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PODCAST

Do This, NOT That: Marketing Tips with Jay Schwedelson

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive

business marketing

All Episodes

17:47

A DIS-LOYALTY Program?? 🟡GUEST: Amanda Cole, CMO at...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/04/23

Follow Amanda Cole on LinkedIn for the sharpest AI and marketing takes you haven't heard yet, and head to bloomreach.com/cloudy for a free two-minute personalized forecast on upgrading from a legacy ESP to a modern sending platform.ㅤFew people speak plainer about where MarTech is actually headed than Amanda Cole, the CMO at Bloomreach, so it tracks that her return visit with Jay Schwedelson turned into a string of hot takes that cut against almost everything the industry keeps repeating. ㅤShe makes

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11:13

What’s Up THIS WEEK?? 📬 Your Deliverability Rate Is...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/04/21

Partner with Jay! https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM:

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11:20

SPECIAL SERIES == How to Use Clicks to Win at...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/04/20

Most marketers glance at their click data and move on. But Jay Schwedelson and Daniel Murray think that's a massive missed opportunity hiding in plain sight. This Bathroom Break gets into the underrated power of click-through segmentation, bot inflation you probably don't know you have, and why your unsubscribe link might be quietly wrecking your metrics. Oh, and Jay gave up caffeine seven weeks ago. Chamomile tea era, officially.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials

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10:44

Ask Us ANYTHING!! 💀 Stop Throwing MONEY at Bad Offers...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/04/17

There is something oddly relatable about getting dating advice from a guy who hasn't opened a dating app in over two decades. Jay Schwedelson tackles two very different kinds of questions this episode - one sharp and practical about why your "great" offer is probably not great, and one completely unhinged series of dating questions submitted by listeners who really should know better than to ask him.ㅤBest Moments:(01:45) Jay drops the cold truth: if you think your offer is great but results say

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21:43

ZOOM's CMO!! 🎯 Stop Calling It a Webinar 🍿 SPECIAL...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/04/16

Zoom became a verb for a reason, but most people are still sleeping on what it can actually do. Kimberly Storin, the CMO of Zoom, joined Jay Schwedelson with a take that might make you rethink your entire webinar strategy - the problem was never the format. It's the death spiral of treating every webinar like a lead machine. There's a smarter way to play it, and it starts with a phrase most marketers have never heard: preference formation.ㅤFollow Kimberly Storin on LinkedIn for her takes on modern

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10:24

What’s Up THIS WEEK?! NEW AI Must Do’s, 1990s Impact,...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/04/14

The data landed this week, and it quietly changes how you should be titling just about everything. Jay Schwedelson unpacks three tactics that are already moving the needle on AI visibility and email open rates, including one that produces what he describes as the most poorly written subject lines imaginable, and it still outperforms. Add in a genuinely spicy Coachella take and some unexpected news from Levi's, and this one earns its 10 minutes.ㅤBest Moments:(00:30) Content titles that start with a

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11:19

SPECIAL SERIES ==TRUTH about Instagram Engagement! ==...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/04/13

Most restaurant specials aren't what you think they are, and somehow that's the most useful thing Jay Schwedelson and Daniel Murray have ever shared on this show. Between the fish warning and the Instagram algorithm reality check, this Bathroom Break episode packs in more practical social media clarity than most hour-long marketing podcasts manage to pull off.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s

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28:20

🔥BEST MAN from MY WEDDING! & Head Coach Washington...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/04/09

It is rare to hear a major college football head coach talk about almost dying at age 26 and the ridiculous ways they forced their way into the business. Jedd Fisch joins his lifelong friend Jay Schwedelson to share the raw, unfiltered truth about surviving a massive health crisis and turning a catastrophic sports program into a national powerhouse. Expect some wild stories about leaving notes on a legendary coach's car for a job and why showing up for your friends matters more than anything

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11:11

What’s Up THIS WEEK?! 🤖 The ANTI-AI Advertising...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/04/08

Partner with Jay! https://www.jayschwedelson.com/contactㅤBig shoutout to our sponsor, Knak!Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with.Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.See how it all works, get started at knak.com/demoㅤWe are breaking down some wild new data

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12:42

SPECIAL SERIES == Quick Wins and Some Nonsense == |...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/04/06

Turning50comeswithalotofsurprises,butreadingacustomMadLibsadvertisementaboutahairyluxurytomatocruisemightbethemostbizarreoneyet.Beforejumpingintochildhoodlunchboxtrauma,DanielMurrayandJaySchwedelsonsharesomesurprisinglyeffectiveemailmarketingtacticsthatgoagainstconventionalwisdom.Youwillfindoutwhyputtingnewslettereditionnumbersbackintoyoursubjectlinesissuddenlyworkingandhowthreesimplewordscandrasticallyimproveyouropenrates.‎BestMoments:(01:56)DanielreadsahilariouscustomMadLibsadvertisementcreatedforJ

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11:18

🥳I’M 50 TODAY!🥳 My Life Tips! (On my big birthday!):...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/04/03

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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20:02

🔵Small Business Marketing Success Secrets w/CEO of...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/04/02

Check out Constant Contact and use the special URL constantcontact.com/jay for a discount. You can also catch Frank speaking at the upcoming GURU Conference and connect with him directly on LinkedIn.‎Read the Small Business Now Report from Constant Contact.‎Ever wonder how someone goes from getting fired at KFC to running one of the most iconic digital platforms in the world? Jay Schwedelson sits down with Frank Vella, CEO of Constant Contact, to talk about the real grind of small business

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10:45

What’s Up THIS WEEK! 😳BIG Instagram+Linkedin Changes!...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/03/31

MASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your

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12:12

15% Boost to Email Open Rates! ➕Acupuncture and...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/03/27

MASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your

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21:06

GUEST: STOP Boring Your Audience! Public Speaking...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/03/26

Grab a free copy of Eileen's book Move The Room by visiting movetheroombook.com and just covering the shipping costs.ㅤHave you ever sat through a presentation so boring you had to fake a phone call just to escape the room? Eileen Wilder knows exactly how to prevent that from happening. Jay Schwedelson sits down with the master of the stage to uncover how she went from a broke pastor to a multimillion-dollar speaking powerhouse in just a few short years. She shares her exact scripts for capturing an

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12:08

What’s Up THIS WEEK! New Secrets to Show Up in AI...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/03/24

Partner with Jay! https://www.jayschwedelson.com/contactㅤBig shoutout to our sponsor, Knak!Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with.Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.See how it all works, get started at knak.com/demoSearch habits are completely changing

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13:31

Ask Us ANYTHING!! INSTANT Performance Boost Secrets!...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/03/20

Partner with Jay! https://www.jayschwedelson.com/contactㅤBig shoutout to our sponsor, Knak!Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with.Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.See how it all works, get started at knak.com/demoㅤMarketers often assume perfectly rounded

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21:05

SPECIAL GUEST!! Chasing MONEY is Ruining Your Life...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/03/19

Learn more about Patrice and her company, SEEK WISDOM FIND WEALTH, LLC, by visiting her official Instagram (@seekwisdompcw). You can also follow her on LinkedIn and download the Redefining Wealth app for iOS or Android to catch her live sessions every Sunday, and grab her free cheat sheet on the Six Pillars of Wealth at patricewashington.com.ㅤHave you ever hit a major career milestone and immediately realized you were more stressed than ever? Patrice Washington built a seven-figure real estate

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10:36

What’s Up THIS WEEK! 🚨 BIG Instagram CHANGE! Big...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/03/17

A quick scroll through marketing news somehow turns into Instagram breaking a rule everyone thought was untouchable, LinkedIn quietly shaking up your feed, and a very real debate about whether restaurant bread should require consent. Jay Schwedelson bounces from useful email and social updates to pure pop culture chaos, which is exactly why this one is such a fun listen. There is an actual strategy here, but also a solid argument that aliens might be getting unfair PR.ㅤBest Moments:(00:16) Instagram

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13:38

🏸I try PICKLEBALL!! ➕ My Rant About How to Really...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/03/13

Networking advice is usually either painfully obvious or way too vague, but this one gets refreshingly specific. Jay Schwedelson gets blunt about what it actually takes to build the right relationships before you need them, and why most people are playing the networking game way too passively. It feels less like polished career advice and more like the push you need when resumes, promotions, or outreach are going nowhere.ㅤBest Moments:(01:09) LinkedIn is a long game, and 15 intentional minutes a day

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