Owners Who Want More From... ·

2026/04/16

In this episode, Jules White makes the case for SEO as one of the most powerful and sustainable lead generation tools available to service-based business owners - and explains why it beats social media for building a consistent pipeline of warm, ready-to-buy clients. Jules explores why so many small business owners find themselves stuck in feast or famine mode, constantly pouring time and energy into social media without seeing reliable results. She shares why SEO offers a fundamentally diffe...

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30:31

129: Why Your Website Isn't Converting (And What to...

SEO Strategy for Business Owners Who Want More From... ·

2026/04/09

In this episode, Jules White carries out a live website conversion rate optimisation audit for Sara Southgate, a naturopath and perimenopause specialist. Jules identifies some quick wins and key changes Sara can make to start turning her website visitors into real bookings and sales. Jules walks through Sara's homepage, highlighting how to make it immediately clear who you help, what you do, and what visitors should do next. She also uncovers some significant SEO issues caused by Sara's websi...

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18:49

128: Is ChatGPT Making You Doubt Yourself? Why I...

SEO Strategy for Business Owners Who Want More From... ·

2026/04/02

In this episode, Jules White opens up about why she has made the switch from ChatGPT to Claude, and why it's about much more than just choosing a different tool. Jules shares how she had been using ChatGPT for almost everything - from meal planning and podcast show notes to navigating grief - and how she gradually noticed it was amplifying her anxiety rather than helping. She talks honestly about the spiral of self-doubt it created, the way it seemed designed to keep her chatting rather than ...

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22:06

127: How to Get Found on Google and AI Search with a...

SEO Strategy for Business Owners Who Want More From... ·

2026/03/26

Send us Fan Mail Support the show Ever feel like your business should be easier to find on Google? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news? You don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big dif...

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36:33

126: How to Improve Your Website SEO Without...

SEO Strategy for Business Owners Who Want More From... ·

2026/03/19

In this episode, Jules White walks through a real website and SEO audit with a client who runs an online cookery school for teenagers. Together, they explore how to make the website work harder, from improving visibility on Google to creating a clearer structure that supports both traffic and conversions. Jules focuses on practical, foundational changes that can make a real difference over the next six months. This includes identifying what the homepage should actually be trying to rank for, ...

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35:56

125: Website Accessibility Basics: Small Changes That...

SEO Strategy for Business Owners Who Want More From... ·

2026/03/12

Send a text Support the show Ever feel like your business should be easier to find on Google? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news? You don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big differen...

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14:54

124: I Stopped Using Social Media And Had My Best...

SEO Strategy for Business Owners Who Want More From... ·

2026/03/05

In this episode, Jules White shares a personal update about stepping away from social media and what happened next. After stopping using social media in her business, Jules went on to have her best month ever. Rather than presenting it as a magic formula, Jules reflects on what actually changed. She talks about the mental space created by removing social media from her daily routine, how that helped her focus on the right activities in her business, and the alternative ways she’s been connect...

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34:53

123: Is Your Homepage Costing You Clients? LIVE...

SEO Strategy for Business Owners Who Want More From... ·

2026/02/26

In this episode, Jules White is joined by Indira Nobile from InHair Salon in Dubai Marina for a live website and SEO audit. Together, they review Indira’s homepage and Google Business Profile, exploring practical tweaks that could help her salon attract more of the right clients, especially those searching for blonde and balayage specialists in a competitive market. Jules walks through how to strengthen the homepage hero section, clarify messaging, align headings with target keywords, and ens...

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24:16

122: Why Your Google Business Profile Is the Fastest...

SEO Strategy for Business Owners Who Want More From... ·

2026/02/19

In this episode, Jules White explores how AI search and Google’s AI Overviews are changing the way people find local businesses, and why there’s no need to panic. Rather than chasing social media or worrying about traffic drops, Jules shares why focusing on your core website pages and aligning them with your Google Business Profile can lead to more qualified enquiries and steady visibility. Key Takeaways: AI search and zero-click results: Why fewer clicks can still mean stronger, more qualifi...

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27:29

121: Stop Guessing What to Do With Your Website: A...

SEO Strategy for Business Owners Who Want More From... ·

2026/02/12

In this episode, Jules White shares a simple four-step filter to help you stop guessing what to do next with your website and start focusing on what actually moves the needle. If you’ve been tinkering with your website without feeling like you’re making progress, or you’re not even sure what your site is doing for you, this episode walks you through what to prioritise first. Key Takeaways: The Stop Guessing Filter: A four-step process covering clarity, free Google tools, choosing your main vi...

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20:26

120: How Local SEO Can Help You Sell Online Services...

SEO Strategy for Business Owners Who Want More From... ·

2026/02/05

In this episode, Jules White explores how local SEO can play a powerful role in selling online offers, not just supporting brick-and-mortar businesses. Jules explains why local visibility matters even if you sell digital products, online courses, e-commerce items, or services that can be delivered anywhere. She shares how Google uses location signals to build trust, why people are more likely to buy from businesses that feel local, and how tapping into regional search intent can help you stan...

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16:53

119: What Happens When Social Media Is No Longer Part...

SEO Strategy for Business Owners Who Want More From... ·

2026/01/29

In this episode, Jules White shares a very honest, voice-note style reflection on what it really means to say social media is optional and what happens when you decide to step away from it completely. Jules talks through her growing desire for a quieter, more minimalist way of running her business and life, with less screen time, less noise, and fewer dopamine-fuelled distractions. She explains why even limited social media use can still create FOMO, pressure, and a constant pull to check in,...

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29:31

118: AI Search and Google: What Actually Matters for...

SEO Strategy for Business Owners Who Want More From... ·

2026/01/22

In this episode, Jules White breaks down what Google is officially saying about AI search and how that compares to what is actually happening in the real world for small and local businesses. Jules walks through Google’s guidance on AI search features, including AI Overviews and AI Mode, and explains why Google is still very much relevant despite the noise suggesting otherwise. She shares what she is seeing first-hand with client websites, where SEO foundations still play the biggest role in ...

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25:36

117: Simple Steps to Help Your Website Get Found:...

SEO Strategy for Business Owners Who Want More From... ·

2026/01/15

In this episode of The Website Success Show, I’m joined by Clare Crouch from Nourish Nurture Knit for a live website and SEO audit, focused on finding practical quick wins to help her grow her membership through search, without relying on social media. We start by talking about what Clare wants her website to be doing over the next six months, then look at what Google currently understands about her site. I walk through a blog post that has performed well in the past and use it to highlight s...

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19:58

116: How to Get Found on Google by Local Clients

SEO Strategy for Business Owners Who Want More From... ·

2026/01/08

In this episode I break down how to use your Google Business Profile to finally show up for “service + near me” searches, without relying on social media or ads. I explain why so many businesses stay invisible on Google even though they have a profile set up, and why this is rarely about competition or reviews. Most of the time, it comes down to missing structure, unclear categories, and a lack of alignment between your Google Business Profile and your website. I share how to safely spy on co...

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20:56

115: 5 Website Lessons I Learned in 2025 (Search, AI,...

SEO Strategy for Business Owners Who Want More From... ·

2025/12/18

In this episode Jules White shares five key lessons she’s learned about what’s changing, what’s working, and where business owners can focus their energy for long-term results without relying on social media. Key takeaways: People are burnt out by constant marketingGoogle Business Profiles are still incredibly powerfulAI search is changing how people find websites Clear messaging has to come firstPeople are spending money on things that make them feel good Resources mentioned in th...

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24:56

114: Worried You’re on the Wrong Website Platform for...

SEO Strategy for Business Owners Who Want More From... ·

2025/12/11

In this episode, Jules White breaks down one of the questions she is asked most often: which website platform should you build on if you run a beauty, health or wellness business? Jules explains why your platform is not what determines the success of your website. Instead, success comes from clarity around your offers, your customer journey, the problems you solve, and having your SEO basics in place so your website can actually show up in search. She shares why so many business owners feel t...

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24:14

113: How to Tell When It’s Time to Rebuild Your...

SEO Strategy for Business Owners Who Want More From... ·

2025/12/04

In this episode, Jules White unpacks a common misconception among beauty, health, and wellness business owners: the idea that if your website is not performing, you must need a brand new one. Jules explains why a rebuild is not always the answer and how rushing into one can create more stress, more work, and no extra revenue. Jules shares the three genuine signs you might need a rebuild, including outdated tech, a completely new brand direction, or a platform that can no longer support your b...

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13:09

112: Three Simple Website Tweaks That Help You Get...

SEO Strategy for Business Owners Who Want More From... ·

2025/11/27

In this episode, Jules White breaks down three simple website tweaks that can instantly make your beauty, health, or wellness business more booking friendly, without needing a full redesign or relying on social media. Jules explains why most business owners think they need a new website when, in reality, small clarity-based changes often make the biggest difference. She shares why your website’s words, layout, and trust signals influence bookings far more than how pretty the design is, and ho...

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131 results

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