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PODCAST

Do This, NOT That: Marketing Tips with Jay Schwedelson

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive

business marketing

All Episodes

08:05

What’s Up THIS WEEK! 🛑 STOP Editing Your Videos Right...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/03/03

Everyone wants their content to show up in AI recommendations, but most marketers are missing a simple formatting tweak that boosts visibility by 42%. Jay Schwedelson breaks down new data from Google that proves why adding a specific month to your titles is now critical for ranking. He also discusses why the head of Instagram is actually encouraging creators to leave mistakes in their videos and how "proof of life" is the new engagement hack.ㅤBest Moments:(00:45) New data from Google reveals exactly

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09:47

SPECIAL SERIES == Why Your Listicles Are Failing 🛑...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/03/02

Join Daniel Murray and Jay Schwedelson for a quickfire "Bathroom Break" session packed with immediate marketing takeaways. They break down why specific phrasing in listicles is now essential for ranking in AI search results and share a counterintuitive email subject line hack that is driving open rates up. You will also hear a bizarre personal story about food safety that might make you think twice about your leftovers.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for

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19:32

Is AI Taking Copywriting Jobs? W/ Copy Posse Founder!...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/02/26

Alex Cattoni is on a mission to humanize the internet, and honestly, we are here for it. She joins Jay Schwedelson to break down why the "bro marketing" era is dying and how empathy is the new currency. They also get into the messy reality of AI in copywriting, exploring why tools like ChatGPT might actually be making real writers more valuable, not obsolete.ㅤCheck out The Copy Posse website or follow Alex on Instagram, LinkedIn, and YouTube.ㅤBest Moments:(01:35) Why the future of marketing combines

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09:06

What’s Up THIS WEEK! Instagram + LinkedIn NEW...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/02/24

If you want to see a massive spike in your LinkedIn engagement, the data says you need to ditch the videos and text-only updates. Jay Schwedelson breaks down why document posts are currently outperforming every other content format by a huge margin. He also shares a simple yet controversial "hack" for Instagram that can double your reach just by rallying five friends in the first hour.ㅤBest Moments:(00:53) Why document posts are seeing 278% more engagement than video right now(02:00) The exact

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11:18

SPECIAL SERIES == Subject Line TESTS You Haven’t...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/02/23

Need to boost your open rates while taking a quick break? Jay Schwedelson teams up with Daniel Murray from The Marketing Millennials to break down the latest email subject line tests that are actually working right now. They discuss why screaming in all caps might not be as bad as you think, how to use "accidental" reveals to hook readers, and the psychology behind telling people not to open your emails.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff

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10:28

Ask Us ANYTHING! AI Visibility is the New SEO 🤖 | Ep....

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/02/20

Everyone talks about SEO, but are you tracking how your brand shows up in ChatGPT? Jay Schwedelson breaks down why AI Visibility is the new north star metric for marketing teams. He shares a step-by-step guide to auditing your presence on platforms like Gemini and Claude without spending a dime, plus a look at the specific recency signals that help boost your rankings.ㅤBest Moments:(01:45) The number one metric every business needs to add to their toolkit immediately(02:34) How to identify the 10 to

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08:26

What’s Up THIS WEEK: NEW Content Format! Multiple...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/02/17

Soap operas are back, but they look a lot different on TikTok, and even B2B brands need to pay attention to this exploding trend. Jay Schwedelson explains why serialized micro-dramas are the new engagement goldmine and how to adapt the format for professional content. He also shares fresh research on why adding just a few extra links to your email marketing campaigns might be destroying your click-through rates.Best Moments:(00:55) TikTok launches "Pine" to capitalize on the exploding micro-drama

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11:33

SPECIAL SERIES == Your Attribution Data Is Lying to...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/02/16

Marketing attribution often feels like a guessing game where everyone just ends up giving credit to Google Search. Jay Schwedelson connects with Daniel Murray from The Marketing Millennials to break down why you should treat attribution data as a directional compass rather than a precise GPS. They discuss practical ways to validate your data, including the power of holdout groups and geo-testing, plus a random side conversation about whether Olympic curlers are actually the best athletes in the

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21:49

🔥Controversial Email TAKES! Jay vs Jessica Best!!🔥...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/02/13

If you have ever thought about quitting your agency job to start your own consultancy, Jessica Best has the blueprint on how to actually make it work. She joins Jay Schwedelson to break down why betting on yourself is less scary than staying in a job that drives you crazy. They also get into a heated debate over email marketing hot takes, including why resending to non-openers might be a waste of time and why most A/B tests fail to prove anything useful.ㅤConnect with Jessica on LinkedIn or visit her

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10:25

What’s Up THIS WEEK: New Engagement Trend for B2B and...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/02/10

We are seeing a massive shift in urgency with big brands launching campaigns months earlier than usual. Jay Schwedelson explains why "preseason marketing" is surging and shares a clever "first 100" registration tactic that leverages FOMO to drive immediate action. You also get the lowdown on a new Reddit ad unit that drives leads for cheap and a heated debate about which pizza chain actually tastes like pizza.ㅤBest Moments:(00:36) Why preseason marketing is becoming the dominant trend for

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12:26

SPECIAL SERIES == AI Tools We Are Using, Nacho...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/02/09

Most marketing podcasts don't start with a debate about the structural integrity of nachos, but this isn't most podcasts. Jay Schwedelson and Daniel Murray team up for a "Bathroom Break" session that pivots from Super Bowl snacks to the specific AI tools actually worth using right now. They skip the doom-and-gloom headlines to share exactly what software is saving them hours on writing, slide decks, and video editing.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for

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11:39

The WORST Public Speaking Advice You Keep Hearing 🤐...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/02/05

Most advice on public speaking is total garbage that makes you sound robotic. Jay Schwedelson reveals why common tips like memorizing your script or practicing in front of a mirror are actually sabotaging your success. Whether you are on a big stage or in a small conference room, learn why being perfect is boring and how to instantly connect with any audience without telling a single joke.ㅤBest Moments:(01:47) Why memorizing your speech is the fastest way to bore your audience(02:26) The reason

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08:29

What’s Up THIS WEEK: What is Moltbook? LinkedIn News!...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/02/03

A new social network gained over a million users in a few days, but real people aren't invited to join. Jay Schwedelson breaks down the rise of Molt Book and what these AI agents are actually posting about us behind our backs. Plus, find out why a $10 million Super Bowl ad might be cheaper than you think and the new LinkedIn skill you can officially add to your profile today.ㅤBest Moments:(00:43) A social network exclusively for AI bots grows to 1.5 million agents in just three days(02:05) The

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11:20

SPECIAL SERIES == Stop Sending Emails at 9 AM 🛑 == |...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/02/02

Most marketers treat automation like a "set it and forget it" task, but that is exactly how you end up with low engagement and ignored emails. Jay Schwedelson connects with Daniel Murray to break down why the best automated sequences do not look automated at all. They also detour into some surprisingly practical relationship advice just in time for Valentine's Day.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari

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11:04

The MICRO Changes That Move MACRO Numbers 🧠 Jay’s...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/01/29

Tiny tweaks are where the real wins hide, and this one is basically a checklist of easy tests you can run without ripping up your whole marketing stack. Jay Schwedelson pulls rapid-fire insights from billions of emails and thousands of campaigns to show how small layout and UX choices can swing clicks, submissions, and conversions way more than you would expect.ㅤBest Moments:(01:45) Left-justified email copy beats center-justified by 12% on click-through(02:45) Add one reassurance line under a form,

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10:21

What’s Up THIS WEEK: WORDS that Boost Everything? ...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/01/27

Social media platforms are suddenly obsessed with long-form writing again, and it feels like 2010 all over again. Jay Schwedelson breaks down why X is paying huge money for articles and why your old blog strategy might actually work on social today. Plus, get the specific keywords that are boosting email open rates right now, ahead of the Super Bowl.ㅤBest Moments:(00:30) X is offering $1 million for the best long-form article on the platform this month(01:50) New data shows Threads is actually

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10:47

SPECIAL SERIES == 🏆 B2B & B2C Super Bowl TESTS! These...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/01/26

Everyone assumes the Super Bowl is strictly for consumer giants with massive ad budgets, but that mindset is a huge missed opportunity for B2B marketers. Jay Schwedelson teams up with Daniel Murray to break down exactly how boring brands can ride the wave of the biggest cultural event of the year without spending a dime on commercials. They share specific keywords that trigger higher open rates during game week and explain why hyper-targeting the cities of the competing teams is the smartest play

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08:53

EASY Instant Boost to Click-Throughs and Conversions!...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/01/23

Ever notice how a “No thanks” button can make you feel weirdly judged? That is the whole point of today’s quick-hit tactic from Jay Schwedelson, and it can lift conversions fast with a simple two-button rewrite. Then things take a hard left into Jay’s personal dream for turning 50: two days on a farm, hanging with chickens, trying to feel like a functional adult.ㅤBest Moments:(00:16) A five-second landing page tweak that can spike conversions without any tech headache(00:57) The magic move: make the

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21:33

LIVE From IMEX: What Attendees Really Want from...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/01/22

Live from IMEX in Las Vegas, the usual “make it more experiential” advice gets flipped on its head. With Jay Schwedelson joined by Ken Holsinger of Freeman and Carina Bauer of IMEX Group, you’ll hear why attendees remember the basics (one great connection, one useful idea) way more than the fancy stuff planners pour money into.ㅤDownload and share the IMEX Group and Freeman experiential trends research, then use it to redesign your next event around learning, networking, and business before you spend

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10:58

What’s Up THIS WEEK: ChatGPT ADS? LinkedIn News!...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2026/01/20

AI rumors are getting weirdly specific this week, and the ripple effects are already showing up in places you probably are not watching closely enough. Along the way, Jay Schwedelson connects the dots between LinkedIn suddenly becoming an AI citation machine, ChatGPT testing ads, and a major Constant Contact acquisition that hits close to home. Then it takes a sharp turn into a very firm new rule about movie runtimes and the reality show everyone is apparently addicted to.ㅤBest Moments:(00:30) The

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