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PODCAST

Predictable B2B Success

The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives. In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations. Each episode features an interview with a founder, sales or marketing executive,

business marketing

All Episodes

00:57:57

The 7% Solution: Achieving Sales-Marketing Alignment...

Predictable B2B Success ·

2025/10/28

Imagine spending thousands on marketing, going all-in on trade shows, Google Ads, and webinars, only to have no idea if any of it actually drives revenue. You're not alone. In this episode of Predictable B2B Success, host Vinay Koshy sits down with Jason Kramer, founder and CEO of Cultivize, to uncover why B2B CRM adoption and sales alignment are still a massive struggle, even in the age of endless tech solutions.Jason, a marketing veteran with over two decades of experience working with

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00:50:34

The Founder Bottleneck Costing You 2-3x Growth

Predictable B2B Success ·

2025/10/21

What if the biggest barrier to scaling your B2B business wasn’t your operations, market conditions, or even your team, but you, the founder? In this episode of Predictable B2B Success, Vinay Koshy speaks with Brian Smith, founder of Strategy Ladders, serial entrepreneur, and seasoned leadership coach who’s helped thousands of entrepreneurs unlock the next level of growth.Brian’s journey spans boat-washing on a Florida island to closing multi-million dollar deals, and he’s distilled years of

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00:59:56

How Responsible AI Implementation Prevents $300M...

Predictable B2B Success ·

2025/10/14

What does it take to build a billion-dollar company with fewer than 100 people, all while placing customer obsession and responsible AI at its core? In this episode of Predictable B2B Success, host Vinay Koshy speaks with Phillip Swan, Chief Product and Go-to-Market Officer of the AI Solution Group, to unlock the secrets behind blending innovative tech, ethical AI, and truly frictionless customer experiences.Philip shares his journey from co-founding PI Partners to merging with AI Solution

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00:44:24

B2B Buyer Psychology: Fortune 100s $50B Strategy

Predictable B2B Success ·

2025/10/07

What if everything you thought you knew about persuasion in business was wrong? In this episode of Predictable B2B Success, host Vinay Koshy welcomes Leslie Zane, author, pioneer of instinct marketing, and founder of the agency Triggers, to reveal the game-changing secrets behind how people really make decisions. Leslie has advised Fortune 100 giants like McDonald’s, Aquafina, and Snickers, fueling over $50 billion in incremental growth for her clients. However, her approach isn’t just about

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00:54:21

Business Acquisition Strategy With 10% Cash Down

Predictable B2B Success ·

2025/09/30

Ready to discover a strategy for explosive business growth that few are talking about? In this episode of Predictable B2B Success, host Vinay Koshy speaks with Marty Fahncke, an accomplished marketer, mergers and acquisitions advisor, and serial dealmaker who has scaled businesses to over a billion dollars in revenue and executed more than $450 million in M&A transactions.Marty doesn’t just talk about growth; he’s lived it, transforming small startups into industry giants and navigating

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00:54:24

Brand Stickiness vs Brand Loyalty: How Salesforce...

Predictable B2B Success ·

2025/09/23

What if everything you thought you knew about brand loyalty was just a myth? In this episode of Predictable B2B Success, host Vinay Koshy speaks with Ethan Decker, founder and president of Applied Brand Science, to shake up your assumptions about what drives actual brand growth. Ethan's fascinating journey from computational ecologist to global brand science expert is just the beginning; he dives deep into the science hiding behind successful brands, exposing why "brand stickiness" might trump

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00:57:26

How This CEO Built AI Innovation Framework Delivering...

Predictable B2B Success ·

2025/09/16

What happens when a digital innovator decides to reimagine how companies harness the power of AI and innovation? In this episode of Predictable B2B Success, host Vinay Koshy speaks with Matt Leta, CEO of FutureWorks, bestselling author of The Leap Guide, and a trailblazer in building digital products for giants like Apple and Google. Matt shares the gripping journey behind FutureWorks, revealing how a dramatic startup exit, a global adventure, and experiments with remote teams reshaped his

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01:26:23

Neuroscience Selling: How Aviation Leader Beat $1B...

Predictable B2B Success ·

2025/09/09

How does someone go from the baggage hold to the boardroom—and then change the way we think about leadership and revenue growth altogether?In this riveting episode of Predictable B2B Success, Stephanie Chung joins host Vinay Koshy with a wealth of experience spanning 35 years in aviation and a track record that includes breaking historic barriers as the first African American private aviation company president. But Stephanie’s story is about more than climbing the corporate ladder—it’s about

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01:01:42

What CROs Get Wrong About B2B AI Marketing Strategy...

Predictable B2B Success ·

2025/09/03

What if your entire team’s experience, every customer interaction, and the hard-won lessons you’ve gathered over the years could be turned into actionable, revenue-driving intelligence? In this episode of Predictable B2B Success, Vinay Koshy sits down with Mehdi Tehranchi, serial entrepreneur and CEO of KnowledgeNet AI, to explore the untapped power of AI in B2B sales and organizational knowledge. Mehdi shares candid stories from his entrepreneurial journey—including building tech companies

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00:46:34

Why 95% of Hybrid Teams Fail (The 5-Layer Management...

Predictable B2B Success ·

2025/08/26

What if your company’s approach to people management was fundamentally flawed, not because of a lack of intent, but because of outdated tools and mindsets? In this episode of Predictable B2B Success, Vinay Koshy sits down with Projjal Ghatak, founder of OnLoop and creator of the Collaborative Team Development (CTD) category, to unpack why traditional HR tech and performance management systems don’t cut it for today’s hybrid, high-growth organizations.Drawing from his global leadership

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00:50:50

Why 90% of Technical Partnership Outsourcing Fails...

Predictable B2B Success ·

2025/08/20

How do you find the perfect technical partner for your business, and avoid the costly mistakes so common in software outsourcing? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Sean Languedoc, CEO of Outforce AI, a company boasting an astonishing 98% success rate in matching clients to their ideal software agencies. Sean peels back the curtain on the world of technical partnerships, exposing why so many businesses struggle to build productive relationships and why

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00:49:24

How Emotional Intelligence B2B ROI Drives 30% Higher...

Predictable B2B Success ·

2025/08/13

Ready to rethink your approach to emotional intelligence and business growth? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Ramiro Velasco, an engineer-turned-entrepreneur and expert in helping brands break into the booming Latin American e-commerce market. Ramiro’s journey from a reluctant leader to co-founder at Goavance is filled with candid insights on why emotions aren’t just “soft skills”—they’re ROI positive and essential for driving team performance,

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00:50:34

Why 95% of Cold Email Deliverability Strategies Fail...

Predictable B2B Success ·

2025/08/05

Ever wondered why your meticulously crafted B2B emails sometimes vanish into the digital ether instead of landing in your prospect’s inbox? In this episode, we speak with Benny Rubin, founder and CEO of Senders, a platform that has mastered the science (and art) of email deliverability and cold outreach. Benny’s journey, which improbably began in the world of music, took a sharp turn into B2B sales and tech entrepreneurship, with his teams generating hundreds of millions in pipeline for

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00:51:59

B2B Customer Journey Mapping Failures Cost 90% of...

Predictable B2B Success ·

2025/07/29

What if the secret to skyrocketing customer loyalty and retention isn’t digital at all, but something you can touch? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Mark Stern, CEO and founder of Custom Box Agency, to unpack how tangible, kinesthetic experiences are transforming the B2B customer journey. After a successful career as a Deloitte strategy consultant, Mark unexpectedly pivoted from corporate life into entrepreneurship, driven by a frustration with the

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00:43:21

Data Driven Business Strategy Mistakes Costing CEOs...

Predictable B2B Success ·

2025/07/22

Are you ready to discover what drives data-fueled growth in today’s dynamic business landscape? In this episode of Predictable B2B Success, Zainulabedin Shah joins host Vinay Koshy for an eye-opening conversation on turning data insights into sustainable revenue and competitive advantage.With over 18 years of experience modernizing analytics for powerhouse brands, leading billion-dollar portfolios, and scaling startups from zero to $70 million in revenue, Zainulabedin shares why he left the

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00:59:11

Product-Led Growth Onboarding: Why Effortless...

Predictable B2B Success ·

2025/07/16

Curious about the secrets behind truly successful product-led growth? In this episode of Predictable B2B Success, host Vinay Koshy speaks with Leo Sadeq, a former biomedical engineer who has transitioned into a product and go-to-market specialist. Leo shares his unconventional journey from engineering to the world of startups, delving into the unexpected catalyst that led to a career pivot. Together, they unpack the real wins and common missteps companies make when trying to craft products

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00:51:03

B2B Demand Generation Strategy: The Silent Psychology...

Predictable B2B Success ·

2025/07/08

What happens when a trained mental health counselor applies therapeutic models to B2B marketing strategy? In this episode of Predictable B2B Success, host Vinay Koshy speaks with Rai Hyde Cornell, CEO and strategic marketing consultant at Cornell Content Marketing, whose unconventional journey from psychology and criminology into marketing has fundamentally changed how they approach demand generation.Discover how Rai harnesses behavioral psychology—borrowed straight from clinical therapy—and

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00:49:31

Sales Training for Entrepreneurs: What Tech Leaders...

Predictable B2B Success ·

2025/07/01

What do world-class persuasion, the secret storytelling power of “Baby Mozart,” and the real reason most B2B startups fail all have in common? In this episode of Predictable B2B Success, we’re joined by Dr. Yaniv Zaid, aka Dr. Persuasion, an economist, attorney, public speaking coach, and the author of 11 bestselling business books, including The 21st Century Sales Bible. Broadcasting from Tel Aviv but consulting with companies worldwide, Dr. Zaid reveals why so many organizations struggle to

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00:44:10

Trust Based Sellings Hidden Betrayal of Early Adopters

Predictable B2B Success ·

2025/06/24

What if the secret to explosive sales growth isn't just about having the best product but about creating genuine trust and joy in every deal you close? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Bob King—seasoned sales expert, author of The Joy of Closing, and former filmmaker—to explore why the traditional, product-centric sales mindset falls short in today's complex B2B landscape. With insights drawn from decades of experience spanning retail, B2B, in-home

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00:52:24

7 Hidden Risks Every AI Customer Support Platform...

Predictable B2B Success ·

2025/06/17

Think customer support is just a cost center? Think again. In this episode of Predictable B2B Success, host Vinay Koshy speaks with James O’Brien, COO of Ducky, a cutting-edge AI-powered customer platform, to challenge the traditional narrative around support teams and explore how artificial intelligence can transform them into engines of sustainable revenue growth.James shares his entrepreneurial journey from Nashville musician to fintech founder to leading an AI startup, revealing

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509 results

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