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PODCAST

The Art of the Brand

Third Eye Insights

Welcome to the #1 podcast for business owners on Branding and Strategy. Join Camille Moore and Phillip Millar, two internationally recognized branding experts who help you cut through the noise, see trends first and navigate the complicated world of branding. Enjoy weekly discussions about brand disasters, industry case studies, insider secrets, marketing malpractice, and top industry guests. This is the go-to podcast for business owners and industry experts to stay relevant and cut through the

business marketing

All Episodes

00:20:41

The Backend Is The Business

The Art of the Brand ·

2023/12/06

The backend is the business 🤖 the backend is integral to a successful client experience. This often is the biggest oversize we see with clients. The wrong backend can ruin your business.

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00:07:15

How to nail digital ads with a case study from...

The Art of the Brand ·

2023/12/05

Good marketing is simple, not easy. In this podcast, Camille explains how to create engaging ads that work by anaylzing recent ads released by Peloton.

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00:18:35

You Won't Believe How Most Brands Die

The Art of the Brand ·

2023/12/05

Brand Death by 1000 Cuts 💀 or How Small Marketing Mistakes Can Destroy a Brand This episode explores the precarious relationship between marketing missteps, inconsistent branding, and the catastrophic consequences that can result. Through captivating examples and expert insights, we uncover the detrimental impact of small mistakes on a brand's reputation and consumer trust.

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00:23:29

CHAT GPT: A Force Multiplier

The Art of the Brand ·

2023/12/04

Dive into the future of business productivity. In this episode, Our marketing experts engage in a dynamic conversation about the game-changing tool on everyone's radar—CHAT GPT. Camille and Phillip emphasize that while CHAT GPT is a phenomenal tool, it's not a shortcut for the lazy. Join them as they discuss how this revolutionary technology requires a strategic approach, urging listeners to view it as a catalyst for innovation rather than a crutch. Discover why you have to embrace CHATGPT

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00:51:03

Q&A with Camille

The Art of the Brand ·

2023/11/30

In today's episode of Marketing Insights by Third Eye, Camille sits down with TEI's producer, Allister Macel, to go through some of the best questions and comments on her latest TikTok videos. In this episode, we dig into some use cases for positioning your client as the guide, the importance of ROI in any marketing strategy, hashtag usage, and so much more! This is the first episode of many. If you want your questions answered, drop your questions into her comments on TikTok or submit them

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00:09:55

Go Woke, Go Broke

The Art of the Brand ·

2023/11/06

Welcome to "Marketing Insights by Third Eye" with your hosts, Camille and Phillip. Join us on a journey through the intricate world of marketing as we uncover the unspoken truths and hidden motivations that shape the industry. In this episode, Camille, a seasoned marketing strategist, and Phillip, a sharp-witted business analyst, fearlessly unravel the complex dynamics behind ESG ratings and their profound influence on the stock prices of public companies. Delve into the intriguing

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00:12:16

Brand Authotity: Face Gym Case Studio

The Art of the Brand ·

2023/10/24

In today’s podcast chat, Camille Moore and Phillip Millar dive into their experience at Face Gym. Join in to learn how Face Gym strategically positioned itself as the ultimate brand authority in its category. Camille and Phillip share their secrets behind making a bold statement and crafting a killer strategy, providing invaluable insights from their experience at Face Gym’s Los Angeles location. This podcast reveals strategies that create powerful and lasting brand authority and how stating bold

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00:20:35

Cracking the YouTube Code & Building Brand Awareness

The Art of the Brand ·

2023/10/06

In this exciting episode, marketing experts Camille Moore and Phillip Millar dive deep into the world of digital branding and the power of constant content creation. Drawing inspiration from the prolific Gary Vee, they discuss the transformative strategy of posting content consistently to establish and enhance brand awareness. With their wealth of expertise, they dissect the nuances of this approach and its impact on businesses of all sizes. Camille and Phillip also share an exclusive

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01:14:00

Influencer Insights:What to Expect and How to...

The Art of the Brand ·

2023/08/11

In this episode, we interview Torri Webster, an OG influencer who was one of the first influencers on Instagram to monetize her namesake into a thriving business empire. Whether you're an aspiring influencer, a budding entrepreneur, or a seasoned business owner, this podcast episode is an absolute essential for providing insight into navigating the world of influencers. Dive deep into the art of monetization, how to build genuine relations with digital leaders, and how to create a strategic

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00:03:29

What Marketers Can Learn From Trump

The Art of the Brand ·

2023/07/24

Love him or hate him, Trump understands messaging and there is alot you can learn from his approach to microscripts that can help you connect and convince your target audience to buy from you. In this episode, Camille breaks down microscripts and how you can use them to keep your brand top of mind with your consumers.

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00:16:52

The Stanley Cups' TikTok Phenomenon: Why things go...

The Art of the Brand ·

2023/06/14

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00:04:19

You won’t believe who tacobell’s target market...

The Art of the Brand ·

2023/06/09

In this episode, we're use Taco Bell as a Case Study to show how important Target Market personas are and how Taco Bell is nailing their marketing.

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00:05:57

The first airline to do this will win.

The Art of the Brand ·

2023/06/09

In this episode, we talk about the importance of customer experience. What better example of what NOT TO DO than airlines!

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00:06:43

Why The Bests Are The Worst to Marketing Themselves

The Art of the Brand ·

2023/06/09

Are you the best at what you do? You probably have bad marketing.. this is your sign to invest in your own brand!

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00:05:28

Louis Vuitton's Brand Disaster

The Art of the Brand ·

2023/05/23

In this episode, Camille explores why she thinks the Louis Vuitton brand is on the decline.

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00:07:40

Viral Dyson Video Takeaways

The Art of the Brand ·

2023/05/23

In this podcast, Camille and Phillip reflect on the feedback received from the dyson video that went viral online. The Dyson case study has over 1 million views and counting; with many users having passionate opinions that couldn’t be ignored. Hear Camille and Phillips key takeaways from the videos. Don’t forget to leave your opinions and comments below.

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00:03:57

The Joke Tiffany & Co Can't Recover From

The Art of the Brand ·

2023/05/17

Luxury brands need to stop chasing engagements.

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00:02:28

Tailor Your Message to the Medium - The WealthSimple...

The Art of the Brand ·

2023/05/15

This is the #1 to make money through digital marketing. You have to tailor your message to the medium and who you are trying to attract.

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00:04:45

PRIDE WASHING & VIRTUE SIGNALING WILL KILL YOUR BRAND

The Art of the Brand ·

2023/05/05

Join Camille Moore and Phillip Millar in a video about the importance of authenticity in marketing.

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00:03:27

How to Nail Branding: Dyson Case Study

The Art of the Brand ·

2023/05/05

Branding is more than just a logo, and Dyson is the perfect case study illustrating a brand that has perfected the complete brand experience.

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125 results

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