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PODCAST

The Global Marketing Show

globalmarketingshow

The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus

business marketing

All Episodes

59:30

Global Community Building - Show #49

The Global Marketing Show ·

2021/08/18

Dani Weinstein, Senior Director of Customer Community and Growth at Kaltura, knows how to build global communities - and he’s done so for the companies where he’s worked. Strong online customer communities drive engagement as much as gathering regularly at the softball field. It’s fascinating to hear him discuss what drives successful global communities - numbers of members, language, thought leaders and more. “Yala yolo” - listen to this episode and learn what that means! Connect with Wendy -

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01:02:16

Even Home Based Start Up Businesses Are Global - Show#48

The Global Marketing Show ·

2021/08/11

Barbara Mowat, President and Founder of GrowYourBiz, started a company pre-internet to help small, home based businesses grow. She taught owners in Afghanistan, Slovenia, India, Bangladesh, Pakistan and other countries how to grow from $5,000 in revenue to upwards of $1 million. Fast forward to today, she’s still working with business owners through virtual peer to peer learning to help them grow. Listen as she describes the steps it takes to grow from your home to across the globe. Connect

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01:00:00

Globally Transforming and Growing a Large Company -...

The Global Marketing Show ·

2021/08/04

Eric Stine has served as Chief Revenue Office, Chief Innovation Officer, and Chief Expert at SAP and other well-known companies. His passion, strategic thinking, and ability to build teams comes across in this engaging interview about how to transform large companies to adapt to changing customer demands. Hear how SAP changed to a SAAS model by being clear on a common purpose and having flexibility with global implementation. And, then learn the formula for implementation. Connect with Wendy -

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01:01:06

88 Countries and Counting! - Show #46

The Global Marketing Show ·

2021/07/28

Babs Ryan is a dynamite! She’s Board Director for Worker’s Credit Union, got a pile of patents, been to 88 countries and aims to join the “Century Club”! Her college boyfriend wisely said, “global business will make us rich, let’s get an MBA in that.” While he dropped out, she succeeded. Listen to her share her wealth of stories about her global experiences in marketing. Learn about the La La La (or No No No in Arabic) campaign in the Middle East; the “matching leathers” campaign for Kawasaki;

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52:23

Plan Early for a Global Medical Device Launch - Show #45

The Global Marketing Show ·

2021/07/21

Dr. Michael Drues, President of Vascular Sciences, is a global regulatory specialist who has worked for the FDA and for companies developing medical devices which gives him a unique perspective on getting approval to sell medical devices. He says to his clients that getting FDA or “international FDA” approval is similar to playing poker. You have to understand the rules and know how to play the game to win. He also shares his “Tell don’t Ask; Lead don’t Follow advice.” The biggest mistake he sees -

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01:03:53

Know your Strengths - Show #44

The Global Marketing Show ·

2021/07/14

Jamie Douraghy, Coach and Team Facilitator at Life Work Integration, is a global leader that knows that by understanding your strengths, having the right “mindset”, and understanding your purpose/passion, you and your team can do great things. As a global leader in Entrepreneur’s Organization (EO) and in working with leaders from around the world, he talks about how similar human desires are and how interpreters can slow down the conversation to give space to important insights. As a world ranked

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01:02:55

Connecting the Global Business Community - Show #43

The Global Marketing Show ·

2021/07/07

Max Sutherland, President & CEO of World Trade Center Atlanta, recognized at an early age that global businesses have influence and power to make positive change. Rather than pursuing a diplomatic career as he planned, he rose in global positions at Citicorp, Chase Manhattan, KPMG, and more. In his current role at the World Trade Center in Atlanta, he sees the opportunity to bring the fractured global business community together and offer training to new entrants. His stories are

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57:54

Communicating Clearly in English - Show #42

The Global Marketing Show ·

2021/06/30

Mollie Ring, Principal at Dialogic Solutions, knows that good writing in English is simple, evergreen, clear, concise and conveys your message. An added bonus -it’s also easy to translate! Her stories of working with entrepreneurs in 13 countries in Central and South America is fascinating as she talks about the similarities and different obstacles they face in growing their businesses in the various countries. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with Mollie -

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57:29

Former Cigna Chief Brand Officer talks Global...

The Global Marketing Show ·

2021/06/23

Stephen Cassell has a distinguished career in global marketing working for and rising up through the ranks of Cigna, JP Morgan, and HSBC. Hear about his fears, how he got his first position in global marketing, avoiding mistakes, and suggestions he has for communicating globally while managing a brand. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with Stephen - https://www.linkedin.com/in/stephenacassell/ Music: Fiddle-De-Dee by Shane Ivers -

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01:01:18

Hot Ideas and Expert Global Teams - Show #40

The Global Marketing Show ·

2021/06/16

Chris Salazar recently started as the VP of Commercial marketing at Fluke Health Solutions, a global medical device and services company. They lucked out in hiring him as he brings strategic thinking about digital marketing and knowledge about building global teams. Listen to his ideas and learn how the company successfully pivoted their sales during Covid. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with Chris - https://www.linkedin.com/in/csalazar/ Music: Fiddle-De-Dee

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01:04:36

Global Exhibits Can Bring Business! - Show #39

The Global Marketing Show ·

2021/06/09

Stephan Murtagh is the Exhibition Guy, a specialist who uses triscadecaphobia and 3+4+6 to show people how to turn wasted exhibiting into successful events. Hear the suggestions he makes to clients to improve their results and how to connect in any country. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with Stephan - https://www.linkedin.com/in/the-exhibition-guy/ Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

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01:01:05

From $Multi-Billion Manufacturing to Entrepreneur -...

The Global Marketing Show ·

2021/06/02

Cheri Williams-Franklin, CEO and Founder of Life Snapshot, gained experience as a product manager in huge, international companies where she travelled the world. Hear her recommendations on how to launch products internationally and about the vision she already has for global expansion of the Amazing company she founded - www.lifesnapshot.com. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with Cheri - https://www.linkedin.com/in/cheri-williams-franklin-mba-9b66151b/ Music:

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57:48

Bringing Global Experience from Snap-on Tools - Show #37

The Global Marketing Show ·

2021/05/26

Rob Halverson, Sales Director at Quin Global Americas, built a career in domestic sales at Snap-on Tools which has large, international sales. He then moved to Quin Global to expand their business - both domestically and abroad. Even without direct international sales, he’s “scrappy”, hardworking, smart, and understands the opportunity for global sales. Listen as he explains how he plans to build their global marketing. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with

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01:02:32

Do You Fit the Stereotype? - Show #36

The Global Marketing Show ·

2021/05/19

Javier Romeu, Global Solutions Manager at CXC North America, has lived and worked all over the world. Through these experiences, he’s a master at quickly observing and learning cultural norms. Hear his descriptions of cultures and learn how to hire the right way in over 80 countries. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with Javier - https://www.linkedin.com/in/javier-romeu-b3a3043/ Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

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01:15:51

Right People, Right Product - Show #35

The Global Marketing Show ·

2021/05/12

Jeffrey Smith, General Partner at SIP Global Partners, moved to Singapore six days after graduating from Brown University. From there he moved to other jobs and countries and is now a VC investor focused on Japan. Listen to how he quickly assesses a company and then explodes them in global markets. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with Jeffrey - https://www.linkedin.com/in/jeffreywsmithnextboston/ Music: Fiddle-De-Dee by Shane Ivers -

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01:00:51

Firearms - Selling Internationally - Show #34

The Global Marketing Show ·

2021/05/05

Jeff Grody, CEO of EasyExport, is a regulatory and legal expert on selling firearms and parts internationally. His activities bring him into contact with regulations in 82 countries. Hear about how EasyExport helps U.S. exporters navigate the regulations safely. A must-listen-to- episode for anyone exporting under ITAR or EAR controls. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with Jeff - https://www.linkedin.com/in/jeffreygrody/ Music: Fiddle-De-Dee by Shane Ivers -

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01:04:04

Remember Legal, Financial, Tax and HR - Show #33

The Global Marketing Show ·

2021/04/28

Dr. Janet Walsh is the CEO or Birchtree Global and an Adjunct Professor at NY Institute of Technology and she knows her s***! She teaches executives of large global companies how to set up global expansion. Her clients, whether they are small or large companies learn best practices on all aspects of establishing operations around the world. She’s been to 81 countries and has a team with feet on the ground to build success. Well worth listening to this episode! Here are the links we

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01:01:44

A Passport with Many Stamps - Show #32

The Global Marketing Show ·

2021/04/21

Grace Preston, Director of International Sales at Optim LLC, has travelled the world as an international sales rep. She understands that relationships in other parts of the world take face to face time. She explains how to pick the right distributor for your company and how to navigate travel routes while having fun. You’ll get to really like her when you hear about her favorite vacations! Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with Grace -

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39:02

The Host is the Guest! - Show #31

The Global Marketing Show ·

2021/04/13

Wendy Pease, the regular host of The Global Marketing Show podcast becomes the guest as Andrea Heuston, CEO of Artitudes Design, podcast host of “Lead Like a Woman”, and author of the newly released, incredible book, “Stronger on the Other Side” hosts this week's episode. Andrea graciously interviews Wendy about why she wrote “The Language of Global Marketing – Translate your Domestic Strategies into International Sales and Profits”. They talk about black-market Frosted Flakes, living in Taiwan,

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01:01:02

Depth & Likeability Makes her Successful – Show #30

The Global Marketing Show ·

2021/04/07

Jamie Gelbtuch, Founder of Cultural Mixology, has a wealth of knowledge about cultures and the contexts that make interactions difficult. Yet, by understanding the differences and learning how to “read the air”, you can be successful in understanding when a “yes” really means “no”. This is a fascinating conversation about what types of cultural training make sense. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with Jamie - https://www.linkedin.com/in/jamiegelbtuch/

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124 results

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