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PODCAST

Spikes Excitement Talks

“Spikes Excitement Talks” is an engaging podcast hosted by Gordon Euchler, co-founder of Spikes, featuring some of the most famous figures from the world of marketing and branding. Each episode welcomes guests who share their professional journeys and delve into what personally and professionally excites them. From notable studio heads to leading minds in top advertising agencies, listeners gain an intimate look at the passions driving these industry leaders.

business marketing

All Episodes

00:22:17

Spikes Excitement Talk #140 with Natasha Maharaj

Spikes Excitement Talks ·

2026/01/14

In this episode, Gordon sits down with Natasha Maharaj, Senior Global Brands Director at The Heineken Company. With a career spanning Unilever, Nestlé, PepsiCo and now Heineken, Natasha shares how world-class FMCG brands are built at the intersection of creativity, culture, and commercial impact.From her belief that “marketing chose me,” to shaping iconic beer brands around human connection and togetherness, Natasha reflects on leadership, curiosity, experimentation, and why timeless insights matter

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00:40:31

Spikes Excitement Talk #139 with Matt Kerbel

Spikes Excitement Talks ·

2026/01/14

In this episode, Dave sits down with Matt Kerbel, Global Brand Strategist and Marketing Leader at Turo. With nearly two decades of experience across challenger brands like Lyft, Call of Duty, MeUndies and now Turo, Matt shares how curiosity, empathy and human connection have shaped his career.From formative childhood experiences in multicultural Toronto to career-defining mentorship moments, Matt reflects on what great leadership really looks like, why fundamentals still matter in an AI-driven

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00:23:41

Spikes Excitement Talk #138 with Rob Edwards

Spikes Excitement Talks ·

2026/01/07

In this episode, Gordon Euchler hosts Rob Edwards, Head of Media Digital at Arla Foods, shares his journey from local press to leading brand media, reflecting on the power of creativity, personality, and storytelling in an increasingly data-driven world. He explores the role of partnerships, mergers, and integrity in shaping brands that stand out, and why connecting with people—at all levels—is the secret to lasting impact. Tune in to get inspired on building a brand with personality.

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00:26:04

Spikes Excitement Talk #137 with Alexander Shmelkov

Spikes Excitement Talks ·

2026/01/07

In this episode, Gordon Euchler sits down with Alexander Shmelkov, Director of Consumer & Brand Insight at IKEA, to talk about what it really takes to evolve a global brand tracker. Alex shares his journey from economic sociology and GfK to the client side, and offers a behind-the-scenes look at leading large-scale change in a values-driven, consensus-oriented organization. The conversation covers brand tracking transformation, change management, IKEA’s culture, and what excites Alex about the

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00:30:11

Spikes Excitement Talk #136 with Elle McCarthy

Spikes Excitement Talks ·

2026/01/07

In this episode, Sandra Peat sits down with Elle McCarthy to explore a career defined by transformation. From her early days in advertising to senior leadership roles at EA and the Ford Motor Company, Elle shares how failure, curiosity, and the intersection of art and science shaped her path. Together they unpack brand as a driver of cultural and business change, the power of leading transformation from within, and what excites Elle now—from AI-driven strategy to building the future of brands. Tune

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00:18:43

Spikes Excitement Talk #135 with Richard De Villa

Spikes Excitement Talks ·

2026/01/05

In this episode, Sandra Peat is joined by Richard De Villa, Marketing Director for the UK, Ireland and Nordics at Club Med. Richard shares his journey through the travel industry—from destination marketing at the Philippines Embassy to airlines, and finally to leading one of the world’s most iconic holiday brands.Together they explore the power of storytelling, what makes Club Med’s all-inclusive experience truly distinctive, and how technology and AI are reshaping the future of travel. Tune in for

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00:22:49

Spikes Excitement Talk #134 with Lucas Bergmans

Spikes Excitement Talks ·

2025/12/28

In this episode, Sandra Peat is joined by Lucas Bergmans, Global Marketing Director at Wise, to explore a career that spans FMCG giants, challenger brands, startups, and fintech. Lucas shares how he moved from languages into marketing and ultimately made the leap into digital-first financial services. Together, they discuss the shift from brand-led to product-led businesses, building growth in fast-paced fintech environments, the power of founder-led cultures, and what excites Lucas most about

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00:21:42

Spikes Excitement Talk #133 with Allyson Witherspoon

Spikes Excitement Talks ·

2025/12/28

In this episode, Gordon Euchler sits down with special guest Allyson Witherspoon, CMO and Global Brand Advisor at Nissan Motor Corporation, to talk about leadership, brand transformation, and the power of taking bold leaps. Allyson shares her journey from accounting student to global marketing leader, her experiences across iconic automotive brands, and the mentors who shaped her career. They explore Nissan’s ongoing transformation, the role of creativity inside large corporations, inspiration from

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00:23:20

Spikes Excitement Talk #132 with Zsuzsanna Szak

Spikes Excitement Talks ·

2025/12/20

In this episode, Gordon Euchler speaks with Zsuzsanna Szak, Global Category Director at Henkel, about building a global FMCG career driven by curiosity, ownership, and people-centric leadership.Zsuzsanna shares her journey from early marketing roles at FrieslandCampina to nearly a decade at Colgate-Palmolive, followed by senior leadership roles at Henkel across multiple countries. Having lived and worked in six countries, she reflects on how international experience, adaptability, and continuous

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00:28:41

Spikes Excitement Talk #131 with Amina Mattern

Spikes Excitement Talks ·

2025/12/20

In this episode, Gordon Euchler speaks with Amina Mattern, Head of Marketing for Canada and LATAM at Indeed. Amina shares her career journey from psychology and journalism into global marketing leadership roles across agencies, LinkedIn, and now Indeed.They discuss the evolution of digital marketing, the importance of aligning marketing and sales, and how brands can balance growth with ethics and responsible data use. Amina also reflects on leadership, mentorship, and how personal experiences have

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00:15:56

Spikes Excitement Talk #129 with Mona Elsaka

Spikes Excitement Talks ·

2025/12/10

In this short episode of Spikes Excitement Talks, Gordon Euchler speaks with Mona Elsaka, VP Global Sponsorships & Partnerships at Mastercard, about the evolving role of marketing at the intersection of culture, technology, and human passion. Mona shares her journey from social impact work to leading major brand and communication functions, and why brand partnerships and human connection remain at the heart of meaningful marketing.She reflects on mentors who shaped her mindset, the importance

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00:29:27

Spikes Excitement Talk #130 with Julien Moignard

Spikes Excitement Talks ·

2025/12/10

In this episode of Spikes Excitement Talks Gordon Euchler hosts Julien Moignard, Global Chief Prospective Innovation and Design Officer & SVP - Beauty & Wellbeing at Unilever.The conversation explores the future of beauty, innovation, and leadership. Julien shares his journey from a family of pharmacists to working with L’Oréal and Estée Lauder, and now driving Unilever’s transformation into a true beauty company.He discusses how he blends innovation, design, and sustainability to create

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00:20:21

Spikes Excitement Talk #128 with Gabriele Haessig

Spikes Excitement Talks ·

2025/12/10

In this episode, Gordon Euchler talks with Gabriele Haessig, Managing Director for Communications and Sustainability at Procter & Gamble Deutschland (Germany). With a remarkable career spanning decades at P&G, Gabriele shares her journey from economics student to leading sustainability and communications for one of the world’s biggest brands. She discusses how purpose and sustainability are woven into the fabric of P&G, shaping everything from product innovation to global partnerships

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00:27:06

Spikes Excitement Talk #127 with Marco Philipp...

Spikes Excitement Talks ·

2025/12/08

In this episode, Gordon speaks with Marco Philipp Koppenstein, Head of Category Development DACH at Mars Wrigley, about excitement, leadership, and the future of retail.Marco shares how he found his way to Mars, why he stayed, and what makes the company’s purpose. He explains how his team works as a neutral, data-driven category consulting unit, optimizing store touchpoints, checkout layouts, and impulse modules to grow entire categories, not just brands.They talk about inspiring leaders, why the

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00:37:29

Spikes Excitement Talk #126 with Mark Grether

Spikes Excitement Talks ·

2025/11/29

In this episode, Gordon speaks with Mark Grether — one of the rare leaders who has built billion-dollar advertising businesses at Amazon, Uber, and now PayPal. Mark shares the story behind selling Seismic to Amazon as their first-ever advertising acquisition, how he helped turn Uber profitable through ads, and why PayPal’s transaction graph may be one of the most powerful data assets in the industry.He explains how PayPal Ads is being built from the ground up and how innovations like storefront ads

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00:20:06

Spikes Excitement Talk #125 with Matteo Giarrizzo

Spikes Excitement Talks ·

2025/11/29

In this episode, Gordon Euchler speaks with Matteo Giarrizzo, Head of Media & Digital at Opella (Sanofi), about his journey from media agencies to major global brands like Samsung, Vodafone, L’Oréal, and Henkel—leading up to his current role in the fast-evolving consumer health sector.Matteo shares how media has always been the engine of change, why FMCG mindsets are reshaping healthcare, and how AI is transforming the relationship between content, audiences, and brands. He reflects on global

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00:24:03

Spikes Excitement Talk #124 with Cristian Grajales

Spikes Excitement Talks ·

2025/11/19

In this episode, Gordon Euchler sits down with Cristian Grajales—a marketing leader with an extraordinary journey spanning more than 15 years at Audi, global roles across continents, a leap into autonomous-driving tech, and now CMO at Germany’s long-established homebuilding company, Viebrockhaus.What connects selling sports cars and selling homes? As Cristian reveals: a car takes you from A to B—but a home brings you home. Together, they explore the deep emotional power behind buying a house, the

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00:37:39

Spikes Excitement Talk #123 with Steffen Zeller

Spikes Excitement Talks ·

2025/11/19

In this episode, Gordon sits down with Steffen Zeller, CMO of Rügenwalder Mühle – the German food pioneer that taught an entire nation to love veggie meat. Steffen shares his unusual journey from physics student to FMCG marketer, shaped by mentors, challenges, and a love for food discovered on the beaches of La Rochelle.He talks about reviving iconic brands, launching innovations with tiny budgets, bringing the Captain back from sea, and what it’s like to run marketing in a company that produces

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00:24:08

Spikes Excitement Talk #122 with Nuno Alexandre

Spikes Excitement Talks ·

2025/11/10

In this episode, Gordon Euchler sits down with Nuno Alexandre, Global Condiments Head of Category & Commercial Strategy at Unilever, to explore what truly drives excitement in modern marketing — from building category growth to evolving heritage brands for a changing world.Nuno shares his journey — from KPMG to Coca-Cola and now Unilever — reflecting on what it means to bridge brand ambition with commercial reality. He discusses how great marketing starts with a deep understanding of shoppers

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00:39:51

Spikes Excitement Talk #121 with Mohamed Aboelfotouh

Spikes Excitement Talks ·

2025/11/10

In this episode, Gordon Euchler sits down with Mohamed Aboelfotouh, Senior Marketing Director for Content & Digital Innovation at PepsiCo, to trace a career journey that redefines what it means to embrace change and chase excitement.From computer science lecturer in Cairo to leading global digital transformation at one of the world’s biggest food and beverage companies, Mohamed shares how curiosity, courage, and creativity fueled every step of his path — and how taking smart leaps into the

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133 results

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