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PODCAST

The Global Marketing Show

globalmarketingshow

The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus

business marketing

All Episodes

37:14

Small State, Big Impact: How Maryland Helps Companies...

The Global Marketing Show ·

2025/12/04

In this episode, Wendy sits down with Jessica Reynolds, Senior Director for the Office of International Investment and Trade at the Maryland Department of Commerce, to uncover how Maryland has become a powerhouse for helping companies scale internationally. Jessica breaks down the state’s innovative programs — from the Global Gateway soft-landing initiative to its publicly sponsored Innovation Lab — and shares real stories of startups, exporters, and industry leaders who transformed with the right

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40:29

Leading Across Borders: A Medical Device CEO’s...

The Global Marketing Show ·

2025/11/20

Wendy Mackenzie Pease, President of Rapport International, interviews Alain Tranchemontagne, CEO of Alleviate, whose 30+ years in medical devices spans start-ups to Fortune 50 organizations. He has led teams across 5 continents, has held commercial and general management positions, and brings significant global experience in the areas of product and market development. He shares practical, battle-tested ways to enter new markets, build culturally diverse sales engines, and lead with data (and

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18:00

Beyond AI: The Case for Human-Centered Marketing -...

The Global Marketing Show ·

2025/11/13

In this episode, Michelle Fox, a marketing leader at Rapport International, discusses her career journey and perspective on language solutions. Michelle shares how her background in high-growth B2B industries shaped her approach to authentic communication and why she was drawn to Rapport’s people-first culture and commitment to high-quality translation services. The conversation highlights the dangers of relying on low-cost, automated translation tools, stressing the importance of industry-specific

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18:00

Book Launch Special: Hard Sales Lessons and a Roadmap...

The Global Marketing Show ·

2025/10/30

In this episode, Wendy MacKenzie Pease and Hannah Feldman Pentz share the insights behind their upcoming book, The Secrets of Global Sales, launching November 4th. Designed for sales and marketing leaders, executives, and entrepreneurs across industries, the book tackles the real-world challenges companies face when expanding internationally, from small startups to established enterprises.Wendy and Hannah discuss why cultural nuance and market understanding are non-negotiable in international

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12:44

Unlocking Global Markets — The Power of Exporting -...

The Global Marketing Show ·

2025/10/16

In this episode of The Global Marketing Show, host Wendy Mackenzie Pease shares exciting podcast updates, personal global experiences, and key lessons on why exporting is essential for U.S. business growth. She also unveils her upcoming book, The Secrets of Global Sales, drawn from insights across hundreds of international conversations.Top Takeaways: Exporting drives higher revenues, stability, and long-term growth for U.S. companies. Fear of language and culture often limits global potential

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28:47

Resources for US Exporters - Show #144

The Global Marketing Show ·

2025/03/26

Wendy Pease is President and owner of Rapport International, a translation and interpretation services provider. In this episode of The Global Marketing Show, she serves double duty, serving as both host and guest and sharing her vast experience with helping US companies export. Did you know that 93% of small international businesses export, while in the US, only 5% of US companies export? The US imports tons of containers full of goods and ships empties back to countries around the world. Imagine

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31:16

Global Medical Device Research - Show #143

The Global Marketing Show ·

2025/02/26

Maria Shepherd is the founder and CEO of Medi-Vantage, which helps companies develop disruptive medical devices and marketing strategies. Every strategy is designed to decrease risk, disrupt existing markets, and drive market share while improving patient outcomes. With clients from Japan, Australia, several EU countries, and the United States, Medi-Vantage has developed a comprehensive approach to global market entry, with services encompassing everything from developing engineering marketing

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29:49

Predictive Analytics Saves Lives - Show #142

The Global Marketing Show ·

2025/01/22

Thorsten Waloschek is CEO of NeoPredics AG, a Swiss digital health startup revolutionizing neonatal and maternal care through predictive analytics. Its first product, BiliPredics, predicts neonatal jaundice progression and is already available in both European and U.S. markets. By analyzing biomarker data, BiliPredics can forecast a baby's bilirubin levels for up to two and a half days after hospital discharge, enabling healthcare providers to make more informed decisions about when to send newborns

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25:34

Cultural Intelligence Drives Biotech Success - Show #141

The Global Marketing Show ·

2025/01/15

Maria Kondratyev is the founder and CEO of Aeterna Therapeutics, a San Diego-based biotech startup driving innovation in treating metabolic diseases, particularly in pediatric patients with growth hormone deficiency. The company’s technology transforms daily hormone injections into monthly treatments, a crucial step in refining patient care and compliance. “It is life-changing,” Maria adds. “I gave you an example of gross hormone deficiency, but really, there are a lot of different diseases,

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24:40

Revolutionizing Infant Care - Show #140

The Global Marketing Show ·

2025/01/08

John Konsin is co-founder and CEO of Prapela, a company pioneering noninvasive stimulation to improve infant breathing and oxygenation. The company’s infant mattress technology has already received two Breakthrough Device designations from the US FDA, which expedites clearance for clinical usage. Prapela expects to debut an additional application based on the technology in 2025. John and Wendy connected at the Redefining Early Stage of Investment (RESI) Conference in Boston, which Life Science

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15:58

From Toronto Lab to Global Market - Show #139

The Global Marketing Show ·

2024/12/18

Mickael Dang is co-founder of Synakis, a biotech startup developing groundbreaking technology for the treatment of retinal detachment. Still in startup mode, the company is part of UTEST, the University of Toronto’s Early Stage Technology Program, which helps deep tech entrepreneurs go from lab to market. Mickael and Wendy connected at the Redefining Early Stage of Investment (RESI) Conference in Boston, where Synakis was among the highest-scoring companies in the Innovator’s Pitch Challenge. (The

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22:14

Rethinking Brain Science - Show #138

The Global Marketing Show ·

2024/12/11

Emilio Sacristan is the chief scientific officer of Vacere, a company working to eliminate brain damage and death caused by ischemic stroke and vasospasm. The company's CEREFAST™ medical device proved successful in initial human trials, and the team is now conducting multicenter testing in the US via a National Institutes of Health (NIH) grant. CEREFAST™ significantly improves blood flow to the brain at the earliest interventional opportunity by stimulating facial nerves during a two-minute,

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16:37

Machine Learning Improves Diagnostics - Show #137

The Global Marketing Show ·

2024/12/04

Catalina Vasquez is co-founder and COO of Nanostics Inc., a Canadian biotechnology company that develops and commercializes innovative diagnostic tests. Established in 2017, Nanostics leverages machine learning to generate biomarker-driven improvements to patient care. Its larger aim is to revolutionize personalized medicine through early and accurate disease detection. Catalina and Wendy connected at the Redefining Early Stage of Investment (RESI) Conference in Boston, hosted by Life Science

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26:30

Biotech’s Global Reach - Show #136

The Global Marketing Show ·

2024/11/20

Akeem Gardner is the CEO of Canadian biotech startup Canurta, a Canadian-based biotech company that specializes in extracting and enriching rare molecules found in nature and developing them into botanical therapeutics to help patients who are suffering from major neurodegenerative and inflammatory diseases. More specifically, botanical drugs rely on a variety of technologies to gather and upcycle plant waste, and Canurta has created processes for creating purified standards and molecules that can

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34:38

Taking a Technical Business Global - Show #135

The Global Marketing Show ·

2024/11/13

In this episode, we hear from Tom Gallagher, CEO of Diversified Automation and a former Penn State classmate. Who'd have thought we'd reconnect all these years later via a podcast? Listen for Tom's real-world insights and career advice shaped by his global business experience. Tom recently stepped into the role of CEO at Diversified Automation following its acquisition by Leadec, a German powerhouse in the automotive and manufacturing sectors. Their newfound, shared vision leverages Leadec’s

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49:07

Global Fundraising in Life Sciences - Show #134

The Global Marketing Show ·

2024/11/06

Dennis Ford is founder and CEO of Life Science Nation, a sourcing platform for market intelligence and prospect pipeline development for life sciences companies. An expert in the art of international fundraising, he is also the author of The Life Science Executive’s Fundraising Manifesto. In this episode, Dennis shares real-world insight into how fundraising in life sciences has evolved, and why you’ve got to “go global” to succeed in today’s competitive marketplace. The Four Pillars of Life

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34:36

Exporting 5th Generation Farm Soybeans - Show #133

The Global Marketing Show ·

2024/10/23

Robert (“Bob”) Sinner is President of SB&B Foods, the largest grower of “identity preserved (IP), non-GMO food-grade” soybeans in North Dakota. In this episode, Bob tells us how his family’s 5th generation farm identified a need for soybeans in Asia and how he pursued and won that business. Bob’s father George served as governor of North Dakota from 1985 to 1992. During his tenure, George Sinner resolutely tried to attract Japanese investment into the state, which inspired Bob to help US

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31:17

Community and Innovation in Global AgTech - Show #132

The Global Marketing Show ·

2024/10/09

Andrew Jason is Director of Ecosystems at Grand Farm in Fargo, North Dakota, which describes itself as “a collaborative network of growers, corporations, startups, educators, researchers, government, and investors working together to solve problems in agriculture through AgTech and innovation.” Gone are the days when farming was synonymous with the image of a forlorn couple, pitchfork in hand, à la Grant Wood's American Gothic. In this episode, Jason explains how AI and innovation has inundated the

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40:42

Rapport Across Cultures - Show #131

The Global Marketing Show ·

2024/09/18

Navigating cultural differences while building a company culture or consistent brand voice can be challenging, but it is not insurmountable, says Carole Copeland Thomas, a recent podcast guest on The Global Marketing Show (episode 131), especially with support from knowledgeable experts and a willingness to learn. Carole is founder of C. Thomas & Associates, a full-service speaking, training, & consulting firm specializing in multiculturalism, diversity, and women’s issues

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39:56

Regulatory Advice for MedTech - Show #130

The Global Marketing Show ·

2024/08/07

Issa Kildani is the founder of Ambrosia Ventures, a life sciences consultancy that provides strategic, regulatory, and quality compliance solutions. He’s consulted with pharma giants, yet over the last 10 years has used his experience to guide startups and small companies toward global market entry with his project management, quality assurance, and regulatory affairs expertise. In this episode, Issa describes taking M Biologics, a pharma company with a manuka honey-based pet pain reliever, into

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124 results

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