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PODCAST

The Art of the Brand

Third Eye Insights

Welcome to the #1 podcast for business owners on Branding and Strategy. Join Camille Moore and Phillip Millar, two internationally recognized branding experts who help you cut through the noise, see trends first and navigate the complicated world of branding. Enjoy weekly discussions about brand disasters, industry case studies, insider secrets, marketing malpractice, and top industry guests. This is the go-to podcast for business owners and industry experts to stay relevant and cut through the

business marketing

All Episodes

00:50:59

Sammy Nusdorf’s Playbook for Meadowlane (How to Build...

The Art of the Brand ·

2026/04/10

Most founders wait until everything is polished before they start talking about their business. Sammy Nusdorf did the opposite.Long before Meadow Lane opened, he started documenting the process in real time. He shared the decisions, the delays, the mistakes, the product development, and the day-to-day reality of trying to build something from scratch. What came out of that was far bigger than awareness. He built crazy demand before the doors opened. In this episode, we talk about what building in

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00:57:50

Nobody Wants to Buy Your Product

The Art of the Brand ·

2026/04/08

In this episode of The Art of the Brand, Camille Moore and Phillip Millar break down one of the most important truths in modern business: nobody wants to buy your product unless you create a reason for them to care.From Erewhon’s psychological grip on the consumer to Alix Earle’s $1 million beauty launch, Victoria’s Secret’s open casting strategy, and the difference between world-building and lazy marketing, this episode unpacks what makes brands break through in a crowded market.They also get into

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01:04:22

There Is No Monoculture Anymore and Beauty Will Never...

The Art of the Brand ·

2026/04/05

Sir John has worked at the highest level of beauty, from Beyoncé’s most iconic creative moments to global campaigns, editorial shoots, brand work, and creative direction inside some of the biggest names in the industry. In this episode of The Art of the Brand, we unpack what has changed.From the death of monoculture and the decline of red carpet relevance to the rise of influencers, parasocial relationships, founder-led brands, and modern world-building, this is a raw conversation about where

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01:06:56

Brand Loyalty Is Breaking and Business Owners Need to...

The Art of the Brand ·

2026/04/02

Brand loyalty is not as stable as it used to be, and this episode breaks down why.In this episode of The Art of the Brand, Camille Moore and Phillip Millar unpack the growing pressure brands face as innovation speeds up, products become easier to replicate, and consumers become less loyal than ever before. From Tesla disrupting legacy automakers to dupe culture in beauty, this is a conversation about what happens when product advantage moves faster than trust.They also get into Alix Earle’s skincare

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01:17:28

Nike Flew Us Out… Here’s What They Got Wrong

The Art of the Brand ·

2026/03/28

World-building isn’t optional anymore, it’s the difference between brands that grow and brands that get left behind.World-building isn’t optional anymore, it’s the difference between brands that grow and brands that get left behind.In this episode of The Art of the Brand, Camille and Phillip break down what world-building actually looks like in practice, from restaurant experiences and Nike’s campus to Sephora activations and Zara’s latest strategy moves.They unpack why most brands are still

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00:59:02

How Cymbiotika Built a $500M Brand

The Art of the Brand ·

2026/03/25

Cymbiotika didn’t start as a business, it started as a mission.In this episode of The Art of the Brand, the co-founder and COO of Cymbiotika breaks down how they built one of the fastest-growing wellness brands by focusing on transparency, technology, and community.From identifying a massive gap in the supplement industry to creating a product people actually feel, this conversation dives into what it really takes to scale a brand today. We talk about product innovation, form factor, influencer

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01:02:05

Is Hollywood Dying? The Oscars, Revolve & the Future...

The Art of the Brand ·

2026/03/20

The Oscars don’t feel the same, and that’s not just nostalgia. In this episode, Camille and Phillip break down the collapse of monoculture, why Hollywood is losing relevance, and what that means for brands trying to stay visible.From Revolve’s event strategy to Tesla’s diner experience and the rise of TikTok Shop, this episode unpacks why campaigns are no longer enough, and why brands need to think like media companies. They also explore why most launches fail, how world-building actually works, and

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01:12:33

Why “Building in Public” Is Beating Traditional...

The Art of the Brand ·

2026/03/14

Last week in New York, Camille and Phillip sat down with Sammy Dorf, founder of the viral Tribeca grocery store Meadow Lane. The conversation unpacked what “building in public” really means — and why showing the messy process of building a business can create far more attention than traditional marketing ever could. From gourmet grocery economics and pricing myths to Expo West trends, food industry power dynamics, and the new era of social-first product launches, this episode explores how smaller

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00:55:07

The Truth About Celebrity Beauty Brands

The Art of the Brand ·

2026/03/12

Molly Sims has lived almost every chapter of the entertainment industry — supermodel, actress, producer, podcast host, and now founder of YSE Beauty. In this episode of The Art of the Brand, Molly shares the real story behind launching her skincare company, including the $2.5 million she invested of her own money to make it happen.We talk about why celebrity beauty brands often fail, how building community matters more than hype, and why founders must trust their instincts even when the industry

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01:01:53

Luxury Brands Are Tracking You Now (LVMH’s New Move)

The Art of the Brand ·

2026/03/05

Luxury brands are leaning into “authenticity” tech—but the real play is control. In this episode, Camille and Phillip break down LVMH’s blockchain push and what it could mean for resale, verification, and customer blacklisting. They also unpack why Camp Snap cameras are taking over sets, how brands like Medicube engineered celebrity seeding into an affiliate reaction machine, and why Ikea fumbled a once-in-a-year viral moment. The episode closes with Kim Kardashian’s Walmart energy drink strategy,

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01:23:17

Why Great Brands Say No

The Art of the Brand ·

2026/02/25

What actually kills a brand isn’t one bad decision — it’s a thousand small ones. In this episode, Camille and Phillip unpack the leadership lessons behind Bulgari’s long-term discipline, Aritzia’s acquisition of Fred Segal, Ray-Ban’s creative director strategy, and why celebrity collaborations often dilute brand equity. They break down the four brand pillars that protect long-term value, the danger of chasing applause, and why nostalgia, restraint, and clarity are becoming competitive advantages

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00:36:14

People Hated Me - Then My Brand Exploded ft. Isabella...

The Art of the Brand ·

2026/02/24

People hated her pricing, attacked her brand, and tried to tear it down-- little did they know they were helping build the #1 beauty brand in Colombia.In this episode, Camille sits down with Isabella Chams, founder of Belah Beauty, the leading beauty brand in Colombia. Together, they unpack the unintended benefits of backlash and controversy, and how relentless standards turned a two-year-old Colombian beauty brand into a cultural obsession. They break down why Isabella refused to be “just an

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00:48:01

The Super Bowl Branding Mistakes Nobody Talks About

The Art of the Brand ·

2026/02/12

Super Bowl weekend revealed something most brands still don’t understand: digital-only marketing is a trap. In this episode, Camille and Phillip unpack why real-world activations outperform perfectly measurable campaigns, how CMOs get stuck chasing short-term KPIs, and why Instagram has quietly become the center of cultural decision-making. From Lululemon’s Olympic misstep and Ralph Lauren’s precision to Abercrombie’s comeback and rivalry-driven advertising, this is a candid breakdown of what

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00:51:10

The Business of Outrage: What Brands Get Wrong

The Art of the Brand ·

2026/02/03

From beauty backlash to Super Bowl campaigns, this episode breaks down how brands are navigating outrage, algorithms, and attention in real time. Camille and Phillip unpack the controversy around Huda Beauty, Sydney Sweeney’s guerrilla-style launch, Nike x Skims’ algorithm-native storytelling, and why shows like Heated Rivalry are built for social-first consumption. They explore Kendall Jenner’s Fanatics campaign, the return of iconic brand characters like Pepsi’s polar bear, whether “X” should’ve

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01:25:32

Why World Building Can’t Be Replaced by AI

The Art of the Brand ·

2026/01/29

World-building is everywhere, but most brands still don’t understand what it actually means. In this episode, Camille and Phillip unpack why branding can’t be reduced to checklists, platforms, or AI-generated output. From speaking at Harvard Business School to breaking down why Substack, YouTube, and creator-led media are signals, not strategies, they explore how context, creativity, and point of view are becoming the real competitive advantage. The conversation spans brand patriotism, AI fatigue,

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01:28:09

How world building is taking over Hollywood in a...

The Art of the Brand ·

2026/01/20

Celebrity brands are everywhere, but most of them are quietly failing. In this episode, Camille and Phillip unpack why influencer-led beauty and fashion brands struggle to scale, how fake luxury is eroding trust, and why Hollywood has shifted from making movies to manufacturing products. From Alo’s controversial bag strategy to Makeup by Mario’s valuation ceiling, the collapse of department stores, AI reshaping commerce, and why brands like Saks didn’t actually “fail”, they were flipped, this is a

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00:58:06

Why “Well-Produced” Brands Still Fail

The Art of the Brand ·

2026/01/15

From the Golden Globes to AI-generated campaigns, this episode breaks down why brands are struggling to stay relevant in a culture-first world. Camille and Phillip unpack what award shows, Alo’s HQ, influencer entitlement, celebrity beauty brands, and AI creativity all reveal about modern branding. They explore why “well-done but unmemorable” has become the industry’s biggest problem, how shortcuts are eroding trust, and what still works when attention is fragmented and audiences are skeptical. A

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00:36:14

How Backlash Turned Into a Billion-Dollar Brand Play...

The Art of the Brand ·

2026/01/13

People hated her pricing, attacked her brand, and tried to tear it down-- little did they know they were helping build the #1 beauty brand in Colombia.In this episode, Camille sits down with Isabella Chams, founder of Belah Beauty, the leading beauty brand in Colombia. Together, they unpack the unintended benefits of backlash and controversy, and how relentless standards turned a two-year-old Colombian beauty brand into a cultural obsession. They break down why Isabella refused to be “just an

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01:11:03

Why Influencers, AI & Brands Are Colliding in 2026

The Art of the Brand ·

2026/01/07

In this episode, Camille and Phillip unpack the shifts shaping branding in 2026: the collision of influencers and ownership, AI’s growing impact on creativity and speed, why luxury and fashion brands are pushing back on influencer entitlement, and how “well-done but unmemorable” has become the industry’s biggest problem. They break down creator power, parasocial relationships, monoculture’s collapse, viral moments without velocity, and why strategy, not trends, will separate the brands that win from

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01:10:20

132: TV Is Over. TikTok Is the Store. Brands Need to...

The Art of the Brand ·

2025/12/23

This week, we break down the brand and media power shift that’s happening in real time — and why legacy players are losing ground fast.We unpack why Lululemon feels increasingly irrelevant, how TikTok Shop is now outperforming Sephora and Ulta combined, and why creators with equity (not ad deals) are becoming the most powerful distribution channel in the market. We also dive into the collapse of traditional TV as Instagram launches on smart TVs, YouTube takes over the Oscars, and Netflix moves into

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151 results

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