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PODCAST

Content Amplified

Masset - Content Amplified

Content Amplified is all about how to get more out of your marketing content.Each 15-20 minute episode gives you one new way to get more out of your marketing content.We interview industry experts to give you new perspectives and ideas that will level up your content like never before.Episodes are released weekly on Tuesday, Wednesday and Thursday.

business marketing

All Episodes

17:41

The RopeBridge Marketing Analogy.

Content Amplified ·

2025/04/08

Send us a text In this episode we interview Elizabeth Nerland, Senior Director of Strategic Communications at Chugach Government Solutions. What you'll learn in this episode: How to organize your marketing channels using the ROPE framework: Rented, Owned, Paid, and Earned mediaWhy relying solely on rented platforms like social media puts your business at riskThe importance of owning your audience through websites and email listsHow to strengthen your “bridge” with tools like CRM, CMS, automat...

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16:59

Are You Trapped in Generic Content?

Content Amplified ·

2025/04/04

Send us a text In this episode we interview Kimberly Hallman, Senior Vice President of Institutional Marketing at 160over90, a branding and cultural marketing agency. Kim works with colleges and universities to help them articulate their unique identity and communicate with clarity and impact. What you'll learn in this episode: How to recognize the signs of diluted, broad messaging that fails to connectA four-part strategic framework to recalibrate your content with intention and authenticity...

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14:51

Is Video the Key to Mind Share?

Content Amplified ·

2025/04/03

Send us a text In this episode we interview Kelly Cheng, CMO at Goldcast, a video AI content platform and former marketer at Wistia. What you'll learn in this episode: Why mind share—not intent—is where great marketing startsHow video can build trust and amplify authentic brand presenceThe right way to repurpose video for maximum content reachWhy AI only works when it starts with human insightHow marketers can scale video creation without blowing their budgetTactics to thrive in the era of ze...

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6:34

OpenAI Goes Open Source and Meta Doubles Down on AI...

Content Amplified ·

2025/04/02

Send us a text In this episode Benjamin Ard breaks down the week’s most important updates in artificial intelligence and what they actually mean for marketers looking to move fast, stay relevant, and work smarter. What you'll learn in this episode: Why OpenAI’s move to open source a language model could give marketers more control and fewer API costsHow ChatGPT’s image generation upgrade changes the game for mockups and campaign visualsWhat Google's AI Overviews in Europe mean for your SEO an...

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17:43

Are You Measuring Paid Ads All Wrong?

Content Amplified ·

2025/03/31

Send us a text In this episode we interview Evan Fehler, a seasoned B2B SaaS marketer now working with Directive, a performance marketing agency serving high-growth SaaS brands. What you'll learn in this episode: Why most companies misread their paid ad performance—and how to fix itA simple 3-part framework to revive underperforming ad strategiesHow layering attribution methods revealed $1.78 ROI for every $1 spent on AdWordsThe shift from polished ads to raw, proven organic posts—and why tha...

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20:58

Get your Content Aligned to Growth

Content Amplified ·

2025/03/28

Send us a text In this episode we interview Kathleen (Waters) Bunshoft, a senior growth marketing and demand generation leader with a focus on revenue and a passion for team happiness. What you'll learn in this episode: Why revisiting your ICP’s mindset—not just their title—unlocks better content performanceHow outdated attribution models are breaking your growth strategy (and what to use instead)How to embed content into every GTM motion, from sales enablement to event planningWhy short-form...

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13:25

Inside the Workflow of an AI-Backed Solo Podcast Team

Content Amplified ·

2025/03/26

Send us a text In this episode Benjamin Ard shares the behind-the-scenes process of producing a daily podcast (this one) as a one-person content team. What you'll learn in this episode: How to build and maintain a 30-episode backlog to stay consistentThe outreach strategies Benjamin uses to find and book compelling guestsWhy he prefers candid, unscripted interviews and how that drives valueHow Riverside’s AI tools streamline editing, branding, and video productionThe importance of removing fi...

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13:41

What Makes Content Strategy Truly Scalable?

Content Amplified ·

2025/03/24

Send us a text In this episode we interview Matt Hummel, a seasoned B2B marketing leader with over 25 years of experience, currently focused on aligning brand and demand strategies in the tech space. What you'll learn in this episode: Why content without strategy is just noise—and how to fix thatA simple four-part framework for building your content strategy: themes, topics, content, and channelsHow to align content with both business direction and customer pain pointsWhy scaling only works w...

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11:11

How Do You Cut Through the Noise?

Content Amplified ·

2025/03/21

Send us a text In this episode we interview Rodrigo Fontes, seasoned marketer and current marketing leader at Quillbot, who brings over 20 years of experience across B2B, B2C, oil and gas, telecom, edtech, and the dating app industry. What you'll learn in this episode: Why deep audience understanding is the foundation of content that resonatesHow entertainment can be your most powerful marketing strategyThe overlooked power of cultural relevance in capturing attentionWhich data points actuall...

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3:04

Is AI getting too cheap to ignore? Wednesday AI...

Content Amplified ·

2025/03/19

Send us a text Host Benjamin Ard breaks down the latest AI news every marketer needs to know from the past seven days. What you'll learn in this episode: How Baidu’s new AI models compare to GPT-4.5 and why costs are plummetingWhy AI’s affordability means it’s no longer a competitive advantage—only how you use it mattersThe rise of AI agents and how they’re automating marketing tasksNVIDIA’s push for hallucination-free AI and what it means for reliabilityGoogle Gemini’s deep research feature ...

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17:05

How Can Social Comments Improve Marketing?

Content Amplified ·

2025/03/18

Send us a text In this episode, we interview Sarah Stadler, VP of Marketing at Respondology. With years of experience in B2B SaaS marketing and multiple successful acquisitions under her belt, Sarah shares insights on leveraging social media comments to enhance content strategies and brand engagement. What you'll learn in this episode: Why social media comment sections are a goldmine for marketersHow to turn audience feedback into content ideasBest practices for engaging with your online comm...

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17:59

How Do You Find Your Brand Voice?

Content Amplified ·

2025/03/13

Send us a text In this episode, we interview Courtney Todd, founder of Umlaut Agency, a strategy-driven branding, design, and marketing firm. With experience leading marketing for companies like Dallas Morning News and Arteriors, Courtney specializes in helping brands increase visibility and strengthen customer relationships. What you'll learn in this episode: The three key elements that define a strong brand voiceWhy consistency matters—but adaptability is just as importantHow to differentia...

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6:09

This Week in B2B Marketing: Google AI Ads, CRM Wars,...

Content Amplified ·

2025/03/12

Send us a text Your host, Benjamin Ard, is taking our Wednesday episodes to share with you the news that marketers need to know. Stay ahead with this week’s top B2B marketing updates in just a few minutes: Google is testing ads inside its AI-powered search—here’s how to adapt your strategy.Salesforce and Microsoft both launch powerful AI sales assistants—find out what it means for your CRM and sales approach.TikTok gains serious momentum for B2B marketers, short-form video is dominating atte...

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16:12

How Can You Align Content to Your Audience?

Content Amplified ·

2025/03/11

Send us a text In this episode, we interview Craig Brown, VP of Marketing at Connect Homes, about the power of aligning content with your audience for maximum impact. Craig shares insights from his experience in both agency and in-house roles, offering practical advice on data-driven marketing strategies. What you'll learn in this episode: Why generic messaging fails and how to make content truly relevant.How to leverage data from Google Analytics and CRM tools to understand your audience.The...

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17:48

How Can "Content Led Sales" Transform Your Business?

Content Amplified ·

2025/03/10

Send us a text In this episode, we interview Dr. Jim, a seasoned sales leader who has mastered the art of integrating content into the sales process. He shares how content-led sales can revolutionize the way businesses engage with their target market and build authentic relationships. What you'll learn in this episode: Why traditional outbound sales strategies are failingHow content can be the ultimate sales equalizerThe difference between content-led sales and the typical sales funnelHow to ...

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2:37

Weekly AI News and What Marketers Need to Know - GPT...

Content Amplified ·

2025/03/07

Send us a text In this episode, Benjamin Ard breaks down the latest AI updates that every marketer needs to know from this week. From new AI-powered tools to game-changing updates from OpenAI, Google, Microsoft, and more, we explore how these innovations will impact marketing strategies. What you'll learn in this episode: How GPT-4.5 improves AI-powered marketingGoogle Ads' new AI-generated images and what they mean for ad campaignsMicrosoft Copilot's latest features, including voice mode and...

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15:08

Do you have a case of content narcissism?

Content Amplified ·

2025/03/06

Send us a text In this episode, we interview Katherine LeBrun, a marketing expert with experience at Amazon, Meta, Wayfair, and high-growth startups. Katherine introduces the concept of "content narcissism" and explains how brands can shift from self-centered content to authentic, relationship-driven marketing. What you'll learn in this episode: The difference between content narcissism and authentic contentHow to create content that builds relationships, not just brand egoWhy employee-driven...

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16:52

How to Find Your Brand Story [with awesome example]

Content Amplified ·

2025/03/05

Send us a text In this episode, we interview Barry Silverman, Vice President of Marketing and Branding at Ultrafabrics. With over 30 years in marketing, Barry shares how his team uncovered a powerful insight that transformed their content strategy. What you'll learn in this episode: How to identify unique and relevant insights from customer conversationsThe power of aligning content marketing with a meaningful causeWhy working with industry experts enhances credibility and impactStrategies fo...

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15:39

How Can You Make Content Timely and Impactful?

Content Amplified ·

2025/03/04

Send us a text In this episode, we interview Rya Manners, VP of Marketing at Prosegur. With over 13 years of experience, Rya shares how she transforms breaking news into compelling content that engages audiences and drives conversations. What you'll learn in this episode: How to stay ahead of industry trends using alerts and social listeningThe secret to turning news into educational, audience-focused contentWhy personal branding plays a crucial role in B2B marketingThe best distribution stra...

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13:33

How do you test and learn in marketing?

Content Amplified ·

2025/03/03

Send us a text In this episode, we interview Stephan Longo, a seasoned marketing strategist with a track record of scaling businesses across industries. From high-tech startups to national franchises, Stephan has mastered the art of testing and learning to drive growth. What you'll learn in this episode: Why testing and learning is crucial for marketing successHow to measure the right metrics instead of drowning in dataThe surprising connection between TV, radio, and digital marketingA practi...

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378 results

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