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PODCAST

Spikes Excitement Talks

“Spikes Excitement Talks” is an engaging podcast hosted by Gordon Euchler, co-founder of Spikes, featuring some of the most famous figures from the world of marketing and branding. Each episode welcomes guests who share their professional journeys and delve into what personally and professionally excites them. From notable studio heads to leading minds in top advertising agencies, listeners gain an intimate look at the passions driving these industry leaders.

business marketing

All Episodes

00:25:22

Spikes Excitement Talk #27 with Alexander Ewig

Spikes Excitement Talks ·

2025/01/24

In this episode of Spikes Excitement Talks, Gordon sits down with Alexander Ewig, Senior Vice President of Marketing and Sales at AIDA Cruises. With a career spanning from founding a digital agency in the early days of the internet to leading marketing and sales at major brands like MediaMarkt-Saturn, Alexander shares his unique journey into the industry and how it shaped his innovative approach to brand leadership.They discuss the synergy between marketing and sales, the complexities of the cruise

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00:32:30

Spikes Excitement Talk #26 with Dave Cobban

Spikes Excitement Talks ·

2025/01/13

In this episode of Spikes Excitement Talks, Gordon sits down with Dave Cobban, former General Manager of the Nike Adventure Club and now a partner at Spikes in the U.S. Dave reflects on his remarkable journey from working as an auditor at KPMG to a leadership role at Nike, where he spearheaded groundbreaking initiatives in sustainability, marketing, and entrepreneurship.They dive into Dave’s transition from marketing to building innovative subscription services, his passion for blending logic and

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00:47:25

Spikes Excitement Talk #25 with Jae Goodman

Spikes Excitement Talks ·

2024/12/17

In this episode of Spikes Excitement Talks, Gordon sits down with Jae Goodman, CEO and Founder of Super Connector Studio and former Chief Creative Officer of CAA Marketing. With a career spanning iconic agencies like Wieden+Kennedy and creative ventures at CAA, Jae shares his insights into the evolution of advertising, branded entertainment, and the art of creating content that attracts rather than interrupts audiences.From his groundbreaking work on campaigns for Chipotle and Nike to spearheading

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00:22:44

Spikes Excitement Talk #24 with Gunnar Droescher

Spikes Excitement Talks ·

2024/12/12

In this episode of Spikes Excitement Talks, Gordon sits down with Gunnar Droescher, Vice President of Bombardier Programs at Rolls-Royce. Gunnar shares his fascinating journey from consulting at P3 to leading key aerospace projects, offering unique insights into one of the world’s most safety-obsessed and innovation-driven industries.They dive into the complexities of managing technical programs, the collaboration required for creating jet engines with over 10,000 components, and how safety

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00:33:32

Spikes Excitement Talk #23 with Michael Schuld (Deutsch)

Spikes Excitement Talks ·

2024/11/30

In dieser deutschen Special-Folge des Spikes Excitement Talks, spricht Host Gordon mit Michael Schuld. Michael ist CMO bei MediaMarktSaturn Retail Group und hat eine gemeinsame Vergangenheit mit Gordon bei der Telekom. Die beiden sprechen über Michaels Karriereweg zu seiner aktuellen Position und was Ihn in seinem Leben begeistert.

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00:30:28

Spikes Excitement Talks #22 with Nina Mack

Spikes Excitement Talks ·

2024/11/28

In this episode of Spikes Excitement Talks, Gordon sits down with Nina Mack, Head of B2C Brand Communications at Magenta Telekom in Austria, for an engaging conversation on the art and science of brand communication. Nina shares her journey from working at Red Bull and top agencies to leading teams in the telecom industry, revealing how her background in media studies and a passion for big brands have shaped her career. They discuss the challenges of controlling brand narratives, the evolving role

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00:38:18

Spikes Excitement Talk #21 with Ethan Decker

Spikes Excitement Talks ·

2024/10/08

In this episode of Spikes Excitement Talks, Gordon sits down with Ethan Decker, President of Applied Brand Science, for a lively discussion on the intersection of science and marketing. Ethan shares insights from his journey through renowned agencies like Crispin Porter and 72andSunny, and how his background in urban ecology informs his approach to brand strategy. They dive into the power of curiosity, the importance of understanding marketing laws versus levers, and the role of science in guiding

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00:26:00

Spikes Excitement Talk #20 with Armin Haery

Spikes Excitement Talks ·

2024/10/08

In this episode of Spikes Excitement Talks, Gordon dives into a fascinating conversation with Armin Haery, Global Brand Director at Kao for John Frieda. Armin shares his journey from a budding interest in advertising to a 19-year career at Kao, revealing the company’s unique culture of respect and harmony. They discuss the art of building brands, the challenges of standing out in competitive markets, and the transformative power of bold, creative marketing. Tune in to discover how Armin is on a

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00:33:35

Spikes Excitement Talk #19 with Iskra Velichkova

Spikes Excitement Talks ·

2024/10/08

In Excitement Talks #19, Gordon chats with Iskra Velichkova, Head of Brand at Kleinanzeigen. They explore Iskra's journey from journalism in Bulgaria to her current role, where she led the exciting rebranding of Kleinanzeigen after its separation from eBay. Iskra shares her insights on the evolution of marketing, the unique culture at Kleinanzeigen, and how marketing can drive societal change, using examples like the shift towards sustainability at Burger King. Join them for an engaging conversation

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00:31:23

Spikes Excitement Talk #18 with Steve Walls

Spikes Excitement Talks ·

2024/09/08

In Excitement Talks #18, the host interviews Steve Walls CSO at Moon Rabbit, focusing on his insights into creativity and excitement in the industry. They discuss Steve's connection to the “planning university” and how he became a bit of a LinkedIn star. The conversation delves into the evolving role of technology, such as AI in photography, and how it shapes the industry. Steve shares his enthusiasm for the future, highlighting the passion and responsibility of younger generations entering the

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00:29:08

Spikes Excitement Talk #17 with Lukas Großebner

Spikes Excitement Talks ·

2024/09/05

In this episode, Gordon welcomes Lucas, a long-time friend and successful agency founder. They discuss their shared experiences at DDB, the pressures of the advertising industry, and Lucas' admiration for Volvo's "Epic Split" ad. Lucas also shares his personal passion for German literature, praising Surkamp Verlag for its continued excellence. This episode blends professional insights with personal reflections, offering a unique look into creativity and growth in both business and

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00:45:26

Spikes Excitement Talk #16 with Laurence Green

Spikes Excitement Talks ·

2024/09/04

In this episode of Excitement Talks, host Gordon is joined by Laurence Green, a legendary figure in advertising. Lawrence, co-founder and chairman of Fallon London, reflects on iconic campaigns like Sony Bravia's "Balls," which inspired Gordon's career. They discuss the power of creativity in advertising, the importance of making lasting impressions, and the evolving challenges in the industry. Laurence shares insights from his current role as Director of Effectiveness at the IPA,

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00:18:51

Spikes Excitement Talk #15 with Alina Kessel

Spikes Excitement Talks ·

2024/09/03

In this episode of Spikes Excitement Talks, host Gordon welcomes Alina Kessel Global Client Leader at WPP, a seasoned marketing professional and one of his early career mentors. The conversation delves into Alina's journey into the marketing industry, her passion for creativity, and her involvement with various charitable organizations. Alina shares valuable insights on the interconnectedness of her roles, the importance of creativity in business, and offers advice for those considering a career

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00:32:25

Spikes Excitement Talk #14 with Gillian Rightford

Spikes Excitement Talks ·

2024/08/23

In this episode of Spikes Excitement Talk, we chat with Gillian Rightford, Managing Director of Adtherapy Consulting and Founder of School of Thought. Gillian shares her journey from dismissing the marketing industry in university to becoming a leader in strategic marketing. She discusses her early disillusionment with corporate strategy and her shift to a hands-on, results-driven approach. The conversation offers insights into the challenges and rewards of implementing strategies and the importance

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00:25:24

Spikes Excitement Talk #13 with Joe Prota

Spikes Excitement Talks ·

2024/08/15

In this episode of the Excitement Talk Series, we are thrilled to welcome Joe Prota, a global brand leader at IBM, to discuss the real-world applications of AI at one of the world's most influential companies. Joe brings invaluable insights into how AI is transforming industries, sharing his experiences of working at the forefront of AI technology. We dive into the rapidly evolving landscape of AI, highlighting the challenges and opportunities that come with it. Joe also reflects on the

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00:34:34

Spikes Excitement Talk #12 with Nikki Crumpton

Spikes Excitement Talks ·

2024/08/02

In this engaging episode of our podcast, we're joined by Nikki Crumpton, the Chief Strategy Officer of BeenThereDoneThat. With a wealth of experience in the advertising industry, Nikki shares her journey, insights, and reflections on leadership, problem-solving, and the evolving demands of the business world. One important example she highlights is the need for leaders to become comfortable with ambiguity and not having all the answers. Nikki emphasizes how defining problems clearly, even when

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00:42:19

Spikes excitement talk #11 with Johnny Vulkan

Spikes Excitement Talks ·

2024/07/02

Join us for a new episode of "Excitement Talk" featuring Johnny Vulkan, founder of Anomaly! In this ninth episode, we delve into the world of groundbreaking advertising strategies and the creative processes behind Anomaly's success. Johnny Vulkan shares his journey, the challenges of fostering innovation in a dynamic industry, and the impact of digital transformation on traditional advertising models. This episode is packed with valuable insights, industry anecdotes, and a fresh

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00:28:03

Spikes excitement talk #10 with James Miller

Spikes Excitement Talks ·

2024/06/27

Join us for an engaging episode with James Miller EVP, Head of Strategy (Mars) and Head of Strategy (BBDO Europe)! We discuss the evolving landscape of advertising, the challenges of capturing attention in the digital age, and the impact of short attention spans. James shares insights on standout digital content, brand salience, and the misconception that tech giants don't invest in traditional advertising. Tune in for industry insights, personal anecdotes, and a fresh perspective on the future

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00:26:23

Spikes Excitement Talk #9 with Dirk Herbert

Spikes Excitement Talks ·

2024/05/31

This is our ninth excitement talk with Dirk Herbert. Dirk ist CSO of Dentsu for the Americas. Over the decades he worked at many big agency and started out his career working on global marketing strategy at Apple.

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119 results

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