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PODCAST

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry"s trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer

business marketing

All Episodes

23:14

#646: AI in e-commerce with Oren Inditzky, Wix

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/03/05

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail.Starting an online store is easier than it used to be, but aren’t there still a ton of things you need to know, plus all the coding and API integrations you need to do? Today we’re going to talk about AI in e-commerce and how low-code and no-code platforms are democratizing retail so it’s easier than ever to run and scale online businesses. To help me discuss this topic, I’d like to

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21:02

#645: Building brand trust with Aman Advani, CEO of...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/03/03

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. When brand trust is everything, how do companies ensure they aren’t just talking about values but actually demonstrating them in ways that resonate with increasingly savvy and socially conscious consumers? Joining us today is Aman Advani, CEO of Ministry of Supply. Ministry of Supply is known for revolutionizing performance professional wear by blending technology, sustainability, and comfort

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27:12

#644: AI-augmented human recommendations for retail...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/02/28

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail.Question: Do you need to choose between AI and human recommendations as a customer? Why not have both? After all, don’t each have their strengths? AI in the retail experience is all the rage these days, but today I’m talking with someone from a brand that has been incorporating AI-personalized experiences and shopping combined with expert human recommendations for over 14 years, and continues

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34:04

#643 Disrupting the recruiting world by combining...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/02/26

In an era where AI is reshaping industries, can technology ever truly replicate the nuance and intuition of human judgment in hiring, or is the future all about finding the perfect balance between man and machine?Joining us today is Heidi Golledge, CEO and Founder of Jobot. A three-time EY Entrepreneur of the Year award winner, Heidi is redefining the recruiting landscape by blending cutting-edge AI with human expertise. Known for her transformative “No Jerks Allowed” policy and her dedication to

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28:46

#642: Building brand loyalty by storydoing, with Dawn...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/02/24

When it comes to building brand loyalty, are you doing enough to turn your brand story into real-life, customer-driven experiences?Today, we’re joined by Dawn Fichot, the Head of Marketing for North America at Brompton Bicycle. Brompton is renowned for its iconic folding bikes, but the brand’s impact goes far beyond the product. With a focus on building loyal communities, creating meaningful partnerships, and delivering exceptional customer experiences, Brompton has become a global leader in

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40:53

#641: Creating brand-savvy AI and a marketer-first...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/02/21

As AI is reshaping how marketers create and deliver digital experiences, how do brands ensure that automation doesn’t strip away authenticity? Marketers are relying more on AI-powered tools, but can AI truly be brand-savvy and understand the nuances of a company’s voice and identity? Joining us today is Dave O’Flanagan, CEO of Sitecore, a global leader in digital experience software that powers the websites and digital experiences of some of the world’s biggest brands. And it’s always exciting when

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30:48

#640: Measuring the ROI on Out of Home with Jeremy...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/02/19

Is audience-targeting just for digital… and TV? In a privacy-conscious world, are there better, safer ways to reach your customers?Joining us today is Jeremy Flynn, Senior Vice President of Data Products & Strategy at Clear Channel Outdoor. Jeremy is at the forefront of innovating out-of-home (OOH) advertising, helping brands navigate modern marketing challenges by enhancing the value of their media investments. With a deep understanding of privacy-conscious solutions, audience targeting, and brand

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41:51

#639: Multisapiens collaboration and the future of...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/02/17

As AI increasingly enters the workplace, are you leveraging its potential to augment your workforce, or are you at risk of being left behind in the era of multisapiens collaboration? Joining us today is Dr. Tatyana Mamut, Co-Founder and CEO of Wayfound, a company pioneering the integration of AI and human workforces. With a Ph.D. in Cultural Anthropology and extensive leadership experience at companies like Amazon, Salesforce, and IDEO, Tatyana brings a unique perspective on how AI can drive

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28:17

638: What's the ROI on those Big Game Ads? Featuring...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/02/14

Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment?Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual

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28:17

#637: Redefining the customer experience with The...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/02/12

In an industry traditionally defined by in-person experiences, how can a virtual product tour reshape the customer journey and redefine the way brands like Mack Trucks engage with their audience?This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. We’re excited to have two guests with us today to discuss the innovative Mack Truck Live Tour: David

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30:40

#636: Building resilience in customer service...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/02/10

What would happen to your business if your customer service operations went down right now? Do you have the tools and strategies in place to handle a sudden crisis, or would your contact center be scrambling to meet demand? Today, we’re discussing how AI and cloud-based solutions can help organizations manage crises and enhance customer service operations with John Finch at RingCentral. We’ll explore key strategies for building resilience in customer service, particularly in response to recent IT

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36:02

#634: Delivering seamless experiences with CDP,...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/02/05

Are brands that lack a robust Customer Data Platform strategy losing the ability to deliver seamless, personalized customer experiences in an increasingly data-driven world?Today, we’re joined by Beth Scagnoli, Vice President of Product Management at RedPoint Global, a company at the forefront of data-driven customer experience solutions. Beth’s expertise spans Customer Data Platforms (CDPs), data quality, and marketing automation, making her uniquely positioned to discuss how organizations can

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33:04

#633: Navigating the future of search with A.J....

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/02/03

With seismic shifts happening across the search landscape, is your brand ready to adapt to the next wave of disruption—or will your competitors leave you in the dust? Today, we’re joined by A.J. Ghergich, Vice President of Consulting Services at Botify, a leading enterprise SEO platform. A.J. is an expert in navigating the ever-changing search and marketing landscape, and he’s here to break down the latest game-changing developments in search engines and their impact on brands. From Google’s AI

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32:09

#629: Why generative AI transparency is so important...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/01/24

Do you know who—or what—created the foundation of your software? And can you trust it?Today, we’re joined by Matt Van Itallie, CEO of Sema Software, a leading code and software analytics platform that has analyzed over $1 trillion worth of software. A lifelong tech expert, Matt has been instrumental in shaping the AI industry with innovations like the GenAI Code Monitor and Generative AI Bill of Materials. He’s here to discuss transparency in Generative AI for software development and how AI is

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28:07

#628: Why leaders need to become more self-reliant...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/01/22

Are you truly self-reliant, or are you relying on outdated strategies to navigate modern challenges? Today, I’m joined by Maha Abouelenein, author of the best-selling book 7 Rules of Self-Reliance. With over three decades of experience helping global giants like Google, Netflix, and Uber, Maha is a leading expert in modern communication strategies, personal branding, and reputation management. She’s here to share insights into self-reliance, the power of reputation, and how leaders can adapt to a

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33:17

#627: The forces redefining brand loyalty with Ian...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/01/20

Are you keeping up with the forces redefining loyalty, or are you relying on yesterday’s strategies in today’s fractured landscape? Today, I’m joined by Ian Baer, Founder of Sooth and a seasoned expert with over 35 years of experience leading some of the world’s most prominent advertising organizations, including Publicis, TBWA, and Omnicom’s Rapp Collins. Ian brings insights into how generational shifts, social commerce, and fragmented media are reshaping the concept of brand loyalty. He’s here to

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36:03

#623: Is your brand ready for its own AI agent?...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/01/10

Is your brand ready to thrive in a world where AI-driven agents become the primary point of contact for your customers?Today, we’re joined by Gil Rosen, Chief Marketing Officer at Amdocs, a leader in reshaping connectivity and customer experiences through cutting-edge technology. Gil recently spearheaded a global survey in collaboration with McCann Tech and Coleman Parkes, exploring the impact of AI-based agents on brand identity. With Agentic AI emerging as the next frontier in customer

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29:55

#622: Balancing AI optimism with realism, with Stefan...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/01/08

With AI adoption on the rise, how should businesses balance their optimism with the challenges of regulation and ethics?Today, we’re joined by Stefan Weitz, the CEO of HumanX Conference. Stefan brings a wealth of expertise on how organizations can leverage AI to enhance their business capabilities while navigating the challenges of ethics, regulation, and societal impact. The HumanX Conference is taking place March 10-13 in Las Vegas, and features conversations and speakers at the forefront of

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26:57

#621: The evolving buyer's journey with Liz Robillard...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/01/06

eTail Palm Springs is coming up soon - February 24-27 in Palm Springs, CA, and I can’t wait - make sure to register while you still can! Today we’re going to talk about the evolving buyer’s journey, and how good data that drives personalization and effective usage of AI are driving today’s leading e-commerce brands. We’ll also explore what attendees of eTail Palm Springs can expect, including some exciting new features of this leading event for e-commerce brands. To help me discuss this topic, I’d

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37:09

#620: How small businesses continue to thrive with...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/01/03

In an era where a few large organizations seemingly dominate with their vast resources, how can small businesses rise above and stand out? Today, I’m thrilled to be joined by Emily Washcovick, Senior Field Marketing Manager and Small Business Expert at Yelp, join us. Emily works closely with small businesses across the country, helping them navigate challenges, leverage customer feedback, and thrive in a competitive landscape. She’s here to share insights on how small businesses can excel in

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193 results

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