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PODCAST

Spikes Excitement Talks

“Spikes Excitement Talks” is an engaging podcast hosted by Gordon Euchler, co-founder of Spikes, featuring some of the most famous figures from the world of marketing and branding. Each episode welcomes guests who share their professional journeys and delve into what personally and professionally excites them. From notable studio heads to leading minds in top advertising agencies, listeners gain an intimate look at the passions driving these industry leaders.

business marketing

All Episodes

00:23:22

Spikes Excitement Talk #176 with Mahabir Panigrahi

Spikes Excitement Talks ·

2026/04/21

In this episode, Mahabir Panigrahi, Director of Global Marketing, Consumer & Commercial Analytics Intelligence at The Coca-Cola Company, shares his journey from a self-described “numbers guy” to shaping analytics at global scale.Having worked with Coca-Cola for years as a consultant before joining full-time, Mahabir brings a rare end-to-end perspective on how data, marketing and technology intersect. He explains how analytics has evolved and why the real challenge today isn’t access to data, but

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00:30:44

Spikes Excitement Talk #175 with Andrés Ruiz

Spikes Excitement Talks ·

2026/04/21

In this episode, Andrés Ruiz, Head of Digital and Consumer Experience Middle East at Pernod Ricard, shares his journey from Colombia to Madrid to Dubai and what it takes to lead digital transformation in one of the world’s most dynamic regions. With nearly 15 years of experience across brands like Nestlé and agency work on global accounts, Andrés unpacks the realities behind “the glamorous side” of marketing—where strategy, sales alignment and consumer insight matter far more than just ads and

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00:23:35

Spikes Excitement Talk #174 with Chris Fiorillo

Spikes Excitement Talks ·

2026/04/21

In this episode, Chris Fiorillo, Global Head of Marketing at Zurich Resilience Solutions, shares how he’s building a marketing engine from the ground up embedded within Zurich Insurance. With a career spanning Infosys, Mondelez and The Adecco Group, Chris brings a unique perspective on creating brands, driving digital transformation and navigating complex corporate environments while thinking like a startup.From his early roots in journalism to leading global marketing strategies, Chris explains why

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00:31:24

Spikes Excitement Talk #173 with Ciaran McCarthy

Spikes Excitement Talks ·

2026/04/15

In this episode, Ciaran McCarthy, VP Brand & Advertising at Microsoft, shares his path from art school in Dublin to his current position at Microsoft. What started with a blunt rejection from a professor became the catalyst for a career spanning agencies, global campaigns, gaming and now the frontlines of AI.Ciaran takes us behind the scenes of creative life and reflects on the pivotal shift from agency to client side, where creativity meets business impact and what it really means to become a

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00:21:58

Spikes Excitement Talk #172 with Mélanie Brinbaum

Spikes Excitement Talks ·

2026/04/15

In this episode, Mélanie Brinbaum Head of Marketing & Consumer Communications Europe at Nestlé, shares her unconventional journey through some of the world’s most iconic brands—revealing why passion, curiosity, and authenticity matter more than any carefully crafted career plan. From leading global marketing at scale to pursuing a PhD while raising a family, Mélanie opens up about the reality of juggling ambition with meaning. She reflects on the mentors who shaped her, the personal experiences

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00:27:16

Spikes Excitement Talk #171 with Silke Mennenga Vishab

Spikes Excitement Talks ·

2026/04/15

In this episode, Silke Mennenga Vishab, Co-Head of Design, Brand at JPMorgan Chase, shares her remarkable journey from a small town in Germany to co-leading design for one of the world’s largest financial institutions. With roots in agency life and global beauty brands, Silke reveals how early lessons in resilience, craftsmanship, and attention to detail shaped her creative philosophy.She takes us inside the world of large-scale design systems at JPMorgan Chase, where even the smallest detail can

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00:25:57

Spikes Excitement Talk #170 with Miriam Garcke

Spikes Excitement Talks ·

2026/04/10

In this episode, Miriam Garcke, Marketing Lead NIVEA Face & Skin Care Germany at Beiersdorf, reflects on a two-decade career shaped by iconic brands like Nivea and Eucerin. From launching products seen in millions of households to creating meaningful impact for people with real skin concerns, she shares how her motivation evolved from visibility to purpose.Miriam also talks about the power of strong leadership, trust, and a unique job-sharing model that fuels learning and collaboration. As she

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00:23:05

Spikes Excitement Talk #169 with Luke Paxton

Spikes Excitement Talks ·

2026/04/10

Luke Paxton, VP of New Product Exploration & Incubation at Fidelity Investments, takes us on a journey from architecture and 3D design to the forefront of AI innovation. With a career shaped by reinvention—from startups to skateboards to cutting-edge tech—Luke shares how user experience has been the common thread throughout.The conversation explores how AI is transforming the way we build, learn, and create—removing skill barriers and enabling anyone to turn ideas into reality. Tune in to dive

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00:23:16

Spikes Excitement Talk #168 with Shruti Bose

Spikes Excitement Talks ·

2026/04/10

In this episode, Gordon is joined by Shruti Bose, Head of Global Campaigns at Roche and former VP at APACD, shares her journey across continents and industries—shaped less by planning and more by embracing opportunity. From “planned happenstance” to her philosophy of “bloom anywhere,” she reflects on building a meaningful career in healthcare communications.The episode explores the shift from treating illness to enabling lifelong health, the impact of AI, and why today’s communicators must navigate

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00:32:13

Spikes Excitement Talk #167 with Greg Lombardo

Spikes Excitement Talks ·

2026/04/01

In this episode, Greg Lombardo VP Global Marketing at Tupperware, shares how great brands don’t just grow—they evolve. From reinventing Transformers into a storytelling powerhouse to redefining Play-Doh and rediscovering the emotional core of Tupperware, Greg breaks down what it really takes to unlock a brand’s full potential.Tune in for a deep dive into creativity, strategy and the art of staying true to your brand while thinking bigger than your category.

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00:24:01

Spikes Excitement Talk #166 with Leonora Scarpa

Spikes Excitement Talks ·

2026/04/01

In this episode, Leonora Scarpa, VP at Procter & Gamble, shares what it really takes to build brands in a world where commerce, technology and human behavior are constantly evolving.From a 20+ year journey across innovation, digital commerce and brand building, Leonora reveals why true growth starts with curiosity and why the future of marketing depends on staying deeply connected to real human needs.A conversation on leadership, mentorship, purpose and how to integrate creativity, data and

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00:24:33

Spikes Excitement Talk #165 with Nikos Bartzoulianos

Spikes Excitement Talks ·

2026/04/01

From the Greek special forces to McKinsey, P&G, Samsung, and now CMO at Electrolux—Nikos Bartzoulianos shares a powerful perspective on what it takes to build brands and careers that stand out.This episode dives into the importance of bold choices, authenticity and emotional connection in a world overloaded with options. Nikos explains why great brands don’t just compete on features, but on meaning and why being different beats being better.Tune in for a conversation about discipline,

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00:25:53

Spikes Excitement Talk #164 with David Dowgiello

Spikes Excitement Talks ·

2026/03/25

In this episode, David Dowgiello, Director Global Social Media at Adidas, shares his journey from aspiring sports journalist to shaping global brand conversations at one of the world’s most iconic companies.From early days in digital advertising to pivotal roles at Twitter and TikTok, David reflects on building a career at the intersection of culture, technology and sport. He also opens up about moving to Germany, navigating personal setbacks, and why embracing the “underdog mindset” can unlock

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00:29:18

Spikes Excitement Talk #163 with Jason Holzman

Spikes Excitement Talks ·

2026/03/25

In this episode, Gordon hosts Jason Holzman, former Senior Vice President, Creative & Production at Macy’s.He shares his unconventional journey from studying literature at Harvard University to leading creative strategy at global brands like NBCUniversal and Macy's.Jason unpacks how storytelling sits at the heart of marketing, why learning “on the job” can be your greatest advantage, and how the future of branding lies at the intersection of entertainment, retail and immersive

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00:29:10

Spikes Excitement Talk #162 with Valda Coryat

Spikes Excitement Talks ·

2026/03/25

In this episode, Valda Coryat, VP Marketing Consumer Products & Branded Food Service at McCormick & Company, shares her journey from an MBA at Columbia University to leading marketing across global giants like Colgate-Palmolive, Heineken and now McCormick & Company.Valda dives into the power of mentorship, the transition from functional to emotional branding, and why trust is the real foundation of great careers. She also explores the shifting dynamics between brands, retailers, and

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00:24:39

Spikes Excitement Talk #161 with Gaurav Datta

Spikes Excitement Talks ·

2026/03/18

In this episode, Gordon hosts Gaurav Datta, Global VP Personal Care at Unilever who shares how he balances legacy, innovation and consumer obsession across billion-dollar brands. So what does it take to lead some of the world’s most iconic brands into the future—without losing what made them iconic in the first place? From leadership lessons to the end of “lazy marketing,” this is a deep dive into what modern brand building really demands.Tune in to learn how to grow legacy brands, lead through

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00:20:35

Spikes Excitement Talk #160 with Thomas Ullram

Spikes Excitement Talks ·

2026/03/16

In this episode, Gordon Euchler speaks with Thomas Ullram, Global Marketing Director for Taste & Wellbeing at Givaudan. With more than 25 years in the food and beverage industry—from Kraft Foods to flavour houses—Thomas shares how curiosity, consumer insight, and bold marketing shape the future of what we eat and drink. They explore the fast-changing world of flavours, the power of provocative brands, and why the most valuable career lessons often come from the toughest bosses.Tune in to hear

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00:18:52

Spikes Excitement Talk #159 with Sierra Thomas

Spikes Excitement Talks ·

2026/03/16

In this episode, Dave Cobban speaks with Sierra Thomas, Head of Brand Innovation at Crocs. Starting with a background in fine arts and art history, Sierra found her path into marketing just as social media was emerging as a powerful business tool. She shares how creativity, curiosity, and agile thinking shape modern brand building—from rapid-response marketing to culturally relevant campaigns. The conversation explores agency vs. brand-side life, the power of mentorship, and why the future of

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00:16:36

Spikes Excitement Talk #158 with Nikita Kucheryavyy

Spikes Excitement Talks ·

2026/03/16

In this episode, Gordon talks with Nikita Kucheryavy, Digital Activation Head at Mars Petcare, about his journey from professional ballroom dancer to a decade-long career at Mars. Nikita shares how the company’s culture and values shaped his path, what it means to work at the intersection of retail media, marketing, and e-commerce, and why embracing change—especially in the age of AI—is essential for marketers today.Tune in to get how curiosity, purpose and adaptability fuel long-term growth.

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00:34:56

Spikes Excitement Talk #157 with Anja Spielmann

Spikes Excitement Talks ·

2026/03/09

In this episode, Gordon Euchler speaks with Anja Spielmann, VP Global Brand Strategy & Growth at Mars’ Royal Canin, about building brands with long-term thinking.From starting as a marketing assistant at Ferrero to leading global brand transformations at Mars, Anja shares lessons on courage, leadership, and why choosing the right manager matters more than choosing the right job.They explore the power of family-owned companies, what marketers can learn from category dynamics, how she helped

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169 results

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