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PODCAST

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry"s trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer

business marketing

All Episodes

27:14

#801: Brandlight CEO Imri Marcus on GEO, AI browsers,...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/01/21

For the last two decades, marketers have lived by the decisions one company has made and the experience customers have with that company’s search bar (and in many cases, browser). But what happens when Google is dethroned by an AI?Agility requires not just adapting to new channels, but fundamentally rethinking the entire customer discovery journey when the rules are rewritten overnight. It’s about moving from optimizing for keywords to influencing AI-driven conversations. Today, we're going to

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29:40

#800: Five9 VP of CX Jenn Edwards on building great...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/01/19

When 62% of your customers are making decisions based on deals and discounts, is investing in premium customer experience a luxury you can still afford, or is it the only thing that can actually save you?Agility requires brands to move beyond seasonal planning and into a state of continuous listening. It’s about having the insight and infrastructure to pivot your customer experience strategy in real-time based on economic signals and shifting consumer priorities. Today, we're going to talk about

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27:31

#797: Vitam CMO Lisa Avvocato on AI's Growing Role...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/01/12

With AI like ChatGPT now handling the customer journey from search to potentially the entire transaction, are we about to witness the end of the brand website as the primary point of conversion?Agility requires not just reacting to new technologies like AI, but proactively redesigning the core operating model of the marketing organization. It demands a shift from mastering a set of fixed channels to building a flexible system that can learn, test, and scale with entirely new platforms for

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30:45

#796: Shutterstock's Allison Sitzman on how to...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/01/09

What if I told you that for every new dollar you’ve added to your marketing budget in the last two years, your actual impact on customers has gone down? Agility requires moving beyond the muscle memory of simply increasing ad spend. It demands a continuous reassessment of what truly connects with customers and a willingness to pivot creative strategy based on real-time cultural and emotional insights. Today, we're going to talk about a paradox that's likely keeping many marketing leaders up at

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28:36

#791: Replay: Lovesac CEO Shawn D. Nelson on building...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/12/31

As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!What if bankruptcy, a global financial crisis, and other hurdles along the way aren’t the end of your brand, but instead a way to help you define what it truly is?Agility requires a willingness to experiment and adapt, not just in your technology stack, but also in your organizational structure and the very culture of your company. It also demands a deep understanding of your customer and a

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25:02

#789: Replay: What happens to your KPIs when both CLV...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/12/26

As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!Customer lifetime value is a critical KPI, but with customer acquisition costs rapidly rising, what can brands do to successfully build long-term value for the business?Agility requires seeing past vanity metrics to the durable value hidden in customer relationships. When customer acquisition costs climb and privacy affects easy targeting, only nimble brands—those that align teams, data, and KPIs

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15:43

#788: Year-end review with Greg Kihlström, The Agile...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/12/24

In this episode I’m going to do something a little different. As we wind down for the year, we’re going to be running some of our favorites from 2025 until the new year begins.Let’s take a look back at some of the overall themes discussed and point out a few highlights for me. I won’t be able to highlight everything of course but I found 5 themes really interesting. And, I won’t lie - I had a little help from AI in doing this. But that’s also kind of the point. We have all been using AI to do things

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25:56

#787: Tray.ai's Stephen Stouffer on AI adoption and...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/12/22

Why are so many companies spending billions on AI, only to see their most ambitious projects stall out before they ever impact the customer experience?Agility requires more than just a fast-moving marketing team. It requires the foundational ability to connect disparate systems and data sources, allowing new technologies like AI to be implemented and scaled, not just piloted.Today, we're going to talk about the single biggest, and often overlooked, blocker to enterprise AI adoption: the

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32:27

#786: Thrad CEO Andrea Tortella on advertising in...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/12/19

What if the most valuable part of your next conversation with an AI wasn't the answer it gave, but the ad it served?Agility requires more than just adopting new platforms; it demands a complete re-imagination of how brands provide value within them. It challenges us to move from interruption to integration, ensuring our presence is not only seen but welcomed. Today, we're going to talk about a potentially significant shift in digital marketing: the collision of conversational AI and advertising

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26:01

#785: Avaya CTO David Funck on building persistent...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/12/17

What if every AI interaction with a customer built upon the last, instead of starting from scratch every single time, or at least having it feel that way?Agility requires not just reacting quickly to customer needs, but learning continuously from every interaction to anticipate the next one. This means our technology, especially our AI, can't operate with amnesia; it must have a persistent, shared memory. Today, we're going to talk about breaking down the silos between our AI systems. We'll

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27:41

#784: Monday.com Global Creative Director Robbie...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/12/15

What if the biggest risk in deploying AI isn't the technology itself, but how your team is able to understand its most significant benefits?Agility requires more than just adapting your technology stack; it demands a flexible brand narrative and a creative approach that can evolve with customer sentiment and cultural shifts. This is particularly true when tackling a topic as hyped and misunderstood as artificial intelligence. Today, we're going to talk about what it takes to break the mold of

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28:30

#783: Typeface CMO Jason Ing on the paradox of hyper...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/12/12

What happens when your brand has a million different voices speaking to a million different customers? Is that the pinnacle of personalization, or is it just brand chaos? Agility requires both the speed to personalize content for every individual as well as the control to ensure every one of those interactions faithfully represents the core brand. Today, we're going to talk about resolving one of the biggest paradoxes in modern marketing: achieving hyper-personalization at massive scale, without

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24:48

#782: Saleforce Marketing Cloud CMO Bobby Jania on...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/12/10

What if the most damaging phrase in your marketing isn't a four-letter word, but three simple ones: "Do Not Reply"?Agility requires more than just moving fast; it requires breaking down the walls between departments to respond to customer needs in the moment they happen. It’s about empowering every part of the organization to act as one cohesive brand, turning every interaction into a meaningful conversation. Today, we're going to talk about the end of an era: of one-way, impersonal, "do not

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25:36

#781: CommerceIQ CMO Sai Koppala on retailer...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/12/08

What if the biggest threat to your brand’s profitability isn’t the next tariff or supply chain disruption, but an outdated playbook that forces you to choose between raising prices on loyal customers or sacrificing your margins?Agility requires more than just reacting quickly to market changes; it requires the intelligence to anticipate them and automate the optimal response. Today, we're going to talk about how leading retail brands are navigating complex economic pressures like tariffs and

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27:26

#779: Denodo CMO Ravi Shankar on why good data is...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/12/04

What if the multi-million dollar AI initiative you're championing is being silently sabotaged, not by a competitor, but by your own data infrastructure?Agility requires more than just fast decision-making; it requires a data foundation that can deliver insights at the speed of business, without the traditional delays of moving and duplicating information. This ability to access and act on real-time, comprehensive data is what separates brands that lead from those that follow.Today, we're going to

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28:49

#775: ZICO Coconut Water Founder Mark Rampolla on...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/11/26

For most entrepreneurs, the exit is the goal, as well as the end of at least that part of their story. But what if the end is actually a new beginning?Agility requires a deep understanding of your brand's core purpose and the conviction to protect it. This often means having the courage to reverse a decision that was once seen as the ultimate success. Today, we're going to talk about brand integrity, the founder's paradox of building a company to sell, and what happens when you get a second

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21:32

#774: Seel CRO Laura Huddle on seeing customer...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/11/25

What if the most dreaded part of your customer's journey: the return, was actually your biggest untapped opportunity for growth?Agility requires brands to re-examine every part of the customer journey, especially the challenging post-purchase phase, and find hidden opportunities to adapt and strengthen customer relationships. It demands we turn operational liabilities into strategic assets. Today, we're going to talk about something that many retailers see as a pure cost center: customer returns

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28:02

#773: Building loyalty and trust through focused...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/11/24

How can your brand build genuine loyalty that translates into long-term business value when customer expectations continually evolve? Agility demands a deep understanding of your customer, a willingness to experiment, and the ability to pivot quickly when needed. Today, we're going to talk about building loyalty and trust through focused innovation, specifically within the competitive landscape of the baby care market. To help me discuss this topic, I'd like to welcome, Lindsey Kling, SVP Brand

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23:53

#772: Contentful CMO Elizabeth Maxson on AI-augmented...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/11/21

With increased AI Adoption, is the most valuable skill for a modern marketer empathy with customers, or is it successfully prompting?Contentful, in partnership with Atlantic Insights, The Atlantic’s marketing research division, recently conducted a study of over 425 marketing decision makers including 103 CMOs. This study, “When Machines Make Marketers More Human,” challenges the notion that AI will replace many marketing functions and instead demonstrates how AI can amplify marketers’

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23:04

#770: Constant Contact CEO Frank Vella on how B2B...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/11/19

Is the increasing investment in marketing by SMBs a sign of growth and optimism, or is it masking a deeper struggle with confidence and effectiveness?Agility requires not only adapting to the rapid pace of technological change but also understanding the core challenges faced by your customers, like SMBs struggling to measure marketing ROI. It also demands a willingness to simplify complex tools and processes, empowering businesses to achieve more with less. Today, we're going to talk about the

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193 results

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