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PODCAST

The Global Marketing Show

globalmarketingshow

The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus

business marketing

All Episodes

34:58

Running Global Operations Across EMEA & APAC: What...

The Global Marketing Show ·

2026/04/09

In this episode, Wendy MacKenzie Pease interviews Marta Grutka, a global operator with 30+ years of experience leading cross-border initiatives in highly complex environments. A U.S. citizen by birth and career expat by choice, Marta has lived in major international media and government centers across APAC, EMEA, and the U.S. In 2025, she was recognized as one of the World’s 50 Most Influential Business Women Making a Difference for her impact on more than 100 communities – from the Mannequin Pis

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51:07

Avoiding Global Trade Traps: How 30 U.S. Companies...

The Global Marketing Show ·

2026/03/19

In this episode of the Global Marketing Show, Dr. Sarita Jackson, Founder and CEO of Global Research Institute of International Trade, shares her expertise on the intricate world of international business expansion. Having guided over 30 U.S.-based companies through the challenges of exporting and importing in 2025, she explains how tariffs, trade agreements, and country-specific regulations can create both risks and opportunities for growing businesses. From helping medtech, building safety, and

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30:56

From SEO to GEO: How to Win Global Buyers in the Age...

The Global Marketing Show ·

2026/03/05

In this forward-looking episode of The Global Marketing Show, Wendy MacKenzie Pease sits down with Justin Seibert, founder of Direct Online Marketing, a Premier Google Partner offering search engine marketing and other forms of digital advertising to clients around the globe. Justin unpacks what global marketing looks like in a world increasingly driven by AI search engines like ChatGPT, Gemini, and Claude. With 25 years in digital marketing and clients in 30 countries, Justin shares how his agency

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30:56

From British to American English: Accent, AI, and the...

The Global Marketing Show ·

2026/02/19

In this lively and insight-packed episode of the Global Marketing Show, Wendy MacKenzie Pease sits down with British business English coach Megan Nicholls to explore the subtle differences between British and American English and what they mean in today’s global workplace. From spelling shifts like “colour” vs. “color” to deeper cultural contrasts in feedback styles (British understatement vs. American directness), Megan reveals how communication is shaped just as much by culture as by vocabulary

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47:10

Sarcasm Doesn’t Translate: What Humor Reveals About...

The Global Marketing Show ·

2026/02/05

In this episode, Wendy chats with Trevor Williams of Global Atlanta about what sarcasm really reveals: your assumptions, your cultural blind spots, and the hidden “subtext” that can make or break international relationships. Sarcasm shows up in every culture, but it doesn’t land the same way everywhere (and even varies region-to-region, as Wendy notes with the North vs. South divide in the U.S.). From language-learning humility to how global companies communicate amid trade uncertainty, this

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40:00

Hope Isn’t a Strategy: The Export Playbook That Works...

The Global Marketing Show ·

2026/01/22

In this episode, Wendy sits down with Mike Hubbard, Director of International Trade at the Economic Development Partnership of North Carolina, for a practical, story-driven look at what actually makes exporting work. Mike breaks down how their team helps companies move from “we should sell overseas” to a real plan: covering compliance, market research, cultural training, distributor introductions, trade missions, and even grants that can reimburse costs like translation. Along the way, he shares

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50:32

From Coffee in a Tea Market to “Dinosaur” Software:...

The Global Marketing Show ·

2026/01/08

Wendy Pease sits down with global marketing strategist Jen Faucon, whose career spans major agencies and multinational brands. She now works at the intersection of global business, public policy, and sustainable development.Jen’s core message is simple (and surprisingly tactical): great global marketing isn’t about giant budgets. It’s about smart strategy, cultural precision, and building systems that let local markets tell you when your “great idea” will backfire. You’ll learn: How Nestlé

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50:37

Why Global Expansion Fails - Show #150

The Global Marketing Show ·

2025/12/18

In this episode, Wendy sits down with John Saylor, a seasoned international business leader, to explore what it really takes to succeed in global markets. Drawing on real-world experience across Europe and beyond, John breaks down common misconceptions about international expansion and explains why cultural nuance, local insight, and strategic patience matter more than speed or scale.The conversation dives into how companies often underestimate regional differences, over-rely on English, and miss

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37:14

Small State, Big Impact: How Maryland Helps Companies...

The Global Marketing Show ·

2025/12/04

In this episode, Wendy sits down with Jessica Reynolds, Senior Director for the Office of International Investment and Trade at the Maryland Department of Commerce, to uncover how Maryland has become a powerhouse for helping companies scale internationally. Jessica breaks down the state’s innovative programs — from the Global Gateway soft-landing initiative to its publicly sponsored Innovation Lab — and shares real stories of startups, exporters, and industry leaders who transformed with the right

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40:29

Leading Across Borders: A Medical Device CEO’s...

The Global Marketing Show ·

2025/11/20

Wendy Mackenzie Pease, President of Rapport International, interviews Alain Tranchemontagne, CEO of Alleviate, whose 30+ years in medical devices spans start-ups to Fortune 50 organizations. He has led teams across 5 continents, has held commercial and general management positions, and brings significant global experience in the areas of product and market development. He shares practical, battle-tested ways to enter new markets, build culturally diverse sales engines, and lead with data (and

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18:00

Beyond AI: The Case for Human-Centered Marketing -...

The Global Marketing Show ·

2025/11/13

In this episode, Michelle Fox, a marketing leader at Rapport International, discusses her career journey and perspective on language solutions. Michelle shares how her background in high-growth B2B industries shaped her approach to authentic communication and why she was drawn to Rapport’s people-first culture and commitment to high-quality translation services. The conversation highlights the dangers of relying on low-cost, automated translation tools, stressing the importance of industry-specific

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18:00

Book Launch Special: Hard Sales Lessons and a Roadmap...

The Global Marketing Show ·

2025/10/30

In this episode, Wendy MacKenzie Pease and Hannah Feldman Pentz share the insights behind their upcoming book, The Secrets of Global Sales, launching November 4th. Designed for sales and marketing leaders, executives, and entrepreneurs across industries, the book tackles the real-world challenges companies face when expanding internationally, from small startups to established enterprises.Wendy and Hannah discuss why cultural nuance and market understanding are non-negotiable in international

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12:44

Unlocking Global Markets — The Power of Exporting -...

The Global Marketing Show ·

2025/10/16

In this episode of The Global Marketing Show, host Wendy Mackenzie Pease shares exciting podcast updates, personal global experiences, and key lessons on why exporting is essential for U.S. business growth. She also unveils her upcoming book, The Secrets of Global Sales, drawn from insights across hundreds of international conversations.Top Takeaways: Exporting drives higher revenues, stability, and long-term growth for U.S. companies. Fear of language and culture often limits global potential

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28:47

Resources for US Exporters - Show #144

The Global Marketing Show ·

2025/03/26

Wendy Pease is President and owner of Rapport International, a translation and interpretation services provider. In this episode of The Global Marketing Show, she serves double duty, serving as both host and guest and sharing her vast experience with helping US companies export. Did you know that 93% of small international businesses export, while in the US, only 5% of US companies export? The US imports tons of containers full of goods and ships empties back to countries around the world. Imagine

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31:16

Global Medical Device Research - Show #143

The Global Marketing Show ·

2025/02/26

Maria Shepherd is the founder and CEO of Medi-Vantage, which helps companies develop disruptive medical devices and marketing strategies. Every strategy is designed to decrease risk, disrupt existing markets, and drive market share while improving patient outcomes. With clients from Japan, Australia, several EU countries, and the United States, Medi-Vantage has developed a comprehensive approach to global market entry, with services encompassing everything from developing engineering marketing

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29:49

Predictive Analytics Saves Lives - Show #142

The Global Marketing Show ·

2025/01/22

Thorsten Waloschek is CEO of NeoPredics AG, a Swiss digital health startup revolutionizing neonatal and maternal care through predictive analytics. Its first product, BiliPredics, predicts neonatal jaundice progression and is already available in both European and U.S. markets. By analyzing biomarker data, BiliPredics can forecast a baby's bilirubin levels for up to two and a half days after hospital discharge, enabling healthcare providers to make more informed decisions about when to send newborns

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25:34

Cultural Intelligence Drives Biotech Success - Show #141

The Global Marketing Show ·

2025/01/15

Maria Kondratyev is the founder and CEO of Aeterna Therapeutics, a San Diego-based biotech startup driving innovation in treating metabolic diseases, particularly in pediatric patients with growth hormone deficiency. The company’s technology transforms daily hormone injections into monthly treatments, a crucial step in refining patient care and compliance. “It is life-changing,” Maria adds. “I gave you an example of gross hormone deficiency, but really, there are a lot of different diseases,

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24:40

Revolutionizing Infant Care - Show #140

The Global Marketing Show ·

2025/01/08

John Konsin is co-founder and CEO of Prapela, a company pioneering noninvasive stimulation to improve infant breathing and oxygenation. The company’s infant mattress technology has already received two Breakthrough Device designations from the US FDA, which expedites clearance for clinical usage. Prapela expects to debut an additional application based on the technology in 2025. John and Wendy connected at the Redefining Early Stage of Investment (RESI) Conference in Boston, which Life Science

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15:58

From Toronto Lab to Global Market - Show #139

The Global Marketing Show ·

2024/12/18

Mickael Dang is co-founder of Synakis, a biotech startup developing groundbreaking technology for the treatment of retinal detachment. Still in startup mode, the company is part of UTEST, the University of Toronto’s Early Stage Technology Program, which helps deep tech entrepreneurs go from lab to market. Mickael and Wendy connected at the Redefining Early Stage of Investment (RESI) Conference in Boston, where Synakis was among the highest-scoring companies in the Innovator’s Pitch Challenge. (The

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22:14

Rethinking Brain Science - Show #138

The Global Marketing Show ·

2024/12/11

Emilio Sacristan is the chief scientific officer of Vacere, a company working to eliminate brain damage and death caused by ischemic stroke and vasospasm. The company's CEREFAST™ medical device proved successful in initial human trials, and the team is now conducting multicenter testing in the US via a National Institutes of Health (NIH) grant. CEREFAST™ significantly improves blood flow to the brain at the earliest interventional opportunity by stimulating facial nerves during a two-minute,

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132 results

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