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PODCAST

The Art of the Brand

Third Eye Insights

Welcome to the #1 podcast for business owners on Branding and Strategy. Join Camille Moore and Phillip Millar, two internationally recognized branding experts who help you cut through the noise, see trends first and navigate the complicated world of branding. Enjoy weekly discussions about brand disasters, industry case studies, insider secrets, marketing malpractice, and top industry guests. This is the go-to podcast for business owners and industry experts to stay relevant and cut through the

business marketing

All Episodes

00:18:57

Are AdWords and PPC Irrelevant in 2024?

The Art of the Brand ·

2024/02/07

In this episode, Camille and Allister discuss the relevance of Google AdWords for small businesses. They explore the challenges faced by smaller businesses in competing with larger competitors and the potential limitations of Google AdWords in generating ROI, as well as the role of SEO in search positioning. Is it possible to leverage the benefits of Google's other platforms without paying for ads, or is Google's entire platform a giant money sink?

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00:24:01

The Death of Quiznos

The Art of the Brand ·

2024/02/02

In this episode, Camille Moore and Phillip Millar dive into the dumpster fire of Quiznos’ marketing. If you haven’t seen the resurgence of Quiznos' "Sponge Monkeys" marketing campaign, you must stop what you’re doing and Google it now. Join us in dissecting Quiznos' marketing choices, from branding missteps to potential avenues for improvement. Don't miss the intriguing discussion on how Quiznos could stand out in the competitive fast-food industry.

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00:18:15

What You Can Learn From The World’s Coolest Gas Station

The Art of the Brand ·

2024/01/24

In todays episode, Camille Moore breaks down Bucee’s, the world’s most interesting gas station. In this case study learn why good branding is more than just a logo; It’s about creating a great experience. This episode is great for those who own or market for a businesses in industries typically described as ‘boring’. Tune in to learn more about Bucees and learn how you can stand out from the competition and win.

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00:35:21

Korean Color Analysis - Helpful or just Hype??

The Art of the Brand ·

2024/01/16

In this episode, Camille and Phillip breakdown the viral "Korean Color Analysis" service that they experienced in Seoul at the top location in the World that services all of the stars. Color Anaylsis has exploded in popularity on social media and is all the rage on TikTok. Is it just a fad or is color analysis mission critical to nailing your personal brand? Learn about the process, science and entire experience. The best part— it's not just for women! Camille dives into Phillip's

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01:00:03

My Korean MedSpa Experience — The Good, The...

The Art of the Brand ·

2024/01/11

In this episode, Camille gives the 411 on her experience with beauty treatments in Korea. She explains why Korea is the leader in the beauty industry and why their approach is so unique and different from the West. Camille worked with one of the top medical spas in Korea, Shinebeam Gangnam, a Korean medical spa known for being a leader in the Korean beauty space. Camille highlights the difference in treatment approaches and the price point in Korea, and how interesting it was to work with a fully

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00:28:49

How to Win with Simple Marketing: Aesop Case Study 🧼

The Art of the Brand ·

2024/01/07

In this episode, Camille Moore and Phillip Millar do a deep dive into Aesop— a luxury soap brand. Aesop is a master class for marketing minimalism, strong brand experience and great design. See what your brand can learn from this case study 🧼

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00:35:06

Gentle Monster: Brand Case Study

The Art of the Brand ·

2023/12/15

This week, we do a deep dive into one of Korea's most interesting brands. Gentle Monster is quietly tearing down marketing and branding norms with its dynamic approach to messaging. Everything about the Brand employs attention-grabbing strategies you simply cannot look away from. Camille and Phillip were on site to experience the brand firsthand and share their insights. Pay attention if you don't know who Gentle Monster is, you will very soon as they are an emerging and trend setting brand

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00:06:45

The Best Are The Worst at Marketing Themselves

The Art of the Brand ·

2023/12/10

Are you the best at what you do? You probably have bad marketing.. this is your sign to invest in your own brand!

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00:08:25

How to Make Billboards Work

The Art of the Brand ·

2023/12/09

If you have a strong personal brand in your local market, you can actually make money doing this.

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00:09:48

Tiffany Case Study

The Art of the Brand ·

2023/12/08

Marketing deep dive on @Tiffany&Co.

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00:09:49

What Brands can Learn From Barbie

The Art of the Brand ·

2023/12/06

In this episode, Camille shares her insights into the Barbie movie’s 150 million dollar marketing campaign. In this pod, Camille breaks down what you can learn from their marketing tactics and how you can apply their strategies to your marketing despite having the name or $$ size of their campaign.

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00:20:41

The Backend Is The Business

The Art of the Brand ·

2023/12/06

The backend is the business 🤖 the backend is integral to a successful client experience. This often is the biggest oversize we see with clients. The wrong backend can ruin your business.

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00:07:15

How to nail digital ads with a case study from...

The Art of the Brand ·

2023/12/05

Good marketing is simple, not easy. In this podcast, Camille explains how to create engaging ads that work by anaylzing recent ads released by Peloton.

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00:18:35

You Won't Believe How Most Brands Die

The Art of the Brand ·

2023/12/05

Brand Death by 1000 Cuts 💀 or How Small Marketing Mistakes Can Destroy a Brand This episode explores the precarious relationship between marketing missteps, inconsistent branding, and the catastrophic consequences that can result. Through captivating examples and expert insights, we uncover the detrimental impact of small mistakes on a brand's reputation and consumer trust.

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00:23:29

CHAT GPT: A Force Multiplier

The Art of the Brand ·

2023/12/04

Dive into the future of business productivity. In this episode, Our marketing experts engage in a dynamic conversation about the game-changing tool on everyone's radar—CHAT GPT. Camille and Phillip emphasize that while CHAT GPT is a phenomenal tool, it's not a shortcut for the lazy. Join them as they discuss how this revolutionary technology requires a strategic approach, urging listeners to view it as a catalyst for innovation rather than a crutch. Discover why you have to embrace CHATGPT

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00:51:03

Q&A with Camille

The Art of the Brand ·

2023/11/30

In today's episode of Marketing Insights by Third Eye, Camille sits down with TEI's producer, Allister Macel, to go through some of the best questions and comments on her latest TikTok videos. In this episode, we dig into some use cases for positioning your client as the guide, the importance of ROI in any marketing strategy, hashtag usage, and so much more! This is the first episode of many. If you want your questions answered, drop your questions into her comments on TikTok or submit them

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00:09:55

Go Woke, Go Broke

The Art of the Brand ·

2023/11/06

Welcome to "Marketing Insights by Third Eye" with your hosts, Camille and Phillip. Join us on a journey through the intricate world of marketing as we uncover the unspoken truths and hidden motivations that shape the industry. In this episode, Camille, a seasoned marketing strategist, and Phillip, a sharp-witted business analyst, fearlessly unravel the complex dynamics behind ESG ratings and their profound influence on the stock prices of public companies. Delve into the intriguing

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00:12:16

Brand Authotity: Face Gym Case Studio

The Art of the Brand ·

2023/10/24

In today’s podcast chat, Camille Moore and Phillip Millar dive into their experience at Face Gym. Join in to learn how Face Gym strategically positioned itself as the ultimate brand authority in its category. Camille and Phillip share their secrets behind making a bold statement and crafting a killer strategy, providing invaluable insights from their experience at Face Gym’s Los Angeles location. This podcast reveals strategies that create powerful and lasting brand authority and how stating bold

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00:20:35

Cracking the YouTube Code & Building Brand Awareness

The Art of the Brand ·

2023/10/06

In this exciting episode, marketing experts Camille Moore and Phillip Millar dive deep into the world of digital branding and the power of constant content creation. Drawing inspiration from the prolific Gary Vee, they discuss the transformative strategy of posting content consistently to establish and enhance brand awareness. With their wealth of expertise, they dissect the nuances of this approach and its impact on businesses of all sizes. Camille and Phillip also share an exclusive

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01:14:00

Influencer Insights:What to Expect and How to...

The Art of the Brand ·

2023/08/11

In this episode, we interview Torri Webster, an OG influencer who was one of the first influencers on Instagram to monetize her namesake into a thriving business empire. Whether you're an aspiring influencer, a budding entrepreneur, or a seasoned business owner, this podcast episode is an absolute essential for providing insight into navigating the world of influencers. Dive deep into the art of monetization, how to build genuine relations with digital leaders, and how to create a strategic

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136 results

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