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PODCAST

Predictable B2B Success

The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives. In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations. Each episode features an interview with a founder, sales or marketing executive,

business marketing

All Episodes

01:09:59

How to use emotional selling and magnetic brand...

Predictable B2B Success ·

2024/02/27

Welcome to another insightful episode of "Predictable B2B Success," where we seek to empower B2B leaders and marketers to achieve predictable growth through strategies, systems, and actionable steps. I'm your host, Vinay Koshy, and in today's episode, we're diving into the intriguing world of emotional selling and storytelling with our guest, James Bond—not the superspy from the movies, but a master marketer with undercover tactics for business success.James brings a license to skill with a

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00:59:09

How to explore the boundaries of market demand and...

Predictable B2B Success ·

2024/02/20

Welcome to another fascinating episode of Predictable B2B Success, where we dive into the depths of innovative concepts that shape the future of business. Today, we're joined by Doug Howarth, a marketplace maestro disrupting the traditional economic models with his ground-breaking concept of 'Hypernomics.' Imagine a world where the well-worn paths of supply and demand take a backseat to a model that maps out market territories in more than four dimensions. Doug introduces us to proprietary

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00:49:19

How to redefine B2B loans and financing to boost...

Predictable B2B Success ·

2024/02/13

Welcome to another enlightening episode of Predictable B2B Success, where we delve into the intricacies of B2B strategies and the secrets behind sustainable company growth. I'm your host, Vinay Koshy. In this episode, we explore the dynamic world of financial technology, focusing on lending. Our distinguished guest, Michael Barnett, is the pioneering founder of LoanSpark, a cutting-edge Fintech marketplace revolutionizing how companies access capital. With over two decades of leadership in

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00:39:57

How to use process science to drive business growth...

Predictable B2B Success ·

2024/02/06

In this episode of Predictable B2B Success, we dive into process science with Sam Drauschak, co-founder and chief process scientist at Truvle. With over a decade of experience in management consulting and expertise in integrating knowledge from different domains, Sam shares insights on how businesses can leverage process science to achieve sustainable success. We explore the significance of process management roles, the impact of COVID and digitalization on work practices, and the role of

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00:46:59

How to build a culture of service innovation to drive...

Predictable B2B Success ·

2024/01/30

How can organizations foster creativity and develop truly customer-centric solutions in a world where B2B success increasingly relies on innovation? Please tune in to our latest episode, in which service innovation expert Shaun McAndrew shares her transformative insights on navigating the dynamic landscape of business innovation. Discover why Shaun advocates for prototypes over MVPs to avoid over-featured products and the importance of guided ideation and team collaboration in driving

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00:50:04

Startup fundraising and leverage: How to drive growth...

Predictable B2B Success ·

2024/01/26

In this episode of "Predictable B2B Success," we delve into the world of scaling startups and early-stage investments in the enterprise AI space with Anupam Rastogi, a seasoned general partner at Emergent Ventures. Anupam brings over a decade of invaluable experience in venture capital, with a keen focus on seed and early-stage investments in AI-powered SaaS and infrastructure. Join host Vinay Koshy as he explores the unique challenges and key strategies for the growth of startups with Anupam

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00:53:55

B2B multi channel marketing and sales: How to drive...

Predictable B2B Success ·

2024/01/16

In this episode of "Predictable B2B Success," Vinay Koshy delves into an insightful conversation with Elevate.io's experienced CEO and founder of Elevate.io, Gary Garth. Get ready to explore the dynamic world of account-based selling and marketing, where Gary emphasizes the need for a personalized, multi-channel approach. Discover how Gary's company utilizes strategic gifting, personalized emails, events, and a monthly newsletter to engage prospects and build lasting relationships. Gary

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00:49:38

How to balance ai automation and the human element to...

Predictable B2B Success ·

2024/01/09

In this episode of Predictable B2B Success, we dive into the ever-evolving landscape of AI and its impact on businesses with the insightful Garik Tate, CEO of Valhalla. Join host Vinay Koshy as he unpacks the arms race between intelligent systems and AI development, exploring its significance for entrepreneurs and organizations. Discover how AI automation can revolutionize recruitment, providing breakthrough profit and preparing for high-valued acquisitions. Step into the world of agile

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00:54:57

Tracking content marketing: How to use long-term...

Predictable B2B Success ·

2024/01/02

Creating powerful and unique content can be the key to B2B success in a world where content is king. Join host Vinay Koshy as he invites Jeff Dolan, an expert in digital marketing and content creation, to delve into the secrets of captivating content and its impact on business success. Jeff reveals the crucial value of authenticity, passion, and vulnerability in creating sustainable and engaging content amidst the sea of digital noise. Discover the unconventional strategies for attracting

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01:02:02

10 insider secrets to build an in-house agency for...

Predictable B2B Success ·

2023/12/26

In this episode of Predictable B2B Success, we delve into the innovative world of advertising and creativity with Kasper Sierslev, CEO of Zite Agency. Join us as Kasper shares his expertise in targeting specific audiences, particularly business travelers, and the intriguing strategies to attract their attention. Discover the merging of media buying and creative content into a seamless powerhouse and the revolutionary ways companies can build and optimize their in-house agencies without breaking

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00:50:49

How to unlock branding consistency with proven...

Predictable B2B Success ·

2023/12/19

In this episode of "Predictable B2B Success," we're joined by the renowned Eric Holtzclaw, a branding and marketing strategy visionary. Eric challenges conventional wisdom by emphasizing the crucial role of consistency in branding and its impact on reaching the target audience. Throughout the discussion, he unveils a strategic framework for B2B companies to navigate the delicate balance between organic and paid marketing, emphasizing the organic growth potential when merging brands into a

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00:47:41

Secure mobile communications: How to drive growth and...

Predictable B2B Success ·

2023/12/12

In a world reshaped by technological innovation and shifting customer preferences, secure mobile communications has experienced unprecedented disruption. Join us as we delve into the compelling journey of Mobius, a pioneering AI-powered secure mobile communications provider. Our guest, Amit Modi, Chief Technical Officer and Chief Information Security Officer at Mobius, shares pivotal moments in the company's evolution, from inception to engaging with tier-one banks and the challenges

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01:11:05

How to go from day-to-day operations to strategic...

Predictable B2B Success ·

2023/12/05

In the ever-evolving world of remote work and virtual teams, the success of a business hinges on its culture, effective communication, and strategic delegation. Join us in this episode of Predictable B2B Success as we explore the insights shared by the seasoned expert Lloyd Thompson. Discover the power of creating a culture that embraces failure as a stepping stone to growth and the critical role of effective communication in leading virtual teams to success. Learn the practical steps to

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00:46:13

How to use organic marketing to drive growth (by...

Predictable B2B Success ·

2023/11/28

Are you tired of the same old sales tactics in the B2B world? Get ready to shake up your approach because, in this episode of Predictable B2B Success, we have a guest who revolutionizes how businesses connect with their audience. Join host Vinay Koshy as he sits down with the brilliant Jevon Wooden, a business growth strategist, to unravel the secrets of organic marketing and long-term relationship building. With his military background, Jevon Wooden brings a unique perspective to the world

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00:51:29

How to build resilience redefined: A radical approach...

Predictable B2B Success ·

2023/11/21

In a world where business resilience is essential for success, why do so many organizations struggle to adapt and thrive in the face of challenges? Join us on this episode of Predictable B2B Success as we dive into the world of resilience and transformation with our guest, Jason Shen. Whether it's overcoming the failure of a business venture or navigating through unexpected obstacles, Jason Shen has experienced firsthand the importance of resilience and adaptation. Through his journey, Shen

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00:52:23

How to drive growth with email deliverability and...

Predictable B2B Success ·

2023/11/14

In this episode of Predictable B2B Success, we delve into the dynamic world of B2B marketing with Ed Forteau. Learn how Ed transitions clients from 3-figure to 4 or 5-figure monthly retainers through simple conversations and trust-building over six months to 2 years. He emphasizes the significance of focusing on metrics, the challenges of reaching inboxes, and the art of balancing spam regulations while persuading email recipients. Discover the key to achieving high email deliverability rates

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01:00:01

How to unlock sales success and growth with...

Predictable B2B Success ·

2023/11/08

Are you ready to unpack the secrets to predictable B2B success? In this episode of the "Predictable B2B Success" podcast, join host Vinay Koshy as he dives deep into the world of sales and relationships with the dynamic and insightful guest Drew Sechrist. As a senior entrepreneur and sales leader, Sechrist brings a wealth of experience and expertise. Get ready to discover the power of building deep relationships in the sales process as Sechrist reveals the secrets of leveraging existing

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00:44:18

How a new approach for employee satisfaction and a...

Predictable B2B Success ·

2023/10/31

Are you tired of annual employee surveys that provide limited insight into your company's culture? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Doug Camplejohn, CEO and founder of Airspeed, to explore a new approach to assessing employee satisfaction. Join them as they discuss the role of fun, the importance of regular check-ins, and the power of culture in driving business success. Doug shares his expertise from decades in the industry, including his

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00:48:02

How to stand out and drive growth via emerging tech...

Predictable B2B Success ·

2023/10/24

Are you tired of spending hundreds of dollars on advertising campaigns that yield mediocre results? Do you feel like your small business needs to catch up in a sea of competition, struggling to capture the attention of your local audience? Get ready for a game-changing episode of "Predictable B2B Success" because our guest, David Van Beekum, has cracked the code for affordable and effective small business marketing. In this episode, David, the cofounder and creator of Tweva, a social TV

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00:46:33

How to double your sales pipeline and revive your...

Predictable B2B Success ·

2023/10/20

In this exciting episode, we delve into the world of data, technology, and marketing as we sit down with the brilliant Mark Osborne, a marketing technology blazer and bestselling author of "Guess what? Are your leads killing your business?" Get ready to uncover eye-opening insights and strategies to attract the right prospects, accelerate them through the pipeline, and supercharge your revenue. Mark Osborne is passionate about utilizing data and technology to drive success in today's

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