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PODCAST

Do This, NOT That: Marketing Tips with Jay Schwedelson

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive

business marketing

All Episodes

10:19

STOP Being Positive! ➕ F1 Movie Review🏎️! Ask Us...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/07/16

Marketing doesn’t always have to be sunshine and sparkle—sometimes a little “doom” drives way more clicks. Jay Schwedelson digs into fresh data showing that negative words, emojis, and angles can outperform the classic “win-win” tone we’re all told to use. So if you’ve ever wanted to tell your boss that positivity is tanking your subject lines, now’s your moment. Plus, Jay gets fired up about weird moviegoers and horror trailers in a classic ridiculous question rant.ㅤBest Moments:(01:30) Why

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09:16

SPECIAL SERIES == Less Competition, More Clicks? Try...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/07/14

If you’re ignoring weekends in your marketing plan, you might be sleeping on gold. Jay Schwedelson and Daniel Murray are teaming up for “Bathroom Break” — a quick-hit series where they trade data-backed tips while pretending we’re not all scrolling on the toilet. This one’s all about why Saturday and Sunday might be your secret weapon for better engagement, higher intent, and less crowded inboxes.ㅤBest Moments:(01:52) Jay admits to having no work-life balance — and why that matters for weekend

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10:28

I don’t love my job! 👀 Jay’s SCOOP | Ep. 375

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/07/11

Most people don’t love their jobs—and that’s not only normal, it might be healthier. Jay Schwedelson unpacks the toxic myth that everyone should “do what they love” and explains why chasing passion often backfires. He shares why he doesn’t love his own job (and why that’s fine), what actually matters more than love, and how redefining career fulfillment might be the smarter move.ㅤBest Moments:(00:30) Jay admits he doesn’t love his job—and that’s more than okay(02:00) Why “do what you love and you’ll

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24:58

LINKEDIN Company Page Secrets! w/ #1 Expert Michelle...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/07/11

Jay Schwedelson gets the truth about LinkedIn company pages from Michelle J. Raymond—and it’s not what you'd expect. Turns out those dusty, forgotten pages could be your brand’s biggest missed opportunity. They dig into what’s actually working now, why impressions are dropping for everyone, and how you can build a company presence that doesn’t feel like a corporate ghost town. Plus, Michelle reveals what happened when she stopped posting for two weeks straight.ㅤSubscribe to Michelle’s newsletter:

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10:25

SECRETS of Letter Format Emails THAT WORK! 📩 Ask Us...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/07/09

If your email performance is slipping even though you're using that classic “letter format” style, there’s a reason—and it’s not what you think. Jay Schwedelson breaks down why hybrid-looking plain text emails are quietly tanking results, and what real 1:1 messaging actually looks like. Also: laser planetariums, shoe policies at TSA, and the weird airport loophole that makes Jack & Coke at 8:30 a.m. seem totally fine.ㅤBest Moments:(02:01) Why everyone’s using letter format emails—and what

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09:24

SPECIAL SERIES == Waitlists Aren’t Just for Hype 🧠 ==...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/07/07

Waitlists might sound boring, but Jay Schwedelson and Daniel Murray make them feel like a secret weapon you’re probably underusing. They break down why waitlists aren't just for trendy DTC brands and how you can use them to test demand, gather leads, and build buzz—without sounding like a scammy giveaway. Plus, you’ll hear some strong opinions on self-checkout, impulse buys, and why Jay owns too many Lululemon hats.Best Moments:(01:10) Jay confesses he’s never used self-checkout without needing

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24:31

BONUS DROP! Amy Porterfield Shares Webinar Engagement...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/07/06

Jay got a rare chance to dig into exactly how Amy Porterfield gets such ridiculously high value—and sky-high conversions—from her webinars, bootcamps, and intimate in-person events. And she doesn’t hold back. From rethinking your promo timing to why “masterclass” beats “webinar,” she shares the specific tactics she uses to drive results without burning out her audience. Jay Schwedelson is all in on her playbook, and after this, you might be too.ㅤSubscribe to Amy’s newsletter for weekly marketing

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12:15

I am Failing! I stink at YouTube and so should you! +...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/07/04

If you want to watch this YouTube failure unfold give me a 'subscribe' RIGHT HERE! https://www.youtube.com/@schwedelson/shortsappreciate you!JBest Moments:(00:34) The real reason it’s powerful to admit when something isn’t working(01:45) Why YouTube Shorts will rule the internet in the next three years(03:00) Most marketers are dumping content on YouTube and calling it a day(04:55) What having only 600 subscribers taught Jay about perspective and growth(06:23) You don’t need to be great—just

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19:01

Facebook Secrets! w/Mari Smith 'Queen of Facebook'...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/07/04

Jay finally gets to sit down with the queen of Facebook herself, Mari Smith, and she’s got strong words: “followers are dead.” But don’t panic—this episode is packed with real talk on what actually works now, how Meta’s algorithm thinks, and why your personal profile might be your biggest untapped asset. Mari Smith doesn’t just explain the changes—she gives you the “do this, not that” of growing visibility, building community, and yes, still making email matter.Check out Mari Smith's website at

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12:22

20% Increase! 'Inner Dialogue' marketing!🍏 I go to a...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/07/02

When Jenny from Lockhart, Texas asked whether email and social tips really apply to nonprofits, Jay Schwedelson gave a hard yes—and then proved it. This episode is all about how to rewire your calls to action with “inner dialogue” buttons that speak directly to what your audience is thinking. Whether you’re in nonprofit, B2B, DTC, or SaaS, these simple tweaks can boost your click rates way more than you'd expect. Also: Jay’s love-hate relationship with green markets, lavender dog biscuits, and

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09:01

SPECIAL SERIES == Social Proof Trick For Increased...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/30

Marketers throw testimonials on their sites like seasoning—but most are bland and forgettable. Jay Schwedelson and Daniel Murray are back in the bathroom (not literally, we hope) to explain why one great, specific testimonial beats a wall of fluff. They also dig into smarter ways to use logos, how to tailor social proof by tier, and why your customer’s phone camera might be your best marketing tool.Best Moments:(00:45) The go-to excuse everyone secretly uses to escape bad meetings(02:10) Why social

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10:07

Q4 & Holiday Marketing Starts NOW! 🎁⛄️ Jay’s SCOOP |...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/27

Mid-July and it’s 98 degrees out—but marketers are already thinking about December. Jay Schwedelson drops a reality check: your Q4 and holiday campaigns don’t start in the fall, they start now. From subject line data to social engagement spikes, he breaks down why jumping into end-of-year messaging this early isn't just smart—it's a major edge. Even if you’re sweating through summer, your prospects are mentally putting up the tree.Best Moments:(00:30) Why July flips the mental switch from BBQs to

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18:18

Think First, Prompt Second 🤖 VP of Brand Shawn...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/27

You know those people who refuse to let B2B get boring? That’s Jay Schwedelson sitting down with Shawn Perritt, who’s out to prove that “business to boring” is a mindset—one that needs to go. From why your brand budget shouldn’t be an afterthought, to how AI can actually make things less creative if you’re not careful, this one’s full of real talk for anyone tired of beige B2B. You’ll walk away rethinking brand, attribution, and why your best creative ideas probably don’t come from staring at

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10:41

WHOA! Business & Consumer Impact PRIME DAY 🧠 Ask Us...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/25

Somehow we’ve gone from Prime Day hacks to mouth tape mishaps—but that’s exactly why you’ll want to hear this one. Jay Schwedelson breaks down a wildly underrated way to get instant high-intent leads (and yeah, he’s annoyed he didn’t think of it sooner). Plus, why even B2B brands should pay attention to Amazon’s biggest shopping week—and no, it’s not about selling on Amazon. Then it all goes off the rails with frog-touching and pool pee myths, naturally.Best Moments:(01:45) The sneaky genius behind

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10:26

SPECIAL SERIES == How We Use AI 🤖 == | BATHROOM Break...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/23

A new special series is here, and yes, it’s short enough to fit between meetings—or bathroom breaks. Jay Schwedelson teams up with Daniel Murray for a 10-minute hit of marketing smarts, and this one’s all about AI. They go beyond the basics to talk prompt jacking, answer engine optimization, and why your ad swipe file should be best friends with ChatGPT.Best Moments:(01:57) The easiest AI workflow for repurposing transcripts into 10+ pieces of content(04:05) How to test if your website is “answer

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11:55

3 Marketing Myths BUSTED! Quick WINS! 🔗 Jay’s SCOOP...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/20

People keep telling you not to do these three things—and they're wrong. Jay Schwedelson is breaking down some of the most persistent marketing myths floating around LinkedIn and your inbox. From link placement to email resends to reposting content, the "rules" might be more superstition than strategy. Jay puts them to the test and shares what actually works based on real data (and a little experimentation of his own).Best Moments:(01:10) A massive LinkedIn study finds posts with links actually get

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21:04

Crush Imposter Syndrome! Launch Your Digital Course?...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/20

If you think launching an online course is just about slapping together a few videos, think again. Jay Schwedelson sits down with the amazing Teresa Heath-Wareing to get real about what it actually takes to turn your expertise (or even just your favorite hobby) into a thriving digital business. Teresa opens up about why most people are focused on the wrong things, the actual numbers behind launching, and how she went from corporate marketing to running one of the world’s top business podcasts—plus,

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15:54

[Limited Series]🥫SPAMAGEDDON🥫 11 Email Deliverability...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/19

You think you know email deliverability? Think again. Jay Schwedelson teams up with Guy Hanson and Danielle Gallant for a rapid-fire, no-nonsense "kitchen sink" episode of Spamageddon, where they serve up 10 essential (and sometimes controversial) deliverability tips. From wild British vs. American word wars to why the Gmail Promotions tab is scarier than you think, this one's packed with sharp takes and real talk on surviving the modern inbox.Best Moments:(01:10) British vs. American word

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09:00

Newsletter Hacks & Nepo Babies? Yup. 😏 Ask Us...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/18

You know that feeling when you want to stay on top of your industry but just can’t stomach another networking event or boring RSS feed? Jay Schwedelson has a wildly easy fix: hijack your inbox. This one is all about using ChatGPT and a few clever email hacks to build your own mini search engine of up-to-date insights—especially handy if you’re in a niche space like B2B SaaS Healthcare. Plus, Jay weighs in on nepo babies (yes, really) and why being one might actually be harder than you think.Try

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08:20

‘Quick Fix’ & ‘Growth’ = 20% Increase! ➕ Meta News...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/17

Meta’s finally doing it—ads are coming to WhatsApp. Jay Schwedelson explains what that means for marketers (especially if you’re already running ads on Facebook or Instagram). Plus, you’ll learn a sneaky trick to boost your content downloads, get a disturbing stat about AI relationships, and hear what restaurant chain is opening more locations than seems humanly possible.Best Moments:(00:50) WhatsApp is opening up to ads for the first time ever(01:49) “Growth,” “micro,” and “quick fix” as secret

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