x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing industry trends, such as AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer

business marketing

All Episodes

23:50

#844: adMarketplace's John Nitti on GEO and the...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/04/15

For over two decades now, many marketers have built their careers on mastering Google and paid search. What if the playbook you spent your entire career perfecting is about to become obsolete?Agility requires not just adapting to new technologies, but a willingness to fundamentally question and reimagine the foundational channels you've built your business on. It demands that we look beyond incremental improvements and prepare for architectural shifts in customer behavior. For years, the search

en

25:57

#843: Pega's Matt Healy on the hidden costs of...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/04/14

What if the biggest obstacle to your AI strategy isn't the algorithm, but the 20-year-old software your team is forced to use every day? Agility requires not just a willingness to adopt new strategies like AI, but also the courage to dismantle the legacy systems that hold your people and processes captive. Today, we're going to talk about the hidden costs of outdated technology. While many leaders are focused on implementing the next generation of AI, new research suggests that the legacy systems

en

21:17

#841: NiCE CMO Michelle Cooper on the most common...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/04/10

We've all been sold the dream of AI transforming the customer experience, but what if the most common approach is actually making it worse?Agility requires more than just implementing new technology; it demands a deep understanding of the human interactions that technology is meant to support. It’s about adapting your tools and processes to enhance human judgment, not just automate it. Today, we're going to talk about moving beyond the hype of AI in customer experience. We'll explore how to

en

36:56

#840: Adobe's Hannah Elsakr on what happens after the...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/04/08

Is generative AI on track to become the biggest productivity unlock for marketers since the internet, or will it forever be stuck in endless pilot projects and one-off experiments?Agility requires moving beyond isolated experiments and embracing the systemic redesign of core creative and marketing workflows. It's about building the operational muscle to not just adopt new technology, but to integrate it into the very fabric of how your brand creates value. Today, we're going to talk about what

en

30:32

#839: Medallia's Courtney Shealy on moving contact...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/04/06

What if your company’s most valuable source of competitive intelligence and brand insight isn’t a market research report, but your contact center? Agility requires more than just reacting to customer issues; it demands the ability to listen, understand, and act on the collective voice of the customer to proactively shape the business. This means transforming points of friction into opportunities for innovation. Today, we are live at Medallia Experience 2026 in Las Vegas, and we're going to talk

en

27:54

#838: BrandShield CEO Yoav Keren on the dark side of...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/04/03

What if your biggest competitor this holiday season isn't another brand, but an army of AI-powered scammers stealing your customers and destroying your brand equity before you even know they exist?Agility requires not only building a brand that can pivot with market trends, but also one that can defend its value and customer trust against threats that evolve just as quickly. Today, we're going to talk about the dark side of digital engagement, including the rapidly growing threat of brand

en

36:03

#837: Domo Chief Design Officer Chris Willis on what...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/04/01

Imagine your biggest AI-powered marketing decision is challenged by your CEO or legal team. Could you, right now, defend both the outcome as well as how the AI arrived at that conclusion?Agility requires more than just speed; it demands the confidence to act on insights decisively. That confidence is impossible if the tools making the recommendations operate like an unexplainable black box. Today, we're going to talk about the growing trust deficit in enterprise AI. While we’re all chasing the

en

32:04

Balancing marketing at a global scale with cultural...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/03/30

As AI makes it easier than ever to reach a global audience, is it also making it easier to fail on a global scale? Agility requires more than just speed; it requires situational awareness. For global brands, this means having the cultural intelligence to understand the nuances of local markets and adapt your strategy in a way that builds trust, not erodes it. Today, we're going to talk about a critical paradox facing modern marketers: as technology and AI make global expansion seem easier than

en

25:34

#835: Qualtrics' Jordan Harper on using synthetic...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/03/27

What if the most honest and insightful feedback you could get about your customers didn't come from an actual customer at all?Agility requires not just the ability to pivot quickly, but the foresight to know *which way* to turn. That foresight is built on a foundation of deep, unbiased insights, which are becoming increasingly difficult to get through traditional means. We are in Seattle at the Qualtrics X4 Summit, and today, we're going to talk about a fundamental shift in how we gather customer

en

29:57

#834: Encore CEO Michael Gants on the importance of...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/03/26

What if the most expensive moment in your customer acquisition funnel is also your most ignored opportunity?Agility requires seeing a user’s “no” not as a final endpoint, but as a data point that signals a need for a different path. It demands that we pivot in real-time to offer alternative forms of value, rather than simply writing off the investment and the relationship. Today, we're going to talk about one of the biggest blind spots in the subscription economy: the paywall. For most apps, this

en

29:16

#829: ActiveCampaign CEO Jason VandeBoom on AI as...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/03/18

If you had to start your business over from scratch today, would you build it the same way, or would you build it entirely around an AI core?Agility requires more than just adapting to change; it demands a willingness to proactively dismantle what's working today in order to build what's necessary for tomorrow. It’s about challenging the very playbook that brought you success, especially when a fundamental shift like AI arrives. Today, we're going to talk about the playbook for building a

en

23:25

#828: From eTail: Building a long-term creator...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/03/16

In a world of fleeting social trends, how do you build a creator strategy that drives measurable, long-term revenue instead of just chasing momentary spikes in engagement? Agility requires not just launching campaigns, but building systems that can learn and adapt in real-time based on actual consumer behavior and sales data. Today, we're going to talk about the evolution from influencer marketing to true creator commerce. This isn't just about paying for posts anymore; it's about building

en

20:57

#827: From eTail: Attentive CMO Keri McGhee on...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/03/13

We’re all being told to "embrace AI or be left behind," but what if the biggest risk isn't ignoring AI, but implementing it poorly and alienating the very customers we're trying to attract?Agility requires not just the speed to adopt new technologies like AI, but the wisdom to discern where they create genuine value versus where they simply add complexity. It’s about constantly testing, learning, and refining your approach to serve the customer, not just the algorithm. Today, we are here at eTail

en

26:59

#826: From eTail: RTB House's Jaysen Gillespie on...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/03/11

WIth consumers increasingly skeptical of advertising, what's the real difference between a brand that's being genuinely helpful and one that's just being creepy?Agility requires brands to not just react to consumer behavior, but to anticipate it with smarter technology. It’s about shifting from broad assumptions to a nuanced understanding of intent, especially when economic uncertainty changes the rules of engagement. Today we are here at eTail Palm Springs, and we're going to talk about the

en

19:52

#825: From eTail: Zeta Global Chief Growth Officer Ed...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/03/09

As a marketing leader, is your primary job to persuade human customers, or are you now preparing to negotiate directly with their AI agents?Agility requires marketing leaders to not only react to market changes, but to become the primary architects of that change within the enterprise. It’s about transforming the marketing function from a cost center into the accountable growth engine for the entire business. Today, we are recording from eTail Palm Springs, and we're going to talk about the

en

21:23

#824: From eTail: Furniture.com CMO Dan Bennett on...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/03/06

What if the biggest friction point in your customer's journey isn't your checkout page, but the overwhelming paradox of choice you’ve intentionally created for them? Agility requires not just reacting to consumer behavior, but proactively re-architecting the entire purchase journey based on what the data tells you they *truly* need, even before they know it themselves. Today, we are here at eTail Palm Springs, and we're going to talk about tackling one of the biggest challenges in e-commerce: the

en

32:08

#818: Informatica's CMO Jim Kruger on data as the...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/02/25

What if the biggest barrier to your AI-powered future isn't the algorithm, but the state of your data from five years ago?Agility requires more than just fast decision-making; it demands a foundational trust in the data that fuels those decisions. It’s about having the right information, accessible and reliable, to pivot not just your campaigns, but your entire strategy. Today, we're going to talk about the often-overlooked foundation of marketing agility and AI innovation: the data

en

26:33

#817: Canva's Emma Robinson on the power of visual...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/02/23

With B2B marketers drowning in data and automation, have we forgotten that our buyers are still human beings who are moved more by compelling visuals than by another line on a spreadsheet? Agility requires not just the speed to react, but the insight to know what to react with. It demands a seamless connection between creative ideation and performance data, allowing teams to not only launch campaigns quickly but to make them smarter over time. Today, we're going to talk about the

en

28:27

#811: Sesimi CEO Andy Baker on connecting marketing...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/02/11

Is your brand's biggest vulnerability a traditional competitor, or your organization’s inability to execute your strategy consistently across every single customer touchpoint?Agility requires more than just a fast-moving central team. It requires creating a resilient system that empowers distributed teams to execute flawlessly while adapting to local needs. Today, we're going to talk about that critical, and often broken, link between marketing strategy and frontline execution. It's the ‘last

en

31:02

#809: Jacquard Chief Product & Growth Officer Toby...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/02/06

As every brand rushes to adopt generative AI, what if the greatest competitive advantage is no longer about speed and scale, but about sounding uniquely, verifiably human?Agility requires moving beyond the hype of new technology to strategically apply it for true differentiation. It’s about being smart and selective, not just fast. Today, we're going to talk about a paradox at the heart of modern marketing. Generative AI has promised unprecedented scale and personalization, but for many, it's

en

214 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...