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PODCAST

Agency Bytes

Agency Outsight

Agency Bytes is a podcast for owners of creative, marketing, and advertising agencies that packs a ton of important agency information on one topic, from one expert into a 25-minute brief. Why 25 minutes? Because who has the attention span for much more these days, and you can squeeze in a listen between meetings with time for a bathroom break or coffee refill before your next meeting. Agency Bytes is brought to you by Steve Guberman from Agency Outsight. Steve is a 20-year agency veteran who works

business marketing

All Episodes

29:18

Ep 043 – Liz Young, StudioLabs

Agency Bytes ·

2023/11/03

Featuring: Liz Young, StudioLabs In this episode, I had the pleasure of conversing with Liz Young, the founder of StudioLabs, a 20-year-old custom software development agency with 45 dedicated team members. Liz's journey began in a unique way when, at the age of 25, she launched her agency on the spot in her first client's lobby. At that time, she was among the few women in the industry. In this episode, she shares the intriguing story of StudioLabs' inception and how she now leads the agency. Liz

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27:32

Ep 042 – Claire Hutchings – Chime Agency

Agency Bytes ·

2023/10/29

Featuring: Claire Hutchings, Chime Agency In this episode, I had the pleasure of conversing with Claire Hutchings from Chime Agency in the UK, renowned as the marketing agency for agencies. Claire and her team have developed a remarkable agency benchmark, showcasing how an agency can effectively create content for thought leadership and pipeline development. At the time of this recording, Chime had witnessed an astounding 100X increase in revenue in its pipeline. Furthermore, they secured speaking

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27:29

Ep 041 – Danielle Fauteaux, Momentum Marketing

Agency Bytes ·

2023/10/20

Featuring: Danielle Fauteaux, Momentum Marketing In this engaging episode, I'm joined by fellow agency coach Danielle Fauteaux for an insightful conversation about the world of agencies. We dive deep into the importance of niche specialization and how it can transform agency dynamics. Danielle shares valuable insights on how agencies can harness their niches to establish a stronger position, and effectively direct their marketing efforts within that space. We explore how this strategic niche focus

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27:08

Ep 040 – Ben Guttmann, Author

Agency Bytes ·

2023/10/12

Featuring: Ben Guttmann, Author In this episode, I had a fascinating conversation with Ben Guttmann, the author of "Simply Put: Why Clear Messages Win – and How to Design Them." We delved into Ben's journey of founding, managing, and eventually selling his agency, Digital Natives. He discussed the strategic steps they took during the agency's exit, including segmenting sales with different partners to ensure every employee found a new job and every client had a smooth transition. Ben also shared

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27:39

Ep 039 – Steve Jeffreys - Make Your Shift

Agency Bytes ·

2023/10/06

Featuring: Steve Jeffreys - Make Your Shift In this episode I got to speak to Steve Jeffreys from Your Shift from across the pond. We dug into how his big agency experience led to his big shift and why he made the life changing shift of focus into helping develop people into breakthrough leaders. He outlines some of the aspects that define a true breakthrough leader - in and out of the agency space. Steve believes that everyone on the team has the ability to be a creative force for good and how

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27:35

Ep 038 – Traci Schubert Barrett, Navigate the Journey

Agency Bytes ·

2023/09/29

Featuring: Traci Schubert Barrett, Navigate the Journey In this episode, Traci and I talk a lot about what drives people to make life-changing shifts in their lives, whether being personal or professional. And how people can look at their lives to see if they’re living them with intention and significance. Traci shares about the ups and downs of being part of the launch of a billion-dollar media empire and what her driving force to suddenly leave that life to live one of more significance is. We

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30:57

Ep 037 – Owen Williams, Founder, Managing Partner of...

Agency Bytes ·

2023/09/22

Featuring: Owen Williams, Founder, Managing Partner of Outside Lines In this episode, I got to speak with Owen Williams from Outside Lines, a creative industry talent strategy and recruitment company. We spent time talking about how Outside Lines helps transform agencies with their experience in building solid and nimble teams. Owen shares how important it is to focus on roles that develop skills in rising stars and how lessons can be learned from all experiences, no matter how good or bad they

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24:43

Ep 036 – Matt Wolach, Ringbot.io

Agency Bytes ·

2023/09/15

Featuring: Matt Wolach, Ringbot.io In this episode, I got to speak to Matt Wolach from Ringbot. We dug into the benefits of SMS marketing and outreach and how it dovetails into bigger picture marketing strategies. Matt breaksdown how consumers interact with SMS vs. email, web chats, and other communication tools that brands are using. He leans into conversational vendor lead generation for building funnels and how to continue the one-to-one conversation. Meet Matt, CEO of RingBot (a texting tool

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24:52

Ep 035 – Sherri and Reuben Johnson from Fly Media...

Agency Bytes ·

2023/09/05

Featuring: Sherri and Reuben Johnson from Fly Media Productions In this first-ever two-part episode, Sherri, Reuben, and I talked about how they paved the way into their niche by following a passion that took their marriage to the next level. How implementing EOS lead to a rebrand and informed their overall agency messaging and niche targeting. They shared some of the secret sauce on how they successfully navigate running an agency as a married couple who both have chronic illnesses and ADD. The

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24:13

Ep 035 – Sherri and Reuben Johnson, Fly Media...

Agency Bytes ·

2023/08/28

Featuring: Sherri and Reuben Johnson from Fly Media Productions In this first-ever two-part episode, Sherri, Reuben, and I talked about how they paved the way into their niche by following a passion that took their marriage to the next level. How implementing EOS lead to a rebrand and informed their overall agency messaging and niche targeting. They shared some of the secret sauce on how they successfully navigate running an agency as a married couple who both have chronic illnesses and ADD. The

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26:25

Ep 034 – Melissa Morris, Agency Authority

Agency Bytes ·

2023/08/17

Featuring: Melissa Morris, Agency Authority In this episode, I got to speak to Melissa Morris from Agency Authority where she works with agencies on process and system optimization. Melissa and I talk about how agencies can leverage the proper systems, tools, and processes to grow healthily and use these tools to optimize agency availability and profitability. Melissa shares some of the benchmarks and areas that agency owners and operations managers should watch for in a growth stage in order to

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27:08

Ep 033 – Ryan Watson, Upsourced Accounting

Agency Bytes ·

2023/08/10

Featuring: Ryan Watson, Upsourced Accounting In this episode, Ryan Watson from Upsourced Accounting delivers an exciting talk about agency numbers, accounting, benchmarking, and things to watch for in agency growth. He and his team are deeply niched as an agency accounting firm and he shares some of their viewpoints on how they help agencies monitor the “right numbers” at the right stage of their lifecycle. These lifecycle stages bring forth the hierarchy of financial needs for agencies and how

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26:12

Ep 032 - Chris Puma and Steph Hastings, The Inturnship

Agency Bytes ·

2023/08/04

Featuring: Chris Puma and Steph Hastings, The Inturnship For the first time in the history of this podcast, I got to have two guests on board when I spoke to Chris Puma and Steph Hasting of the Inturnship. The Inturnship is their response to the impact of covid on student internships and how they're flipping this part of the industry on its head. Acting as an agency, led by seasoned agency veterans, The Inturnship is pulling in talented interns who are mentored to do real-world client work – for

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26:54

Ep 031 – Khalil Stultz, Lima Partners

Agency Bytes ·

2023/07/14

Featuring: Khalil Stultz, Lima Partners In this episode, I spoke with Khalil Stults from Lima Partners and I Know a Guy about his career path that lead to him discovering his entrepreneurial bug and how he leaned into it. He shares some of his experience in growing a digital marketing agency by 240% after buying into it as an equity partner. He also talks about how he leverages capital through liquidity events for growth strategies. Khalil is an M&A advisor and expert and shared his insights on

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25:49

Ep 030 – Yolanda M Tucker, Tucker Trained

Agency Bytes ·

2023/07/07

Featuring: Yolanda M Tucker, Tucker Trained Does your agency respond to RFPs for business development? If so, you have to dig into this episode where I get to speak to Yolanda Tucker, from Tucker Trained, about how to navigate the ins and outs of procurement, RFPs, and the nuances that can give your agency the edge in these otherwise painful business development efforts. She shares some of her tips on how agency owners can disrupt the RFP process to get ahead and what procurement teams look for in

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26:28

Ep 029 – Brandon Wetzstein, In8Create

Agency Bytes ·

2023/06/16

Featuring: Brandon Wetzstein, In8Create In this episode, Brandon and I talk about how playing with Legos can help explore any topic within a workshop. Brandon talks about how building and reverting back to your childhood playtime can build metaphors to answer prompts. By exploring what creativity means to each person, Serious Play can be implemented in an agency, corporate environment, or any other space, to dig into a business’s challenges. Building strategy and exploring values with Legos allows

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27:02

Ep 028 – Nikki Rausch, Sales Maven

Agency Bytes ·

2023/06/08

Featuring: Nikki Rausch, Sales Maven In this episode, seasoned sales maven, Nikki Rausch shares some of the secrets in B2B sales, how to show up in opening relationships that lead to sales, and the full-circle benefits of asking for and making introductions and referrals. Her experience in setting up sales systems and guiding sales leaders in their systems is invaluable for agencies and salespeople alike. Nikki shares some secrets about how to create curiosity in account-based marketing, so we can

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26:34

Ep 027 - Marcel Petitpas, Parakeeto

Agency Bytes ·

2023/06/02

Featuring: Marcel Petitpas, Parakeeto In this episode, Marcel talks about how Parakeeto was born – how can smaller agencies leverage their data without enterprise software. Marcel talks about the value of the democratization of data within an organization where the cost of creating data has gone to zero and how to develop data management practices. We dug into systemic profitability issues in small agencies and the key metrics agencies should be watching out for to track predictable profitability

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26:35

Ep 026 – Veronica ”Niki” Fielding, Digital Brand...

Agency Bytes ·

2023/05/26

Featuring: Veronica “Niki” Fielding, Digital Brand Expressions In this episode, I got to talk to Niki about how she intentionally transformed her agency prior to covid, and how these changes have helped them be more selective on client acquisition and more successful with client retention. She shares the secrets behind their team structure and how they win with company culture. Veronica “Niki” Fielding is the founder and president of Digital Brand Expressions. DBE excels at delivering quantifiable

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28:18

Ep 025 - Jody Grunden, Summit CPA

Agency Bytes ·

2023/05/19

Featuring: Jody Grunden, Summit CPA In this episode, I got to talk to Jody about what it’s like running one of the first fully distributed CPA firms, and their acquisition process by Anders CPA + Advisors. He talks about how they set out to launch the firm as a change agent in the space and how they flipped the billing model on its head in the creative agency CPA and advisory space. While Jody doesn’t run a creative firm, he lets us in on the immense value of niching down into vertices and how it

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144 results

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