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PODCAST

Do This, NOT That: Marketing Tips with Jay Schwedelson

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive

business marketing

All Episodes

10:44

Are You Proud of Yourself? ⚡ Jay’s SCOOP | Ep. 473

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/01/08

Some days you wake up feeling like everyone else has it figured out and you're the only one barely holding it together. In this honest solo riff, Jay Schwedelson shares what has actually been running through his head lately, from self-doubt and negative self-talk to the tiny brave moves that quietly changed his career and life. He unpacks how being grateful to your past self, brave for just 10 seconds, and kind to your future self can shift how you show up this year without needing some huge

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09:21

What’s Up THIS WEEK: New Social Media Law? Email...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/01/06

Social media caps for teens, AI-written subject lines, and the fact that people now search TikTok like Google all collide in this week's chaos as Jay Schwedelson riffs on what actually matters for marketers right now. You will pick up a tiny email tweak that can lift opens, a smarter way to write social posts for search, and a frankly unhinged dose of pop culture takes from Avatar 3 to the return of My Strange Addiction.ㅤBest Moments:(00:34) Virginia limits social media scrolling for users under 16

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10:21

SPECIAL SERIES == Stop Taking Terrible Marketing...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/01/05

New year, same avalanche of bad marketing advice, and Jay Schwedelson and Daniel Murray are calling it out in the most cathartic way possible. From the myth that you need to be everywhere on social to the dangerous habit of letting "I don't like it" kill good ideas, they walk through the worst guidance floating around your feed right now and what to do instead. If you have content guilt, AI anxiety, or a content calendar you secretly hate, this Bathroom Break will make you feel seen and send you

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31:42

The 5 Soundbites That Make People Buy 😳 Donald Miller...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/01/02

Messaging gets way easier when you stop trying to sound smart and start trying to sound clear, and this quick Guru Conference convo nails why. Alongside Jay Schwedelson, Donald Miller breaks down the “cognitive load” trap that quietly kills conversions, then hands you a dead-simple framework for turning what you sell into something people instantly get. The best part is its practicality: you will leave knowing what to say, how to say it, and why repeating one line beats explaining ten features.ㅤGo

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10:38

SPECIAL SERIES == 📩 “Open This Email” Works?! == |...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/12/29

New Year, new gym guilt, and somehow that turns into a surprisingly useful marketing trick: people do what you literally tell them to do. Alongside Jay Schwedelson and Daniel Murray, this Bathroom Break gets into simple, slightly annoying-to-admit tactics that boost opens, saves, and shares when you’re direct about the action you want.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at

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11:02

Ask Us ANYTHING: Worst Trash TV of 2025, No Mercy 🍿 |...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/12/23

A fake holiday hijacks a doctor’s office phone greeting, and somehow that spirals into a super practical marketing hack: using Jay Schwedelson’s favorite ChatGPT trick to predict which subject line will actually win before you hit send. Then it takes a hard left into the worst trash TV of 2025, with zero apologies and maximum side-eye.ㅤBest Moments:(00:52) A doctor’s office answers “Buddy the Elf, what’s your favorite color?” and Jay is not emotionally prepared(02:15) Why sticking to one AI tool is

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08:57

SPECIAL SERIES == January Email Hangover 🤯 == |...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/12/22

January marketing has a weird hangover, and it messes with way more than your motivation. Jay Schwedelson and Daniel Murray get very specific about what to do in those first two weeks, what not to freak out about, and the tiny “swap 2025 to 2026” moves that can quietly outperform your big new ideas.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing

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29:58

Amy Porterfield!! Her NEW Email Playbook!💥 Guru...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/12/19

When a once-reliable podcast promo email suddenly tanks to 15% opens, you either keep pretending it’s fine or you blow it up and rebuild it from scratch. You’ll hear Jay Schwedelson and Amy Porterfield get honest about what changed in her newsletter, why “being more you” is now a real growth strategy, and how to experiment without freaking out when people unsubscribe.ㅤSubscribe to Amy Porterfield’s newsletter, listen to The Amy Porterfield Show, and follow her on Instagram.ㅤBest Moments:(03:45) When

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23:43

Guest! Stop Trying to DO IT ALL! 🧠 w/GURU Legend -...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/12/18

The fun part of this chat is watching Jay Schwedelson try to reverse-engineer how one human can juggle a million hats and still keep a sense of humor. Jeremy Byars from United Systems & Software, Inc. gets real about cognitive load, impostor syndrome, and the weirdly powerful career move most people ignore: showing up for your community like an actual person. It goes from practical leadership lessons to an unexpectedly honest story about why he has a room full of Superman collectibles.ㅤConnect

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08:34

What’s Up THIS WEEK: New ChatGPT Marketing! Instagram...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/12/16

Marketing feels like guesswork until you can actually predict what people will notice before you hit send. Jay Schwedelson shares a simple way to use the new ChatGPT 5.2 to test “two-second” attention, then swings through the latest platform experiments that might change how followers and local discovery work. Plus, a quick victory lap for a dead meme and a wild Home Alone casting almost-mistake.ㅤBest Moments:(00:30) ChatGPT 5.2 rolls out and why it matters even if you are not an AI person.(01:51)

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11:23

SPECIAL SERIES == NEW Urgency Tactics Driving...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/12/15

Holiday urgency is real, whether you are trying to squeeze into your jeans or squeeze in those last few deals, and on this Bathroom Break Daniel Murray pulls Jay Schwedelson into a fast, funny riff on how to make that urgency actually pay off. They get into a wild "ate through the shot" Wegovy story, then flip it into simple, budget friendly tactics that push people to buy or opt in without feeling gimmicky. From DTC countdown discounts to B2B content that literally expires, you get plug and play

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09:45

Ask Us ANYTHING: Subject Line Trick Nobody Knows! |...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/12/12

Subject lines that tap into who your audience wants to be, a bathroom emergency at a Nashville hot chicken spot, and a minus-200 degree cryotherapy experiment all show up in this Ask Us Anything with Jay Schwedelson. Jay riffs on a listener's challenge to share a subject line test they probably have not tried yet, breaking down the idea of aspirational personalization that speaks a level above your current audience. Then he answers a not-so-serious question about his health that turns into a

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08:27

What’s Up THIS WEEK: Email Fails, Taylor Swift...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/12/09

Holiday gift snooping, F-bomb subject lines, and an AI country hit somehow all end up in the same conversation, and Jay Schwedelson has opinions. From Lowe's genius decoy gift boxes to a wildly misjudged suit sale email to a simple subject line trick that quietly spikes opens, this week is part marketing therapy, part pop culture catch-up. If you've ever wondered where the line is between clever and cringe, or how targeted your targeting should really be, this one will get you rethinking your next

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12:32

SPECIAL SERIES == STOP Believing Email HOT Takes == |...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/12/08

December might feel slow for B2B, but Jay Schwedelson and Daniel Murray are using it to double down on what actually worked in their email programs this year. They trade five real world email lessons headed into 2026 - from reply worthy CTAs and smarter list metrics to domain reports and AI powered repurposing - while calling out the bad hot takes about what does and does not matter in your metrics. You get practical tweaks you can ship immediately, plus a little peek into their real lives as humans

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18:18

Special Guest!! Unboring Everything! Money20/20's VP...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/12/05

Think your B2B world is doomed to be dry and boring? Kathryn Frankson sits down with Jay Schwedelson to prove the opposite, pulling stories from massive fintech stages, tiny city libraries, and even her own tea obsession to show how human your marketing could be. From last touch attribution myths to three year event strategies that actually leave room for creativity, this conversation is basically a permission slip to stop hiding behind spreadsheets and start telling real stories. If you have ever

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08:35

THIS WORKS! December's SECRET Intent Play + Don't...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/12/04

December might feel like a throwaway month, but Jay Schwedelson is here with a simple shift that turns the end of the year into a lead and revenue spike by using intent signals as your actual offer. He walks through how to spot and capture real buying intent across B2B, consumer, and nonprofit campaigns, then finishes with some very honest (and funny) thoughts on holiday cards and those ridiculous surprise-car commercials. Expect specific copy ideas you can steal right away while everyone else is

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08:56

What’s Up THIS WEEK: Email EASY Win! AI Updates! 🫣...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/12/02

From under-16 social media bans in Australia to the sneaky reason your email should never go out exactly on the hour, this weekly rundown packs in plenty of usable takeaways and a little chaos. Jay Schwedelson connects policy shifts, inbox strategy, influencer math, and the latest AI land grab so you can keep your marketing sharp without living in a news feed. He even throws in some wild traffic stats and a Stranger Things rant that might make you question how old you feel right now.ㅤBest

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12:10

SPECIAL SERIES == The $5 Social Surge == | BATHROOM...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/12/01

A quick-hit Bathroom Break with Jay Schwedelson and Daniel Murray that actually makes social feel manageable again — from tiny boost budgets that move mountains to a commenting play that beats mindless posting. You’ll also hear why short video still wins, how to turn email into a social flywheel, and a sneaky Stories tactic Daniel swears by.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at

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18:23

Anti-Burnout PLAYBOOK For Personal Brands 🔥 GUEST!...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/11/30

Most people cranking out content feel like they’re on a hamster wheel, and this one is Jay Schwedelson basically turning his own burnout into a live strategy session with Caleb Ralston. They get into why copying 400-post-a-week creators is wrecking your brain, how to reverse engineer a cadence that actually fits your life, and what it really means for a personal brand to “work.” If you care more about leads, trust, and reputation than vanity metrics, this convo will mess with how you think about

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08:07

Ask Us ANYTHING: Secret AI Trick! 200% Increased...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/11/28

AI sounds like a shortcut until your “great” ideas flop in the wild, and that is exactly what Jay Schwedelson digs into here. He breaks down a simple 100,000 person prompt that quietly flips AI out of generic creative mode and into deeper statistical thinking, then shares what happened when he A/B tested it on subject lines and CTAs. Plus, a surprisingly relatable question about hating phone calls turns into a legit strategy for staying connected without awkward calls or endless text threads.ㅤBest

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