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PODCAST

Predictable B2B Success

The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives. In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations. Each episode features an interview with a founder, sales or marketing executive,

business marketing

All Episodes

00:54:57

B2B Customer Acquisition Cost: The $10 Benchmark...

Predictable B2B Success ·

2025/12/23

What does it take to bootstrap a B2B SaaS company to tens of thousands of users and adapt to the changing landscape of lead generation? In this episode of Predictable B2B Success, serial entrepreneur Besnik Vrellaku, founder and CEO of Salesflow, joins Vinay Koshy to discuss the strategies and lessons that drove his company’s rapid growth. He shares insights on overcoming stagnation, fostering a culture of experimentation, and the challenges of scaling without external funding.He explains the

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00:47:25

LinkedIn Lead Generation Strategy: 100% Process Proof

Predictable B2B Success ·

2025/12/16

What does it really take to generate high-quality B2B leads on LinkedIn without falling into the trap of cold, salesy outreach or getting lost in the endless world of organic posting? In this episode of Predictable B2B Success, Vinay Koshy sits down with serial entrepreneur Colin Hirdman, founder of Rainmaker, to unpack the step-by-step process he's developed over years of experimentation, perseverance, and plenty of failures turned lessons.Colin Hirdman reveals why most people are thinking

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00:47:09

Startup to Scale Up: 5 Go-to-Market Pivots That...

Predictable B2B Success ·

2025/12/09

What if the key to explosive business growth isn’t doing more, but doing less, only much better? In this episode of Predictable B2B Success, Vinay Koshy speaks with David Snider, founder and CEO of Harness Wealth, to unpack the transformative power of specialization. From scaling Compass from pre-launch to a $1.8 billion valuation, to building a platform shaped by a personal encounter with bad tax advice, David Snider reveals the counterintuitive strategies and data-driven decision-making

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01:00:19

Now Build Mission-Driven Sales Culture Despite Rapid...

Predictable B2B Success ·

2025/12/02

What does it take to truly transform a sales organization, moving beyond numbers and quotas to ignite real, sustainable growth? In this episode of Predictable B2B Success, host Vinay Koshy sits down with renowned sales leader and organizational team builder Richard Cogswell, whose expertise spans international brands like Barclays and Wex, to unravel the hidden drivers behind mission-led sales cultures.Drawing from his own journey—being “thrust” into sales leadership with little

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00:41:59

Scale Your Consulting Business Like a 4th-Degree...

Predictable B2B Success ·

2025/11/25

Are you ready to unravel the real secrets of starting and scaling a successful business? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Feras Alhlou, an advisor to 150 startups, a Silicon Valley entrepreneur, and the founder of Startup with Feras, to explore the raw realities of entrepreneurship.Discover how a sudden layoff became the unexpected catalyst for Feras Alhlou's journey, and why most founders miss what truly matters in building trust and accelerating

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00:44:05

B2B Networking Strategies That Drive 85% of Revenue...

Predictable B2B Success ·

2025/11/18

What if your next business breakthrough didn't come from another cold email or sales demo, but from a single, genuine conversation at the right networking event? In this episode of Predictable B2B Success, Vinay Koshy speaks with award-winning communicator, military veteran, and author of "Networking Unleashed," Michael Forman. Together, they dive deep into the secrets of transforming networking from a casual, often awkward ritual into a powerful, systemized revenue engine.Ever wondered why

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00:50:00

Intel, MIT and Sonys Secret to 300% Better B2B Event ROI

Predictable B2B Success ·

2025/11/11

What does it take to turn chaotic, costly B2B events into powerful engines of ROI and connection? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Hailey Ingraham, Marketing Director at Event Cadence, a fast-growing event management platform trusted by organizations from MIT to Merck. Hailey Ingraham shares her journey from content marketing newbie to director, revealing the storytelling secrets that not only build communities but drive tangible, measurable business

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00:43:26

Why Boring SEO outperforms quick-win tactics by 300%

Predictable B2B Success ·

2025/11/04

What does it really take to scale a business to seven figures using only SEO, without spending a dime on ads? In this episode of Predictable B2B Success, Vinay Koshy sits down with Steven Schneider, co-founder and CEO of Trio SEO, to explore the realities behind sustainable, conversion-focused content strategies that actually work. Is SEO just digital wizardry, or is it all about trust, patience, and playing the long game?Steven Schneider shares his journey from managing 40 blogs to running a

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00:57:57

The 7% Solution: Achieving Sales-Marketing Alignment...

Predictable B2B Success ·

2025/10/28

Imagine spending thousands on marketing, going all-in on trade shows, Google Ads, and webinars, only to have no idea if any of it actually drives revenue. You're not alone. In this episode of Predictable B2B Success, host Vinay Koshy sits down with Jason Kramer, founder and CEO of Cultivize, to uncover why B2B CRM adoption and sales alignment are still a massive struggle, even in the age of endless tech solutions.Jason, a marketing veteran with over two decades of experience working with

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00:50:34

The Founder Bottleneck Costing You 2-3x Growth

Predictable B2B Success ·

2025/10/21

What if the biggest barrier to scaling your B2B business wasn’t your operations, market conditions, or even your team, but you, the founder? In this episode of Predictable B2B Success, Vinay Koshy speaks with Brian Smith, founder of Strategy Ladders, serial entrepreneur, and seasoned leadership coach who’s helped thousands of entrepreneurs unlock the next level of growth.Brian’s journey spans boat-washing on a Florida island to closing multi-million dollar deals, and he’s distilled years of

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00:59:56

How Responsible AI Implementation Prevents $300M...

Predictable B2B Success ·

2025/10/14

What does it take to build a billion-dollar company with fewer than 100 people, all while placing customer obsession and responsible AI at its core? In this episode of Predictable B2B Success, host Vinay Koshy speaks with Phillip Swan, Chief Product and Go-to-Market Officer of the AI Solution Group, to unlock the secrets behind blending innovative tech, ethical AI, and truly frictionless customer experiences.Philip shares his journey from co-founding PI Partners to merging with AI Solution

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00:44:24

B2B Buyer Psychology: Fortune 100s $50B Strategy

Predictable B2B Success ·

2025/10/07

What if everything you thought you knew about persuasion in business was wrong? In this episode of Predictable B2B Success, host Vinay Koshy welcomes Leslie Zane, author, pioneer of instinct marketing, and founder of the agency Triggers, to reveal the game-changing secrets behind how people really make decisions. Leslie has advised Fortune 100 giants like McDonald’s, Aquafina, and Snickers, fueling over $50 billion in incremental growth for her clients. However, her approach isn’t just about

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00:54:21

Business Acquisition Strategy With 10% Cash Down

Predictable B2B Success ·

2025/09/30

Ready to discover a strategy for explosive business growth that few are talking about? In this episode of Predictable B2B Success, host Vinay Koshy speaks with Marty Fahncke, an accomplished marketer, mergers and acquisitions advisor, and serial dealmaker who has scaled businesses to over a billion dollars in revenue and executed more than $450 million in M&A transactions.Marty doesn’t just talk about growth; he’s lived it, transforming small startups into industry giants and navigating

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00:54:24

Brand Stickiness vs Brand Loyalty: How Salesforce...

Predictable B2B Success ·

2025/09/23

What if everything you thought you knew about brand loyalty was just a myth? In this episode of Predictable B2B Success, host Vinay Koshy speaks with Ethan Decker, founder and president of Applied Brand Science, to shake up your assumptions about what drives actual brand growth. Ethan's fascinating journey from computational ecologist to global brand science expert is just the beginning; he dives deep into the science hiding behind successful brands, exposing why "brand stickiness" might trump

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00:57:26

How This CEO Built AI Innovation Framework Delivering...

Predictable B2B Success ·

2025/09/16

What happens when a digital innovator decides to reimagine how companies harness the power of AI and innovation? In this episode of Predictable B2B Success, host Vinay Koshy speaks with Matt Leta, CEO of FutureWorks, bestselling author of The Leap Guide, and a trailblazer in building digital products for giants like Apple and Google. Matt shares the gripping journey behind FutureWorks, revealing how a dramatic startup exit, a global adventure, and experiments with remote teams reshaped his

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01:26:23

Neuroscience Selling: How Aviation Leader Beat $1B...

Predictable B2B Success ·

2025/09/09

How does someone go from the baggage hold to the boardroom—and then change the way we think about leadership and revenue growth altogether?In this riveting episode of Predictable B2B Success, Stephanie Chung joins host Vinay Koshy with a wealth of experience spanning 35 years in aviation and a track record that includes breaking historic barriers as the first African American private aviation company president. But Stephanie’s story is about more than climbing the corporate ladder—it’s about

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01:01:42

What CROs Get Wrong About B2B AI Marketing Strategy...

Predictable B2B Success ·

2025/09/03

What if your entire team’s experience, every customer interaction, and the hard-won lessons you’ve gathered over the years could be turned into actionable, revenue-driving intelligence? In this episode of Predictable B2B Success, Vinay Koshy sits down with Mehdi Tehranchi, serial entrepreneur and CEO of KnowledgeNet AI, to explore the untapped power of AI in B2B sales and organizational knowledge. Mehdi shares candid stories from his entrepreneurial journey—including building tech companies

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00:46:34

Why 95% of Hybrid Teams Fail (The 5-Layer Management...

Predictable B2B Success ·

2025/08/26

What if your company’s approach to people management was fundamentally flawed, not because of a lack of intent, but because of outdated tools and mindsets? In this episode of Predictable B2B Success, Vinay Koshy sits down with Projjal Ghatak, founder of OnLoop and creator of the Collaborative Team Development (CTD) category, to unpack why traditional HR tech and performance management systems don’t cut it for today’s hybrid, high-growth organizations.Drawing from his global leadership

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00:50:50

Why 90% of Technical Partnership Outsourcing Fails...

Predictable B2B Success ·

2025/08/20

How do you find the perfect technical partner for your business, and avoid the costly mistakes so common in software outsourcing? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Sean Languedoc, CEO of Outforce AI, a company boasting an astonishing 98% success rate in matching clients to their ideal software agencies. Sean peels back the curtain on the world of technical partnerships, exposing why so many businesses struggle to build productive relationships and why

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00:49:24

How Emotional Intelligence B2B ROI Drives 30% Higher...

Predictable B2B Success ·

2025/08/13

Ready to rethink your approach to emotional intelligence and business growth? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Ramiro Velasco, an engineer-turned-entrepreneur and expert in helping brands break into the booming Latin American e-commerce market. Ramiro’s journey from a reluctant leader to co-founder at Goavance is filled with candid insights on why emotions aren’t just “soft skills”—they’re ROI positive and essential for driving team performance,

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517 results

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