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PODCAST

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry"s trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer

business marketing

All Episodes

29:57

#834: Encore CEO Michael Gants on the importance of...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/03/26

What if the most expensive moment in your customer acquisition funnel is also your most ignored opportunity?Agility requires seeing a user’s “no” not as a final endpoint, but as a data point that signals a need for a different path. It demands that we pivot in real-time to offer alternative forms of value, rather than simply writing off the investment and the relationship. Today, we're going to talk about one of the biggest blind spots in the subscription economy: the paywall. For most apps, this

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29:16

#829: ActiveCampaign CEO Jason VandeBoom on AI as...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/03/18

If you had to start your business over from scratch today, would you build it the same way, or would you build it entirely around an AI core?Agility requires more than just adapting to change; it demands a willingness to proactively dismantle what's working today in order to build what's necessary for tomorrow. It’s about challenging the very playbook that brought you success, especially when a fundamental shift like AI arrives. Today, we're going to talk about the playbook for building a

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23:25

#828: From eTail: Building a long-term creator...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/03/16

In a world of fleeting social trends, how do you build a creator strategy that drives measurable, long-term revenue instead of just chasing momentary spikes in engagement? Agility requires not just launching campaigns, but building systems that can learn and adapt in real-time based on actual consumer behavior and sales data. Today, we're going to talk about the evolution from influencer marketing to true creator commerce. This isn't just about paying for posts anymore; it's about building

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20:57

#827: From eTail: Attentive CMO Keri McGhee on...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/03/13

We’re all being told to "embrace AI or be left behind," but what if the biggest risk isn't ignoring AI, but implementing it poorly and alienating the very customers we're trying to attract?Agility requires not just the speed to adopt new technologies like AI, but the wisdom to discern where they create genuine value versus where they simply add complexity. It’s about constantly testing, learning, and refining your approach to serve the customer, not just the algorithm. Today, we are here at eTail

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26:59

#826: From eTail: RTB House's Jaysen Gillespie on...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/03/11

WIth consumers increasingly skeptical of advertising, what's the real difference between a brand that's being genuinely helpful and one that's just being creepy?Agility requires brands to not just react to consumer behavior, but to anticipate it with smarter technology. It’s about shifting from broad assumptions to a nuanced understanding of intent, especially when economic uncertainty changes the rules of engagement. Today we are here at eTail Palm Springs, and we're going to talk about the

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19:52

#825: From eTail: Zeta Global Chief Growth Officer Ed...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/03/09

As a marketing leader, is your primary job to persuade human customers, or are you now preparing to negotiate directly with their AI agents?Agility requires marketing leaders to not only react to market changes, but to become the primary architects of that change within the enterprise. It’s about transforming the marketing function from a cost center into the accountable growth engine for the entire business. Today, we are recording from eTail Palm Springs, and we're going to talk about the

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21:23

#824: From eTail: Furniture.com CMO Dan Bennett on...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/03/06

What if the biggest friction point in your customer's journey isn't your checkout page, but the overwhelming paradox of choice you’ve intentionally created for them? Agility requires not just reacting to consumer behavior, but proactively re-architecting the entire purchase journey based on what the data tells you they *truly* need, even before they know it themselves. Today, we are here at eTail Palm Springs, and we're going to talk about tackling one of the biggest challenges in e-commerce: the

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32:08

#818: Informatica's CMO Jim Kruger on data as the...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/02/25

What if the biggest barrier to your AI-powered future isn't the algorithm, but the state of your data from five years ago?Agility requires more than just fast decision-making; it demands a foundational trust in the data that fuels those decisions. It’s about having the right information, accessible and reliable, to pivot not just your campaigns, but your entire strategy. Today, we're going to talk about the often-overlooked foundation of marketing agility and AI innovation: the data

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26:33

#817: Canva's Emma Robinson on the power of visual...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/02/23

With B2B marketers drowning in data and automation, have we forgotten that our buyers are still human beings who are moved more by compelling visuals than by another line on a spreadsheet? Agility requires not just the speed to react, but the insight to know what to react with. It demands a seamless connection between creative ideation and performance data, allowing teams to not only launch campaigns quickly but to make them smarter over time. Today, we're going to talk about the

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28:27

#811: Sesimi CEO Andy Baker on connecting marketing...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/02/11

Is your brand's biggest vulnerability a traditional competitor, or your organization’s inability to execute your strategy consistently across every single customer touchpoint?Agility requires more than just a fast-moving central team. It requires creating a resilient system that empowers distributed teams to execute flawlessly while adapting to local needs. Today, we're going to talk about that critical, and often broken, link between marketing strategy and frontline execution. It's the ‘last

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31:02

#809: Jacquard Chief Product & Growth Officer Toby...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/02/06

As every brand rushes to adopt generative AI, what if the greatest competitive advantage is no longer about speed and scale, but about sounding uniquely, verifiably human?Agility requires moving beyond the hype of new technology to strategically apply it for true differentiation. It’s about being smart and selective, not just fast. Today, we're going to talk about a paradox at the heart of modern marketing. Generative AI has promised unprecedented scale and personalization, but for many, it's

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25:17

#808: Resident Expert: Bill Staikos on the market...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/02/05

As a marketing leader, you often spend so much time on the strategies and tactics that keep your brand growing that it’s difficult to keep up with what’s going on in the background with the platforms and the companies behind them.While agility requires a flexible technology stack, it also requires a leadership mindset that can distinguish market noise from genuine strategic opportunity, and filter out the hype to understand the shifts that can impact customers and the bottom line. The ability to

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27:14

#801: Brandlight CEO Imri Marcus on GEO, AI browsers,...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/01/21

For the last two decades, marketers have lived by the decisions one company has made and the experience customers have with that company’s search bar (and in many cases, browser). But what happens when Google is dethroned by an AI?Agility requires not just adapting to new channels, but fundamentally rethinking the entire customer discovery journey when the rules are rewritten overnight. It’s about moving from optimizing for keywords to influencing AI-driven conversations. Today, we're going to

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29:40

#800: Five9 VP of CX Jenn Edwards on building great...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/01/19

When 62% of your customers are making decisions based on deals and discounts, is investing in premium customer experience a luxury you can still afford, or is it the only thing that can actually save you?Agility requires brands to move beyond seasonal planning and into a state of continuous listening. It’s about having the insight and infrastructure to pivot your customer experience strategy in real-time based on economic signals and shifting consumer priorities. Today, we're going to talk about

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27:31

#797: Vitam CMO Lisa Avvocato on AI's Growing Role...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/01/12

With AI like ChatGPT now handling the customer journey from search to potentially the entire transaction, are we about to witness the end of the brand website as the primary point of conversion?Agility requires not just reacting to new technologies like AI, but proactively redesigning the core operating model of the marketing organization. It demands a shift from mastering a set of fixed channels to building a flexible system that can learn, test, and scale with entirely new platforms for

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30:45

#796: Shutterstock's Allison Sitzman on how to...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/01/09

What if I told you that for every new dollar you’ve added to your marketing budget in the last two years, your actual impact on customers has gone down? Agility requires moving beyond the muscle memory of simply increasing ad spend. It demands a continuous reassessment of what truly connects with customers and a willingness to pivot creative strategy based on real-time cultural and emotional insights. Today, we're going to talk about a paradox that's likely keeping many marketing leaders up at

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28:36

#791: Replay: Lovesac CEO Shawn D. Nelson on building...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/12/31

As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!What if bankruptcy, a global financial crisis, and other hurdles along the way aren’t the end of your brand, but instead a way to help you define what it truly is?Agility requires a willingness to experiment and adapt, not just in your technology stack, but also in your organizational structure and the very culture of your company. It also demands a deep understanding of your customer and a

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25:02

#789: Replay: What happens to your KPIs when both CLV...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/12/26

As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!Customer lifetime value is a critical KPI, but with customer acquisition costs rapidly rising, what can brands do to successfully build long-term value for the business?Agility requires seeing past vanity metrics to the durable value hidden in customer relationships. When customer acquisition costs climb and privacy affects easy targeting, only nimble brands—those that align teams, data, and KPIs

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15:43

#788: Year-end review with Greg Kihlström, The Agile...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/12/24

In this episode I’m going to do something a little different. As we wind down for the year, we’re going to be running some of our favorites from 2025 until the new year begins.Let’s take a look back at some of the overall themes discussed and point out a few highlights for me. I won’t be able to highlight everything of course but I found 5 themes really interesting. And, I won’t lie - I had a little help from AI in doing this. But that’s also kind of the point. We have all been using AI to do things

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25:56

#787: Tray.ai's Stephen Stouffer on AI adoption and...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/12/22

Why are so many companies spending billions on AI, only to see their most ambitious projects stall out before they ever impact the customer experience?Agility requires more than just a fast-moving marketing team. It requires the foundational ability to connect disparate systems and data sources, allowing new technologies like AI to be implemented and scaled, not just piloted.Today, we're going to talk about the single biggest, and often overlooked, blocker to enterprise AI adoption: the

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205 results

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