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PODCAST

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry"s trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer

business marketing

All Episodes

28:49

#775: ZICO Coconut Water Founder Mark Rampolla on...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/11/26

For most entrepreneurs, the exit is the goal, as well as the end of at least that part of their story. But what if the end is actually a new beginning?Agility requires a deep understanding of your brand's core purpose and the conviction to protect it. This often means having the courage to reverse a decision that was once seen as the ultimate success. Today, we're going to talk about brand integrity, the founder's paradox of building a company to sell, and what happens when you get a second

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21:32

#774: Seel CRO Laura Huddle on seeing customer...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/11/25

What if the most dreaded part of your customer's journey: the return, was actually your biggest untapped opportunity for growth?Agility requires brands to re-examine every part of the customer journey, especially the challenging post-purchase phase, and find hidden opportunities to adapt and strengthen customer relationships. It demands we turn operational liabilities into strategic assets. Today, we're going to talk about something that many retailers see as a pure cost center: customer returns

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28:02

#773: Building loyalty and trust through focused...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/11/24

How can your brand build genuine loyalty that translates into long-term business value when customer expectations continually evolve? Agility demands a deep understanding of your customer, a willingness to experiment, and the ability to pivot quickly when needed. Today, we're going to talk about building loyalty and trust through focused innovation, specifically within the competitive landscape of the baby care market. To help me discuss this topic, I'd like to welcome, Lindsey Kling, SVP Brand

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23:53

#772: Contentful CMO Elizabeth Maxson on AI-augmented...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/11/21

With increased AI Adoption, is the most valuable skill for a modern marketer empathy with customers, or is it successfully prompting?Contentful, in partnership with Atlantic Insights, The Atlantic’s marketing research division, recently conducted a study of over 425 marketing decision makers including 103 CMOs. This study, “When Machines Make Marketers More Human,” challenges the notion that AI will replace many marketing functions and instead demonstrates how AI can amplify marketers’

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23:04

#770: Constant Contact CEO Frank Vella on how B2B...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/11/19

Is the increasing investment in marketing by SMBs a sign of growth and optimism, or is it masking a deeper struggle with confidence and effectiveness?Agility requires not only adapting to the rapid pace of technological change but also understanding the core challenges faced by your customers, like SMBs struggling to measure marketing ROI. It also demands a willingness to simplify complex tools and processes, empowering businesses to achieve more with less. Today, we're going to talk about the

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28:06

#769: Zoom CMO Kim Storin on why growth problems are...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/11/17

In a world obsessed with conversion rates and customer acquisition costs, have we forgotten the one thing that actually makes both of them better?Agility requires more than just the ability to react quickly to market signals. It demands a stable, strategic core—a brand—that provides the necessary context and direction to ensure your pivots are purposeful, not just panicked. Today, we're going to talk about a fundamental truth that many organizations are wrestling with: what looks like a growth

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33:39

#768: Infios Chief Innovation Officer Eugene Amigud...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/11/14

How can large organizations embrace the speed and adaptability of a startup while navigating the complexities of established processes and legacy systems, especially in the rapidly changing world of AI-driven consumer experiences?Agility requires adopting new technologies while fundamentally shifting how teams operate, experiment, and learn from data. It demands a cultural evolution that embraces change and empowers individuals to respond quickly to market demands. Today, we're going to talk

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21:56

#767: Krisp.ai Co-Founder Arto Minasyan on voice AI...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/11/13

What if your customers could talk directly to your brand, without scaling your your customer service teams to a 1:1 capacity? This episode is brought to you by Krisp.ai, the all-in-one voice AI that makes every conversation sound professional. With industry-leading noise cancellation, real-time accent conversion, accurate transcription, and smart call summaries, Krisp helps teams and individuals stay clear and productive. Trusted worldwide and powering over 75 billion minutes of conversations each

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29:38

#766: Square CMO Lindsey Irvine on connecting with...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/11/12

As we’re increasingly inundated with AI-generated content and algorithm-driven ads, what’s more powerful: yet another new technology, or the authentic voice of the small business owner on the corner? Agility requires not just reacting to market shifts, but deeply understanding the very fabric of the communities you serve and having the conviction to amplify their voices over your own. It’s about finding strength not in shouting louder, but in listening closer. Today, we're going to talk about how

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25:04

#765: Hexagon AB's George Chang on building a unified...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/11/10

When it comes to your digital experience, how often does a ‘great idea’ from a senior leader’s gut feeling get completely dismantled by actual user data?Agility requires the willingness to be wrong and the systems to prove it quickly. It’s about building a culture that values learning over being right and relentlessly iterates based on real human behavior, not internal assumptions. Today, we're going to talk about moving beyond ‘best practice’ and intuition to build a truly data-driven digital

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19:33

#764: Closing the gap between brand promise and brand...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/11/07

What if your brand's voice is drifting off-key in the ears of your customers, and you're the last one to know?Agility requires more than just rapid execution; it demands a real-time, nuanced understanding of customer sentiment and the ability to translate that intelligence directly into action. We are here at Sitecore Symposium in Orlando, Florida, and today we're going to talk about closing the gap between brand promise and customer perception. In an era of endless customer reviews, social media

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28:53

#763: Pega CTO Don Schuerman on how AI can pay down...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/11/06

Pega provides the leading AI-powered platform for enterprise transformation. The world’s most influential organizations trust Pega’s technology to reimagine how work gets done by automating workflows, personalizing customer experiences, and modernizing legacy systems. Since 1983, Pega’s scalable, flexible architecture has fueled continuous innovation, helping clients accelerate their path to the autonomous enterprise. Learn more at Pega.comWhat if the most valuable use of AI in the enterprise is

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27:06

#762: Scaling a brand while maintaining local...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/11/05

With customer expectations constantly evolving, how can large organizations avoid using obsolete methods and instead embrace agility to thrive and drive meaningful growth? Agility requires both adapting to change and anticipating it in the first place. It demands a willingness to experiment, learn, and iterate quickly, especially when it comes to connecting with your target audience in new and innovative ways. Today, we're going to talk about the challenges and opportunities of scaling a brand

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29:03

#761: Treasure Data CEO Kaz Ohta and CMO Karen Wood...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/11/03

What if the very foundation of your marketing cloud, the one you've spent years building, is at worst actually giving your AI amnesia, and at best missing key opportunities to connect with your customers? Agility requires more than just reacting quickly; it demands an intelligent foundation that can anticipate customer needs and empower your teams to act on them with confidence and precision. Today, we're going to talk about the AI-driven reinvention of marketing. For years, marketing clouds have

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28:06

Intuit Mailchimp's Diana Williams on moving from...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/11/03

During the chaos of the holiday season, is it possible for small retailers to turn their fragmented customer data into a perfectly timed, personalized marketing, or are they destined to just add to the noise? Agility requires not just collecting customer data from every channel, but having the insight and tools to act on it in the moments that matter most. It’s the ability to translate a customer signal into a relevant experience, instantly. Today, we're going to talk about how small and mid-sized

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25:47

#760: Nestlé's Daniel Damasio on successful marketing...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/10/31

When customers continually demand hyper-local relevance, is the concept of a "global brand" an asset or a liability?Agility requires not just the ability to pivot, but the intelligence to know *when* and *how* to pivot based on real-time customer understanding. This means moving beyond global assumptions and empowering local teams with the data to make smarter, faster decisions. Today, we are here at Treasure Data’s CDP World in Las Vegas, and we're going to talk about one of the biggest

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32:18

#759: Transcend's Phyllis Fang on personalization...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/10/30

With AI making it easier than ever to generate content, and consumers demanding more privacy than ever, is the promise of true 1:1 personalization now an impossible myth? Agility requires both adaptation to new AI-based tools and methods while also navigating the complex and shifting landscape of consumer trust and data privacy. It's about being responsive to both the opportunity and the responsibility. Today, we're going to talk about the central paradox facing marketers: the mandate for deep,

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28:19

#758: Lovesac CEO Shawn D. Nelson on building a...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/10/29

What if bankruptcy, a global financial crisis, and other hurdles along the way aren’t the end of your brand, but instead a way to help you define what it truly is? Agility requires a willingness to experiment and adapt, not just in your technology stack, but also in your organizational structure and the very culture of your company. It also demands a deep understanding of your customer and a commitment to delivering personalized experiences.Today, we're going to talk about building a resilient

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21:02

#756: Eagle Eye CRO Jeff Baskin on maximizing your...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/10/24

Are retailers leaving money on the table by treating retail media networks as just another advertising channel, rather than a strategic lever for growth and profitability?Agility requires a willingness to adapt and evolve strategies in response to real-time data and changing consumer behaviors. It also demands a commitment to iterative testing and optimization, allowing brands to continuously refine their approach to retail media.Today, we're going to talk about how advanced AI is transforming

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27:13

#755: Sitecore CMO Michelle Boockoff-Bajdek and...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/10/23

In the race to adopt AI, how do we avoid creating a sea of sameness and alienating the very customers we're trying to connect with?Today, we're going to talk about the intentional design of our marketing future. We’ll explore how leading brands are moving beyond the hype of AI to build practical, collaborative frameworks between humans and machines, shifting from outdated customer segments to real-time signals, and ultimately, creating experiences that are not only efficient but deeply empathetic

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178 results

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